He Makes a Living Telling Stories - Piny Rubinstein.

I told my friend Kurt, we're having a storyteller on the show. He's like, "You can make a living from telling stories." Penny, could you make a living? I I hate I hate when people ask me, "Could you make a living doing a podcast?" I said, I always say, "No, no, no, no." [laughter] Um, but you know, we have sponsors and the like, "So, Penny, could you make a living telling stories?" >> I was once told actually that the real founder people are all storytellers. all the fundraisers trying to raise money for a company, you always tell your founding stories. So, real good salesmen are the best storytellers. >> Everything is storytelling. Really? Like you're sitting here is storytelling. If you're interesting enough, everything is you're building a story. >> So, doesn't story mean like there's a plot? >> There's something, but it's like if you're an interesting guy, you're automatically like just the way you're starting it off. I was here, I went there, I met this guy, I walked into the store. It's you're building up something and then it's like, "Oh, it's interesting." You know what I mean? Like people always ask me, "Hey, how do you always have the stories?" You also have the stories. You're just not into it to notice it, to see it, to cop it, to live it. >> You know what I'm saying? >> I hear >> some people always have a story. >> I think the aspect that you're trying to mention is that we're all selling. Even if you're a doctor, you're you're a dentist, you're an insurance, everybody's selling. People tell me, "No, I don't want to be in sales. I want to be in an industry where we're not selling." And I was like, "What do you do? You're trying to get your way all day. You're trying to get your vacation approved from your manager. You're trying to get your co-workers to help you on your assignments. We're all selling. >> Now, you're saying that part of sales is making something interesting and building up a momentum. What my co-host Misha is saying is that you actually are trying to make a living. Your 9-to-F5 is going around and saying stories. So, everybody in life is doing sales and bringing it out and making it fun through a story. You're actually going around saying stories for a living. So, it's a little bit different. Yeah, for sure. It's different than like you say, you can do it for a living. No, you can do it for a living. And I have it all the time that like people come over to me, especially rebies and people that are in and know what I mean. Like, oh, you're a storyteller. Could I get into the line? How do I get into the line? And I tell everyone like it's not something that you can make a living off. It's not something that you're going to pay your mortgage off this. If you're enjoying it and you have fun and while you do it, you're generally having fun on stage. You're having a good time. It's a nice side hustle. >> But it's your main hustle. >> No, I do it a lot, but I still have a regular job that I do. >> Oh, you do? Oh, but >> I could fit in. Hold on. You just told me you made you made a project for $50,000. >> $80,000. >> 8050. >> Much more. >> More. >> Over 80. >> Yeah. Yeah. >> Yeah. I have a side hustle. I do projects for 80,000$100. [laughter] >> No, but how much of it was profit? I think most of it went into filming the same film. >> When he tries to convince you that it's a side hustle and he spends 100 grand in a production, you know what I'm saying? First of [laughter] all, first of all, first of all, Penny, coming on to the show, you're going to get a lot more clients. I've never had from the 48 guest that came on the show somebody that said their phone wasn't buzzing off the hook. >> So, just as an opener, Penny Rubenstein is a famous storyteller, producer. >> Oh, you should know. We have a big argument about this. Clappy likes doing the MC five minute opening. >> I Joe Rogan, the great Joe Rogan, the founder, father of podcasting, never does intros. >> No, I'm not making an introduction. Hold on. You go around. >> Can we get a third opinion here, please? [laughter] >> Do you think we should do the Grandmaster ceremonies clappy style or go straight in? And >> I don't know. You have a You have a point that in a way that's mine loves up with this story. You should know >> the whole like actually in stories I also don't do like I don't start. No, >> you don't start what you >> I just start like or like was a freezing cold night like that or when I'm like talking to adults more I start like with the first name like Moy Frank like everyone's like hey you know like it's personal. Who is it? But you don't sort of like once upon a time that's the old fashioned >> way. Yeah. Because you got to hook them in the first 30 20 seconds. People tell me time, oh I listen to this your podcast and I got bored of it in 30 seconds. It probably meant Clappy doing his six minute introduction right Clappy. >> Yeah. Penny my [laughter] father Penny my father is a cipher. He writes Phil and Mizuz. He must have wrote 30 croer like not brokering like gracious land in Israel growing up and he was doing it in the 70s the 80s and 90s and 2000s. He had a lecture similar to you with like a suitcase. He goes down to a bakov and he says how do you write a safet and he would take out a big pencil and a big marker. Can we write with THE MARKER AND THE AND HE WOULD SAY AND WHAT DO YOU think you make laugh out of him and pull out a little sheep and a donkey a it's not kosher a whole bill for an hour and then he would write the names on the certificates like whatever he's against using safet for not safe I think it's not supposed to whatever but he writes like a little different and they all get a certificate whatever and I say yente even at 8 n 10 years old I knew that for a lecture he was making in one three four hours in bar park maybe getting a ticket whatever he was making probably like a half a week salary if he sat and wrote muzz or checked fill in a muzz always check I knew this as a little kid because I would see the check on his desk bas and it would be $600 or 700 whatever and he's not my father doesn't talk about money he's still old school never talks about money if you talk about rich people he walks out of the room but I knew he had to charge and he charged he wasn't charging $54 I knew whatever and I always wondered as a child why doesn't he focus all on the lectures performing going to kabad houses he would get a on a flight on a B shop was come back Monday and he would stay in a simple motel said he doesn't want to use stuck of money whatever it was very very simple very simple and I feel that if you're not making3 $400,000 a year storytelling or minimum 250 whatever which I I'm guessing you would say that's enough paras you charge three 3,000 a show wait then then you're not >> it's like 3 to 5,000 off the record then you're not out there enough because it should be because I'm in Judeaic on antiques business. Wait, wait, how much can I do this business? And a lot of the times I don't do a deal for a few days and I'm getting all itchy. Like, am I employed? Because I'm used to getting my $35, $40 an hour sitting in a little cubicle. So, I think that I have to like pace myself. Like, no. In the high-end day, you're selling stuff for tons of money. >> Calm down. Yesterday, M and I went to a business show. We made a few contacts, made a few connections, whatever. It was like 4 in the afternoon. I was like, like, what should we do next? I was like, we should go sit down in a steak restaurant. Sat down. Sat down. Whatever. I'm like, "No, you have to enjoy life. You can't be every single second. How much money did I make in the last 45 minutes?" So, I think in the storytelling, it's a high-end business. >> Funny because I actually struggle with that sometimes. >> You're charging real money to come down to events and say a story and motivate people. You're I'm charging you're charging top tower. Can we talk about prices? If somebody wants to call you and bring you down to 5,000 to $5,000 >> depends on travel time. >> Yeah. >> So, I mean, you just need to get like 340s a month. You should be good. And that's what I'm saying with these type of jobs. I'm sure singers have it also. Like what you're saying with antiques, like you go through a lot of industries have it like, >> hey, it's like four days, no phone calls, what's going on? Like am I employed? Am I working? Like let me just get a job. Be a man. Best friend. And then suddenly you get like phone calls. Could you come today, tomorrow, next week? Could you be here there? Like hey, hey, I am busy. And you have that mind game all the time. Up, down, down, up. In a way, I feel like you need a lot of to be in this industry. Like you just have to be relaxed, calm. I know what I'm doing. I'm good at what I'm doing. This is my job and this is and this is how it works. You have to like enjoy the process and it's really hard to enjoy the process. >> But you still have a 9 to5. >> Yeah. Saying 9 to5 not 9 to5 that I'm sitting over 9 to5 but a regular job. >> What type of industry is it? >> ABA. >> ABA. >> I'm an LBA. >> Oh, you have a certificate to to do therapy and trail organizations. >> I work agency. I work in that's very fulfilling work. You're helping children. You're helping you know. >> It's also it's a salary and thing. You know what I mean? It's also it's very flexible. I could take off. I could go. I could come. I got a show a month. Okay, I can say I'm available. I come. I do the show. >> So, it's not like you're tied down like I was tied down. Okay. So, it's not crazy, right? >> You're making if you're making really good money and then on the side you're still making >> quit soon ABA or what >> you're going to quit soon and do full-time storytelling. Um I so I'll tell you I don't know because no way like it's good to have that security a regular job like it's also it's always I don't know you're always like asking yourself am I up am I down am I down am I up >> I think you should quit do I have to give out content you don't have to you don't you don't have you don't have these struggles you should quit am I enough out there am I not enough out there it's like such a >> I think you should quit the ABA and and I tell people all the time they say you left your 9 to5 eight nine months ago and you're doing so well bar whatever why don't you tell everybody to leave their 9 to5 I'm like that is dangerous >> it is >> there's a lot of people that if they don't have a 9 to5 and boss on top of them and clocking in and clocking out and monitoring their phone calls. They will be starving and living in a tent in the park. They will be unemployed. Their wives will leave them. Their children really their children will go hungry. They want to have diapers [laughter] and bridge. So that's why I don't advocate it. But you have a gift. You have a talent. You're performing. I went on YouTube. You have tons of videos. Extremely talented. I was watching some of them last night and I was a little bit excited to like to follow. We woke up so late today [laughter] >> and and I'm thinking to myself, you don't realize that subconsciously this ABA job, I don't know, whatever you're building your agency, $50 to $40, $50 an hour, whatever after seven people make money on this [laughter] agency. No, whatever you're doing, whatever my saying is is that subconsciously when you get a gig and you're already committed and whatever you're pushing it off, you need to be in all the way all the way. This is our source of income. You are a professional. You do high-end storytelling, video producing for, you know, like the Tish event and other projects that you do. >> That's it all the way. >> But let me ask you, how many people do you know that had a talent and they were doing it on the side and the second they went with their all out and they went with their talent. They dropped everything they did before that. >> Yeah. >> Suddenly they lost their whole kind. >> Bill Gates went all the way into into Microsoft. Steve [laughter] Jobs went all the way into Apple. He got out of the garage all the way into Apple and you open up the Fortune 500s. The Fortune Wait, wait. Fortune Fortune 500. Open up the magazine Fortune 5000. My friend's in a Fortune 5000 company. My friend has a huge company in New Jersey. He bought a big building. He got district and zoning and taxes. Huge guy. I'm not going to say his name. I don't know if he's going to be in is he be embarrassed. Schneider opened up a huge company. I guarantee you, you have to ask what >> I guarantee you. >> You [laughter] know, >> Penny, I guarantee you he ain't doing no ABA on the side. >> So some people his side does $100,000 productions on the side. You see, understand? So, if you're ready up to $100,000 production, I think the indicator is you go on. You have to have indicators. You can't be delusional. You have to be optimistic but not delusional. >> I think if a guy selling life insurance and selling, you know, I I I have a friend, he sells life insurance. He said he sells policies now where if somebody dies, the the the company will pay their family's estate tax. So, the premiums are about $150,000 a year. $150,000 a year. The guy now has to pay in the premiums. Do you think if the guy that's selling policies where in the course of the policy the guy's going to spend a few million dollars because they're buying it they're young enough they're getting insured 40 50 60 70 guy's going to spend $4 to5 million on this policy do you think he's going to buy you from an agent that also sells cotton candy you go [laughter] to cotton candy you go hold on let me open up your file let me get your W2s let me get your 1099s let me SEE YOUR COMPANIES THIS GUY'S A COTTON candy guy this guy's going to be high-end production he's not doing ABA therapy I love ABA therapy it's a beautiful thing but I don't think people I think when people know that Penny is only dealing highend there's no side when you see him he's all the way production >> Penny what makes a good story >> you just disregarded everything he said >> he's made a statement move on >> okay I hear yeah I hear what I hear what you're saying you have a point >> inherently I >> but I do think you have to be realistic with the market when is your jobs shabas um kamoids the summer there's