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And someone's like, "Oh, you guys should
do this every night for five minutes.
Like just say some Torah." And we're
like, I'm like, "Who wants to hear us
for five minutes?" But maybe hear your
favorite speakers. And Instagram has
like this limit on videos. You can only
post like 60 seconds. I'm like, "Let's
do 60 seconds." Like it should be a
minute every single day.
And someone in the comments were like,
"Yeah, like meaningful minute." I'm
like, "Yeah,
that's where it started. That's where
meaningful minute came from."
March 15th, 2017.
[Music]
None of your business, Oshi. None of
your business, Michael. It's the None of
Your Business podcast hosted by Michael
Anoshi.
Welcome back everybody to another
fantastic episode of the None of Your
Business podcast. We love that you guys
are subscribing, commenting, liking,
disliking, getting involved. Give us
your feedback. We love every second of
it. Thank you, of course, to Prime
Source and the family of Prime Source
for always being there for our wonderful
cameras and our lights and our systems
and Stefan and William and all the
behind the scenes. We have an amazing
episode coming up today. And uh I can't
wait to introduce you. So, I'm just
going to go straight into it. Guys, take
a look at who's here.
I don't think you don't even,
by the way, the most softly spoken
redhead I've ever met in my life. I tell
you, yes. I think I'm just tired. I
think I'm just I think I once upon a
time wasn't softly spoken and now media
trained. You know,
you know, I'm going to allow you to
introduce yourself simply because
I can't do that.
I don't think you do that a lot. I think
you're always the one that has to have
other people introduce themselves.
Do you typically like introduce your
guests or do you let them introduce
themselves?
I like just recently I just like jumping
right in and just incognito. Boom. Like
most of my guests don't even know when I
hit record
and like 10 minutes in they're like,
"Oh, when are we starting?" I'm like,
"Oh, we started.
Well, guess what? We did that 10 minutes
ago. Thank you.
That's the way, you know.
Yeah, that's the way to go.
But all the big podcasts, that's what
they do. They just dive right into it.
I mean, so like if we were just like,
you know, uh in a process of getting to
know you, what would you say about
yourself? Say hello to the world, our
fans.
I'm curious to know about Naka, your
background, where you come from, how you
got started in all of this. You
obviously didn't just wake up one
morning and say, "Hey, let me start a
podcast." I'm sure lots of things led up
to that. So I'm just curious like where
you come from, where you grew up,
where you were, you know. Sure. Give us
a little bit of your story.
I'll answer. What's this button? Is it
What happens if I Oh,
[Laughter]
that answers a lot of
I wasn't even sure what I was going to
do.
This is going to be a none of your
business button.
We're getting, you know, I was just
eyeing that down the entire time.
That's smart. That's smart.
Um, okay. So, I am now 29. Um,
why are you young?
I I feel old.
Wow.
You think I'm young?
I did not see that coming. I thought you
were old.
I will be 29 forever. I'm turning 30
soon, but I'm not going to let go of 29,
you know.
But that's when it hits you. Once you
hit 30
excited for 30 or you're nervous.
No, I don't want to age.
You don't want to?
I still feel like it's I still remember
when I was 19 and I wish I was 19 still.
That young? No. I wouldn't want to be 19
again.
I don't know. That's too young. I feel
like I want I'm more developed now and
more freedom. I can do what I want. At
19, I was still struggling. I was still
like trying to find myself.
I'm in my 40s. The 30s was the best the
best decade look forward to. Yeah. 30.
A lot to look forward to.
I'm encroaching on 40 now. And I'm like,
now I'm nervous. But 30s was my best 10
years.
I just find that the older I get, the
more like foods I'm trying. Like
kleslaw becomes a thing.
It's not Sally Sherman klelaw anymore.
Now it's like the klelaw from this guy,
it's the pickles from that guy, the
herrings from this guy, right? It's like
the whole
I saw a great billboard the other day.
You guys are business guys. You'd love
this. It was an advertisement for mayo
for mayonnaise. Yeah.
And it was a billboard that said um
cabbage without mayo. uh kla without
mayo is just cabbage.
I was like that's so good. And then and
it's just like with an ad for mayo and
I'm like that's amazing.
That's crazy that mayo even needs
advertise mayo. Like who like what do
they advertise ketchup? How do they do
ads for ketchup?
Yeah. But they're they're like a
universal staple like mayonnaise and and
hinds ketchup. They don't need to and
they still do marketing. They still do
it.
Millions of dollars spent a year
advertising for milk. I mean this is
like you know
Got Milk must have Got Milk has to be
one of the best marketing campaigns
ever. You know got milk.
I haven't seen it lately though. the
milk mustache thing. That That's
probably That should be analyzed.
That's top 10 of all time. It's a
class mayo. You can say happy Cinco de
Mayo to people and put a bottle of mayo
in the sink.
Okay. Be in your 40s.
I'll let you youngsters take over from
here.
Exactly.
So I uh Yeah, I I I started at a young
age. Um I was in Shu Far Rockway for
high school. I mean, I grew up in the
Five Towns. My father owns a newspaper,
so media is like in the blood.
Oh, what kind of newspaper?
Jewish times like
really
so you know a lot of media a lot of just
I guess I never thought that that was a
a weird job that he had and it was
always like press right so it was always
hot stuff happening I'm like oh this is
normal and I don't think I don't think
it is I think most parents are like
insurance brokers or
right
or like sell real estate
or leasing cars
yeah leasing cars
um but at a young age I I think at high
school I felt at some point I'm like I'm
wasting time and I was very I think I
was mature for my age and I think maybe
I halted at some point in my maturity so
now I'm like stuck I was stuck you know
but I when I was remembering 15 16 in
high school I'm like there's no way I'm
doing the whole high school like I'm not
doing four years of this everyone else
like running around having a great time
I'm just like I just want to move on and
start a career and wow
so I I remember I had a tutor and I
remember I called her at the end of 10th
grade and I said how about we finish
everything in 11th and I don't do 12th
and I'm the youngest in my family. The
youngest is six. My parents are like
they had no idea where I was half the
time. They were in Israel, Florida. They
were traveling the world. I was like my
parents are like
72 now. So I'm like really the youngest
youngest Benzakunum, you know.
So I'm like I'm just trying to finish it
all 11th grade. And that's what I did.
Not a good student. Really good tutor.
Shout out Mrs. Catz.
Uh really let you do it.
She Yeah, she's like let's do it. And
and
you got permission from the school. You
got
Yeah. School didn't care.
Indeed. Diploma. What?
I got No, I got my reach diploma. I got
everything. Yeah, I took I took like
five regions.
I didn't know you could do that.
I took my AC I took the ACT. I took
English region. I took Hebrew region. I
took I took uh my science or
Well, listen, children, finish high
school.
No, I you know, I'd say high school like
most people should finish high school
because you'll have a great time in 12th
grade.
Did you finish high school?
I did not. Neither did.
Oh, you didn't? Really?
I didn't either.
You like diploma? I don't have a GED.
Nothing. I was sent to Israel when I was
15 years old. Wow.
I spent my teenage years in Israel.
That's where
Look at us.
Yeah. Look at us. Exactly. Awesome.
What What should we take away from this?
Don't go to high school. Is that
No. No. I I think what you should take
away from it is as a parent,
if your child has a idea of a unique a
unique way of accomplishing
like buy into it.
Yeah. Different paths. There isn't just
one conformity. You know, you can you
can do different things. Like there
there are valadictorians from when I was
in high school that literally like I'm
not going to obviously not say their
names. I don't even remember who they
are, but I just know like they're
they're
they peaked,
right?
And and like as a
decline.
Yeah. Like you know, as a parent like
don't worry if your kid's not doing well
in high school.
Yeah.
Chances are he'll do well in life.
It's true. If you look at the pattern,
you can really see like the kids growing
up that were somewhat of the nerds, you
know, I put them in air quotations, but
they're very successful today, you know,
and the ones that were very cool, they
were very sporty and athletic,
they're not doing so hot all the time.
It doesn't translate.
They're still going to their high
school's basketball games, 38 years old,
right? They're still honing in on that.
But, you know, it's not a testament to
what's what's to come, you know, but
you never really know. So, there are
there's always different paths that
people can take and
and the jury's out, you know.
What do you do then? I yeah I I I
skipped 12th grade. Um I went to like a
yeshiva for like half the day of a
blunder of a wineer. It was like a place
in the five towns and I started
schooling. I started college. I had this
dream
of being a sports agent. Like it's what
I wanted to do. I I was I I remember
watching this this documentary on ESPN
for 30 for 30.
It's called like the dotted line. It was
following this this NFL agent. I'm like
I want to do that. And I guess I was
like I'm very headstrong. So I decided
like I want to do that. I'm doing it.
And I remember I I went on LinkedIn and
I started messaging every single sports
agency that was anywhere in the world
and say, "Hey, I want to intern." Um, I
got a couple of opportunities just
watching film and trying to just like
write stuff about certain players and
whatnot.
Wow.
And and then um
that that started happening. My whole
goal was get a degree because in order
to get your um NBA players agent
associate uh certification you need to
have a degree.
Um so I long story short went to college
you know as any good from Jew. I got my
degree in two years somehow, you know.
Um, got all the credits, got a
bachelor's in who knows what,
art,
science, I don't know,
bachelors and putting stickers on a wall
like who knows, you know, like um I did
that. I I then um I was interning for an
agency and then I went to a different
one and and I was getting my feet wet. I
was learning the industry which is a
crazy industry and I I um
became a certified MBA agent. I started
Yeah. I I went to their meetings. I was
I think the youngest one. I was 19 or I
was 20 maybe 20.
Good for you. You worked for an agency
like you got a job.
So So um a couple of stops along the way
of like doing sort of like medial work.
I I then I worked with this guy um from
the city who had a sports agency and he
he represented some you know mostly
overseas guys in the overseas guys.
