how to open your first business!

hello guys welcome back to another episode we all want to make money we all want to have our own business and I am here to share with you very simple and easy tips and tricks experiences that you can start doing right now easy steps not a lot of work um to get your business idea um going and your product selling so let's Dive Right right into it um and also uh our our hearts go out for the people suffering now around the world and in Israel um and I continue to hold them in in in my prayers and continue to D for them um and hopefully this will bring you a bit of if we're allowed to distract ourselves and bring you some knowledge to achieving your goals and dreams um number one when it comes to opening a business is clearly identifying what it is that you love to do um I once heard this from Rabbi Manas fredman explaining very nicely why is it that just like the uh all the animals have all all their food out there for free in the forests and and uh and can just anytime eat whatever it is that they want and we as humans have to go out there and work and earn money and then we buy food why is it like that and the answer is because Hashem wanted us to to have to interact with other people and if you think about it if it wasn't for work there could be uh there could have been many people that would just go their entire life without talking to anybody just living in their own space and doing their own thing so I really think that because of because of this system of needing to work and needing to sell and needing to buy stuff from others is a beautiful way of all of us to to interact and find our our purpose and and what we really love to do so when it comes to opening that business while many people might want to jump to what's easy or familiar or known and find an easy way an easy way out um whether it's many people um will do maybe trading stocks and Investments or or today's very popular cash advance or Amazon um and while these things might work but many times they're a quick fix and they're just they're not really what you're passionate about um what's really what you're really passionate about is something only you can answer what is it that you enjoy doing and selling and producing and and and um that's really the first thing you have to ask yourself in in business do you enjoy to work physically do you enjoy to use your creative mind do you enjoy to to help a business up operate do you enjoy to be a manager these things are questions whether you're wanting to open a business or you want to find now a new career or even a job it's important to identify what it is that you really love um and that is because whatever it is that you're going to do you are the person that you are selling so no matter if I'm selling a service or a product I am selling myself and the at the end of the day people are buying from me because it's me they're not buying from me because I'm selling them a specific specific thing um we'll get to that later people do want to buy something that solves a problem which is very important to discuss that people all they want this value so when you you are selling something to someone you want to sell something of value and you want to sell something that will solve for them a problem um that's why food is a great industry because we are all hungry and we all want to solve the problem of hunger but um so the first thing is identifying what you want to do um that is that is that is super important um finding yourself seeing your your qualities and your strengths and and and and that that way you know what it is that um you even want to execute what is it that you even want to give and and be a part of okay once you you found that you you you have a product that you want to sell or a service and and again I want to go very direct to people that are this can be either a person at home you know either a b or or a or even a a woman at home or or a girl that wants to start a business it's very very easy to to once you decide what it is that you want to do if you want to bake cookies and that's your hobby do that if you want to do makeup or today we have so many uh makeup artists and and and hair you know and and Bridal dressers or or uh people doing wig women doing wigs um it it became so popular because all it takes is a is a desire and a and a hobby and a passion to do it and all you have to do is to do it so and the same thing goes for anybody that's a uh that wants to open a company it's it's uh you know it's it's so easy to to find what it is that I mean it's not easy to find what it is that you want to do but it's really easy Once you find what it is that you love um and don't stop at the question because most people stop at the question they're like what is it that I want to do and then they stop right there like I don't know what I want to do so it must be that I'm not meant to be an entrepreneur or have a happy career because I don't know what I want to do so don't stop at the question it's very normal if you can't come up in the moment with what it is that you enjoy doing but keep on asking yourself that question um so once you established what it is that you want to do if it's any company any industry any service any product if it's what you love to do then you know that your body your mind will fight for the success of that idea so so that's why it's so important to know what it is that you want to do um the me personally the way I did it is once I notice that I'm will be going into business myself which was when I felt fed up with my own job which paid very nice but it was in construction I just didn't have the hobby to it I made a list of about 10 ideas what I can do and how