seasons for these jobs that then now there sometimes a random Wednesday they call you down. Oh, they're making two days before that call you come down to Lakewood. They're doing it's not every I always say the second it's going to be that every vakn do you need someone to come to say that story know the story >> you have to understand that a vakn does not exist inavage zero 0. Do you know what a vaknak is invading that when the mother the new mother that just gave birth seven days ago and came back in the hospital where the kimpeta 15 minutes ago and puts the baby to sleep like she invites over a few friends with their kids and they give out peeka each peeka was 75 cents it's a wafer and a candy and the kids say and they say the good that the reb said all the children should say every day the thing lasts between three and four minutes the men don't even know what a vaknak is now in parties. >> When I worked in B&H, you see this guy used to invite me to the Vaknak. The Vaknak is like a wedding sometimes. >> Bigger than a bris. >> Bigger than a wedding. >> Show. >> Obviously, they weren't paying on that salary. But you go to a hall and bar park and there's cougle and yapchic and carving stations and drinks. It's like, whoa, we don't have we don't have this at a wedding. [laughter] >> No, but I'm saying it's not an essential thing. Who's hiring you for storytelling? It's Gabon from Shields for Sabon. Yeah, like the last week they want storytellers. It's the man on the it's the production sometimes they do like adult events they're doing um an event uh fundraising or whatever they're doing RCCS such type of people such organizations so they suffer not every day it's not like as wedding singer that every person is going to make seven eight weddings throughout his life we're going to change storytelling >> all you do is do subscribers if he does stories once a week twice a week he gets subscribers who want to listen to his stories >> and be taken to different world you have it I'm on 246 if I could help you if I could help with your marketing. What you have to do is is that there's thousands of schools like in Crown Heights there's oh there's a million schools boys I don't know you perform you you do this in girls schools as well you'll ask your r you'll get rid of this [laughter] you know you ask we'll get you a head we'll get you a head to mayor you know whatever [laughter] anyway >> what would be the issue guys what's wrong with telling selling a story to girls there issue >> ask you r >> I'm saying in the world is it common for men >> I'm sure there's performers I don't or even speakers. They don't speak for girls. And >> you heard the story with >> no >> a guy came to a rough, you know, dare or whatever and he slid an envelope, a thick envelope of of money's money and the rough sat there for half an hour listening to all the stories and Poskin like the guy he had no idea and everybody leaves the base in he opens the envelope. It's all it's all empty pieces of paper. There's no money in there. He says [laughter] anyways. No, but re but really what is the social acceptance of men speaking to ladies? I'm just worried what can I'm just curious in world is it >> you don't have coming and talking to ladies. >> Yeah, you do have but there is something to [clears throat] do with the take their glasses like there is >> they take off their glasses so you have to put on glasses. No, >> he has to put on glasses. He can take it off when he goes. >> But all the girls are ran by men. No, >> we have more. Yeah. Like you have a manal. Yeah, I do. >> Right. And give speeches to the girls. >> Probably. Highly high was never in a girl school. >> Please comment below. I'm just curious what the official like rules are. >> Um, so when I pitch people, >> Yeah. >> or I'm talking about my podcast. I was always talk about how I started the podcast. I'm now we're developing a new drink brand. I talk about how I went to the gym and >> I was losing weight and I and they started they had unlimited tea option at the gym and I drank it and I liked it and whatever. I tell the story of the founding. That's how you sell anything. So, if you could tell our viewers what makes a good story, how long? How short? [clears throat] How to connect with people? So, like when we say connecting, it's a feel. You can't even explain it. You feel it like when I'm doing a story like not 50% of the time, I'm constantly looking around the whole room and getting the feel is them with me, not with me. Did they enjoy the comedy? Okay, so we'll stretch that for another 3 minutes. They're they're in an emotional part. Okay, let's elaborate over here. They're not stop. You have to be constant. You're like on the edge like feeling the room. And it's something that you feel. It's not something that like you say, how do you feel a room? You feel a room. If you have it, you have it. You're just there and you're feeling what's going on. What's the vibes in the room? What are people enjoying? What are they not enjoying? What what part of they're like, "Oh, okay. So now I have them over here." >> You can feel it in the air. >> Yeah. You feel it in the air. Like I can literally feel I turn on an emotional track. I usually do like when I do stories, I have like soundtrack tracks in the background. So, I'll turn on emotional track and I'll start like talking. You know what I mean? How the mother is crying and they're taking away her only son and she's standing outside and like the snow starts falling and she's it's freezing cold. She doesn't even feel her feet. That starts getting numb and like the whole thing and you start feeling like if you start hearing talking in the back and people are like, "Hey, they're not connecting to this whole part. Scratch, move on." >> If you see that, oh, people are in okay, you just keep on riding in their emotion and people want to feel. That's all they want. That's I feel like my whole story make me feel that's all I want be like manalam always call me or like even producers from events like for the we're going to pay you this and this amount for entertainment how long is your performance and tell them it's not about how long if I got you that feeling that you want I could perform for 10 minutes if I didn't get you that feeling you'll have me for 3 hours in your place you're not going to be happy with me I need you to get all the people in the auditorium all the people that are sitting there to get that feeling that [gasps] [sighs] ah something >> what is that feeling could you please elaborate What do you say that feeling? >> It's like being taken for a ride. An emotional trip 100%. It's a roller coaster. Yeah. >> It'll feel rage, anger, emotions, sadness, feel bad for so on. You want all that and you want to see and that's part of the being on the stage like taking people on that trip is for a performer is so it's like just seeing like up and down like I look at it like a mixer. Like you're sitting you know the guy that that controls the sound like with his tablet DJ >> and he's just going up and down pushing this and that and like he's controlling the sound in the room. You're standing there while you're performing and you're controlling the feelings in the room. Like you just start like pushing up this one that you see and then like boom a drop. You pull everyone down and that's what people want. That's what they love and that's what they want to feel. But I want to tell you something. I when I when I worked in B&H they made like big company parties and they had these very very expensive guys. I remember two of the people that they had >> um to come and speak at these you know big inspirational end of year events. One of the guys was a from guy. He had a big beard and he was not only an NFL player, but he was like, what do you call it when you win the Super Bowl? >> He had the champion ring. He had the champion ring and the guy obviously wasn't from for a lot of his life, etc., etc. And he got up in a huge huge auditorium packed and everybody likes to yabble and dabble and talk except now it was a big campaign where we're stopping talking and show that's ending right away. He win a million dollars. You know that >> that paid ad or no paid [laughter] I don't know what paid you're not allowed to talk during the show. You're talking to Hashem. So, no argument there, right? Everybody agrees. So, and he got and the guy got up to speak and I knew he's a good speaker because it was like an out-of- body experience. He could have spoke for four hours. There wasn't a pin drop in the room and then they also had it in a hotel down the block and another guy got up also. He had an inspiring sales story and he said stories that resonated with me till today. had repeat stories and also I could have spoke for an hour, two hours, but it was everybody was quiet. Everybody wanted to be and to be able to capture the crowd there's only a certain amount of people that have that gift. >> So when you speak >> clappy has it >> it's quiet. >> Um yes, most of the time now really there's times it doesn't work. You know what I mean? And like the reason is now that I do so much storytelling. So I did let's say this month 15 stories. Yeah. And 13 were beautiful and two didn't work. I could handle that. Okay. So, he came and a lot a lot of times has nothing to do with the speaker. That I learned from performing. Zero to do with the speaker. The sound was terrible. The stage was so low. The lighting was awful. The way the people were sitting were uncomfortable. It had nothing to do with you. And it took me time to learn that. Come on to a place, the guy gives you a mic and it's off. There's nothing. The sound is terrible. No one's listen. You can't hear. It's bouncing off four different walls. And you I could [clears throat] I had a place now. I did a story in the winter. Before I even started the story, I knew it's going to be a disaster. I came. How do you control that? >> So, I tried to have my own sound just in case, but I couldn't do it over here. It was a big hole. Half the hole was empty. They were only sitting in the center. And I right away knew this. It's not going to work. The I couldn't hear myself. The kids couldn't hear. And I was like, you started hearing the noise and the jumping and everyone's moving around the seats, you know, like and it takes time to that has nothing to do with you a lot of times. Sometimes it is, sometimes, you know, it just doesn't click. Okay. >> You're never going to bat a thousand. It's going to happen. You're going to be an off show. And that's >> the thing is if you're starting off and you're doing one story, a second story, a third, a fourth and all them go like that like I had a nest when I started off over I had one or two like that and then a few that went smashed it. You know what I mean? So like I got the confidence that I could do it. >> Finny Penny, how old were you when the first time someone paid you to tell a story and how much was it? >> Um I think I was 21. >> 21. How much did they [clears throat] pay you? >> The first story was $75. Who was it? >> Um, it was a kaid had like a seventh grade program in the summer and they had like a backyard barbecue, you know what I mean? And so on said, you know, just come over, whatever. I came I actually I was living in bar back then. It was in Staten Island. I wanted to take the shuttle cuz I'm not going to pay $50 for a car. I said I come home with $25. [laughter] And I come and I missed the shuttle. So I ran after the shuttle for another block. >> Oh my god. >> Chasing it like and I missed it and just went over and I'm like, "Okay, but I'm going to have to show up. It's the first show." So I took a car service. So, I came up probably with like $20 and I did it and it was a total disaster. >> Disaster. I came with a guitar. I don't know how to play guitar just for the look. >> You just held the guitar there. >> Yeah. Like a middle I did like a thing. You know what I mean? Play a few like everyone does. >> Most singers start most start off with a guitar and then suddenly you start singing the guitar on the stand and then suddenly now the guitar once they're in where's the guitar? It's over. It's just a way to break into the market. You have to start off mash like you know like the start off with a story and then like suddenly once you break in you become back normal and >> I was when I was in Vancouver Canada the Kabad made a big event and they we hired an Israel Israeli singer I forgot his name famous Israeli in the 70s and 80s he was huge and he went to Victoria Island it's like a an hour and a half boat ride it's the capital of British Columbia >> to do an event and he missed the boat or the shuttle whatever toitzer he had to take like a private jet like $3,500 for like a 10 15inut whatever the story was or or was from Seattle to Victoria Island to get to Vancouver that night >> after the event I took him to the hotel he whatever he's like you have to understand by missing the flight >> and having to have a private jet and bo the whole story costed him like another $5,000 what the story was he says I lost money on this [clears throat] entire trip >> I said why' you do it he's like I have a reputation >> so the fact that you would lose may only make $20 that makes sense but I want but both of his shows were huge kids. >> I wanted you to say that it was so amazing that after that I got 100 bookings. >> No, 100. It wasn't. And also that's thing like I was ready to show up. And that's what I was telling two weeks ago. A Rebby came over to me. I want to start storytelling. I'm a good storyteller. And it's true. Most Rebies are top-notch storytellers. That's what they do for a living. They're sitting in class. They're saying stories. They're teaching gammur. They're doing it in a storytelling way. And they're top-notch storytellers. But I asked them before you come ask me, "How do I get into the line?" Ask yourself, "Do you want to go into the line?" He's like, "What do you mean?" like are you willing now to start off travel to my Lakewood Kil Crown Heights hour and a half get there perform you're knocked out it takes 5 hours this whole thing this whole spiel coming on performing taking the risk of being being vulnerable on stage giving out your talent and standing there and becoming all emotional people are sitting you