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Thanksgiving On Fire

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Hillel Eisenberg avatar
Hillel Eisenberg

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Let me tell you something about Thanksgiving. Did  you know that Thanksgiving, this massive national   tradition, doesn't actually have a real date?  In 1863, in the middle of the Civil War, Abraham   Lincoln just picked one. He said, "Okay, that's  a Thanksgiving." The last Thursday of November,   not because anything happened that day. Not  because the heavens opened. Not because of   some divine commandment. It was just simply a  moment when the country needed a little bit of   unity and hope and morale during the Civil Wars.  Lincoln chose a Thursday that felt right. So,   fast forward 70 years. America hits Great  Depression and money is tight and the economy   is struggling and what happens? So FDR, he steps  in and he literally moves Thanksgiving and changes   it from the last Thursday in November to the  fourth Thursday in November just to create a   longer shopping season before XM to boost sales  to help retail to give Macy's and the department   stores more time to rake it in. Think about that.  a national holiday. Just shift it like a pawn on   a board for convenience and economic. And today,  Thanksgiving is practically sponsored by Macy's.   It's wrapped in a parade of giant balloons and  floats and product placements and marching bands   and a holiday whose entire climax is shopping  and Black Friday and door busters, lions around   the plaque, and people caping out overnight  for TV. America's great deed of gratitude is   strategically engineered to flow straight into  spending. And that's completely fine for them   because in that world, the dates of their holiday  aren't sacred. The week, the weekend is sacred.   But the Jewish people, we don't operate like that.  Our holidays don't float. They don't shift because   the economy needs a boost. They don't move  to create a long weekend or a bigger sale.   Pesak is the 15th of Nissan. Period. Shibu  is the 6th of Son. Period. Rashashana is the   1st of Tish. Period. Why? Because the actual  day is holy. Not convenient, not adjustable,   not commercial. Holy. The world builds holidays  around what works for them. The Jewish people   build holidays around what is true. Thanksgiving  lands whenever the 4th Thursday falls. the 22nd,   the 23rd, the 27th, the 28th, it doesn't  matter because the day isn't sacred. The   schedule is. But our holidays, the day itself  is a cosmic appointment. It was written into the   blueprint of creation. It echoes with the voice  of Sinai. It sanctifies time itself. You can't   move that. You don't touch that. It's eternal.  So while the rest of the world celebrates with   parades and praises and promotions, the Jewish  people stand in the glow of something deeper,   a holiness that it doesn't need to be pulated  or stretched or discounted. Because when God   sets a date, you don't reschedu it. You  rise to meet it. You make sure it fits   into your schedule. That's the kind of people  we are. Eternal, unshakable, nonnegotiable.