G-League. I I saw my first client with
him. This
guy from he played for uh Xavier
University
Big East.
What a feeling. Um yeah, I remember I
remember driving home one night and I
remember um it was decision day whether
he was going to sign with us. His name
was James Far. He was 6'10, 270 lbs, big
guy. And I'm like, "This guy's good."
Like NBA needs big guys. So I I was a
whole year. By the way, to sign a guy,
you need to be with them all year in
their ear at their games, talking to
their parents, talking to their friends.
What's that Adam Sandler movie where he
like he was a
Oh. Uh yeah, that was a good that was a
good movie. Adam Sandler, it's called uh
one of his only serious movies.
Literally,
it was uncut even this. Did you know you
know about this movie?
I think I know what you're talking
about.
That's the life you led. He had to be
with him every day of the year.
Come on, Steph.
Come on. We'll find out.
Something ball something. I don't know
what it was.
Anyways, yeah. So, what an experience to
be through that.
Yeah. Yeah, it was it was great. I think
you know and after after that
the movie the movie was Hustle.
Hustle. Yeah. Oh, thank you.
Yeah. Yeah. Good, good, good stuff. Um,
but like, you know, I was watching Jerry
McGuire and like that's like, oh, that's
the coolest thing ever. I was a huge
sports guy. I love sports and I told
myself, I don't want to be that guy in
SHU on Friday night that's just like
hawking about sports with no I I want to
be making money from these guys. Like, I
want to talk about these players, but
actually being
You want to be in the game. You want
Exactly. I want to be in the game. And
so, that's why I pursued it. And I mean,
it was great. I think at the peak I I
worked for this uh law firm that
represented athletes as an agent. I was
an agent there and um the agency had NBA
players like we had they represented a
Robert Coington at some point. Nice.
Represented a guy Eric Morland who
played in the Cavaliers, played in the
Kings. Uh represented a guy on the
Wizards. I forgot I forgot his last
name. Uh one of these three-point
shooters. So my role there was was
pretty cool. Like I was we were
recruiting guys from college and then
preparing all I was like in charge of
scheduling all their NBA workouts. It's
like I'm like talking to the Warriors,
the Knicks, the Nets. At any given
moment, I'm answering these teams and
trying to like
And then we had a guy Damen Dodson who
was uh coming out of Houston and he was
our client. He
played on the Knicks
and he got drafted by the Knicks. And
that was like the peak I was at the
draft with him and his family and my
boss and
sitting there and and um
it was like it's this thing. It was so
cool. Like it was like literally the
coolest thing ever. Like I see my boss
get a phone call from the Knicks and
like the Knicks are on the clock. I'm
like, "Holy cow, like wow, he's going to
the Knicks. I live in New York. This is
a dream come true." like I and he got
drafted by the Knicks and um me and
Damen spent some time together. I was by
his games a lot. I drove down to Philly
to Sixers games. Uh pick him up in the
airport sometimes and you know I went to
Warriors Knicks game with Durant Curry
and and Damian got some playing time. It
was it was it was a lot of fun. It was
great. It was great. It was great in the
street. It's cutthroat. It's cutthroat.
Like you'll be down there in the garden
and you're with your client and then
Leon Rose walks in at the time was the
president of CIA. who wasn't the
president of the Knicks and like oh
awesome like CIA is going to steal all
our clients you know cuz
they're big agency
yeah they're like the biggest and that's
Leon Rose you know Leon Rose used to
represent LeBron before LeBron hired his
friend you know Chris Paul
so um I think at some point in this
whole thing I I started something called
meaningful minute I was like you know I
started editing these small little clips
because I didn't have a long attention
span I think I was driving to Brooklyn.
I was driving a bar park three nights a
week. I was taking EMT course.
I don't know why.
What?
Yeah.
So during this time that you're
exploring the sporting world and being
sports world and and and uh I'm also
taking an EMT course.
So you want to be an Nutella?
No.
Oh, okay. I
I can't deal with blood and I don't know
what I don't know. I think a friend like
said, "Why do you take an EMT course?"
And I'm like, "All right." No, I I I I
don't know. It was crazy. I remember cuz
at the end of the course I had to take a
I had to do a rotation with 911. I had
to be in the senior care ambulance. I'm
like are you kidding me?
Wow.
I'm I'm in this thing for 12 hours and I
was so scary and I lapsed by the way. I
passed and it's been four years since I
didn't refresh and every once in a while
like maybe I should do it again and I'm
like no, you know.
So you actually got your certification?
Yeah, I became a paramedic.
I became EMT. I came and not paramedic
but came EMT.
Um and what was happening is during
those car rides there wasn't a lot of
podcasts then. five towns of bar park
every night back and forth for three
nights a week for five months
a lot of driving so what am I listening
to I was listening to like sheer and I'm
like okay this guy spoke for an hour and
20 minutes and he said like four great
things
no one's going to hear that because he
spoke for an hour and 20 minutes so
remember I worked on my laptop once I'm
like let me just like cut one clip
and I cut a clip and then I cut another
clip and then like I I started like
sending it out to a few people and and
then u long story short. I was on an
Instagram live with my brother when
Instagram just rolled out this live
feature and and we're smoozing and and
someone's like, "Oh, you guys should do
this every night for 5 minutes. Like,
just say some Torah." And we're like I'm
like, "Who wants to hear us for five
minutes, but maybe hear your favorite
speakers?" And Instagram has like this
limit on videos. You can only post like
60 seconds. I'm like, "Let's do 60
seconds. Like, it should be a minute
every single day." And someone in the
comments were like, "Yeah, like
meaningful minute." I'm like, "Yeah."
So, that's where it started. That's
where meaningful Minute came from. March
15th, 2017.
Wow.
My brother's living room.
That's like eight years ago.
Something like that. Yeah. On on an
Instagram live. I then remember I took
out my phone. I made a cheesy looking
logo on Canva.
Like really ugly. But I'm like, if I
don't do it now, it's not going to
happen. I started like a an Instagram
page, a WhatsApp group, and that
started. I remember fast forward a
couple weeks at that point, I I woke up
at and I started sending out these clips
and like uh oh, sign up guys. First it
was family, friends and it was people I
didn't know. Then I remember like and I
was like dude I was like living in my
parents house. I was a kid. I was uh is
this you said it's 8 years ago. I was 21
20.
I was home and like my I my phone one
night was buzzing at 5:00 a.m. 4:00 a.m.
I was like what is going on? Did someone
die or something? I look pick up my
phone and it was like this guy from the
England who messaged me and like at this
point I'm like who England I just live
in Lawrence. No the world doesn't exist
past Lawrence in Brooklyn. You know, guy
from England's like, "Yeah, your your
group filled up." So, I I started
another one and that filled up. So, I
started another one. So, now I have like
three full groups of people who want to
receive this video.
That's WhatsApp groups. Yeah.
Oh, that that's when they had a
limitation of 26 people, right?
Yeah.
So, then I'm like, "Okay." So, then like
this thing started like developing. Long
story short, like we would like boom.
Like remember I was by the convention um
a year later and we had like 13,000
subscribers and I was like on there like
a good alive thingy. I was like this
little kid like yeah he started a
WhatsApp thing you know like
and
well I don't understand. So all of this
really sounds like is happening
organically like you're not marketing
this. No it was a ton of effort into
this and things are just happening and
all of a sudden you wake up one day
months later you have 13,000 followers.
It's crazy. It's crazy. It was just it
was it was just spreading. I think that
it was almost the first of its kind like
short form Torah content wasn't a thing
then.
Right. It was a new concept, right?
Long either watch a full year or you
watch sports,
right?
And nothing else. Um so that's where
that's where you know that took off and
and um I would say it started becoming
very very serious. Um
so right now it's just you and your
brother.
It was really me. My brother was working
a different full-time job. It was just
me at that point.
So you were the one that was doing most
of the work.
I was doing everything. I was editing
videos. I was running. It was everything
everything.
And you had the name already, meaningful
Minute at that point.
Yeah. I remember I was driving at one
point and I was with my family and
someone called me and said, "Hey, um,
can I can I sponsor can I like donate
like to Meanful Minute?" I'm like,
"Yeah, can I call you back tomorrow?"
Yeah.
Is that a thing?
I'm like, I should make a bank account,
right? He's like, yeah. I'm like, I
should probably nonprofit also, maybe.
He's like, yeah. I called him an
accountant, made a bank account. Boom.
51c3. Um, we
That's when it really becomes real.
Yeah. Yeah. When you have to file
paperwork with, you know, with your IRS
and all that stuff. When you get a
letter with the IRS, like
that's the word becomes real.
Um, and then
they don't teach you that in high
school.
That's what they should teach you.
They 100%.
Don't teach me geometry.
Yeah. Teach me life stuff. Teach teach
me how to write a proper email. Teach me
how to how to construct open a bank
account or taxes like that.
Or taxes or taxes. You know, like that's
that's a good thing to know about like
not at a high level, but at a very basic
level.
Very basic. like no, you should not
spend every single dollar that comes in
because you don't have every dollar that
comes in, you know, like
um
my friends used to make fun of me when I
was uh at Medline. I had a pretty
straightforward tax return during that
time. It wasn't so complicated. So, I
used to go to H&R,
you know, they advertise all over the
place. So, like even now, like my
friends, every time an ad comes up, oh,
yeah, your one of their customers,
by the way, they're they're they're
great for people that don't have
anything.
Is this a paid ad? Is this a paid ad?
Cuz like
No, no, not at all.
Oh, wow.
We don't have any of that. Um, what
happened to that person that made that
comment of the name? Did you ever find
that?
Yeah. Yeah. No, I did. I did. And she
she knows she I mentioned her many
times. I think I mentioned her in the
Ammy article also. Like I
did you get anything? Did you send her
something?