looking like from the you know what I mean little you have to be a little delusional right >> yeah you have to be a little delusional and have be like that passion like I'm going for it and I started I did that when I started off I literally hold of a subun one after the next. I called every sing I went through the yellow papers, found the shield, this shield, that shield, and I called and said, "Hello, my name is >> number calls." There's there's like a section for Gabon from Schulz. >> It still exists. >> Yeah, I think so. The yellow papers. Check it out. >> There's a guy in Crown Heights. >> Yellow papers. >> No, we have a kind of in Crown Heights. Aton has a group, a WhatsApp group with every Mak and every show in Crown Heights. >> Yeah. Test >> still exist. >> We'll give you the list. >> Does the T still exist? >> Test is online. It's very good. >> Doesn't exist in print anymore. >> I don't know. But if you go on sak.com and you put in any name, phone number, it comes up right away. He's very good. Sak is very good at it. >> In in the world phone books. >> Yeah, there still phone books comes out of here. >> So I literally went through and called Gab after Gabb. Hello, my name is Penny Rubenstein. I do storytelling and it's interesting. I do it with props with some juggling with tricks with sound effects. >> What was your conversion rate? >> Um >> 1% 2%. >> No. So actually no, it wasn't actually. Most of them said yes. >> Wow. >> Why? I think never no one ever did it. He needs it. He needs a storyteller for the last we have to say this. The elephant in the room. You said nobody ever did it. Growing up in Crown Heights I I only like two or three times that Schmol came down to big events of him and he spoke and he was sham now he was an amazing amazing amazing storyteller the number one and he has tapes that sold really well. I'm sure he made >> they're still now they're streaming again from Kund to Penny Rubenstein. There's nobody in between. No, there is storyt actually went to Yerps for a few lessons. >> It's a Yeti Herps. >> How old who is he and how old is he? >> Yerps is a legendary storyteller after Yerps. >> How old is he? >> Probably 70 something. >> Where does he live? >> And Flapush >> and he's still going around saying stories. >> Still he's also an artist, right? >> Also artist the whole all the walls I've painted. He paints his own me yesterday about that painting and I told him the price. THEY'RE LIKE, WHOA, IT'S NOT FOR ME. >> He doesn't have comics. Yeti is a real artist and he does the kayak like a martial arts. He breaks cinder blocks. He's a real real creative guy. Like when you call his voicemail, I wonder did I hope he doesn't hear it. I told the guy you have to hear yet um Yeti Herps's voice when you call him. He's like, "Ah, you've reached yet. Have a wonderful day." Like he's talking [laughter] as he was telling you now a story like and have a wonderful evening if it's you're not an artist. Mul and herbs were artists. You're not. >> No. Is it in the books in the >> I should know how to draw or do any >> you should learn because I the only non-abad gul family member painting I have in my living room is the kunding of the >> wow >> when I was a kid growing up we're talking about 1993 9495 96 storytelling was a very very special treat when you had a substitute. So if you came to lineup, if you came to lineup and you didn't see your mean rebi that nobody wanted to be there, whatever, the olden day teachers nobody wanted whatever and you saw some Israeli bakr like the guys that come to be by the reb for a year. Some Israeli baker that doesn't speak English that they dragged out of Mikah that morning because they couldn't find the substitute. Today everything is all professional. The guy looks like he's like hiding his fill in for a recess to go do filling. All the cad [laughter] all the mechanic rooms. You find people wrapping the talis >> and you came to line up and they called all the rebies and there's only three classes left. Now there's only two classes left and then you see a rebby walk in and it's not your rebby and then you know that there's a 99% chance you're having a substitute. >> See the story. >> Yeah. >> It was the greatest adrenaline. It was like the happiest day of your life. Like if you missed yeshiva when there was a substitute like [laughter] it was the you were you were angry. What? There was what we used to do the second we found out we had a substitute like 30 crazy crown solitics. We used to jump up while I used to go [laughter] >> like that's actually how I started story. >> I don't think when Msiah comes it's going to be the same feeling as 1994 you found a substitute the kids [laughter] this Israeli bak whatever. He didn't know where he was going. We were all running in every direction. He didn't know where to go. He >> started as a substitute teacher. He would come into the class. He would come into the classroom. Half the guys said they have to go to the bathroom. The other half was throwing balloons, fart balloons under the seats. [laughter] Crazy stuff going on. Anyways, he was standing there. Long story short, the only chance of him surviving the day is the promise stories, >> right? >> Prom and the broken English thing stories. Now, that's what I want to lead up to the question. The stories they used to tell us six, seven, eight year olds, Nazis, the Holocaust, the partisans, torturing mothers, kidnapping children. [laughter] And then also I saw that some of these stories that we grew up with is like you know fatso with the malik what they were pretending to be the malikov coming to take his nishama. I remember [laughter] laying in bed one night with that story on I heard about the malik and THE SHE I RAN I RAN out of the what are we what are the rules you know today there's you know in the gym movie world is rated R 21 not for the right ages. I'm wondering every substitute could come say Nazi Holocaust stories to six-year-olds. So there is much more people are aware we people always tell me like can't say such scary stories you have to watch and whatever and there is taken but I do feel I personally grew up in River Hill. Yeah. >> Oh >> and he had the Spanish Inquisition and it was petrifying but I love that was the thrill that was you loved it was so scary. You were shaking and holding on to your seat but you loved it at the same second you're sitting on that roller coaster right? Oh so you're scared. So why you going in it? I'm petrified and that's I'm going I'm picking up my HANDS AND SCREAMING. AH, [screaming] WHY? WHY? PICK HIM. YEAH. HOLD on to the bar. No, I want that kick. Yeah. Of And I feel like the kids want the same thing. When I come to audience and I say a story two weeks ago, I was in something at a camp said a scary petrifying story. The lights were closed with soundtracks of like ALL THOSE AND ALL like and so there is a percent that's going to walk out more than a 1994 10 15 20 kids are going to say it's not for them. You know what I mean? They'll be too scary or at night after they'll have maybe nightmares. Yeah. But there is 90% wants that story. They want to feel something. They want that edge. They want that fix. Like it's a thrill. You know what I mean? It's so scary. It's petrifying. Now the younger kids not and talk like the guy from Zing was telling me now that he wants I do stories for Zing. They wants this missing >> just I I I if I don't know what it is, I'm sure a lot of the audience had what Zing. >> Zing is like 246 sending a streaming platform >> Jewish. >> It's more in Israel and more world. A lot of listening to it. >> So he told me now he wants to do more for younger children cuz why they're going to sleep. They want to hear stories and most storytellers. I mean also I enjoy much more saying scary stories building the drama. So much harder than saying like and Kinder safe walk the street [laughter] and he hello. It's like >> you could do it. >> I could do it but it's like you know it's not it's much more than like doing [sighs and gasps] mateo. How are you over there? Get over there you Joe. [laughter] >> You know what I mean? Like >> do you visualize the whole thing when you say the story >> most times like and that's why I usually can't prepare for the story. I need the mic and then it just starts flowing. And even with live like I have a story once I start saying it that's when the jokes my like becomes yours. That's when you buy the story. You know what I mean? You read it in a book you say it once, twice, three times live. You put in your own stuff and it comes on the spot. And also it comes with the audience. I see what the audience likes. This audience is laughing at the joke. Okay. This is a good joke. >> Live a lot of live. >> Yeah, it's much it's live. It gives you that that feed that energy that you know, okay, this is right, this is not right, this goes good. >> Is it a similar vibes like as a singer has the same issues have to deal with getting the crowd into is the same? >> I don't know actually. I would want to I never spoke to the singer about it, but like it is that same thing of performing. There's that fear going onto stage. Is it going to work out? Is it not going to work out? You know what I mean? Like, oh, them's going to buy it, not going to buy it. How are they going to There's very much that performing aspect and that's actually what I like. I love I love much more the performing than the videos. and do a lot of story videos like sitting behind a camera and doing a story all dramatic. Okay. It's it's more when it goes out and you hear the feedback it feels good. >> So this is easier for you than just staring at a camera, right? >> Yeah. But that's much more enjoyable. This I'm saying >> this is be better than people. But saying being on stage is 10 times more enjoyable. You don't enjoy making a podcast live on stage. >> Have we ever done a live podcast? >> Not yet. >> You would can imagine it how it would feel. I but I have this question if if if the if are are there times where it justifies to just pick up and walk out. >> I was at [clears throat] I was at a I was at a fun >> doing so bad. >> No, I was at I was at the >> I was at a young men's social a couple years ago in Greenpoint. Now they make all these events in Crown Heights. There's a fancy place, trendy place, >> Kabat event. MBD was the was the performer >> and he got up. Now there was a massive barbecue going outdoors and then you walk into the indoors where there's more carving stations, more sushi stations. But then like they tell everybody, "Oh, okay. Everybody now come. They have like a few hundred seats like you know like nice wooden white chairs, whatever sitting down and nobody comes. Everybody's like so MBD gets up and he like pulls out his phone and he's like he starts saying this story and he gets into a song and then he's like continuing the story. Nobody's listening. It's he might be getting paid 20 30 grand for the night but >> they're talking the talking is in front of him. They're holding their champagne and their wine glass or whatever. Anyways, after like 45 minutes, maybe less, he takes the microphone, he puts it down, and he walks right out the door. [laughter] Right out the door. Out the door. Out the door. Gone. [laughter] Now, now it happens to me to be four nights later in a guy was smoking in his face and he asked him to stop smoking and after a few songs, HE PUT THE MICROPHONE OUT THE DOOR. >> YEAH. Same guy. I was like, whoa, he's on like an out the door. He's in an out the door mode. No, but I guess I guess he's at a point in his life. He probably has tens of millions of dollars in the bank, you know, whatever from 50 years. >> You don't know that? >> No, I've got I don't know. But performing 50 years, whatever. Artists have an interesting way with money. I don't know how it works. >> Maybe he has some selfrespect at a certain point. You're not interested in me. >> If he has to pay his mortgage that month, he's not working out. >> 100%. So [laughter] that's that's the shot always with this. I had this like I had it now. I did a story. We're not going to say when this past year and it was basically a shul that they brought kids from all different cities together to that shul. So basically there was no manal there was no anyone like there was no one that they didn't even know each other. So like these 50 boys are one group these and usually you can have the most like here most of them were listening let's say there was 100 boys 80 of them were sitting quiet they wanted to listen and there was 20 that were just you know making their ringers on the phone and trying to make like and okay usually and I had that already you start usually like you saying there was a hook the first 30 seconds that you get someone I believe you have much more longer than that >> how much longer >> you have a nice few minutes a lot of times people not in the first 30 seconds 2 minutes 3 minutes 4 minutes and it takes time takes time they calm down they relax they take their seat starting gets interesting they they You say a word that them and it works like you don't like I I don't get scared anymore if I start the first minute and people are talking and also like I also learned today like I have the comments like I can say sh relax calm down make yourself comfortable you know what I mean like if I see the is not in like in the beginning it be like outside the story like like I'm saying like it's 2:00 in the morning like boom and let's say is not in but I'm the story now you know like I I don't know how to like interact with as being o actor now I'm just a regular guy but like no I can stop him and he'll say sit down we're going to the story. So I was doing this thing I started okay I was like you know let's give it a few minutes gave it four minutes five minutes six minutes and it's the same five six boys and at one point I said please step out I told the boy walk out walks out comes from the the next door and it started and literally I couldn't talk and I started and the thing is when you're performing and is receiving it well you're not sweating you're enjoying it you're present >> organic >> it's you feel like you're in your dining room for a performer like me I had an hour now I did a story for RCCS like a live thing basically like unfolded. You can watch it on YouTube