How to Know When Your Business Needs a Major Shift

Hello, welcome back. So basic points. Hello. Welcome. Thank you for having me. >> Thank you for a busy schedule. Yeah. So it's Friday as you said. Yeah. Right. Okay. So in marketing purchasing experience and marketing was something that I very much liked and enjoyed and then once again that's social media marketing took off. So I was very successful and enjoyed very much that field and the opportunity of insurance as a manager. So agency Monro manager [snorts] so I came [clears throat] in as a manager he was absent the owners owners see on the show the business got on the business a time and rest over two years about mention the business the way the business is structured. So I bought them in business agency. So enjoyed marketing. Marketing and sales are very much like crisscross each other is still not brothers. So the business focused of personal lines opportunities commercial and I lost opportunities in commercial. commercials do >> potential. So this >> premium premium line >> yeah this 20 points but still I kept on pushing because it's still going the personal lines going and I really focused on personal connecting people and you know the trust there's very few agencies who focus on personal mention the premium isn't the big money so the fact is it's a very neglected territory at the same time. >> Yeah. >> Sunshine and blue >> shine whatever and I really liked what he was doing and I still like what he's doing and in fact 100% conversation with him. I remember back then I met him. Yeah. >> But yeah, he's probably not the only one that's really focused primarily on personal lines. But the fact is it's a very different structure. There was an structured it's it's a penny profit business >> automatically. Yeah. >> So you have to be structured at that bin structure that but not sufficiently enough. That was a fallout really. The change was the turning point uh for me. >> Got it. Very nice question is I closed a nice few businesses already um for clients. When is the turning point? It's probably exactly the point is one thing. Be realistic. Okay. Look at what your pressure is. Pressure to cover the bunch. You're on the wrong track. Yo, you had the business fun expectations for now. You would try whatever bas the business bas investment as the guys struggling to cover the bank whatever certain point then extra points. But it still comes down to the numbers. So if that's the case, that means fix you're busy with something specifically that's you down. But obviously slapping it down is something that's consistent and it's and it's a lot it's a lot damage on the business focus on the business whichever way it is consequences. It's natural. technically. So the denial It was so sad. So the being realistic and don't be in denial. Face we are saying live your life in front of a mirror not by the window. Face yourself. Okay longterm yourself to three minute pressure to come on the bench. It means you're on the wrong track. And then you have to evaluate is the business possible to weather the storm or not. the business can do over common days whatever but basically I would say 67 70% of business owners the question question is what's what's what's consistently on your mind. Okay. Okay. Is this heavy enough that it's affecting your business and is consistent enough and >> means it needs to go simple of the numbers and simple bank accounts because the natural business consultant, business. So having a friend always opens with a friend with anybody. But a business is at the same time you have to be able to accept it. So this is so I think you know every business the protection and the support system is if it's a turning if it's a turning point or no it's a struggle. >> Got it. Um questions. What would you do different going forward lessons learned because changed on me while I was on the trip already [clears throat] whatever. So that's really something which happened. Uh but as limitations accept expect as the limitations is going to hold you accountable exclusivity for certain company to a certain so I was in it and I saw a lot of the potential but still you have to expect to be realistic as the limitations at some point. So limited anything which Friday is perfect for that. Very very nice. Okay. Just as when when Friday and Friday came up on the radar all my lights went off in a positive way. So >> good people get the feedback from also on top of his game. It's not top of his ball. Awesome. >> So there's it's very interesting because there's so many things that fell in place which made sense to me. It's also a B2B business which similar professionals and the the company's mahal the company's strategy is z positive constructive strategy they want your success jealousy structure was just sales people there's a lot of things >> it's interesting because I would say I would never support it takes it comes from leadership% absolutely takes We're all cheering up everybody else the status very still everybody does it very naturally so it's something which is very very >> yeah exactly for them >> and it takes a lot of work I'm not saying This is but still it takes effort >> everything great. >> So there's no question limitations is something which you have to focus on uh and evaluate your limitations initiating business. company, the titles, the control, the whatever question doesn't go that way. Staffing, I never expected the stress from staffing to be as it is. realize whatever the best of a business, you have to make decisions and you have to really find the right people and and you know, be able to give over, be able to delegate and so on and so forth. Would that help? But um it doesn't work. What's his next step? >> The question is So there's a lot of things to take in consideration mention the must the can'ts and the wants. Okay, we could we can deal with it. type of job. the long run picture. I had to face this. I had to make real tough calculations 9 to5 job which means naturally within 10 years. So I'd rather struggle more go in something which is much more difficult. It's going to take much more effort and economies of limitations and I'm building up my own empire soon but no stage budget is so there's much more consequences too but there's no question [clears throat] I'm There's usually the answer you make what you give not what you get% >> in business the value is based on what you give >> not what you >> and not what you get. So the company interview and I would not recommend the person to do it because yeah any anything else briefly covered in uh open true to yourself in the support I have to there's the door is open and I'm heading towards the door it still took me quite a while to get there and you know we're all procrastinators Sure. [laughter] >> So there's no question about it and be be open. >> Yeah. Yeah. >> That's for example. Don't use it. Don't take literally. But music listen to it. Don't don't take it as personal. It's not personal. Never says for what he says and what it means to you and make a decision if you want to uh you know take it from there or ignore it. It's up to you. But constructive criticism kind of very nice shift. What I see out there is a compliment as a marketer as a saleserson. >> Okay. Okay. So there's a very fine line which means marketing and sales usually uh you're selling yourself. >> Okay. >> Okay. And forget about your product. It's about building trust, building relationship and also it's about the bigger picture. It's not about now. It's not about selling something now. >> Building relationships mentioned to create that network being out there being present being exposed exposing yourself. right now. The fact is mention you made an impact based on your conversations, based on your demeanor, based on you gave a business card, basically a company, a product next time right now. Nobody has a pain point or uh change right now in his business. It goes two ways actually. [clears throat] He's always out there. You know the guy. The fact is what happens is 90% of the time because you made an impression. So it's it's something which you don't you don't even see the connection the dots but there's a lot of footsteps till you get there. We do what we have to do. So that >> people connect people relate to you people connect to you% Yeah, it's all building connections and I think in nature so it's about connecting. Okay, I think we should wrap up. Please subscribe, likes, comments and anything else. Um, we'll be more than happy to hear. >> Make sure your numbers count, the numbers. >> Absolutely. When it comes to peril, you know where to go. >> Absolutely. It was a pleasure to have you. >> Thank you. [music]