What' she get? Um,
thank you.
Of course. Big thank you. Big thank you
to her.
It was funny. We're like throwing out
different names like spiritual this this
is that and we're like in Hebrew names
this that and she's just show like
meaningful in it. It's crazy like she
was she's a big part of it.
Yeah.
She literally just set out this name
that now is a household name. It's
pretty crazy to think of.
It is. Yeah. Yeah.
Um, but yeah, at some point I was I got
married at 23. Meaningful Minute was
baram big.
So at that time before you got married,
you were already starting to become
known. And were you doing the podcast at
that point?
But it was but there was the clips.
It was familiarity and and like in my
life at that point I was I owned a
sports league in the five towns which
was really doing great and it was a
single guy. It was great money.
Um
like you were the commissioner of me and
a friend. Yeah.
Okay.
Yeah. Or Ezie Cats, you know.
Okay.
Um
Okay.
Shout out to the father-in-law.
Um
who's your father-in-law?
Yeah, I do.
Stop it.
I don't know how you don't know that.
I have no idea.
How do you not know that?
I don't know. How How would I know that?
Actually, I can't believe it. I don't
know.
Did you know that?
I did not know.
But you're not You don't play in the
league.
You play the league.
But why would I play that game together?
Well, unless somebody says something.
How would I know? Cheer you on.
Yeah, he was buying my game.
Just by seeing you two of you interact,
I wouldn't know that your father
son-in-law. You could be anybody. And
you know, he's the commissioner of
leading. talking. Why would I know that?
It's very funny.
I actually just saw Ezi Catz, by the
way. I just saw him yesterday
two days ago. Sorry. And Sunday, I saw
him and he was eating dinner. He was
there with with his wife and friends at
a new restaurant.
Which restaurant
called Mojo?
Oh, nice.
Yeah, it's in uh T. Yeah, it's where
Noobos used to be.
Well, thanks for inviting me, guys.
Well, I miss.
Were they with Were they with any of my
brother-in-laws or sister-in-laws?
I don't know. I honestly I was being
very respectful. I went to my side. I
was friends, so I didn't want to, you
know, like the B. That's very annoying
like when you go out and like you know
somebody comes over to you and like you
have to give them attention and like
h I don't want to be bothered right now
and I don't want to bother you. Don't
bother me you know
st anybody. Yeah.
Right. Just because you know each other
doesn't mean you have to approach.
Happens to be I was on a a date with my
wife. This is probably the best thing
ever happened. I was on my I think fifth
sixth date. It was getting it was
getting somewhat serious and we were in
fireside and someone came over to us and
said are you Naki Gordon? I said yeah.
He's like I love the work you do. you
changed my life and I'm on a date and
I'm like I like hand this guy a hundred
bucks like thank you bro
yeah that's very well done by the way
I know I was like
that almost looks scripted it it looks
too scripted but it it was really cool
it was really
Do you get that a lot
um yeah and it's nice it's very nice
people are very nice
I'm sure it can be overwhelming and
let's let's
Does it happen to you over time does it
happen to you like on a daily basis
um like if you're going out in the
streets in the supermarket or wherever
you're going like people are stopping
You say, "Hey, you knocking Gordon. Can
I take a picture?"
Yeah. What do you think?
I think I had it happen to me once.
That's why he brought it up.
Pushing the dream right now. He's
living.
How do I deal with this fame? I need you
to prepare me for that.
You should be grateful.
No, but I got to tell you, it's a little
awkward, you know, like I was caught by
surprise because I don't consider myself
to be someone that's wellknown. Maybe my
inner circle, but that's about it. But I
went to somebody's va random place and I
was jumping in and out and some guy
stopped me and he's like, "Are you Oshi
from the podcast?" I said, "Yeah." So,
I'm a big fan. I watched all your
episodes. Can I take a picture with you?
And I'm like, "Yeah, sure. I guess I
know what was happening, you know."
Yeah.
But, um, and in a way, it must be nice.
It must feel good that people want to be
around you and they're, you know, but it
must also be very annoying at some at
some point. I would say it's it's more
annoying for um family, my wife, kids,
you know, like that's like I remember I
was in Palisades Mall and and like this
whole group of people came over to me
and like I have a three-year-old
freaking out, you know, I'm always like,
"We got to go." And I'm talking to this
people like for 8 minutes and and it's
very nice. I I think it's I I will never
say anything bad about it. Is it
overwhelming? Yeah. Um does it create a
certain social anxiety for me? Yeah. But
that's the me problem. That's not a
You were saying you don't even like to
be part of big groups. I don't You're
not the person in the world.
You don't know uh that I live in the
Muny area. People still think I live in
510. I don't really go
a private person.
Yeah. No, I very private. You know,
you don't you don't just like share who
you are, what's going on in your life
with the world.
No, me and my wife are like we're very
um you'll never see my wife, my kids on
my platform, anything to the point like
people like read me. They don't know I'm
married. It was just funny. It's like
and my wife like my wife thinks it's
hilarious. Um, and
sorry ladies,
I have two kids. You know, like, um, but
I, uh, it happened, it started happening
when I was younger. It was like really
funny. I was single. I was like, okay,
this is interesting. Um, after the
podcast started, it it really got a lot.
And now it's now it's
When did the podcast start? When did
that next phase?
So, this podcast started probably a
couple years after meaningful men. I'd
say 2020, I think, like beginning of co
podcast started. I I I just felt like,
you know, I was listening to a lot of
Guy Raz NPR, how I built this, some Joe
Rogan. I'm like, podcasts are cool.
There's not a there's not really any in
the from world. I think there was maybe
one
and I'm like, this is this is cool. I
remember I made a few meaningful minute
events. I've had like what Rabbi Wa
Jacobson, Charlie Rari, and we filled up
a room with a thousand people and I
found that people were just like waiting
online for 20 minutes to say two words
to them. Like how how awesome would it
be if people could like know more about
them, right?
Like Rab Jacobson is not necessarily
always the person you see on that
podium. He also like I I interviewed him
recently for the second time. He has
anxiety. He was pulling his hair out as
a kid from his head because he has, you
know,
he's a real person. These are real
people. Struggles.
Exactly. And I I saw that cuz I was
working like closely with a lot of these
rabbis like cuz I was like ultimately
like um the biggest marketing tool for
them like getting their classes and
their speeches out to tens of thousands.
It's a win-win. Like I feel like
everybody's benefiting from this
for sure. And and um so I had this real
desire to like get people to know them
more. Like completely just remove that
gap
of like oh that guy is so untouchable.
No, you know
like what Trump did under Joe Rogan. He
humanized himself. He went there and he
mingled with the people.
He hung out with us for three hours. We
got to see a whole different side of him
and people feel connected to that
person. I think that's what podcast
really does.
It's almost like what someone's doing
today on
I'm loving this. Yeah. Who is this real
naive?
One of the things that I'm thinking
about is that a meaningful minute
probably takes you hours to put
together. I mean, I don't appreciate
that. Like, tell me about that.
I used to make all of them.
Yeah.
For the first two years, I edited and I
did every single one of them. And I'll
tell you, there are times where it took
me 3, four hours to make one minute.
Wow.
Because I was like, "No, no, no. What is
the ROI on a 60-second clip? It can't be
10 seconds. It's got to be 45 plus
seconds of fire. the guy is giving over
a message that could turn a cat into a
lion. You know, it's got to be something
that is going to send you for the day
that's going to be like, "Okay, this is
good."
And this is before Cap Cut.
This is before Cap Cut. So, I'm like
learning uh I think it was iMovie or
Final Cut. I was like I had a laptop and
I just started like that was like the
expenses of the organization at the
time. It was a phone and a laptop. You
know, thank God now we're we're over a
million dollar budget a year. So, it's
like we'll get there. But it's grown an
insane amount and we're we're in the
coolest position ever what we're able to
do. Um, so yeah, it it took forever
sometimes. I
What was that first moment?
It's co time. You start the podcast.
Who's your first guest?
I'm curious about finer.
Really?
It didn't It didn't get better. It
didn't get better. The the
Why did he agree to do it? Like you were
you didn't have a name yet at that
point?
He you know like he knew my father and
like there was some community
familiarity. I don't think this is the
funny part. I've made events in the
white children had introduced. So I had
a I had a report with him. We had a
relationship. I brought Robert Jacobson
to the to the white jewel and it was
very good for the white jewel. And
what's this white jeul?
It's a jewel. It's a white. It's called
the white. It's not even white. I don't
I don't get it.
How did how get? It's a really nice
shel.
I don't know why it's called white.
Is there a black shel somewhere down the
street like competition? Like a white
house a few blocks further down. I don't
think it's a red.
Red
Red.
I don't cuz red jewel used to talk to me
like in a red house,
right? I don't know. White jewel must
have been also in a white jewel.
Interesting. Never heard.
I think the five times also has a W.
W. It does have W because that's cuz
it's on Wedgewood. The It's the block.
Not because of the world of Atoria.
Although some of the guys there think
it's the Wor.
They like to think.
Yeah. I used to die in there. It's the
block away from my house. Good times.
Good people.
Did the rabbi know you even?
So he and Rabbi Finer knew me and I I'm
pretty sure he thought he was coming to
the studio to record like a minute.
He wasn't even prepared for what was
coming. And all of a sudden I sit down
and start asking questions about his
life and about and he has a life like he
he has a he has one child
um which they they struggled for years
to have that one child.
Wow.