actually. We like unfolded the story. I started a story then I brought in the father of the story to share his minute of the story then the son then the doctor then like it was like a very strong build up live but the mal was usually you bring in the person had a story the person's not a storyteller so he comes in and he starts 30 minutes saying the story 2 minutes are interesting. So here we took out that one minute from every the askin the father the doctor the son and I was like I kept on getting like whoa whoa like >> your idea >> um to get yeah was my idea I pitched to them saying with the guy that gets that runs RCS so I did it there and dear literally I was on the stage >> I was just so relaxed like it was enjoyable just having a good time you're having fun so here at this you're not having fun >> you're a real artist you're creating the whole story >> yeah you're creating and you you actually like see the audience like like you finish off that the became he had cancer I mean RCS helped him and he became the didn't know so like we let it out like the last second and said we called him the doctor like we made a surprise to the baker the doctor walked I asked basically this is also timing is so important like the surprises I asked the bakar his name was Ellie Ellie if you could tell the doctor one thing what would you tell him so he like thinks I would tell the doctor I said shh you don't have to tell him anything let's give a standing ovation for Dr. Poland and HE WALKS IN LIKE THE BOOK IS LIKE WHOA HUGS and whatever and the doctor starts talking said doctor like share your experience being the doctor of Ellie and then the doctor like starts talking for like a minute and I come over doctor could could I share incredible news what Ellie got engaged a month ago and he's getting married in like 3 months we had a freed right away Friday 7 m and you saw the emotion the oil just got up on the south started dancing like basically the whole story landed now like a lot of times you need a story you need that end that [clears throat] can like be like a you know like let out all the emotion and all and for me it's so smart to see like I just took you on a trip now I didn't fool you want to go on this trip you need help you can't get there on your own so I'm the guy coming up and bringing that out pulling that out for you want to cry like people say what do you want to you make me cry and touch my film no I'm not going to make you cry you want to sit once and just feel and feel someone else's pain tune into yourself cry you want to have it once in a while you can't do it myself sitting on the couch and want to think of. So here you have a guy doing it that has a talent and brings it out for you >> orchestrate. >> Yeah. So back to that story with the kids. So I did the story. I sweating buckets and you're working so hard and it's exhausting and like I finished I packed up my stuff. I took that check. I just put into my pocket depressed like mad. You're like I don't even need the check. I'm going home. I'm like all like I called up a different storyteller and I told him a story tell what would you do? Tell me 100% I would walk out. Wow. >> 100%. I'd walk out, give it a 10 minutes, 15 minutes. I'm here to entertain and give you a good time. You don't want it. I could leave. And like from then I learned you give them a refund or if you walk >> or I'm saying we could talk about the money, but the dunk to have the guts to say, "Listen, it's not for me." >> And actually a few months later I was buying and I told the boys. I said, "I said a story. There was a few boys that acted. I'm here now. You can come and apologize if you want." >> Wow. >> Like no problem. >> And anybody came to that walked over. Yeah. Like I didn't say it in a way like I'm mad at you. >> I have a friend. >> I said no problem. Like >> I have a friend who used what I'm no names. I have a friend for a very short period of time. He worked in >> Mhm. >> when he worked in >> education. >> Huh? >> Education. >> Yeah. In education. When he worked in in in a in a popular in Crown Heights when he moved to when he moved to New York, he had they gave him the worst class. Not to call anybody the worst, but they gave him >> a hard class. >> A hard hard challenging class. And in this challenging class there were a few guy a few bakim I don't know there were seventh graders I faced that really made his life a miserable miserable gehenn miserable gehenn >> he tells me the story now he's out of for years he tells me a few days ago he tells me the story he gets a phone call around this time of the year like seven eight years ago because yeshiv is about to start time whatever he gets a phone call >> from this guy who's married already maybe with one or two kids and he's starting his first day in like in the two three days he said I'm starting I'm going into he said I was thinking about it he says if I don't get from you but shalom there's going to be a huge kid [laughter] there's going to be the kids are going to do to me what they did to you he's like I'm begging you how could I make it right you know don't just say whatever whatever it's coming out of fear of being so guy gave him show him whatever he said whatever and he said that till today whenever the guy meets him. He says, "I want to thank you so much and I you really you did you went out of your way for being a good Rebby and what we did to you was was really unequal whatever happens to be it happens to me that this rebi today I already have nephews that were in his class and he is an outstanding amazing rebi but he was a young torture." I told her also to the class the last day one day when I was teaching everyone comes ask I told him why are you coming to ask ma I give you should all become engaged in the right time you should all have kids right away everyone's coming he's all petrified of all the stories that they were told oh this kid he made fun of a rebi and then he was you have all this you didn't mean anything your kids you know what I mean >> would it's not a thing >> this guy's and he he actually >> I said this thing >> yeah and sure was like the last day coming everyone's Yeah. Running around asking cuz I was scared. >> No, we don't do that. >> No, it's a whole thing. >> I'm saying a one-off story that once happened, you know. >> Uh, Clap, our sponsors need some attention. >> We are so gifted to have such amazing, amazing, incredible sponsors. Let's get some bakan going over here. >> Hold on. Pure Alo said he has to be first. >> Oh, Pure Alo. >> That was the deal, right? >> Pure Alo. No, no. Pure Aloe. >> Great news. >> Pomegranate. >> In the world, pure alo was in every single store, right? Pure aloe, you know, pure aloe vera is one of the most amazing gifts Hashem gave the world. It has so much healing and natural enzymes and flavoring and it's delicious and it's healthy. >> Natural. They make diet flavors, low calorie flavors, all natural flavors, very little sugar, very little added sugar >> and the stuff tastes amazing. The good news is is that all over where kosher products are sold as pure aloe. But what's even better now is that almost every single store in Crown Heights, a lot of our followers and listeners are from Crown Heights. You can now find it. Today I was in Kosher Town, the um Alb, the Empire and Albany location. I saw in some of the fridges three flavors. It could be there's more. >> There was like 10. It was a little sold out the rest. [laughter] >> You got to do a good job when you do the ads, I must tell you. >> They they the um Albany Bakery by Kurwitzky um on a Union and Albany beautiful grocery store. He has many of the flavors. >> He's in a good spot, right? >> He has great I put him into the greatest spot. >> Open fridge spot. Can we get a little sample? >> And it is so delicious. So delicious. Something so special. Great to see the shahure. You know, it's only made in Asia. >> It's only made in Asia. They send down. They send down. It's very complicated to the factories properly. Send down good. It's a CRC top. >> You'll see no other pure aloe. None of the aloe that you see in like in the supermarkets cuz we eat we drink drinks without see all these Hebrew letter hashkas. >> I want you to taste it. I taste it live. >> You know which ad I love the most that you did. >> Which one? >> I watched it twice actually. You did with the cracker. Who was the guy the hotel guy? Bruce what's >> back. [laughter] That was so funny. The cracker was on the beard. >> Flat crack. What's it called? Flat cracks. >> You know I did the cracker stayed on his beard and you're like you love it so much and then you want to keep you want to go home. It's a new [laughter] >> back 20 seconds to see that ad again. It was such a good [laughter] >> He's a new He's a new He's a new company, so I think he has to um increase his advertising budget. >> Flat cracks, but I know he's going to come back on the show. So, we're going to let this fly. [laughter] >> I went to a kiddish in Ellenville. >> Did you get that? >> I I went to a kiddish in Ellenville. My parents have a home in Ellenville. I'm there for the summer. Most of the I go back and forth between Brooklyn and Ellenville. They started pulling out all these boxes of flat cracks. Guys are sitting there with fish boards finessing the crackers. And a guy says about a kiddish this week, he says, "I want to tell you something." He says, "This is a new revolution in the world of crackers. [laughter] Flat cracks is a revolution. >> We have to have some pomegranate." >> Whoa. >> It's so good. >> Are you being paid to say that or no? [laughter] >> Pure. People tell me past the so good. Purda, >> mix it with what? What do you mix? >> So, last week we had on the owner of Bakan, which is now available in Brooklyn at uh Ebers Liquor and Wine on Kingston Avenue, family-owned business for 60 years. >> Uber Eatats. >> It's on Uber Eats. My friend Ellie in Florida, King of Cash Advance. He showed me a screenshot on Friday that he ordered four bottles, >> four bottles of Bakan for his office and uh he sends me a voice note before Chavez. I think he was already under the influence, right? Bakan Bakan. >> Yeah. Old Bakan. He's like, "Is I never drank so much in my life. The stuff is so good." >> So, this bakan is made out of the aguente. It's the uh the bamboo roots and the tree and the soil. It's the finest. It's a kaslam, the first press, the junk they leave for everybody else. The the aguante that he on your chair. Clap. >> There's an open one. Where? >> Move your hand. No. >> I thought there I saw open one on your in your chair. Your inner chair like >> No, no, no. There's nothing there. No, >> nothing there. The imagination. You drank too much already. >> He's already bak. >> He's bakan bakan. >> Clap. How was the feedback from last week's show? >> Feedback was tremendous. Everybody said that they love the fact that the guy is not Jewish, but he works in the most Jewish company and he's so familiar with everything in the Jewish world. And >> you watch it out. He brought it out and such a kisham. It was a real story. >> What are you going to listen to on the way to your liquid show today? >> This thing's not open. [laughter] We should have That's what I There's an open one. >> Nope. >> No. >> Am I let it bite with her mouth? It's not going to look professional if you bite. Bite it. No. >> Not going to be saying a good story. Giving a lot of ad space. >> Oh, here we go. >> There we go. Here we go. >> Can we get some bakan? Mix with the pure. >> It mixes well with everything. >> You pour some dry. >> It also has a good No, no, drop. It has a good halfir to your storytelling. taking on the next generation and doing it full-time. >> You know what's funny, Penny? Until you came in the show, I didn't realize how good of a storyteller Clappy is. >> And I realized I'll let him bud. >> Do [laughter] it again. I think it's become like your like thing like Paw WAS LIKE. >> NO. AGAIN. Let's give a moment of silence. Okay. 1 2 3 GO. >> YOU SAID IN THIS just now in the story. >> No. Yeah. That's like for me that was like what stayed with Clappy Clappy. Moving along to our beef jerky, right? CH Butcher. We could try them today. >> So, yesterday, yesterday, Mishi, let me tell you something. Yesterday, yesterday, what happened when we got to the restaurant in Manhattan, what did we have to do? >> What do we have to do? >> Look for parking, >> right? >> And what did we end up doing? >> Paying for parking. >> Paying an expensive parking lot. >> Too much. >> When you go to CH Butcher, it's a very high-end Flesha restaurant in Crown Heights on Troy Avenue in Brooklyn. Loads of parking, free parking, street parking. the VIP Manhattan service. Fine American Angus beef. You ask for a steak there. It's not some foreign Argentinian. Good American meat. Theas are all done locally. Farmto table within a day or two. The best mashim. And besides the butcher onroy, they have butcher on Albany, which is a beautiful deli. You get your meats for shabas, your chicken, your turkey, your ve, your steaks, your flanking, everything. Gorgeous, gorgeous stores. High-end customer service. They give proper treatment. >> She's enjoying it. >> And then they have a packaged line of ready to eat stuff. Like so this big beef bil tongue and the beef jerkys every flavor. [snorts] This guy's eating it for breakfast already. [laughter] >> A flesh breakfast. You may see him. I don't know. And >> finish. >> Yeah. >> So it's it's it's you know people you're on the go. Let's say you're driving to a show two hours each way. You're not going to sit down with a sandwich and get all messy and dirty. >> If you start, then >> look at this. 3 g of fat, loads and loads and loads of protein, no sugar, no carbohydrates, all natural. You eat this, you're full, and you don't stand by the show like, oh, heartburn, oh ging [laughter] this natural meat, dried, flavored, just going to give you energy, carbohydrates. You want to have energy to throw that mug at, you know, talk about the story, not talk about your heartburn. You know, when you eat this, no Pepto-Bismo. Did >> you try some CL? >> No, Toms. I'm not I'm not getting flesh at 10:00 in the morning. I'm sorry. I'm middle of my coffee. [laughter] >> Oh, you sold your I'm sorry. >> Anyways, so CH Butcher, the meat, the and the