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Why do we pour olive oil on top of kings? The answer might surprise you.
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After Yakobu has his famous dream about
the ladder and the angels going up and
down, the puzz says that he built a mata
for hashem. was a monument memorializing
the powerful spiritual experience he had
undergone there. Now what happens next
seems a little bit odd. Yakov goes ahead
and he takes out a bottle of extra
virgin olive oil and he pours it
directly on top of the monument until
the very last drop.
Ever wonder what's the significance of
doing that? Why exactly is he pouring
olive oil on top of a monument? And it's
not only Yako. was just the start of the
custom. Throughout our history, we have
been anointing monuments and kings and
kahanim by sitting them down and pouring
a bottle of extra virgin olive oil on
their heads. Why do we do this? And why
do we do it specifically with olive oil?
Why not apple cider vinegar or red wine
vinegar or maybe just some good old red
wine?
So Rumption Fulhur she explains that
there is a quality to oil that is rarely
found in any other liquid and that is
that oil does not mix with other
liquids. No matter how hard you try to
force it, oil refuses to mix. That says
Rers is the lesson symbolized by the
oil. The Nvy sits the new king down and
he tells him that his success is
predicated on his ability to stay
separate and proud to resist the
temptation of mixing with all the other
cultures around him to overcome the urge
to be just like all of them. Pride in
being a Jew is the greatest tool a king
or a Nvy or a cayenne can have and we
use oil to drive that message home.
Yakov was doing the same as he was about
to enter Love's corrupt home filled with
evil and deception and spiritual
nothingness. He fortified his essence
with the strength to stay separate. He
knew that to walk into Loveven's world
and emerge unchanged, he needed a clear,
unshakable sense of who he was. It was
the only way. And his efforts paid off.
He walked out of that house on fire. And
his kids took the lesson to heart and
did the same. The longevity of the
Jewish people has always depended on one
thing, our ability to stay distinct.
Yseph understood this clearly. When he
brought Yakov down to Egypt, the empire
of all empires, the cultural superpower
of its time, he made sure his father
would live far from the center of
Egyptian life. Geishan wasn't just a
convenient farmland. It was
intentionally distant, a buffer, a
spiritual safety zone. Because from the
very beginning, Hashem defined our
identity as a nation meant to stand
apart. A kingdom of priests, a holy
nation, not isolated, but different, not
detached, but elevated. The Torah's
vision of that we remain spiritually
independent even while living amongst
the nations. Bum saw it, too. He looked
at the Jewish people and couldn't help
but cry out, "This is a nation that
dwells alone. Not because they're
lonely, but because they stand
confidently in their own space. Even
Hmon in his twisted hatred, he couldn't
help but notice it. There is one nation,
he said, scattered everywhere and yet
they're still different. Even our
enemies saw our uniqueness more clearly
sometimes than we do because that's our
superpower. The moment we let go of that
sacred distance, the moment we start
dissolving into whatever culture
surrounds us, we lose the sharpness of
our mission that we're meant to be on.
The moral flag bearers of the world and
the conscious of humanity. And the more
we blend in, the less light we shine,
our survival, our strength, our impact,
it all comes from the courage to remain
unmistakably, unapologetically,
spiritually separate.
The hardest and saddest part of Gullis
isn't the suffering. It's not the
bloodshed. It's not the wars. It's not
the poverty. All of that happened. Sure.
But the real tragedy is that now when
some Jews wake up and look in the
mirror, they see an American who happens
to be Jewish and not a Jew who happens
to be an American. They see a Canadian
or an Englishman or an Israeli who
happens to be Jewish and not a Jew who
happens to be a citizen of that
particular country. That's the real pain
of exile because that's what happens
when we start measuring ourselves by the
world around us. We start chasing what
everyone else chases, the culture, the
celebrities, the sports, the politics.
We start thinking that's who we are. And
we forget the fire inside of us. The
part that's been burning for thousands
of years. The spark that survived exile
and persecution and destruction and
wandering and still says, "I am a Jew
and I have something to give this
world." We need to look into the mirror
and see that spark. Not just a face, not
just a body, but a soul with a mission.
A soul that's here to bring light,
that's here to stand out. You are here
to do something bigger than yourself.
That fire inside of you is stronger than
any culture. It's stronger than any
trend. It's stronger than anything
trying to pull you away from who you
really are. Yakov is telling us, don't
ignore it. Don't h don't apologize for
it. It's your power. It's your gift, and
the world desperately needs it. Now,
listen to this.
I was once giving a class to a big group
of college kids talking about the
responsibility every Jew has to elevate
the world. And right in the middle, no
filter, no embarrassment, one kid, he
just blurts out, "Yeah, but what do
religious Jews who just learn all day
actually do for the world? What good are
they?" The room froze and you could feel
the air tighten and everyone was waiting
for the explosion. But I looked at him
calmly and I said, "You want to know
what they do for the world? I'll tell
you." When that Jew walks down the
street, when people see him, they're not
just seeing a man. They're seeing God's
presence walking in human form. They see
him. They see God. He is a moving
billboard advertising heaven. When
people see that Jew walking down the
street, they see morality. They see
ethics. They see someone who stands for
family and marriage and loyalty and
holiness and discipline and humility and
kindness. They are seeing self-control
in a world of impulse. They're seeing
commitment in a world that quits.