And that child was born for the first
hour was a perfect baby. And then
something went wrong
and that baby turned into now which is a
probably a 15 16 year old boy who is I
don't think verbal non-verbal uh
wheelchair you know bound special needs
child. Um
and that's their only child. that's
their only child
and I think they were living in Israel
even at the time and they they moved
here and it it just quite a story of RV
being so vulnerable talking about his
challenges. So he talked about that. He
talked about his experience,
opened up. I think that was like the
success of everything that you know like
meaningful people was just like the
first guest set the framework of like
this is a thing where you're people are
going to be vulnerable and open up and
not not try to like
you want to inspire others. When you're
vulnerable it opens up other people's
hearts and they realize you know it's
it's gives people hope. But gives people
I think one of the things he said is
like as a rabbi as a RV a big RV who
deals with a lot of the shilas in the
five towns a lot of the stuff that comes
in dealing with a lot of the you know
marital stuff and it's just you know
stuff that come up I remember him saying
that he cries himself to sleep many
nights just based on the on the things
he has to deal with
what's going on in the community
yeah talk about wow someone being human
like
that's crazy right so that was an
amazing episode that like
I've used it again that that episode.
I don't know. Steph,
how many views were you getting early
on? Were people noticing?
It wasn't a It was I think it was
relatively a lot. I mean, it was more
than zero. It was probably a few
thousand. Uh, I would say audio I'm
trying to remember. Audio was getting
maybe like a few thousand, 3 4,000 an
episode. Um, YouTube maybe like 67,000.
Was like, "Oh, wow. This is cool." Like,
"This is really cool." Um,
and
is that when you started noticing that
okay, I'm on to something here.
Yeah, I think I mean we just it just the
goal was just keep doing it and uh re
check it out in a year and see if this
is good or not. I think that you know it
kept going and and um built something
pretty special.
Yeah, very special.
Yeah. Um,
you're you're by far, I want to say, the
largest podcast, Jewish, Orthodox,
religious podcast in the country. I
don't think there's anybody that that
has a bigger platform than you do right
now.
I don't think so.
I mean, you have an amazing reach.
That's what's
your your reach is what's amazing. It's
not just one direction. It's uh
it's more than I even know. And
honestly, that's the thing I I I like I
turn to the most and pride myself the
most on. You know, like in the beginning
stages of meaningful minute. I had
gotten calls from different bigger
organizations that wanted to kind of
like swallow it up. Like become one of
ours, you know, come here. We have
candy, you know, and I'm just and and
something in me is like that's where we
lose it all. Like
you're talking about larger Jewish
organizations like an ag type like Yeah.
the type like those I'm not naming
anybody but I'm saying oh yeah do a
podcast for us and you'll be the host
we'll pay fores even even before the
podcast meaningful minute like do it
under our you know we'll fund it
you were probably enticed a little bit
I was like okay that's really cool
but also no you know like
good for you
I I was not yes I was not modern
probably considered mainstream but like
I I wanted to cater to the world to the
Jewish world to everybody to the modern
person to the Baltuva to the guy in
Lakewood learning threes. I wanted to
cater to everybody. And I think the the
coolest thing about meaningful people
and meaningful minute in general
is that we cater to everybody.
Like we really um you can go into a
block in Lakewood and ask them if they
know what it is and they will.
Y
and you can go to Tene or you can go to
Baltimore or you can go to like Bal
Harbor, you can go to Israel. I got to
be honest with you. I have non-Jewish
friends that it's impacted and I've
spoken to them in the past. And the
reason is the common denominator is that
it's meaningful,
right?
And meaningful is a language that
everyone speaks,
right?
So it's like, you know, inspiring people
want to grow. People have that, you
know, feeling inside like doesn't matter
where you're coming from.
And you know what the real anomaly is?
Like what really kind of changed the
game is that people are, you know, it
used to be back in the day like we were
taught from our parents like something
goes wrong, you shove it under the rug,
you hide it, you don't let the neighbors
know, right? You you try to keep
everything in house.
Yeah.
Right now I think in our society today
it's become more acceptable where not
just acceptable people are very
receptive that there are real problems
going on in the world. People have real
struggles in the world and they're
sharing it. They're opening up. They're
actually allowing others in and it's
making us all better for it. Right?
We're all growing from each other. We're
all we always say at Prime Source, you
know, we're we're not the experts but
together we are the experts, right? with
all the knowledge that we accumulate
from everyone and we sharing with each
other, we become stronger.
The only way and the only way change
happens is if it's it's if it's
discussed, if it's grassroots. I think
that like maybe post Holocaust there was
just so much going on that
the world I can't blame them like they
weren't going to be like okay well we
survived Awitz now let's talk about like
it just wasn't
right
it was like we're alive let's live and
they were just I don't know
a great point that is a great point of
no for real they had bigger problems to
deal with they had a lot bigger fish to
fry
for sure like dude like they literally
just even take it a step further the
kids of Holocaust survivors grew up and
my mother is a she's a order of
survivors. What do you think they went
through? Like that's it's crazy. It's
crazy. And and um
how far are we removed from that? A
couple of generations.
That's it.
It's not that far.
That's it.
It's really not that far. So like how
far
and we're seeing snippets of that
reoccur today. We're starting to see a
dynamic that existed then that's
really reoccurring again today. We're
starting to see some of that.
Yeah. It's scary.
It is scary. I think that like um God
wins the world, but obviously I hope as
a Jewish people we are reacting
differently. I think we have a little
more.
I don't know what they had back then.
A little more like a little more a
little more
um
we're not going to run and hide. We're
not going to hide our Judaism,
right?
Yeah.
How do you deal with the hate? I'm sure
there's hate.
Do you get a lot of hate as well?
In the beginning, I got a lot of hate.
Oh, what's there to hate even? Like I'm
talking about even people that are
hating on Jews. I'm talking about
people,
that's what you mean.
Yeah, I'm talking about everything. All
the hate, people from within your
circle. And
I was talking a different kind of hate,
by the way.
Yeah, we could address both. After after
October 7th, I I went to the city. I sat
down. I made a table. I brought a film
crew, also security. And the I had a
sign that said, um, how does it feel to
be Jewish right now? And it was on
October 10th. And we had people sit
down, a lot of college Columbia
students, people who were walking over
that were taking their yamas out of
their jacket pockets and putting it on
their head. they were they took it off
and it was a it was it was like really
it went viral. It was a few hundred,000
views on YouTube. Um the YouTube shorts
from it like also like millions of
views. It was really crazy. Um
but I think that's the first time as a
Jew I felt scared. I'm in the city and I
have security armed security, right? I
called Richie Taylor to say, "Hey, can
you send me some, you know, can you send
me some NYPT2?" He's like, "I got you."
And he did.
And for good reason. Free Palestine. You
guys are killing babies. Like people
yelling at me somewhere in Yamaka in the
city. It's a crazy thing. It's a crazy
thing. And if someone doesn't go to the
city, someone doesn't have to do these
things for their job, they they may not
know about it and they could play it
down like ah it's not such a big deal.
Like no, people deal with this. People
have taken off their because people have
hidden their like they hide now and it's
it's not okay. It's not okay. And um
Wow. It was very brave of you that you
that you even did that.
I'm crazy.
That's very brave. My my I don't think
my my father is not happy with it. He's
like, "Dude, like what are you doing?
Like why are you this is what are you
do?" I'm like, "I have security. What
like this is what this is what we're
gonna do.
It's Listen, when I was in the sports
world, I always worry." And I I could
have gone by Michael. I went by Naki.
And good luck Damian Dodson saying the
word naki.
Right. Right.
You know, and we're and like this is who
I am. You have a questions. It's funny
because like remember being after a game
in in I think the Wells Fargo Center in
in uh in Philadelphia by Sixers game and
Damian's like eating shrimp after the
game. He's like you want some like you
really don't get it, dude. You really
like
they're oblivious. They don't
understand.
Most of most of the world is you grow up
in Houston and in some like like what do
you know the
people that we work with like for a long
time and they're not Jews. They're like
more Jewish than a lot of the people we
know. Like they know a lot more like
they're very into it. They're very into
it.
It's true. Yeah. I have to tell you, I
was in the city, by the way, that week,
uh, the week after,
and I went to a rally and I had an
Israeli flag and I was walking to my car
on the way back and I was getting yelled
at and, uh, really like scary times. I
didn't have security. I didn't know
Richie at the time.
Yeah.
I have to tell you something what I did
and I I think it worked. And I I'd like
to give a tip to anyone who ever
You told this on the last podcast.
Did I say it? You mentioned it. I went I
went live.
Yeah. I was very smart. What did you do?
You went live. I
took out my phone and I said, "We're
live right now." And
nobody wanted to mess with it. We were
live.
I thought you were going to say just
just act even crazier.
Like they go crazy like show them a new
level of crazy. No. Um listen, by the
way, I think it's worse now
than it was then.
Meaning I think it's worse now. We're in
December, a year plus later.
It's worse now. The climate in in the
city is worse now.
If you mean if you go to with an Israeli
flag now to Manhattan, I think be
unfortunately a lot far worse than it
was October 10th. I'm
But you understand why? because people
are now getting even more upset that
Israel is still in this war and there's
still no ceasefire. So, they're getting
more agitated about it. So, now there
are more people on that bandwagon.
I think it's I think it's I I don't
think it's the reason. I think it's it's
it's due hatred. It's it's in the
mother's milk with some of these people.
It's not it's no
more know. You think these people know
what's going on in the news? If you ask
them to point out where Israel is on the
map, they'd have no idea,
right? This is not Israel. They're so
invested in this.
This is not Israel. These are these are
just tropes, anti-semitic stuff that
have been passed down from generation to
generation. This is Asako. Like this is
all you say. This is Yeah.
I have an employee who lives in
Amsterdam, Naomi. She's she's a really
big part of our team. A few weeks ago,
what happened there?
Her and her husband staying indoors
because dude, like they're lynching
people.
Wow.
Why should this like this is in Europe
in 2024? What what is going on here? you
know, um, so to use my platform to speak
about those things I also love to do,
you know, speak to soldiers, speak to
people, uh, who are involved in this,
and to sort of like show the truth, show
who the Jewish people really are. Um,
yeah. The other hate that's that's the
hate that we all deal with.