uh and the and the the takeout. >> I want to say Yankee before I said it's dangerous to keep around the banana in the studio here because it's going to all be gone. [laughter] by I said Yankee you don't look like a drinker like most of the stuff is great [cough] so be careful we need a little a storage locker >> yeah yeah yeah the bakana is amazing by the way people that are conscious health conscience about alcohol a lot of alcohols that people have on their table to say are 40 to 50% >> the bakan is in the 30s wine goes up to 16 17% so it's like double the alcohol of wine so what gives you the buzz you say but you're not getting so A few bakan slutton. >> Yeah, banan is the best of both worlds. It mixes well with every drink I tried and I've tried many drinks and naturally it tastes really good as well. >> Clappy, even if you drink, you can still shop on PZ deals, right, Clappy? You're not going to do any bad mistakes. >> The like I always tell people, >> where's your PZ deals cap? >> It's for sale. >> Someone ask me if you sleep with your cap. [laughter] >> It's still for sale on my sponsor. So, I'm still having my old uh drink brand on my cap. I I was in Walmart on Friday and I went for a walk at my mother's house, a two and a half mile walk and I felt a whole week of not of of not going to the gym and I just felt disgusting. I couldn't go into shops like that. So I figured I'll walk to Walmart 2 and a half miles. I'll go stop for a minute, walk back two and a half miles of chips, >> which I did, whatever. So my wife, we got now a much bigger condo with a big out with an outdoor for the first time ever. So I need to get We're talking about outdoor furniture. So in my mind, I know like any minute I'm going to find an expensive swipe for some outdoor furniture. So, I walk into Walmart and there's a sign, outdoor furniture, a three-piece piece of junk set that's $127. So, I to, as a joke, I put on my status. You can cop deals on on um on on outdoor furniture for $127. Of course, my wife and all my sister-in-laws are going to make fun of me. Whatever. We're going to have some fun. Kitser, within 30 seconds, a friend of mine shows me a PZ deals link for that item for like $40 cheaper. >> Oh, wow. >> Delivered >> everything. make curl whatever. So I said, "No, no, no, no. Walmart didn't pay me. I was making a joke video, but there's no joking. The truth is the truth. Emme beginning and the fact right away a guy sends me a link that PZ deals has the item like $40 cheaper than the trillion dollar conglomerates of the Walton family at Walmart." So right away I sent I showed everybody on my status the link to PZ deals. >> But you can't trust anybody. You can't trust anybody. No matter what website you're going to or which store you're in and you think you're getting the best deals, if it doesn't have the PZ deals, it's a Kazak you're getting ripped off. [laughter] >> What a line. >> It's a It's official. I said you need a heer. We have We have We have all the all the products we have. You can't buy online without the PZ deals. Now, there's a lot of copycats. A lot of copycats. They links deals. Buddy, buddy, we stick with the winning team. PZ deals is the heir on all the stuff you need to buy online. Now, how do you get around? You have to go to a show. >> How do you get to How do you get to Walmart? >> How do you get anywhere? How do you get anywhere? >> To get anywhere, you need a reliable set of wheels. You need a reliable set of wheels. There's a lot of people out there that claim to be experts in the car industry. There's one guy doing it for 40 years. I'm turning 40. Arim Sha Leena the Gmorra the Mishna says 40 years to really understand Saul Hershkup from wheels to lease is serving the Jewish community and the non-Jewish community since the mid80s he's doing the grandparents the parents the children the grandchildren you need to get your Rogue you want to get your Elantra you want to get your BMW you want to get your Benz you want to get your Maybach whatever and all his customers tell me the same thing they spoke to Izzy Herman or Saleska up. I say, "How much are you paying?" They said, "And there's nothing to talk about money." >> Even looking for that regular mining minivans, the Honda, Hondas, the Toyota. What do you drive, Penny? >> No. Nobody ever knows what they're paying. Why? >> What do you drive? >> Yes. >> Family. >> I think I saw was the Odyssey. Was Odyssey? Okay. >> He's always the cheapest on the Odyssey. And he gets you the credit approval. >> No choice. If you have a family with kids, Odyssey just >> he gets you the credit approval. >> The Sienna and the Chrysler. >> It's cheaper. Sienna's much more expensive. >> Si's much more expensive. But I'm saying if you for me actually I don't like it when I'm driving to shows and I'm shleing with a whole I feel like I'm shing a tractor trailer. Like I'm alone in the car. I need my suitcase. I need my sound. This is what I need. And I have like a whole minivan. >> Mini I don't like it. I'd rather want to drive a smaller car. But >> you have a whole family and you want to put in a bugaboo. >> So get a second car. >> Oh, that's a good question. >> When you speak to my guys at wheels to lease, it's going to be so cheap. You might it might end might end up working out because >> you want a smaller car >> for private when you're driving yourself to drive a small car. >> All your speakers and sound and props. >> Well, you need a little >> I'm giving your phone number to um Izzy Herman and we'll quote out a deal. It's going to be cheap. Your insurance goes up a drop because it's the main once you have another car and also you'll save on gas. >> Mhm. >> You'll save on gas. It might mean he'll probably get you into a car for two 300 bucks a wheels to lease. >> Wheels to lease. Harl Zladitz, one of the founders of art school said the one thing he a blessed member was in I forgot his first name. >> Art school. Yeah. Iris Vaditz >> whatever. >> Is that his son? I was >> he said the one thing he did learned in fundraising is never ever miss a family sim. >> If you have >> you miss a family simka you'll be in the uh you'll be in big trouble for a long time. >> Now how do you avoid that? >> We have a new corporate sponsor. It's a gorgeous gorgeous easy to use app. Simka tracker. Simka tracker. You could log on. It's easy to make an account. Takes two seconds. And it shows you in live time every single Jewish sim happening. It tells you where it's holding. So you want to go you just got home from a long day. You just got home from a storytelling and you want to go to the the Brahman Goldfell. It's on 13th Avenue in whatever. And do I I have to get out of whatever you go there. It says they're only holding the they're only holding the cababal upon them. They're only hold I'm going for the second dance. It helps you send gifts. It recommends gifts what to send. That's where you know what to send what this for mitzvah everything. It says all the tracker tracker. You remember only one side of the family. You go into the search engine. It tells you right away all the people with the similar names. >> Tells you all the names. It tells you no. You see all the simas with that name. >> Oh wow. >> It's a game changer. It tells you this coming week, this coming month. You could save it, get reminders. >> Save invitations anymore, >> right? You send also you could do send invites. You go to all your contacts. You could send them all invite to your simas so you don't miss it. You don't offend anyone. You know why you invite me? Why you didn't invite me? You don't forget about me. >> I've been asking about this for years. Finally, somebody did it. >> Sim tracker. >> It tells you how many gifts were sent to that event. So maybe if you see that a lot of people send gifts, maybe you'll call them up and ask them what they want. >> So many so many things are in this app. The Sima Tracker app. >> iOS, Android. >> iOS, Android. It's just amazing. Um live now, today, this week. Save it, unsave it, send it to my calendar. >> Exactly. >> Wow. >> I told him one thing he's missing is what's on the menu. We all want people to show up. No, [laughter] we want full transparency, please. I always tell people just let me out and then [laughter] >> Oh, it helps you create the event. Contacts, send to contacts, email to contacts. >> The best. >> It's the best sim tracker. Let me just show people. >> It's the hardest thing when you're going to like you don't know. Should I eat before? Should I not eat? Exactly. >> Then you come and there's only coastal and pickles. You're starving. [laughter] >> Can you zoom in the camera? When you do Simka tracker, it's a picture of a a boy with a blue yam. little he has a little >> SIMA tracker. I highly highly suggest everybody downloads the SIMA tracker app and it's going to save so much and bias knowing when to take your family, what to send, who to invite, notifications, just to make sure you show up to the Simka because if you don't show up to that Simka, you're not you're not going to be [laughter] upload or pictures of the food. What do you I strongly advise that they if it's good food they should show pictures and it'll be a lot it'll be a lot more crowded. [laughter] >> I always tell the guys ask me invite a sim I >> do the entertainment who's singing bands. >> Oh exactly who's singing? Who's a butch band? >> Yeah you have all the bak there. >> I said send me the menu like bro if I'm going to get out of my house show me what am I what [laughter] >> what are you coming from? >> What I'm thinking is is that a lot of the yeshivas now in the very strong PTA. There's women that their husbands of are of mean. They have a lot of money by hashem. >> That's usually gets in P >> and they like to and they like to make extra special extra. >> Is that how it works? >> I'm telling you what goes on. >> You didn't answer the question. >> If you get if you want to be in the PJ, you have to be rich or no. >> If your husband has a few million dollars, it could help. >> Got you. Okay. [laughter] There's also like that. >> Okay. I >> now they like to make extracurricular events and special things for the wooden. For example, I remember when I was in Kazai and they took two classrooms that weren't being used and they made these amazing game rooms, fuse ball tables, air hockey, >> and a lot of good stuff. I don't know the names of all these games and you know, whatever. >> Soccer stuff. >> Yeah. Yeah. The one that you go like this, whatever. >> No one knows how to play. >> Yeah. Whatever. And it was it said sponsored by the PTA blah blah blah blah blah whatever. And the PTA they charge each parent like $15, $20. You know, when you come to PTA, they you know they put the gun to your head, they have to give whatever. What I'm saying is that they like to do extracurricular events. I think that when you put like a few grades together because you know like if you have like you can put a few grades together and they hire you no matter how much you're charging two three four $5,000 >> 20,000 50,000 >> when you're bringing in [clears throat] flying out of the country >> when you're bringing in a couple of hundred kids into the auditorium or to the hall the lunchroom it ends up being only like a couple of dollars a child. So I think it's a worthwhile investment for the PTAs. Tell me some of the feedback you got. You come to a you come to a school, you come to a camp, you do your hour performance >> feedback from the staff members and the children on how your story resonated. >> So that's funny children. >> Do you ever get complaints parents? You made my kids frightened. >> So I do I I guess I do get here and father came over to me like you really have to watch the stories you're telling. It can't be too scary. Kids today and I don't I think he has he has a point. >> Going to be a snowflake. >> Yeah. No, but he has a point. But Lamas, you have to cater to what what does the audience want to listen? What do they want to hear? If you're going to come in and say these stories like, "Oh, there was a huge banana like for the younger kids. You're going to have you're going to cater for kindergarten and you're going to have a few kids are going to enjoy it." And the rest you always have like when you have a big audience, especially for kids, you're doing from you know what I mean? You have to cater for the older grades and the younger grades are just going to go along with it. If you're going to cater for kabay and gimmel, the older ones are going to start creating chaos. So actually saying about the staff that's when I started doing videos for adults and doing my events for fundraisings and stuff and all different performances when I started seeing that the adults the adults are enjoying the stories more than the kids and they appreciate it even more when I was doing when I'm doing so you have the few rebies sitting there but I'm doing and that's the most hottest season that they need storytellers cuz you're not bringing down a petting zoo sabun. Yeah. And you're not bringing down a fire show now like in the sha. You want something that's interesting storytelling. It's matzah shabas. It's that vibe. You know what I mean? And it's a storyteller that has his props, tricks, effects and makes alive costumes. You know what I mean? So it's >> you got into adults. >> So that's what I realiz. >> So I sit I was be sitting by doing a story and on him and I would see the fathers turning over the phones literally putting it face down and I one time had it. I was sitting there was a guy with a white beard like two tables in front of me and I was like I was really present at the story and I was like think and the guy's like standing there listening in the middle I like had this little you're marrying off your click [laughter] you're listening to a story about Stasha and Ivan what are you thinking over here the robbers in the forest and but he's just totally transformed he's there and he's like and then he comes over like I really enjoyed it >> he might have been old enough to be in the forest hiding [laughter] >> didn't ever do pes hotels or weekend retreats? >> I do shabatones a lot. Yeah, >> you do a lot. >> Yeah. >> You stay whole Shabas or you come from Shab? >> No. So some I do Mont Shabas, some do shabatones. I come I do Friday night is a story