I can make money and I remember reviewing that list adding things taking off of things until I came to the conclusion one day what it is exactly that I I will be doing so so once we have that idea um and and I'm going to use a simple example because it's something that I don't do yet but I I I continue to think of it as such a simple idea and I think that it can really do well in Industries is I I would use a simple idea of selling cookies okay this is something that can that uh that any gender can do anybody can do any age can can uh can sell cookies and make a profit from it okay so let's use this as the example and we'll write it through the this uh this uh segment to see how how we can actually bring this up to a multi-million Million Dollar business um so if I'm selling cookies that's that's my passion I I love cookies I wake up eating cookies I go to sleep um eating cookies because it's really what I love doing and I love baking them and I love people tasting them and I love giving them away and I and I would make cookies even if I don't make money so I know that cookies are really my hobby and my passion the next thing we that we need we identified my hobby and my passion number two is we need a plan of action okay a plan of action is um how many people can I potentially start selling this cookie to um how many places can I put this cookie into and how many people do I have to reach out to after I reach out to my friends and family to buy my cookie how many new people do I have to to reach out and I I am I willing and able to do that because I love this saying it's so simple um your network is your net worth so it's all about how many people you know and how many connections you have and then again you can know 500 people and the uh the the the the last person that you meet from these 500 is the person that really puts you into business through just buying a huge amount of your product so I think that and and if it's a service it comes on the same thing you have your your your circle around you you have the the the the people that you're going to reach out which is in somewhat called cold calling meaning you're calling a random person that you think is good for your service or product and you're just reaching out to them and then you have the the physically going to to meet companies Brands and you just do Walkins which is a lot more powerful than calling up a a person saying hey you know you get to meet them in person you get to make that first impression and you get to to to confront them right there and see what really they're saying even if they're saying no you can see why they're saying no like why why are you not buying my cookie so so if I'm selling cookies this is the first thing that I would do okay and this again this applies to any business idea that you want to do the first thing that I would do is I would ask my friends and family to buy it so like like hey guys I just made these delicious homemade cookies and I'm selling uh 30 cookies at a dollar a piece so $30 and you have a beautiful tray for cookie of cookies for shabas people love homemade cookies people don't have time to buy it every week um people love supporting you that's another big one you know um keep in mind your friends and family want to support you and all it is is 30 bucks so that's a beautiful way of starting out um the second thing I would I would do with the with those cookies is I would walk into stores friendly stores see if they want to buy my cookie let them taste it for free here here you go taste it maybe you want to sell my product maybe you want to sell it on a of shabas maybe you want to include it in your M and in your Kaneka GI basket whatever season and and uh and whatever season it is um maybe you can help me out and and sell my cookies and then the Third Way is reaching out to people that we don't know yet and and today's days this is this is just tremendous because you have the ability to post um WhatsApp status you have the ability to ask your friends for number of friends you have the you have obviously the use of social media which is you can go out publicly and just get your cookies seen by thousands of people in a day I mean between 10 different social media platforms and and billions of people using those platforms it's so easy to get people to see and no it's not easy to get them to buy but it's really easy to get them to see um so that's what I would be doing with my cookies putting them on social media and asking people um telling people about about it daily so you have new people constantly seeing my cookie and and these people are not just regular people that can buy it but it's also people that are owning stores shops bakeries whatever whatever is the exact right uh uh clientele for this for this product and the same thing I'm just going to use this with service based um if you're if you're wanting to open a service based business um service can be anything from providing uh uh cleaning or what what I do personally social media management or providing any type of construction uh work it's whether it's it's flooring or tiles or or um selling doors doors and windows and then window shades whatever it is that you're you're selling um this this can be a great way to get to to more people which is like I said number one reaching out to friends and family asking them please can you use my service number two is is going into uh uh you know construction sites or or um approaching people and telling them look I have this service at works I want you to be part of it um we'll we'll maybe talk another time about sales tips exactly but um but and number three is reaching out to people that are not yet in my audience and telling