Yeah.
The other hate is is sort of I think I
got very early on, which which is like,
who do you think you are?
You're 20-year-old,
right,
kid? You're not you're not Dera,
right?
You're not a RV. You don't have a beard.
You guys hear that?
We know who those people probably those
people after they went with see they're
coming to us now probably.
But but like I got that from a young age
and
it was it was a lot to deal with. I
remember I I said this over I was at a I
got hired by Pesak Hotel last year and I
said this over on on a panel and it was
a chabas. I don't think I've ever said
this on a podcast. I don't think maybe I
don't know but I was in Camp Monk for 15
summers. I was head waiter there.
literally like got engaged. I like got
engaged in August. I was in Monk that
summer. I was dating my wife from camp,
you know. I was like very Yeah. I was
like I love camp. It was it was amazing.
I was head waiter. I was I was
camp has a great reputation.
I know they hold on to you. But a great
place and um
meaningful started. I it was it was
functioning from there. I had had a
computer up in one of the buildings.
Sorry Monk. I don't know if you knew
that but I had bought my own Wi-Fi.
Um, and I got a letter to Camp Monk from
Shiner Shul was the address which I
learned later which obviously was
meaningless cuz Louis Shiner did not
send me this letter. Right, Louie?
Right. It wasn't him. It was it was
someone using it as a front because this
letter was four pages. Remember going to
the office cuz I never got a letter. I
thought, "Hey, mom, you wrote me a
letter." Nope, she didn't.
It was handwritten this letter.
It was typed.
It was typed. Okay.
It was typed. It was four pages. And I
if I could tell you if you ever watch a
roast, this was 10 times worse than any
roast.
Oh my god.
It was and this I know this person. This
person know me, but it was along the
lines of like who do you think you are?
You're never going to get married. You
you're something bad is going to happen
for you to wake up to think that you
have a you have a voice in this Jewish
world. You're not Dura. You you're
pompous. Like I'm just like
wow.
Reading this letter and I I was white as
a ghost and Mrs. Monk was in the office.
She's like, "What? what happened? I'm
like, look at this. I handed her the
papers and she read it and she's like,
can you give me a braha?
I'm like, cuz you just got ripped to
pieces and you're embarrassed now. Give
me a braha. Give me a braha for my like
I said, give my my daughter should get
married. Said your daughter should get
married. Daughter got married the next
day. No, I'm kidding. No, but her
daughter got married. Her got her
daughter got married.
In a month, but I would have been
I know. I know. Um, but I was I was
like, "Holy cow." I remember showing it
to I sent it to my Revy and he's like,
"Welcome to the big leagues."
Exactly.
Now you know that you made it. Now you
know you're doing something.
You have a target on your back.
Now you know you're doing something
right.
I hope you have that on your wall
somewhere. By the way,
I I should know. I had it in my
knapsack. You know, like everyone like
you get married, you go in-laws this,
you have that one knapsack. So I had it
in my knapsack. I wonder if it's still
there. I had it I carried it with me
everywhere, which probably not healthy,
but I carried it with me everywhere. And
and I had this feeling of like, oh man,
I'm going to prove you wrong. You have
no idea who you mess with. You have no
idea the fire you lit. And as you should
know, I had a great rebum in life
mostly.
10%.
No, I had a great rebum. Um, but high
school the way it is and school in
general, it's not it's not made for the
kids outside the box a little bit. It's
just any system. A system is a system
and if you fit into hey you have 30 kids
in a class
I would say a lot of the teachers are b
did not get me like who what are you
doing you know um and it could be I
heard heard some things along the way
that were
very like dude if you don't do this
that's this this what are you going to
you're not going to be much
and
well I'm happy that you didn't live it
because this wouldn't have all developed
Yeah, it lit a fire. The outcome is
phenomenal.
Yeah, it lit a fire. I tell you it lit a
fire. I
I when I walked him into the office
today, um I introduced him to one of our
employees here, our director of
operations, and she follows his his
podcast religiously. She watched every
episode. You should have seen her eyes
light up when he walked into the room.
Like, why is light not because like, you
know, he's a big sports player. He knows
how to dunk a basketball. Because he
inspires her. He actually makes a
difference in her life that he makes her
feel better about herself. and the
things that he puts out there, the
content that he puts out there gives her
hope. It gives her meaning, right? And
you're doing this for thousands,
hundreds of thousands of people
potentially that you're doing this for.
It's a huge responsibility, but I think
you're doing it well. You should be very
very proud of yourself. And I will say
this, Michael, I I we have a daunting
task ahead of us because we are not
inspirational people. Like, you know,
like people would ask us, who do you
think you are? You're you're a rabbi.
Why do you think you have a voice? We
probably don't have that kind of voice.
Like I see our podcast being somewhat
more of entertainment more than
anything, you know, and and weigh in on
current events.
Kosher entertainment.
Exactly. Right. We don't want to get,
you know, we important.
Yeah. Not dirty. We don't want
PG-13.
Listen, I don't I don't think that I
think that I think this changes
movies or TV shows on your podcast.
Make a reference, but I wouldn't like
talk about it,
right? We would talk about that here. We
would talk about an actor in Hollywood,
something that's going on.
What's your favorite movie?
Oh, that's a that's a tough question.
You don't know.
Favorite movie of all time? of our dogs.
By the way, if you if you Google top 10
movies of all time, pretty much every
single like, you know, reputable source
will give you the same movie list. So,
I'm going to go with one of those like
to be safe. Like, you know, Shaw Shank
Redemption, you know, that was my
But that's a very craziest thing. They
showed that on a bus. I'm not going to
say who, but like we were in camp one
summer and we're going to Niagra and
like I think that this one counselor
wanted to be rebellious and instead of
agent MS, he put in Shashing Redemption.
Nice. Nice. He was a celebrity. He's a
hero.
What? What is this? Is that Is that
Morgan Freeman? Like we're in camp. You
know, you know when you're in camp,
you're in a bubble. Like nothing exists
outside of it.
Nothing. I'm I'm I'm a little bit older
than you, but I I went to Camp Monk. And
I remember
Oh, you did? Yeah.
And I remember first rain day I was ever
in camp, they showed Star Wars.
No way.
Yeah.
Really? That's come a long way from
there.
The first one was on the bus that broke
open.
That's wild. That's wild.
What's your favorite movie? Uh, I said a
very safe one. I'm going to change my
answer actually. I want to change it to
the Godfather. Godfather one, two, not
three, not three.
I do want to teach you guys something
that I've learned recently. When anyone
asks me what's your favorite of
anything, I respond in what scenario?
Where am I?
I I respond generally today. Like what's
my favorite Yeah. Like
I have a different favorite. Exactly.
My favorite restaurant when I'm, you
know, going out for dinner in Israel is
one thing. You know, when I'm in
You're both over complicating this. This
is very I regret
I said Reservoir Dogs cuz that's my
all-time favorite. But the funny thing
is you're you're I never I never watch
You never watch Godfather. I never
watched Reservoir Dogs.
Yeah.
I enjoy I'm a big like I'm I'm a media
junkie, right? I love media. I love
film, right? I love like the I love
cinema like what they're what you're
able to accomplish with with movies and
I I overthink it. Like I'm not like oh
Transformers a sci-fi. I couldn't care
less about those things. Um, I think you
show me stuff like Defiance, about the
Bellski brothers.
Great movie.
Phenomenal.
Great movie about these these brothers
who
Three brothers
who literally saved Jewish lives during
the war.
Yeah. Daniel Craig, I think that he was
excellent.
Surprise, surprise. You like meaningful
movies.
Yeah, I I know. I get it. It makes
sense. You know,
what's the most meaningful movie that
you can that you you have seen that
people have to experience? Something
like Oscars.
I'll say if you have a kid,
your kid needs to watch Wonder.
Watch what?
Wonder.
Jacob, Jacob Charmble, the kid who has
uh kid has a disease. His face is all
what's it called? He has a disease. Uh
I don't remember the name, but Julie
Roberts was in that movie.
Julie Roberts in the movie, but this kid
Jacob Trombllay is probably he's
probably 5 years old, six years old.
He's an he's an actor at that time. But
it's about this kid who has some facial
deformity
and he would wear like an astronaut's
mask because he was supposed to bully
him. It is a mustwatch for any kid
really parents with kids like it's it's
you know a movie that will make me think
it's thoughtprovoking and and like
those things are those things are it's a
difference
my seven-year-old son I should watch it
with
Oh yeah like come on
they can understand it already like
Yeah. Yeah. It just brings home the
message about like people have
differences
right
and and that's fine. It's everyone has
differences. Some some you see some you
don't see
right.
Oh man it's a line in that movie from
Julia Roberts. Oh man,
he's not he's not gonna Jamie's on Light
Speed. Stefan's on You see how he dives
in baseball? That's what he's doing.
I'm good. I'm good. I'm not that good.
We'll get there. We'll get there.
Julie Roberts is Hollywood royalty. I
mean, she's uh
Is she Jewish?
She may as well be.
May as well be. Stephan,
she may as well be. Uh but probably not.
She looks like
I want to make those movies. Like like
the next state next
is that is that on the plan next phase
meaningful minute is like production big
production like
we got to be doing better for Klus like
what are we what are we creating you
know like
yeah we were a part of a production
where we helped fund it the Messiah
movie with Barl Solomon and I have to
tell you that
his feeling that he had just making that
movie I understand what you're saying
but that movie was more of like a
documentary I'm talking about like
are you talking about making it into
like a scripted movie or like a
documentary.
What I'm saying is is I think something
that we don't understand or realize so
much is if you ever watch a movie and
someone gets on their knees at the side
of their bed and they're praying in in
Christianity that is funded by the
church
and they're using cinema as a way to get
into the homes of millions of people and
we have not mastered subliminal
messaging and we need to we need to
we're getting into a little bit on
social media
should be should be broadcasted to the
world sublimally. to every single person
in the world.