like a continuation story then Shabas morning then sometimes I do a game Shabas afternoon and then Mont Shabas. I'm a head counselor. I know like you know it's not like a >> if you're fundraising for a company let's say you have a new tech startup idea. Can you give us a few tips how to pitch your idea as story to be the most effective sales pitch to your prospective investors? Good question. Business guy. Um, I think Clap, you answered that already. Really, when you give the backstory, it's like how I started, how I got into it, why I'm doing what I'm doing. It's a part of you. It's not just like, oh, I want to come, I want to make a few dollars and I'm here and I'm I'm here from, you know, from Thomas to Peter. I I want to grab something. Okay, now there's money in this industry. Hello, I'm here. Now I'm money in this industry. We have that a lot actually that we jump from thing to thing. You know what I mean? Now everyone is in this industry. Now everyone like I don't know how many years ago everyone was in Amazon. Then everyone went to recruiting. Then everyone is in what was other industry some marketing. Everyone's doing marketing. You know what I mean? Every >> cash advance. >> Yeah. Cash advance. Like so as an example, let's say I want to start a a liquor company, right? Give us an example how to tell your story to an investor about your liquor company. Imagine you you were the the the guy pitching the idea to the this gazillionaire to invest a million dollars in your new idea. Tell the story of this liquor right here or pure aloe, whatever. >> Um start. >> Yeah. First of all, like I would try to let go in a way a little, you know what I mean? I'm not coming now. And like when you hold on tight like I'm going to get it. It just doesn't work. You can't. It's like it comes across that. >> Tell the story >> here. I'd be like >> or you know what? Tell the story that you're selling. >> I I tell I told to you about my Tishba film. Like I told you the story. How did I start it? >> Hold on. Okay. Exactly. Pitch to me now. >> You made a film about tisha. A lot of s stories of hope. >> Hold on before before wait one second. You're going to see it's connected. me >> you're going you did raise like 100k to do to do a tishab story and I told this to moshi and I made a few viral clips on this >> in the 19 early 90s there was one tishaba video one tishaba video was in every single newspaper >> this year there was so many tishaba videos >> this question >> yeah there was so many tishaba videos >> that I said they should make an Oscars to know which one to watch next year if you wanted to go pitch a tisha video to an investor >> the first thing the investor is going to say is there's 20 already why is your what's yours different than somebody else's tisha video. >> So Penny, imagine I was Exactly. Let's break example. I'm the investor. I have a >> fund and I fund entertainment films. Penny, pitch to me now why I should invest $10 million in your next 10 ideas [cough and clears throat] >> using your storytelling. >> So to me storytelling and it would be bringing you >> No, tell me a pitch. Go Penny Washington invest $10 million in Penny Rubenstein's entertainment company. Let me tell you there's t you're right there are 10 15 films out there. The reason why I started bal doing a film was because I saw their films out there and there was something that I wanted to bring that I felt like no one's doing yet. There are films that's interesting, entertaining, rich, >> entertaining. They made me cry. >> Went through a box of tissues. I cried my eyeballs out. I only watched one and I cried my eyeballs out. >> I want to finish. >> Go on. >> So there's so many there's so many films and they're doing high level production. and they're really doing it right. There's something that I feel like people didn't touch on yet. They didn't tap into and it's something that's brewing in me already. It's time. It's not like it just popped up yesterday. And I really think that people are going to love it and appreciate it. And there's a need for it. I 100% genuinely think that people are going to watch it, be transformed, be inspired. Now, I can't guarantee you and tell you, "Yeah, you're gonna come out with this and make $10 million." I'm not gonna lie to you. I don't know. But I do know it's going to be a successful product. If it's going to make money, that's where you need sell to the it has to work out. But there's something called you're not doing it. I'm coming because I just want to make a quick buck and I'm running away. There's something that I'm here 100%. I want to do this product. I believe in it. I really, really believe it's going to take over and I believe that any person that's going to watch it is going to be wow. This was something I'm happy I bought it. >> But you didn't add any storytelling to your pitch just now. >> So how would Oh, so it start how I started. You asked me like what got you into it. So really what got me into it? I was in LA. I'm a sudden my wife is from LA. So I was in LA and I don't even know how I got to yet with someone someone told me about it like there's a guy with ALS and it was right next to the over there the is right next to the yeshiva and he lives over there in the buildings. So I went to visit him was one day or was even shabas afternoon I went to visit him. I walked up to him came to the house and he has over there on the side like a stack of papers with his life story. He's not going to go with his thing tell you his whole story with the eyes. It's so hard to communicate that way. And I started reading a story and while I was reading a story, I started crying into the papers and I couldn't talk. I started choking up and I was like and like I don't know what he's thinking. I'm like does he feel awkward, uncomfortable, embarrassed, ashamed? Like I don't know what. But like I was like here I'm sitting with all my problems of my life and everything. You know what I mean? Like this is not working out. That's not working out. A person is trapped in his own body locked in the worst prison possible. Like that's what I was thinking. Like I was like how doesn't this guy just die from anxiety? like you're just when I'm in my head for a few minutes I'm busting and he's in his head 24/7 for 10 11 12 years and I was moved I came back a second time a third time I brought back I was a head counelor so I bought a class the oldest class I came they should come visit him we sing and I was thinking I never knew about this person how many people out there that don't know about Yatiharowitz yet and didn't see a story now I'm sure there's people maybe that saw him saw his he gives out his Torah from my eyes and stuff but wrote it out in a storytelling way that It's entertaining and inspirational. Like inspiration, there's tons of inspiration. A lot of inspiration is just not interesting to watch. 20 minutes in, you're like 5 minutes in, you're ready. Here it should be entertaining on a on a level production wise and it should be storytelling wise. We're not coming to tell you a podcast as a story talking for a half hour just getting out a story. So I was like him as a person I want to interview and literally 4 days later I interviewed him. So I had one guy, one story. >> So that started everything. That started everything and from there I was like I want to go to more people that have such stories and I want to bring out those story in a storytelling fashion to the world. >> Mostly music partner with you on it, right? Yeah. >> So you had to pitch them on the deal. >> Y wasn't. >> So I actually bought in the video wasn't the most music and I had Yiharwitz's story ready. I showed it to him. The guy was sitting outside in the backyard crying while he was watching it. Most >> music guy. >> Yeah. While I was watching it was Yity was the story that blew away the most. You tell me what people know him. said in the kabad world where a lot of people know him and the outside world a lot of people don't know him. He was sitting there and just listening to the story and like he finishes off I'm Yiharowitz and I know that I matter. Like that line I feel like become a bumper sticker today. There's so many people are struggling that like what am I doing here? Who needs me? Like this guy can't talk, can't speak, can't like and he says it I can't dance and he was the life of the party. Everyone knows that right and there's nothing I'm yet and I know that I matter. Like just to know this is who I am and I know that I matter and he was crying after that and after that he's like and before that actually told me he's like like when I came to film he's like there's so many tish films why should you do it? So YTR is not the Tishba film. >> Was one of the stories on the show? >> Oh, one of the stories on the tishab film. >> So what else? Tell us about your tishabove story. You other 20 people that did one are not on the show. What what tell us about your tishab video. How long how long was it? >> Clap. It was an hour. >> It's a great video. Let's just try to focus on the business fact of storytelling. One second. >> So the way he got Mostly Music to partner on the deal is he gave one story of all the stories. >> A taster. When you want to print the book, you need to show you need to show the production company one chapter. That's normal. >> Correct. I remember my my first drink brand. I got my biggest investor. >> I sent him samples. He to saw it. He touched he liked it. Boom. He was all >> But you also you're not going to agree that you have to believe in it 100%. Not 100, a million. You have to be a little illusional in a way. >> A little a lot. [laughter] No. Like you have to be like in a zone like you walk around like you have the best product out there and like this with a good story. >> Yeah. With a good So I'm saying I can't bring them in the journey. I really believed that people and I was talking like that any people I was down in LA for shabas people came over to me random people see their lit and they watch the film and that was my biggest compliment my biggest compliment is like not not how much money it's going to make and how much it's going to bring in that every person that watches it is going to be like >> why is your English good very good versus sat people their how does that work so first of all thank you part of this question is that somebody asks you on one of the YouTube videos I saw last night they said is your language Your natural language is English or Yiddish? And you said you got this question a lot. Yeah. >> And you said that whoever wants the answer to be English says, "Oh yeah, it makes sense that his mama's natural language is English." And if you say yiddish, that means you're very comfortable in Yiddish and in English, >> right? >> In G is English people speak English better. >> Yeah. >> I don't know. In general, it's like in G most people like you grow up talking English also. Right. >> So Stal speak English. I did performances over there throughout the whole childhood welcome by the kids and something like this the advantage also telling us all speak like a fluent English. >> Why is it s revision square bells the is it the first language is in your first language Yiddish or English? So, I do think I'm much better in Yiddish when it comes to storytelling. It's much more like I have more the richer words. You know what I mean? Like in English, I'll use more like the street language like what we talk. I'm not going to have like that storytelling word that scriptive whatever. And Yiddish is much more natural for me. >> But like even I don't talk English. It's just like Yeah, we speak English. >> In your first language, English or Yiddish? >> I I think Yiddish. Do you like >> Yeah, but I don't like I don't know. Just like I jump back and forth. >> I don't know. I'm assuming by >> their first language Yiddish in their house. Therefore their their English is broken. >> Yeah. Like I was telling someone I was also doing and I was telling like advantage of being a gay is that you have a English like it's not comfortable coming to a place where you can't talk. I think the from community is very conflicted with English gaish English whatever versus Yiddish that hey look at Yiddish because your first language is English but saying that Yiddish [laughter] like that's the funny thing when starts talking Yiddish just talk English please please do me a favor [laughter] he brings out words from Russia you can't listen what you say everything so you know I mean like you want to like just be yourself talk [laughter] The Lavichba always spoke in Yiddish when he spoke in public with very rare exceptions where he spoke a little Hebrew, a little Russian. If the KGB was listening, whatever, a little Russian to show that he's not intimidated or scared. >> When people came into the to meet privately, he would ask them which language they're more comfortable with. So, I know people that told the Reb they're more comfortable in in Hebrew or Russian or English. I think he spoke French, whatever. He spoke many languages. I find that there's some podcasts today that they they speak in Yiddish and that they have to show the world, their Reb that they speak in Yiddish. They have on guests that their Yiddish is like every word is either English, it's so whatever. I think they should just end the end the game already. It's ridiculous. >> I say something. When a person doesn't know Yiddish, it's very hard to listen. Like it starts irking you like just talk the language they used to. Even though you're going to lose, I don't think cuz most people that speak Yiddish understand English. Yeah. They have a hard time talking English. >> They can't speak it, but they understand it as much. I think for me for sure it's like that like it just mortgage schmack for the year. It just like comes in clear. >> Do you have any do you have any goals in your all your productions that you have to put out a certain amount of content at a certain amount of time? Because I find that there's an inspirational storyteller um that writes into Ammy magazine every week. Some of the stories he has there are like boom like whoa like oh my god like I'm holding my bowl of chins and I'm like is this like and you see the dates and I look back the paragraph before the dates the times the gamatri is like crazy >> and then sometimes I read a story and I'm like he had to put out a story this week and it's like the details not >> it's always like that >> when you when you're forced to put out something >> actually the guy when I was walking in >> the videos I don't that's why the videos I don't do that the videos people ask me put out more put out more first of cost a lot of money to put out a video and like I want to tell them there's a reason why you watched it cuz it's so high level produced and so professional that it got to you. You know what I mean? But and I also like from the from the videos I only do like the story that I would put into a video like when I was like the world has to know the story but really I was telling that a guy when I was walking in a person called me that he's a writer and he wants to know where I get stories if I could help him also get stories and I told him really I write in a kids magazine every week like a short story. So >> you do you do write in a magazine every week? >> A kids magazine every week. >> Which one? Kindline, a Yiddish magazine. >> Kindline. >> Kindline. >> Yeah. >> Never heard of it. >> Yeah. So, so I told him one of the pluses of giving out putting out a story every week because you have a pressure, you have to put out a story every week. And the guy calls you up from the magazine. You're three weeks back. They didn't need three stories. What happens? I literally just go onto the street and I start asking people. Usually I already I try to ask store owners because they have they usually have stories. I'm meeting more people. Business people, famous people. People love stories, some famous people. So, and then I start asking stories and talk at two, three, four, just going to be like, "Oh, I went I missed a flight to whatever." Okay, so that's a story. But out of every four or five stories is going to be that home run. >> He said business people have a lot of stories. Why is that? >> Cuz a person that's sitting in his basement and doing nothing usually is not going to have the stories. The guy that's out there flying, meeting people, getting the nose in the world is going to have those crazy stories. That's what it is. >> I had that a guy in my shower. He's a doctor. He used to get up every shabas by the kdish and say hashkah story >> and these out of body experiences like crazy stories I think I said this in the past I said yity how do you have all these stories they don't happen to me >> he says when you open your eyes and you live a life of and seeing how crazy Hashem is creating everything and doing all these miracles every day he says it starts happening in your life now >> it is happening right no when you start talking about it and living it you start seeing it every day now most weeks I'm the guy getting up and saying this crazy story but I interview people meet with people when you're out there in business. Do you feel see more Ashka? >> I see Ashkakarat is crazy. >> The more you're out there that more in the world. >> The more you're out there, the more you put yourself out there, the more you >> the more people get like I'll tell you I have a story you can check it out from fish to dish a very big fish to fish to dish a very famous fish store in bar park. How I got the story is get him for a sponsor. I literally walked over to him. I needed to put in a story that week. His name is Shia Langam. He's a Bellass. I walked over to him said, "Hey, Mr. Langzam, how are you?" Good. Do you have some a nice story you had lately? And he told me the story that he told me. >> Let's watch it. It's a whole basically he took in there was a different fish store that had a fire, a competition of his and he took him into his story, invited him into his store and then a few years later someone David Ash wrote up this story in his book how someone's helping his friend and a few years later he needed a big favor from a guy who was building a building and he couldn't get through to the guy. Finally, someone got through to him. He tried to call him at night. He didn't answer. So he called the guy in the morning and he tells him he's sham. The guy's like Shangam who's from Fish Dish. Yeah, I can't believe it. Last night I couldn't fall asleep. I got out of bed. I took out a book from David Asher and I read a story from a guy fish helped. It's competition brought him into his store. >> You brought him in like refrigerator stuff. [laughter] >> He told him come in with all your stuff and sell out sell your fish and all your deliveries are going to go out for my store. His store is burnt down. And the guy she lang did it already another three four times. He did it to other fish stores. He did it to caterings that had problems. Invited them into his store. >> Crazy. Unbelievable. >> It's such a story. How did I get it? just been walking over now 5 minutes early I walked over to the guy and he told me I had a story once by the war my grandmother and actually it was also published a few years ago >> you like you like only doing new stories >> yeah only doing the stories >> so that's I have this conflict of our show we only bring people who never on a show before or not it's always a conflict because usually if a guy's had another show means he's good enough he's ready doesn't have to call his uncle aunt congress therapist roof could he come on the show or not He's ready to go. He's proven, >> tested, proven. That's my innovative, creative part. But then like my lazy part, like, you know, he's going to be good anyway. Bring him right clap. >> It's a tough one. It's a tough one. >> And the fact that Penny was never on a podcast makes me excited. >> Oh, >> when I got into the art business, my whole goal is to prod bring out new artists. Bring you're in the art business. You realize like 1% 2% 3% of artists can actually paint and sellable, you know, off the record. >> That's the hard part. The good thing about a podcast is you could promote a lot more people. >> But it is also even the storytelling I see it a lot like it's a dish that it takes off like with people asking what the like so Oh, but you know I I feel like we have to make the head and the tail meet. >> You came back you came back from that at the event. You lost money. You made $20 >> and it was a flop. >> Yeah. I mean, >> and what was the next step? You you might have just threw away your bag and never done another event in your life. >> 100%. It was a total flop. The kids were making fun of the continuation. was first going back to the first event in Staten Island. I was in the backyard. The kids were actually making fun of me. [laughter] Like I was sitting there. I was I put on like a vest like I tried to look like from the element. >> You said stories enough that they wanted to hire you for that one. >> No, I said I was in the summer. >> You had enough wind? >> No. No. Maybe in the summer. So I said stories in my class. >> Enough wins. The reason why they asked him to come. >> No, the guy was just like >> they were desperate. >> No, they weren't. The guy was like, >> "So what happened?" So what happened? >> So I did it. The kids were making fun of me. It was so embarrassing. And like I went home like also when you come dressed up it's even more vulnerable. Like you came off appear for the occasion. >> Yeah. Like I came with like a little vest on that chick, you know, make it interesting. AND THEY'RE LIKE everyone's laughing. And that's the kick. That's what they're enjoying. >> You came home broke and crushed. What was the next step? >> And the next step was I called another friend that was a like a headcount or something in a day camp. Could I come say your story? >> And he said, you know, I'll ask my head counselor whatever. The boss, the director came back. Yeah. come >> for free or money? >> No, >> for money. But then I was like, okay, I'm gonna charge now. So my shal was 250 or 275. Called up my sister. What do you say? 250, 275 back and forth 15 minutes. And that's how I started coping that these this noise goes on your whole life by a million, 2 million, 5 million, bigger stages, podcast the same thing. Should I go on to the podcast? Not going to everything is like it just becomes a bigger stuff. >> By the way, this is a conflict I have. I don't know if you have the conflict every single day in my life. I don't know how to I don't don't know how much money to charge people. If I ask Mishi, he's like high high numbers. If I go with my gut, I'll still be charging no money for the rest of my life. Whatever. But it's painful because yesterday somebody asked me to do a favor. It took me 10 seconds. Whatever. I didn't know how much to charge the guy. I knew somebody was never hard when the people like >> So, whatever. I said 250. He said, "Where should I send the money?" I was like, I could have said 500. [laughter] >> I also had that cuz I know what to do. >> A lot of them do voiceovers or stories or like someone's doing a thing and he just wants like a storyteller background. narration voice and like sometimes I look at it like I'm doing it from my house like it's nothing for me but sometimes it's yes it's years of building up storytelling that now that's what you're paying for that I can just take a recorder and say 2005 and they you know what I mean like >> and and I just I know what I know what to do >> if they're not using AI and they're calling you it means that they want you your brand your energy that they can't get from AI so there's a premium >> the fact that you walk I was thinking before what is the key to and performing >> you have to You walk in the room have enough confidence that the pe that you're assuming that they want to listen to you >> 100%. >> You have to be you have to have that confidence >> and that's why in the beginning it's so hard. Now you come in you have I have 7 800 shows on. >> So [clears throat] you didn't like it didn't work out this year. I was in London. I was in Belgium I was on. >> So you went to that day camp. >> Oh you're crushing and you went how much? >> I did 275 then like you and it was nice. It wasn't like next level but it was nice. Then I think I did one of crown nights actually. Yasi briski one of these. >> Yi briski. there came and then and I did one and it was actually beautiful and he posted on the head counsel I had a guy >> promised for Bop kissy >> Brriski met me a few nights ago at a a men's a men's social fundraiser and he told me he has a new business where camps they they have a a summer program and they know next Wednesday it's raining we need to hire an entertainer we need to do a trip we want to do a boat thing we don't know which boat company is good whatever he has a company now a business that he he knows all the connections everywhere New York, New Jersey, Connecticut, Rhode Island, Montreal He already booked hundreds of events for the last 30 years being a head counselor. So companies >> concierge >> concierge whatever. And he told me he's conflict. He doesn't know how much money to charge people. And he told me how much he's charging people. And it's such a bizarre. I told him if you don't go up by 500%. Don't ever talk to me again. >> Well, that's also thing [laughter] cuz forget you want to tell weird. I asked him how much he's charging. I almost I almost did it at Silva. He's charging so you have to gain trust. >> If you hired Jesse Brriski for your event and you didn't pay him a lot of money, send him a cash effort right now. >> But you have to gain trust. That's how people I WANT TO BE ON THE top stage right away day one. Uh you don't want to go through that process. Like that's why I ask people when they tell me I want to start storytelling and do you want to start storytelling? Do you want to do what I did? Do you want to call upon and say my name? And like someone says no call me back. I don't know who you are. Bye. Bye. Bye. Like the hit was Baba 48 the big barrack. Like I called him once, twice, three times. And then one out of the blue he called me back. Yeah. I want you to come. By the way, anything in Bab. Anything in Bab. He's >> hold on. Bubba 40 is considered the biggest fan. Biggest fan. >> No bar pockets big. It's >> He's connected. He has the right hand. He's the right hand. Right hand. He knows the right hand. No name. Anything you need in Bubba, he's your guy now. >> He charges 250 for a phone call. >> 250,000. >> No. To make the phone call. 250. >> No. 250,000. 250 a minute. >> Even putting out pictures like I tell you like like you're saying, what are you getting paid for? Enough confidence. also getting paid for coming into the room and all the kids screeching your name excited. Everyone can say a story. But if you're coming in saying a story, no one knows you. >> What are you paying? You're coming in and all the kids are like Benny and they're screeching and that's so exciting for now. That took time to build up. That took like I told Revi, do you want to Are you ready to take Let's say your name is Reberlar. Yeah. Are you ready to take do a story in your local Shield then have someone take pictures and then put it out on the magazines? Just put it out in the local papers. Rearl the storyteller telling a [laughter] story. 