They're seeing purity in a world that
mocks it. They're seeing responsibility
in a culture that runs from it. They're
seeing depth in a generation drowning in
shallowess. They're seeing spiritual
fire while everyone else chases noise.
They see a man with a backbone, someone
who won't sell out. They see a man with
courage to stand tall and stand apart.
They see a man with hope. They see a man
that
they see a man who has consistency when
the world is in chaos. They're seeing
humility. They see a man who bends to
God and not to trends. They see a man
with principles and not preferences.
They're seeing a man with values that
don't go on sale. They see a soul awake
and not someone sleepwalking. When they
see a religious Jew who just learns all
day, they are seeing living proof that
holiness, something they claim is
extinct, is still very much alive and
well. That's what that learning Jew
brings to the world. And I take a long
look at that of those college kids and I
say that Jew walking down the street
does more in 15 minutes than most people
will do in their entire lifetimes. And
with that I went on with the class. You
see that mentality is not arrogance.
That's not superiority. That's the
mindset of a person who remembers who
they are. It's a mindset of a person
whose soul is plugged into eternity,
whose life is rooted entire and in
mission and in purpose.
That's why the word world looks to the
Jews for moral clarity. That's why we
get more attention and more scrutiny and
more headlines than any other group of
people on earth. That's why the 8
billion people of this world watch us
and question us and analyze us because
deep down the world knows we are the
moral compass. We are the guardians of
Hashem's message. We are the ones
carrying the light that won't ever go
out. We're not just another nation.
We're Hashem's spotlight. We're his
signal flare to humanity. We're his
marketing team that markets truth. And
once a Jew understands that, once you
realize the world is watching you
because you matter, that's not pressure.
That's pride. That's fire. That's your
identity. It's our job to stand tall and
walk proud and show the world exactly
who you represent.
It reminds me of something that I
thought of while I was on in while I was
in Japan a few years ago. A few years
ago, I was in Japan. And I'm not talking
about just the tourist brochure Japan.
I'm talking about the real Japan, the
back alley markets, the tight city
streets, the chaos of daily life that
the country has underneath its surface.
And on the first day in Tokyo, after
about 2 hours of walking and weaving
through crowds and passing food stalls,
trying not to get crushed by the rushing
commuters, something hits me. I stop. I
look around and I realize I haven't seen
a single piece of garbage anywhere. Not
even one. Not a wrapper, not a plastic
bottle, not a piece of gum, nothing. The
p place is spotless. Absolutely
remarkably spotless. Now, Tokyo is not
some gated senior citizen community.
Tokyo is the largest city in the world
with around 40 million people in it. How
in the world do they keep it so clean?
And then it hits me. This isn't an
accident. This isn't some government
program or some billion dollar cleanup
job that the city overtook over the
course of many years. You know where the
cleanliness of Japan comes from? It
comes from good old-fashioned pride.
Japan is a nation where people love
their country so fiercely and so
intensely that they simply refuse to
bring it shame. They refuse to do
anything that would disgrace it. Even
the smallest granola bar rapper is not
thrown on the ground because how could
you possibly ruin the beauty of a
country you are so proud of? You see, in
Japan, there's a reason the trains run
on time. There's a reason people bow to
each other. There's a reason that the
streets are clean enough to eat off of.
It's not just about rules and laws. It's
about a mindset and a culture and a way
of being. Because hundreds of years,
Japan was one of the most isolated
places on Earth. The emperors and the
shoguns and the samurai and even the
ninjas, they all enforced a society
built around discipline and honor and
loyalty, not just to a particular
leader, but to the entire nation. Pride
wasn't just encouraged. It was literally
in their bloodstream. Every citizen was
taught that their actions reflected on
the whole country. Every step, every
bow, every behavior carried weight. This
sense of responsibility, this awareness
of being a representative of something
greater than yourself became second
nature to the Japanese. People in Japan
feel it in their bones. When a Japanese
person walks down the street, they
aren't just a person moving through
space. They are the country of Japan
walking. Every action, every gesture,
every small decision matters. And
because this pride runs so deep, it
shapes behaviors in ways most of the
world can barely imagine. The trains run
on time because being late isn't just
inconvenient. It's dishonoring your
country. People bow to each other
because respect isn't optional. It's
embedded in their identity. Streets
aren't immaculate. Because littering
isn't just messy. It's shameful and it's
a disgrace to their society that they
are immensely proud of. There's only one
other country in the world, to my
knowledge, that mirrors this level of
relentless discipline and national
pride, and that country is Germany.