them about my service so this is part part two okay so number one is identifying what you love and number two is identifying how you are going to get your product to actually sell okay now number three is is bringing this full circle okay because technically all you need is Step number one and step number two to be success successful in any business okay but now I'm going to give you the most important thing which is keeping your your vision alive and staying on top of your game okay now this is very very important because yes I've identified that I love selling cookies yes I've identified how exactly to sell it and I know it works I've done I you know let's say I did it already once um you know I sold already once and then I sold sold another one but but now what what's keeping me going and this is the most this is the most challenging part which is to stay motivated so I can tell you right now that we started with a basic idea to be motivated which is knowing that you have your hobby um that's a really great motivator but motivation is something that that is some you have to keep on on on doing and and getting and and staying on top of your game you have to really want the success of of your company of your career um and you have to be ready and understand that there's going to be certain days that nobody calls you about your cookies but but it doesn't mean that your cookie is not good and it doesn't mean that your idea is not good and it doesn't mean that you are failing it means that you are actually winning and you're just not motivated today and that's normal it's this is part of life in order to enjoy a good day sometimes s we have a not so good day um you know and it's all about our perspective and how we see it so this is a a clear message that if you feel that motivation is something that you don't really have then I wouldn't say open a business and I wouldn't say go after that career because you are going to fail miserably you know because everything can be going very good but if you're lacking motivation even if you are successful at your business at a certain point you feel EX extremely burnt out because what's what's motivating you so it's it's super important to stay motivated and obviously there's many different ways of doing it which is uh most and foremost by just taking care of yourself and just that that's that's the life of any entrepreneur of any successful person if you study them you'll see that they they had a lot of disciplin and they were very consistent and they they they had they they took care of themselves and and turn terms of of of of their physical health their mental health it's it's very very important to stay on top of your game because it could be very challenging to have your own business and go after your own desires um that's that's that's a big one so staying motivated is is very important now if you have that if you have motivation clearly you will be extremely successful ful if you have that that drive not to give up even when things get tough and don't go your way then without a question you will be successful because even if this business doesn't work out for you or you get bored from it after a year or two then you can always pivot to something else but motivation is really what what what you what you need most importantly and how to stay motivated is by by actually going and and doing the the the the work doing work on yourself and and going out there and actually working and and once you start seeing the success the actual success in your own business then that alone will continue to give you motivation to go on um that's that now I also want to share since I'm trying to make this really of a of an idea where people can actually go listen to this and and just start their own business I am going to say that there is that there is things like brand logo and pricing um or even a website or a page a lot of people have today like a WhatsApp page that shows what they're selling and their hours of operation um I think is also important um for me personally usually brand logo are things that I usually do on Fiverr for many different businesses that I that I opened and created um and I think that that Fiverr is just as good obviously if you're a person with a bigger budget and you want to go to one of the uh professionals if it's in our industry or wherever it is feel free to do that but a brand and a logo is is is somewhat important after those steps that we just spoke about because you do want people to to associate to feel to feel a sense of comfort with with you know so I can sell just regular cookies or I can sell the cookies in a nice orange bag and call aish a cookies and and just create a little bit of a of a of a a more Comfort feel to it so that people feel like they they want it again next week because they now know the name and the color and they there's there's The Branding around it and and as well as having people connect to an idea um because tomorrow somebody else is coming and selling cookies and I want people to choose me rather over that other company so by having a brand and a and a logo I'm I'm giving uh I'm making a stamp in that other person's uh mind as to why he should remember me and buy my product or service so brand and Logo can be pretty important um but yeah this is the basics of how you can start any business from the comfort of your home um in a few simple steps um feel free that if you have any questions to to ask me a question right here through the podcast or through or through asking in the comments um I would love to hear your feedback please rate and share the podcast thank you so much and good luck with your journey and your business have a wonderful day