It's a great point actually.
Like dude, why like the only people that
are like
they by mistake are you Jewish? Oh,
you're not. Well,
that's right. They made a movie about
Noah I think a couple years ago not um
who's the guy from Gladiator. Uh
Russell Crow.
Yeah. Russell Crow. Russell Crow was
played Noah and it was like it was a
really cool
nothing mentioned. No Torah,
right? But like we have so like we're
we're all from Jews. Like we have the
greatest gift in the world. We were born
into this. We have an amazing amazing
thing the Torah and we're just like this
with it. Like it's ours. But like where
my brain goes a lot and a lot of
meetings I have with my donors and I
have with my with people who fund our
operation is like so there's that Jew
that lives in Oklahoma that doesn't
really know much about his Judaism
besides for the fact that he saw his
grandmother light candles once on a
shabas and that's it. And he he may
never see that again. And whose fault is
that? It's our fault. So, how would you
change that? Like,
I'd make it known and make it seen in
the world. I would create films.
What's a step? One step?
Investing millions of dollars into
Jewish films.
Okay.
Create like that's that's the step like
um are we are is there less money in our
circles than there in in Christian
world?
Well, we just found out last week uh
yesterday actually that the church
apparently is like the second largest
real estate owner in the world. We have
they have that
No, I I get
that evens it out. They have they have a
lot of resources. They have a lot of
money.
I'm not saying we do what they're doing.
We don't have that kind of money,
but let's do 5% of what they're doing.
Something like you're watching a Super
Bowl and there's five commercials about
Jesus, about he gets us.org,
right? An NFL uh Super Bowl. They have
like three commercials. Why why isn't
there a commercial with a mother
lighting shabas scandals and scan the QR
code know more about your Judaism that
every single Jew in the world has 10
million people watching this right now
that they can oh you know what I think
I'm Jewish I'm going to scan this code
why do we think so by the way I I'm
getting chills thinking
I almost feel like we're missing an
opportunity I feel like it's a crime
that we're have you know there's a
there's a vart that I every pes I say my
father said it to me we're we're kabar
like we
My father grew up in Crown Heights is my
great-grandfather's a god by in 770 or g
labav
go back to Russia
and and my father said by the seder he
said that the rebba says why do we take
the we crack the matzah right and we
hide the larger half and when the seder
isn't over until we
you find it
find the amen
and the rebba says that that larger half
that larger half represents majority of
cholesterol tonight seder night they are
not keeping a seder they don't even No,
tonight's a seder. They're not keeping
any mitzvah. And our job here is not
over until we find them.
We got to find them.
We got to find them. What are we doing
to find them? It's going to be hard to
go on our feet and every and and people
are doing it. There are curve
organizations, but we have been given
the gift of social media and people make
the mistake thinking that God created
all these platforms for Joe Rogan and
Elon Musk to have fun with. Who says
it's not created for us to reach all
these Jews in the world
doing this? Who's to say? Like we we
literally at meaningful minute we were
able to post videos and get millions of
views on social media. Who's seeing
that? Do I know that there's not a Jew?
We get messages all the time of people
who are not so connected with Judaism,
but they have a spark now.
We We need to double down on those
efforts like
wow.
We need to really double down those
efforts.
I'm just thinking about that letter.
That's so profound.
I'm sorry. I'm like look at look these
ideas that you have. You you are just
getting started baby. I'm like
but who's to say that would happen
without that letter? You know that's
important. You know what? Look in the
camera and tell that person that wrote
that letter what you think.
Give give them a response. Like what
would you say to them?
I honestly I would say that I am sorry
that you were in so much pain that you
had to write that letter. That's really
what I would say. I mean,
good for you.
Did you hear what he just said? Good for
you. He's he he pies him that that
person must have been bitter inside that
he had to write a letter like that. And
that's where it always comes from. The
hate comes. It's being fueled by people
that are having a hard time that you're
being successful and that you're doing
well
and it doesn't it doesn't sit well with
them and they don't know how to handle
it.
Can you imagine to write a letter like
that and hit send
to to to type it and and and
put in the mail?
Lick that envelope. Yeah. And go to a
mail. I don't know how to send a letter.
Ah yeah. You spent 25 cents on me,
you know, but like thanks for the
donation. But like I uh
I love what you said. The the idea of
saying to the other person is the same
thing everyone should say when someone
gets to you. I'm sorry for you.
Yeah. I'm good.
I mean, they must be going through so
much pain in order to do such a thing.
It doesn't make otherwise makes no
sense, right?
Are you are you very driven mostly by
the cause? It sounds like you're really
committed to this and you really
genuinely care. But there is money to be
made like did you ever reach any point?
What was the first point rather that you
reached and you realized, oh, we can
start making money from this. We can
actually monetize. We can get some
capital into the business.
I went to my first meeting ever with a
donor. His name was Mosha Majeski. Um,
good friend by the way,
Motion Group. And I remember I went to
his house as a young
I don't think I was married. Maybe I
was. I was married and I wanted to
basically make a meaningful app.
Um, because I felt like this is great.
We're gaining tens of thousands of
followers on every single platform, but
that's just amazing for them because
they're getting all their data and we're
not getting anything from it besides for
we're able to reach our content to them.
Like, great. We have 300,000 followers
on Instagram now, which is amazing, but
it's even better for Facebook because
they get all that data, right? So now we
have our mobile app that has 45,000
users and we have that data. So we have
that we have that relationship with
those users. So I went to Mosha, I went
to his house and I never fundraised a
day in my life like not even like
Lifeline like everyone who you know
never never.
You selfunded everything all along the
way until this point.
It was very
I'll tell you there was a lot of small
money stuff and we still have that which
is the most amazing thing. We have over
8,000 donors that have given to
meaningful minute. 8,000 people $50,
$100 that have given
grassroots.
That's like the thing I'm proud of the
most. Wow.
That I don't I don't I'm not like Mich,
but there's no like three people that
say, "Hey, listen.
We're funding you."
Right.
No, the people. It's like a politician.
You need to get a certain amount of
donations from people in order to
continue your camp. That's the thing I'm
proud of the most. The person who
doesn't make a lot of money, but they're
like, "This is important to me. I want
to see it continue. I want to see
$1, $18." I'm curious what happened by
Mosha. So, I went to Mosha and um I went
to his office and if you know him, he's
just like in the middle of a million
different things. And I said to him, I
introduced myself. I told him what I'm
trying to do. He loved it. Um and he's I
said, I think I said, "I need $50,000."
And I think he said back to me, "So, you
need 75."
I'm like, "Okay, lesson number one.
Thank you.
Love you, Moshe."
Yeah. Um and he's he's the most amazing
guy in the world. I was sitting in his
office and he called his wife in. Riff,
Griff, come here. Riff, we're going to
support this kid's doing. We're We're
going to we're going to give and and I'm
like, what is going on here? Did he say
yes? I don't even know if he said yes. I
have no idea what's happen. He's my
first donor reading ever. And I got a
email. He's on his phone. I'm like, I
got an email and it was from our credit
card thing that Mosha Majeski $12,000
donation on the spot. I was like, "Wow."
He's like, "More of that's coming."
That was our meeting. I was like,
"You're kidding.
What just happened?"
You got spoiled. You think every meeting
goes like this, though?
By the way, I Hashem I I told Hashem
like I'm out of my depth. I am not I'm
not a trained fundraiser. Like, I'm no
Ellie Bear. Like, I don't know how to
just walk into a meeting and say, "Yes,
we need $12 million." You know, like I'm
not that's not my thing, but I have a
lot of passion and I and I and I think
I'm good at what I do and I know what I
need to do. like I I have the the
blueprint from God obviously. Um and I
told just surrounding me with the right
people. Can you imagine my first
meeting? First of all, it didn't even
that's not even I got the Mosha because
Yusti Eisenberger Joe Eisenberger um we
made a meaningful in a book before the
podcast even a book from Arts Girl right
thank you to him Besser about just short
messages 200 pages of short messages and
I need a sponsor for the book and the
Eisenberger I said yeah I'll do it and
I'm like who else can I get involved
he's like you should go to Mosha Madesi
and he set up the meeting with me and
Moshe wow
so it's like you know mida and and and
Moshe has set me up with other people so
it's like hashem surround me with the
right people.
Amazing. You know how they say everybody
is every Jewish person you know is two
calls away from Donald Trump.
It's amazing. It really is. By the way,
on that on that note,
if I ever need Donald Trump, I'm calling
that.
On that note,
I don't know if I can say this.
We'll decide later if we should edit it.
I get I get a Did you just press the
mute button? I get a a message from
Mosha like a video of Ivanka. emotion is
very close to Jared and Ivanka and he's
close to Trump and he's like, "Post this
post this on social media and and make
sure it gets views." I'm like, "Okay, I
can't make sure it gets views, but it's
a good video." Well, it was Ivanka
talking about Lashinhara
and we posted it and it's at at this
point it's got over two million views on
That's where our Instagram and YouTube
Shorts. It was Emosa told me to post it
and I'm like and I'm on the phone Mosha.
He's like, "Let's go. I need five
million." I'm like, and then all of a
sudden I see Amaya Starter shared it.
Ivanka reposted it for Meaningful Minute
and Daily Mail wrote an article about
it. I'm like, am I being used by the
Illuminati right now? Like, what is
going on? I'm like, Mosha, did someone
did this come from the president? Did
someone tell you to do this? Cuz like I
feel like it was it could very well be.
And he's like, don't ask questions, you
know, don't ask questions, just do.
Anyways, I wake up this morning. I
posted on my SS today. Ivanka Trump now
follows Meaningful Men on Instagram.
