How to make money with social media!

everybody welcome to another exciting podcast well I will share with you how you can set up your own personal Instagram page or any other social media platform and do it effectively so that you can build your business grow your business and make more money um get a wider audience and get more exposure um gain followers across all platforms exciting stuff let's let's jump right into it the first thing you want to do is create a page layout and a simple way to do that is whatever you're selling or whatever you want to build or whatever you want to post on social media is good to have a calendar for yourself where you decide what you're going to post create for yourself a strategy of the things that you like and start planning them out see for yourself what is it that I want to post so that you know what exactly um what kind of content you're going to put out when you're going to put it out so that the page has a certain cohesiveness and your page will look good okay the second very important part is to create reals video content is super important right now so whether you have videos from your product or service or you create videos through using stock images which there are many websites or apps that give you readymade videos of different types of foods or sceneries and then you can write onto the video Whatever message you want to put out or tips or motivation whatever it is you want to share um you can create video content very easily today a great platform to use is canva um they even have a free version that you can use the app where you can create many different graphics for your page layout or video uh edit and and uh put wording on the video so that you have an easy time creating um any type of video that can be good for your page um an important uh topic is people ask how many times should we post and the answer to that is it's very good to post minimum I would say three times per day because there is so much content out there on social media um and it's just nice to get a big piece of the pie and the way to do that is by posting more why should you post only twice a week or even just once a day when you can post three times to day and get more eyeballs on your content which can turn into money for you so I would recommend to post three times per day um per platform and we'll get to the platforms a little bit later um I want to just uh touch on why we want to have a social media page in the first place and the three most important reasons are number one it's good for your brand so that people keep on seeing you number two it's it's like your online catalog so whenever somebody hears about your business or considers to buy anything or even you want to send them so they can check out your business or product you can send them to Instagram and they can see photos of everything you have or any other social media platform where they can go check out your your name your business your operations that you have going on um and gain a sense of trust in your business product or service um the third reason is the big one which is to make sales which can take some time but eventually we want people reaching out to US Direct on social media especially when it's a product um we want people to buy that product through social media direct so this can be very powerful especially today's days with 10 different social media platforms and the amount of content that you can be creating um there is so many chances and opportunity to reach people and to make money off social media um a good question is what type of content works well tell today's Days um I think that reals on Instagram video content is still number one that goes for YouTube shorts or Instagram reals or even a LinkedIn people love seeing video so the video can be anything from adding value um you saying something it can be podcast form videos um motivation videos inspirational videos acts of kindness these things are very popular any tips tricks things that people can do and actual use um and and any value that you add to someone's life is really is really good content in my opinion um Regular posts and carousels are still very very popular um it became a lot more popular lately on Instagram to do a regular post and focus on the writing people now yes enjoy the captions um and even for LinkedIn LinkedIn is is based on writing even though people still love photos and videos but writing is very important so whenever you're putting out the picture or a video try to put some meaning into the caption that you are on the post that you are making um again motivation and tips is also very very good content people love that they can share it with friends they can share it on their to their stories or forward it to a friend so whenever you're posting something that is sharable that's I think the best form of content um now people are are always wanting to know what platform is working well the way I see it is that when it comes to products I think Instagram is really the king in this industry because it's like becomes like your catalog like your website and people just love scrolling it people are there anyway um looking after their friends and seeing what the world has to offer and then they bump into your business I think that it's very very beneficial to have a good presence on Instagram um LinkedIn is a lot more for you know if you want to Reach Out direct a business you want to reach a CEO of a business you want to get a bigger contract or if you want to create an image for your business and you want to add your employees and share the work that you're doing I think LinkedIn is very healthy for that especially if you're going to be reaching out personally to people LinkedIn can be a very um healthy and and beneficial for those businesses in in the company that I have Weber media we we use LinkedIn for many CEOs that offer bigger uh ticket items um you know whether it's in the construction industry so they're providing whether it's window shades or doors or Windows or building or construction whatever it is that they're providing um they have a chance over there to engage with designers and different business people that can help them in their industry so LinkedIn is definitely healthy for that um Facebook Facebook I think works pretty well um especially when you link when you link it direct from your Instagram so there's no extra work going into it um Tik toac is obviously the big one Tik Tok is today very very popular and a lot of videos there go viral but that is that is based on the content that you're