Germany, like Japan, spent centuries
cultivating a fierce, burning pride in
itself. From the organization of its
cities to the precision of its industry,
[snorts] from the punctuality of its
trains to the cleanliness of its
streets, discipline and order are
completely ingrained in the German
culture. Both nations produce people who
would give their lives without question,
who would fly a kamicazi airplane into a
ship without batting an eyelash or march
into impossible odds with unwavering
loyalty. That same pride when fused with
ideology led these nations to team up
and nearly take down the entire world.
They showed what happens when pride
becomes mission and identity and
obsession. When it consumes the people
completely. But here's the part that hit
me hard. Today, those same two nations,
Germany and Japan, who once weaponized
their pride and use it for darkness, are
now two of the greatest, most
disciplined, most advanced countries on
Earth. Why? Because pride, when it's
real, doesn't disappear. It just gets
redirected. These are countries where
people grow up breathing the message, I
carry the honor of my nation on my
shoulders. And when you internalize
that, everything shifts. You don't
litter. You don't cut corners. You don't
disrespect the system because your
failure becomes your country's shame and
your excellence becomes its glory.
That's the power of pride. Pride shapes
behavior. Pride shapes culture. And when
a nation has in its bloodstream, it
transforms everything for worse when
corrupted and for greatness when
channeled correctly. So as I'm walking
through this spotless Japanese market,
it hits me like a lightning bolt. If
human pride for a country can shape
behavior this dramatically,
what should Jewish pride look like?
We're not representing a flag. We're not
carrying a mortal kingdom. We are
carrying Hashem's name. We are
representing the master of the world. We
are living ambassadors of a mission that
began at our seni. If a Japanese
citizen won't drop a rapper on the floor
because it misrepresents the country. If
a German citizen feels the weight of
centuries of identity with every action,
then what does it mean for us amro who
walk around with Hashem's signature on
our soul? What does it mean to speak as
a Jew and to act as a Jew and to live as
a Jew when every step we take carry the
honor of the rabbanim?
Jewish pride isn't ego. It's
responsibility. It's dignity. It's
knowing you represent the king of kings
wherever you go. And if nations of the
world can build entire cultures around
pride in something human, then imagine
what we can build with pride in
something divine. Walk like you're
carrying his name. Walk like you're
carrying his light. And never forget
people watch us because every Jew
carries Hashem's crown. And even the
world can't ignore royalty. Listen to
this. There's an interesting gimm
that says that every single night of the
year, Hashem roars like a lion and he
says, "Oo to my children who have lost
the B mikdash." Hashem is so to speak
bemoning the fact that we are still in
gullus and haven't rebuilt the Ba
Mikdash. And while we do this once a
year on Tishb, Hashem does this every
single night of the year. But here's the
part that I thought was a little bit
strange.
Why does the say that Hashem roars like
a lion about the B mikdash? Shouldn't it
say that Hashem sits and cries about the
B mikdash? It should say Hashem is sad.
Why? What does it mean Hashem roars like
a lion?
Perhaps the answer is that Hashem is
giving us the antidote to gullis and
that is to roar like a lion. We don't
limp our way through gullis. We don't
walk through time like pathetic refugees
running out of Gaza. We roar like lions.
That's how the Baytown Mikdash gets
rebuilt. Not with fear, not with
apology, but with pride, with heads held
high, with fire, knowing that we are the
soldiers in the army of Hashem, honored
and charged to carry his name down
history's twisted road until this dark
world we live in lights up again.
There's an old legend that Theodore
Herzel once stood face to face with
Kaiser Wilham II and Herzel looked at
the most powerful man in Europe and he
said, "Mark my word, there will one day
be a Jewish state in the Holy Land." And
the Kaiser, he laughed and he waved his
hand and he said, "For that to happen,
you would need every major empire on
this continent to collapse. England,
France, Germany, Tsaris, Russia, the
Hebsburgs, the Ottomans, and that her
Herzel is impossible.
[snorts] Well, history has a funny way
of answering arrogance. 50 years later,
every one of those empires was gone and
shattered and broken and stripped of
power. And on the ashes of their
certainty, a Jewish state rose. Why?
Because Jews don't wait for miracles. We
become the people who deserve them.
Because when you carry Jewish pride,
when you roll up your sleeves and fight
for your destiny, history bends and
empires fall and suddenly the impossible
seems very much possible. Here's one
last story. I was once standing online
at Penn Station in Manhattan boarding a
bus when a homeless man called out to me
through the crowded terminal and he
said, "Sir, you're Jewish, correct?"
I said, "Yeah." He said, "I have a
question for you. Why is it that all you
Jews are always welldressed, always in
those white shirts with the press suit
or a good-looking sweater on? Why is
that?" As my bus began boarding the last
passengers, I turned to him and I said,
"Let me ask you a question. Why do
Secret Service agents always dress
nicely? They always have those press
suits and the comb tear. Why is that?"
So he thought for a minute and he said,
"Well, that's because they represent the
president."
Exactly. I said, "And we represent God."
And with that, I turned around and I
boarded the bus.
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