Yes. And I had to say out loud a few
times, the daughter of the president of
the United States follows.
She's not just a daughter of the
president. She herself has a lot of
influence. She's a powerful person on
Instagram. I'm like,
let me say this like whoa that's crazy.
That is crazy.
That's like
good for you.
That's a big deal.
It's a huge deal. I'm like I'm like
hard. It's like hard to register.
Um
so you could see who actually follows
you. Like you were able to see.
I went to her page and it said, "Do you
want to follow her back?"
I'm like, "Okay.
I don't follow women. So, no. No. Like,
you know what's great? She She followed
you like, you know, in a very discreet
way. She didn't like call you to tell,
"Hey, I'm going to follow." She just
follow because she thought she wants to
follow you.
Really cool.
This is just totally natural. That's
what this was.
Really cool. It's really cool. It's It's
like
And again, this is a further testament
to what you're doing. You're doing
something right.
Yeah. Listen, Hashem is running the It's
It's crazy. It's like this whole script
is just nuts if you think about it. like
the fact that every every everything has
happened like and and just to pick up
chronologically like the podcast started
taking off right things started blowing
up like big time bigger guest bigger
names
maybe
was big was a pretty big guest
soldier was pretty big and I think I
enjoyed Ben Shapiro like it was really
really interesting um
it just you know just to get us to
present day we started another podcast
recently, Stories of Hope with Spark
Gardo. She's under the network. She's
amazing. We're big fans of her.
We love her. She's awesome. We were so
happy that you guys did that
partnership.
By the way, we're also happy that it
didn't work out with us because then she
wouldn't be doing
the way she could have been working for
us. And this was like what she was meant
to do. Like she was born. I tell you,
the messages we get,
I'm like blown away. Someone messaged
She gets hundreds of emails per per
episode that comes out. It's such a
sensitive topic. So, it's like really I
mean, we got a message from one of the
earlier episodes. Someone had had given
up on dating Jewish men because they
were so jaded and her episode inspired
them to start giving another chance that
they're going to speak to the right and
have the right people and they're going
to start dating Jews again. How many
generations of Jews did we just save?
That's amazing.
How many generations save the world?
Literally, they say you save the world.
One save the world.
How many worlds? Because that Jewish
lady could have married a guy and then
that daughter could have married a guy
and then all of a sudden all those
generations of how many kids?
Yeah. So like I'm like blown away blown
away by
but the guy who wrote you the letter
wants to know who you think you are and
how dare you how letter too soon you
know
you know like yeah like I I anyone who
gets who gets hate with what they do um
and it's inevitable if you're doing
something good doing something special
it's like
don't sport gets it also by the way it
happens there there are some factions
that be like why are you talk why are
you talking about love
and and I I look at these people I'm
What do you mean? It's in the Torah,
right?
What do you think tubov is?
Like, it's in the Torah, love. We can't
become firmer than the Torah. We can't
make up that don't exist. Why are we
talking about relationships? Why are we
talking about love? I don't know. Maybe
because 50% of people are getting
divorced nowadays. Maybe we want to
change something. Maybe we want to
actually make an impact, right?
Like maybe because not talking about it
didn't do so well,
right?
Our track record isn't that great,
right? And that's what we're doing a lot
of people. Also, by the way,
let me ask you, um,
when are we starting to roll into the
dough? When when does this when's the
money following? Like, you're already
you're already at a at a place where
you're in the 1%. Like, in our
community, even the extended communities
all over the world, all the Jews, nobody
nobody has what you have. Like, you're
doing something phenomenal. Like, I I
expect some big paychecks, like a big
payday. I want to see you with a driver
soon. No,
you know, in a in a rolls, you know,
something like
see those things will never happen, you
know, like um I I I will invest every
single dollar into building this up. You
know, I mentioned earlier what our what
our budget is, and it's not private
information. It's our 990 is public.
We're a nonprofit, so it's it's public.
Um
my my dream, my goal, my next thing
we're working on is
is to build out um meaningful plus and
to have paid subscribers, thousands of
them,
and to to to really invest in those in
content. Like I I want these rabbis,
these speakers who don't get paid really
well at all to be doing what they're
doing, creating creating content like
not enough to be doing it more often. I
want to bring them onto the network and
pay them real money and say like let's
take this seriously. Like why is Mr.
Beast making more money than you? Why
why are these Twitch streamers making
like let's literally we live in this
world. We see you know there's
we're supposed to look learn from what
they do and how they utilize technology.
There's no reason why we can't do it.
There's no reason why we can't take some
of the top like I want to make the Mount
Rushmore of Jewish thought leaders and
creators and say let's go to work. Let's
let's create let's create movies. Let's
create documentaries. Let's create
podcasts. Let's let's double down. Let's
make a 50,000 squ square square foot
warehouse where is going to be a literal
content creation machine because what's
the biggest impact nowadays?
It's what people are seeing online. It's
what they're seeing on their phone. It's
what they're what's seeing their
computer. It's what it is.
We need to invest in it. Seriously. So,
like
I love that. I think that that's his
Rolls-Royce.
That's my Rolls-Royce. That sounds like
I'm a little disappointed in the answer.
I'm not going to lie. I'm not a card.
No, I think that's amazing what you're
saying and like you're a better person
than than most,
you know, that you're doing this really
genuinely for real authentic reasons. I
admire that.
Yeah. Like of course I want to take care
of my family, pay my mortgage like
everyone else.
A little bit something for you a lot of
hard work over here. You have to contend
with, you know,
what do you do for fun?
Uh I play sports. I play baseball.
You guys run a baseball. We won a
championship.
It's for the world to know. You know, it
took a lot of goal, by the way, on my
part. And uh you know, I take chances.
I'm a risk taker. And uh I I drafted
Naki.
You took a risk with
that wasn't the risk part. I I drafted
him onto my baseball team. But then I
asked him if he wants to co-sponsor the
team together, meaningful, you know,
people and and n business. I'm like a
no-name podcast. He's, you know, you
heard today, you know, what what he's
all about. and and he he very graciously
accepted. He didn't Thank you for that.
I like the name. was very humble about
the whole thing and he's even today I'm
like listening I'm accomplishing more
than most people have done in
generations and you're here like you
know and you're just like a regular guy
and you're
that's again that's the message by the
way like regular people
that's that's who that's what you're my
whole message is like everyone I sit
down with is regular
or I don't know regular is not the word
there they everyone I sit down with is
is someone who um
who probably got in trouble as a kid who
probably didn't get good grades all the
time, who made trouble, who got
punished, who maybe suffers from some
sort of stress, anxiety, depression.
Every single person I sit down with, um
that's that's who it is. Like that is
the makeup of the Jewish people. That's
who we are. Like we love looking at the
uh endgame, the success. Oh wow, look at
that. Look what this guy's doing. Look
at the impact he's making.
And when you just see that, you
literally you take away the entire
ingredients to the recipe.
Like no, no, the stress the I'm not
saying bring it upon you don't have to
bring stress upon themselves. It's
natural. It happens. It does.
But that's not things that are going to
get in your way. You can use those
things like everyone I've spoken to like
Abby Finer who dealt with
the biggest challenge of a life
to to not be able to have kids to have a
kid with special needs and that's it.
challenge of a lifetime
to to interviewing a girl like a lady
like Maly Jacobs who was living a
amazing normal regular life and then got
sick and then got her arms and legs
amputated like and she is giving to
others.
These are these are people that used the
things the the worst things that were
given to them and they made it into
something sweet and beautiful. And
everyone listening can do that. Whether
in business, whether in relationships,
in in life in general, whether you're
young or old, you're going to be punched
in the face. Um hopefully not literally,
but figuratively, you definitely will
be. Unless you have like very rich
in-laws and I don't know exactly, but
then you're getting punched then you're
getting punched in the gut.
Exactly. That's a whole different kind
of uh but you see my take me to mojo.
Like um but
that's amazing. you're going to get
you're going to get punched and and it
happens to every single person and
the person who's unscathed and untouched
is not the person who's successful.
You're gaining a tremendous amount of
experience and just being around these
people and
it's the best thing ever. Yeah.
I don't know. I when I like see a lot of
your clips, I I feel like bad about
myself. Like
no, that's not that's not the goal.
I know. But I feel like there are so
many amazing people out there in the
world. There's so many people that step
up and that overcome. They persevere and
they make something out of themselves.
It's not just they get by and just they
make do. They actually grow. They become
bigger and better. And it's very
inspiring to see. It really is. It's
amazing. I wish I really wish on us,
Michael, that our podcast, you know,
again, our goal isn't just like to feed
inspiration to people. You know, we
don't consider ourselves those kinds of
people, but we we are regular people,
the average Joe, your casual person
trying to do the right thing in the
religious setting. And we want to be a
little bit better today than we were
yesterday. Small spurts, little tiny
stepping stones. where we grow
personally and we grow professionally.
We believe very wholeheartedly that the
two are infused one and the other. They
go side by side. You know, you got to
apply your business to your personal
values as well. Um and that's what we
just try to do here and we try to
showcase examples of that and take one
little small message at a time. You're
doing it on a grand scale. I mean, you
you really are playing in the major
leagues.
I have a great team. I really do. I have
a great team. We have a staff of like
seven, eight people.
Do you do this yourself? Do you host it
yourself? Like do you have Oshi or a
Michael?
I have Momo Bowman. He's my co-host now.
And and um you know, when is this
airing?
Uh probably this week.
Okay. Yeah.
Yeah.
Momo is amazing. And I'm sure like we'll
have other co-hosts, you know, guest
co-host. Like it's it's something that
like
Oh, so it's not your it's not your
partner. Like he's just have on as a
addition.
He's been on for the last couple years,
but you know,
um he's amazing. Moving. Why didn't he
come?
Moy, man. Mo business.
Let's invite him.
Yeah. Mo's the man.