creating if you can create good content then Tik Tac is a good platform for you if you're not a go if you're not going to invest in the content then I don't see Tik Tac working for you because Tik Tac really Works based on the quality of your content um YouTube is great for longer videos and high quality videos YouTube shorts is shorter uh videos like like Instagram reals which are also very beneficial um and actually YouTube is pushing it now a lot so you have a big chance of posting a short video on YouTube and it can be performing very well um a big question is especially when people are looking to hire a social media agency is what's the ROI which stands for return on investment meaning what am I getting back when I'm either working my own to create and invest in content for my page or when I'm hiring a company and paying them every week every month to do it what's my return and my answer to that is simple your return is how many people see your your content your name your brand that is the return that you're getting because as the world says your network is your net worth so it's super important to get people to see and engage with your business regardless of the money that you make back from it um that being said that being said um you you are bringing people to the top of of their list whenever they think about the service or product that you are providing they will remember your company now because you've been sharing random content or information or tips that they can use so you know they're they're more likely to use your business because of the fact that you are on social media and of course there's the aspect of yes reaching out to people so if you're selling a product you can reach out to them and ask perhaps maybe you know someone that can use this product or if it's a service that you're selling you can reach out to people and say maybe I can offer you my service but that also works together with the fact that you have a nice Instagram page or LinkedIn page where they can see that you are legit through the posts that you made so if it looks professional then they'll gain automatic trust in you but if it doesn't look good or if you haven't been posting then it raises a red flag so it's that's why it's important to have a page regardless of whether you're going to reach out or not um there is many uh the main thing that I tell people is when it comes to social media and they ask why should I invest my time in it or why should I invest my money in it I tell them that it's it's not about you being on social media to look for clients or customers it's that customers and clients are already on social media looking for your business okay so if I'm for example a builder and I do upscale uh Renovations I remodel houses okay so it's not that I have to be now on LinkedIn so that I can get somebody to use my business it's that somebody's on LinkedIn looking for somebody to remodel houses and they are looking for me so the moment I make myself available on social media is the moment that I can attract all that business that is already waiting to come to me and same thing is with Instagram what a product there is people out there if you're selling fancy cakes there's people there are people on Instagram looking to buy fancy cakes and if you are one of the people that are out there and you are um consistent with putting out content then then they have the chance to find you because thousands of people are looking to buy cakes on Instagram they're just looking for the nicest biggest best trend and that's what they want to purchase so remember you're not on social media for people so that people can find you but it's people are looking for you and you can make yourself available to them on social media um I I just want to share some stories that um I personally had and we personally had in our company where media which is a social media Management Service um that we provide for companies whether it's LinkedIn management or Instagram management um we've had tremendous stories a recent story was um you know we took a company that that we put them on to LinkedIn and within the first two months they reached 100,000 people um and this is numbers that the app itself gives us so this guy got um through US managing his LinkedIn this guy got two contracts within the first two months of opening his LinkedIn page he went from 200 followers to 2,000 followers and his business started spir spiraling out of control so that's really what what we aim for and this is something that you can do yourself you don't need a company to do it obviously with a company you will get it's going you you're going to gain the time and you're going to gain gain the consistency um and maximize your potential but you can really do it yourself and it can still be extremely effective um we had a we had many stories there was another story with a wedding uh venue that were they were just trying to fill their their calendar and what we did for them was go down to live weddings and we would like Blog the entire wedding so and then we would post it on the social media now future that when when people would see it um people that were Mar marrying of their daughters even Brides would see the the the the footage they would recommend these they would recommend this kind of wedding to their friends so that they can they can also get that type of wedding so it was very beneficial that when whenever somebody is looking people are searching today daily things stuff for social media so if you are something that they can buy or they can gain your service then it's very beneficial that you are on social media yourself um we've had a company that was they were selling meat boards and I remember after a few weeks of posting just random videos MW watering videos obviously they looked really good um they started getting orders consistently on Instagram people were ordering their meat boards so this is the kind of ideas and and goal that we should all be aiming for create yourself a social media platform where it brings you in money and don't give up keep on doing your work keep on doing the right research keep on putting out content keep on switching it up till you see exactly what works and what brings you the most amount of return and uh good luck I'm always here to help feel free to reach out to me through social media at the Weber or at Weber media and I would love to help you whether it's with your social media or if you have any question in general where I can help you I would love to help you out thank you so much for listening good luck