Apple updates itself - So should you

[music] >> First iPhone came out and there was 1 month into the release of the iPhone, arguably the most influential impactful piece of technology in modern history. There was a meeting [music] of the executives in Apple's headquarters in Northern California. And these were they were terrified. Because 1 month into this there were already bugs and there was system downgrades and there were issues and hackers >> [music] >> and there were all these rumors that they failed and it was a botch. And Steve Jobs, the CEO at the time, the inventor, he called for a meeting and they thought they were going to have it. Their heads would roll. They were going to get fired. He was going to come in with a blowtorch. He comes in and he's pleasantly they're they're pleasantly surprised. He's in a good mood. He says, "I have great news for you all. I have the system update." They never heard of the term system update. What are [music] you talking about? "In 20 minutes, I've called a national news broadcast. I am going to release and announce [music] the first Apple software update." They look at him like, "Are you nuts? [music] You're going to stand in front of the world and admit that we failed? You're going to stand in front of the world and admit that there were issues?" He says, "No. I'm not admitting a failure. I'm declaring an update. Big difference. [music] From that day forward Apple changed the entire tech world by inventing something called software updates. [music] Because if you're great, you update. Did you know that since that day there has been 19 different generations of iPhones? Thousands and thousands and thousands of software updates. Hundreds and hundreds of thousands of fixes and changes. $30 billion a year that they spend on research and development. 160,000 employees of Apple are all on one thing and one thing only, updating the software. The App Store has 150,000 UPDATES EVERY SINGLE DAY. Because when you have a product that's awesome, you get better. So if technology, the single most powerful invention, with the iPhone at the forefront, updates itself, unembarrassed to do so, then certainly in the neshama of yeshiva bochur, oh, only the most important people on the face of the earth, are not embarrassed to say, "Yeah, last year we allowed smartphones [music] and this year we're not allowed to add smartphones." That's not a mistake. We're not downgrading. We are updating. It should be a source of pride. >> [music]