We could do co-hosts together. We could
do the podcasters. How often do you do a
podcast? How how every week?
We put it out every week.
Every week.
Every single week.
And how many episodes are you in?
Uh over 200.
Wow.
Over 200. And
Wow.
And um it's gotten easier over time.
It's gotten better.
Yeah. I'm sure things go a lot smoother
now. You already know the system. You
have it all.
I just have to tell you cuz it's on my
mind. Sorry guys. You know, um I'm a big
fan of therapy.
Yeah.
And I feel like this is therapy. When
she and I talk every week and we just,
you know,
hear our grievances or we talk about
whatever it is. the stuff bill you?
Yeah, we we uh we grow through speaking
to each other. I always say uh the
reason why I believe friends are so
important to one another is because it's
therapeutic. It's having a friend is is
a form of therapy. What you're doing and
the impact that you're having on
everyone is therapeutic. When when I'm
listening to what you have to say or
your guests have to say, it's not only
therapeutic for them, it's therapeutic
for us and us as a nation and us as a
people. I think that it's just we need
it. And you were you touched upon this
while you were talking. And I'm thinking
about it the whole time. I'm like,
"Yeah, we're Holocaust survivors. We're,
you know, we a lot of us have gone
through a lot of, you know, challenges
in our life and hearing other people's
challenges and how they go through it.
It's all part of the therapy that we're
helping each other." And it's just
really beautiful. I had to mention it.
It's
I was I was the other day working out
with uh with a friend.
T4.
What's that?
T4.
What's T4?
You guys know what T4 is?
A workout.
No.
No. You guys don't know what T4 is?
No, I don't know what T4 is.
Oh my god.
You know what that is? Explain. Yeah.
I'll explain. So T4 is like, "Wow, I'm
shocked." And Okay, T4 is like,
"We may have to edit this because if it
makes us look like total idiots, like we
live under a rock or something."
I'm not gonna let you let you edit
everything out. This is staying in.
Okay,
T4 is your kids never told you what T4.
We might know about it if you tell us.
Okay, T4 is Let's say you you walk in
and you're like, "Oh, my back is
killing. The Bentley seats are really
not so comfortable."
T4 like Oh, like
just casually slip inside. T4 is like
therefore you're
what time is it your Rolex?
Exactly. So you're like so I was in the
gym yesterday working out. I was killing
it pumping 150 lbs. And so I said T4
like so when someone said when someone
says to you like honestly if I didn't
have that driver I would be so tired
right now.
You took the words out of my mouth. But
I'm I'm glad to learn this new you know
because I was going to say oh is she
working out? Oh that's amazing.
By the way, By the way, I don't know who
your friends are and stuff but like
you're done. Like every time they open
their mouth, every the whole kid is
going to be like divor.
Oh god. So in school this week is I'm
getting roasted. It's happening.
Oh yeah. If they hear this.
Yeah. Oh my god. Okay.
They hear it. Believe me.
So you were working out. Yeah. Tell
anyway. And now I feel like it.
Yeah. Uh I didn't get out on my Bentley
to go work out, but I went uh and I was
with with a friend and uh the next day I
felt extremely sore. Like I couldn't
move.
Feel so bad.
Yeah.
I can't even say the story anymore with
a straight face.
Thank you for that. You totally ruined
it for me.
And I was trying to make a very
important point, by the way. Okay, let's
see. I may add, I was I was going
somewhere with this. Anyway, so I text I
text her. I said, "By the way, I can't
move again." And I was like, "Oh, maybe
I shouldn't have, you know, you know, I
shouldn't have worked out so hard."
You see now, I just ruined I just ruined
your
brain. So then he writes back to me.
He's like, "Me too. I'm also sorry I
can't eat." Like made me feel better.
Like it wasn't just me. I felt like
somebody was feeling my pain, you know?
I felt like I was commiserating me so to
speak, right? Soft landing. That was
okay.
Yeah. I was going to say I said, you
know, I think the reason why people
resonate so much with podcasts,
especially yours, is that you hear other
people's vulnerabilities and you hear
other people's struggles and they're
sharing, they're talking about it, and
that makes you feel a little bit better
is that you see that this is happening
to others around me, too. And you know,
this is how they deal with it. You know,
I really wish I could have made this
point a lot better and I didn't use
I'm happy that it went this way because
I was able to teach you something
important. Yeah, our kids are going to
be very happy.
Obviously,
how do you say you4?
You just T4 or you
say T4 right when you start your story?
Well, someone said something that sounds
someone said something. Roll your T4,
you know.
Um I I I was I was once in I was at a
cafe in in Cedar and someone I was
wearing like a sweatshirt cuz I'm a
regular person and I wear sweatshirts.
Okay.
And like people people like why do you
dress like on a podcast? Why do you wear
a sweat? I'm like so this is the point
I'm making like I'm a regular person.
I'm not a rabbi. I'm not a RV. I don't
hold to be one. I'm a regular uh person
who um loves what I do. I'm passionate
about what I do. Um and someone said to
me that like, you know, I really I I
appreciate that there's someone out
there that's wearing a sweatshirt that
is actually showing that like
that's fine. Yeah. Like that's this is
you're not you're not a sweatshirt you
happen to wear. It's just like Yeah. You
don't I think that it's important for
all us to know that giving over anything
is not just just exclusive to someone
with a long beard and a rabbi prefix.
It's we're all responsible to to do that
and it doesn't matter if you wear a
sweatshirt or if your hair is x long or
whatever like it these things are so non
important.
Everybody has something to offer and
they could all contribute. We could all
we're all a team, right? And everybody
has to carry their weight a little bit.
We can't just rely on the captain or the
best player. Everybody's got to do
something if you want to really get a
big win. You know, the other day I went
to a vart
and uh Michael, you know what we're
talking about?
I'm I'm being very careful like what I'm
going to be saying because I don't want
you.
Don't be careful now. You're being
careful about this T4.
T4.
Yeah. I go to this VR and uh I was going
to go out with with friends after the
Vart and I didn't want to like, you
know, put on a suit and tie and
everything and go to the V and come home
and change and go out. So like, you
know, I'm just going to do what's
working for me right now. I'm just going
to be comfortable. And I went on my
jeans and my uh sweatshirt, you know,
and uh
terrible idea.
I know. I'm kidding. But I did it
anyway. And then I I I pull up to the
hall. I said, "Wow, it's very busy."
Like it was a I guess very popular.
Oh my god. I went to a hall at an
engagement party with over 100 people.
It was a fart. I didn't think it was
going to be that
I felt out of place. It was going to be
like a private meeting.
I said to myself at that moment, I said,
you know, I'm going to own it. I don't
care. I'm just going to walk in and too
bad. Whoever doesn't like it, you know.
Um and I did. And I walked in and of
course the comments came flowing within
minutes. You know, everybody's what are
you doing? But then there were some
people who came over to me like one guy
especially Shai Schuler came over to me
and he's like well she that's it. You
have a podcast now. You could do
whatever you want. I'm like you know
okay there's maybe there a little bit of
perks to this you know but I I I agree.
I think that people should
podcast get over analyzed.
Yeah. People should be themselves be
comfortable. You don't always have to be
worried about other people going to
think about you.
Like it's a tough way to live. It's very
hard. It's so much better.
Obviously, you be respectful and you do
things that aren't social norms and and
you be respectful. That's the most
important thing,
right?
Um but like
was that disrespectful going to the
dress that way?
Ver was you know it doesn't matter who's
already how much you care that's all
it's you know.
Yeah, I think it's fine.
Do you want to show the person that you
actually got dressed for this party or
not? You know, Michael, we have to wrap
up. I have a
12:00
out. Oh, okay. Still middle of the day.
We still have uh Thank you. I, you know,
we got business over here. You know, we
need to function.
Yeah, this has been fun.
Uh, now I have a question for you. What
advice would you give us? Uh, you know,
we're we're 20 episodes in and we we
care about making an impact simply
because it's the brand of what we're
trying to do is our journey and growing
with us. And we really feel that
business and personal are mixed. And
that's really what our message is
constantly. And
we should always have the values and
grow.
And we're trying to reach an audience.
And you know, people ask us all the time
like, "Who's your audience? What are you
about?" Any advice that you can give us?
Cuz we don't know right now. Like people
ask us like, "What's your podcast
about?" We're like, "I'm not really
sure."
It's unscripted. We just sit down. We
talk to people.
It's just two great guys with
personalities just trying to talk about
things that might make other people feel
better is really kind of what we're
doing.
One great guy. It's, you know,
one and a half.
Yeah.
Um,
excuse me. Hello.
Two and a half.
Thank you. Um, I I think just
consistency. Just like just keep doing
it every single You do it every week.
Yeah.
Keep doing it every single week.
Consistent. He was very particular about
that.
Don't Don't take it like I would say
don't take a week off. Like it's going
to be difficult. It's hard. Um, keep
doing it every single week. And um
and and just listen to the to what
people want more. Like you you'll find
you I'm sure you look at some episodes
and some resonated more than others. And
uh but the biggest message is
consistency. Don't don't get don't fall
too much in love with the numbers. It's
not all about the numbers. Um and if you
continue to create good content, the
numbers will come. It's just a byproduct
of creating good content. It happens.
It's not going to happen after 20
episodes. For me, it didn't happen for
20 episodes. And thank God now our our
podcast is extremely popular, but it's
it's a slow roll sometimes. It doesn't
happen overnight. It doesn't it doesn't
just uh blow up. Takes time. So, just
create good content. That's it. and do
do it consistently
and be consistent.
I appreciate that. Thank you so much,
Naki. This has been the another episode
of the Nut Your Business podcast
sponsored by Prime Source. Thank you
everyone for listening. Don't forget to
like, subscribe, comment, get involved.
Have a great day, everyone.
Yeah. Thank you. Thank you.