30 kids saying the story and everyone comes over to you and your brother. Oh, you're official storyteller. You're storyteller. All the jokes happen. >> I was watching videos last night and you do a lot of magic. You do magic stuff in there. >> Also, my fathers juggling. My father is like a big ha whenever there was a magic show. I WAS THE RAMBOM say no. Did the rambom says this? Did you tell the kids that it's a trick of the eye? Whatever. >> I just did it. Now we did. >> Yeah. >> We did in bar park on 13th Avenue. We did a whole story of mental foot. the whole play and we did magic over there. two the Edenfeld brothers came down they did a whole magic show and it was also they had to say before that it's not >> so what is the what [laughter] is the >> I don't know I feel like the whole world doesn't have such a big problem with it like usually it's magic everyone like here they have to say it's m it's not magic it's only the slight of hand and this and a few times they had to say it throughout the show it's a beautiful show and >> what was the craziest story that ever happened to you >> um one that I always that I say a lot for me was A big one that's coming up now to my mind is I set a story in the bar park center because it's like a shield in the bar park center in the rehab >> and like the neighbors come learn of a subun they do um um this pizza you know what I mean and there's also like old people some of them come and sit there >> and I said a story about a kid that couldn't learn had a potato head you know the thing like and then I went to the woods and the movie came and told him to like the whole and I said it all dramatic and emotional I had that like soundtrack for the movie like and I see like some white thing like you're saying and everyone's Yes, yes, I'm a good guy. >> Yeah, [laughter] that whole creepy thing. Okay, finish the story. It was a good story. Like, and I finish a guy in a wheelchair and he calls me over. He's crying and he's holding my hand. He's not letting go. He's like, and the story, the guy's the name of the story was Abishel, the kid. >> Abishel. >> Abishel tells me I'm Abishel. I'm like, what? What are you like, I'm Abashel? And he can't even get like he's like Abishel. I'm like, what are you, Abishel? and tells me that he was a kid by the war. He couldn't learn. He was never kaid. He doesn't know how to learn. And he feels he sees himself as that same kid with that kid that couldn't learn. He had a potato head. He was by the war. Never was able to learn. And to see and to hear such a story that at the end he went to the forest and there was hope and there's hope for children that even though they're sitting in class and they can't learn, it's like I'm that kid. I'm that kid. And to me that blew me away like to be to hear such a thing from a that went through the m and like this and like he should be so transformed. He should cry after the story. He should see himself in the story was something and a lot of people tell me that like I said a story about bullying once you know yeshiva and then I took one of the book asked him if I gave him a hitch like take him home. I took him home and I asked him on the way like what part did you enjoy and the kid that was bullied his name was he got bullied and he tells me I feel like I'm tells me I'm in yeshiva ready for a full year I don't have any friends I'm lonely and I'm just sitting here and I'm like wow the second he walked out of the car I called out the mash and I told him this is what he told me and I said okay we'll work on it we'll take care of him see people sit in the audience and they literally feel the stories they like they identify the characters >> like a real movie. >> Mhm. 100%. That Oh, that's getting into thing telling the stories for adults was after doing a lot of other subuns, I started seeing >> when you thought your job was telling kids the the old Holocaust survivor crying. >> Yeah. And I saw even fathers enjoying it. >> Teenagers are telling him the bullying stories. >> The fathers never get to experience a story. When did they get to experience a story teller? Here he has a tenants. He has a reason. I'm here for my son. You know, we're sitting with Sabon. I'm not going to go out. So, I can listen to the stories. But they're loving it. They're loving the story and they understand the talent more. when I go into emotional place and they start they really like kids more are enjoying it they adults enough mature to understand hey there's real talent over here this >> penny >> so that's when I started going into doing more events and videos and the whole thing >> I said before what's the secret to success in whatever you're doing especially in the arts number one you have confidence you walk into the room but number two I think more importantly you actually feel it's your mission to share stories yeah >> when you met Yity Harowitz >> it He say, "Oh, good. I have a store now. I can tell but next door." It wasn't like wasn't robotic. Okay. Yeah. I cuz I was with some guy owns like 38 supermarkets in Manhattan. >> And he walked into the store and I saw this I was I met with him in in my tea brand. So I'm meeting with this, you know, chain owners that I know just say here's a new brand we're starting. He saw a product and right, oh took pictures, sent to distributor. I want to get it to all my stores. He l it was a very transactional more transactional. It's still cuz I just said, "Oh, this is a good product. You should get it." >> So, I think the key is as with our show, me and CL, we like we're very >> very curious and we enjoy sharing information. Clappy >> would pay to do videos. Can I ask you something question? Hold on a second. He would pay to do his little ranch. He did it for free for storytelling for free. >> Exactly. [laughter] >> I would literally do story for free. That's why sometimes that's hard to charge. Like if I didn't have a story telling for two weeks, I'll come. I need it. [laughter] So I think and you know said that Bruce Bachman I would I'm going to arguably say one of the most successful kosher hotel operators in the world. He said miy I would do the hotel for free >> and I think >> if you want to like distill it and summarize and say if you would do this for free >> you're probably going to be very successful >> like clappy he did his voice notes for 20 years anonymously don't even knew who he was. He was looking for covered or money. He didn't meet me so he wouldn't he didn't know about co he didn't know about money and I've been interviewing people my whole life since I'm 5'6 you know I was ironically I was shy as a kid but I always interview people I always ask people mill 100 questions and people would go crazy would punch me in the like they'd want to punch me in the face and people always tell me a dami how come you interview people that want to punch you in the face >> yeah you ask I told you on the podcast clappy sitting smoozing and then like what is she sitting there like out of left field like >> how much do you make a year [laughter] >> so I've been interviewing people since I'm five or six. It's not the show is not an overnight success. >> Clappy's doing his rants for 20 years for free >> anonymously. [laughter] You would say, hold on. Would you say your name in the rant? >> Never. >> You never. You just >> No, it's just me. >> So, I think in a weird way, if someone will do something for free, and I I would even say reverse, if you would pay to do it, >> yes, [laughter] >> if you would pay to do it, you could probably do very well and make a lot of money. >> But the thing is, I always feel bad. trying to say like just imagine I would have this passion in nursing homes. [laughter] My >> the thing is a passion is in storytelling and performing. I can't get it. I try to tell the places it doesn't go. >> I was supposed to say this in the beginning >> the um haridas a private audience with a very famous um mashi in Telsh he was very famous calfman. >> He didn't have children for many years and Ason in Detroit got him to come in Tels. >> You said Telsh >> Tels. Telsh whatever. >> Tells Tels. Yeah. and he got him to um to come to the for he got him and he wasn't really the biggest proad and the reb asked him what do you do he said I teach whatever and says do you say stories in the class he said the reb said what terra theb said you have to say stories every day >> and the rebba said that the kids are going to pay attention and it's such an opportunity to be miser >> so really what you're saying stories I mean it's parasa and you enjoy it but it's an opport opportunity to be a shayim and to affect children in a way that they are not being affected when they >> you're coming from a total different angle. Like I'll tell you no. So what I'm saying is that the story that you said that this teenager told you that he's being bullied and it resonated with him and he confided to you >> and then you called him. He probably changed his life. >> So you're given an opportunity that 45 minutes or an hour that the teacher is not able to do >> and you it's it's [clears throat] literally Hashem gave you this this gift and you have to use it out to its fullest potential. >> Mhm. Like I try to also do like with the Mahasal like you call it like what's people come up to me sometime I have like what's the story I try never to do like the storytelling that like you finish a story and then we learn that Tyler is the best and everything all the benches are moving and everyone's running out for the freeze pops you know what I mean like [laughter] I try throughout the story naturally should come in bullying t whatever it is but it should come in with the story and then usually I finish like >> and a wonderful night >> I leave the stage and the kids are still sitting there 3 4 seconds like oh wa story finished. >> You say you want to ask a question. You want to ask the question. >> Yeah. Do you genuinely enjoy interviewing people? >> Love it. >> Sitting at the podcast you're like when are we done? When is it going live? And I can hear the feedback or I'm enjoying the moment asking the questions hearing. >> I love it so much and I love the answers. And >> I tell my that it's sometimes difficult for me to do one after the next because I don't feel I feel like if I do two, three hours and then eight minutes later there's a guy's ready parking and coming in. I don't feel like I'm able to be in it all the way and give it my 100%. I want to give him my 100%. So, I really enjoy it. >> You don't feel like there's a lot of podcasters that are just not curious even like you can see him rolling his eyes while he's interviewing. >> I want to tell you something. There's podcasts out there that I genuinely love. I watch them. I enjoy them. I get popcorn. I take out a cold seltzer, a delicious cold selzer, and I listen to it. We use them on the show. >> Yeah. Yeah. We should get them on then. >> Hot salt in a foam cup. [laughter] There's podcasters now that are starting and I can tell you right now dead on arrival. DOA why? Cuz I'm watching it and I'm like, okay, 3 minutes in, I'm falling asleep. 4 minutes in I I'm going to really fall asleep. 7 minutes in and I'm like, it's there's people that have So again, everybody gets better with time, but there's people like stick to your day job. So the same way I tell everybody make a podcast make a podcast make a podcast just turn your phone on selfie mode and record and if you're good the will come. There's people that will get better and then there's people that are push not shy. It's not shy. There's people that are getting into it that are not shy. >> Right. But also you have to ask yourself before are you really like me storytelling like >> No, the guys that are not shy are not really I don't think I think they're doing it because Kosillo no said something interesting before off camera. >> What >> he said used to be if you wanted attention you become a singer [laughter] >> and it cost money cost an album. Right. What' you say please? >> Please repeat the he said off camera. No, what I was telling was she was if you wanted to be everyone wants to be heard, everyone wants to be seen, right? So, you're a singer, you out there, but you had to you have to know to sing. Yeah. You can't get up there for more once or twice and not sing. Today, it's just so easy. You invest in a mic, a little camera. It's the easiest scheer out there. You just get equipment, you put yourself out there, and you're on camera, you're talking. >> Lamas, the thing is there's skill to it. Are you curious? Do you want to hear what the person has to say? You're not even interested. Like I feel like I would be able to be maybe on a podcast like smoozing but to be like asking questions at some point like my eyes just like start shutting down you know like start getting tired there people that are interested they want >> I bumped into a podcast by mistake a few nights ago you know you scroll on YouTube and one thing leads to the other thing or the other thing I bump into this podcast this guy's getting real guest like real guest I don't want to give away who it is like real guest like and one of them he had a guest on that any time this guy's interviewed or speaks at an event I will always watch him. Not because of who's interviewing him or the organization that brought him down, cuz this guy is amazing. >> What are you saying? >> I'm glued. >> So, you're saying the right guest will get views? >> No, it didn't. >> Oh, it didn't. >> IT'S LIKE 8 MONTHS OLD. 178 views. I tell you something. We don't have millions of views yet. But if I call up a guy and I say, "Could you come on my show?" You're guaranteed to get a few thousand views, 10,000, 15, 20 between all my platforms. And the Instagram reels are going to get 50, 80, 100,000 views. You take a talented talented guy either he's a wealthy guy running a company or a big running a big mess or a big kabad and he comes on to a show even though it's zoom this guy's doing zoom and a year later there's 178 views it's tell you wasted >> a moment of your life I feel good disagree >> what the guy come some of these interview [laughter] people that do these podcast he's not interested in his story and the guy story he's interested in his own story so he's using the platform you're sitting over here and [laughter] he's sharing his own story everything he says like reflects to You brought up a guest. What's the guest and what's going on with him? He doesn't let everything is like oh I also had a story and I also had a story and [laughter] you go on to the show and share for once of all your story will be done and then bring on guest. >> I tell people I say many podcasts >> the guests are in the way of of themselves. [laughter] That's a problem. They're just in the way. >> Sometimes they don't even do it clear like it goes like he'll say something randomly talk about business and he'll just bring it in something to like tell you oh yeah so I actually saw nice art this week. >> What? And I like certain schuls I feel the same way. The shaw dominates in the way of the kdes. It's like it's like >> no there's some people that have respect. They're JFKs. [laughter] If a guy's gonna come to sh and talk the whole entire time and who knows is causing the is causing the world and the anger of whatever we're focusing on the positive be a JFK. JFK is just for kdesh. Come for the kdesh. You have to stare. You have to stare the whole dinging. There's a guy there that wants to davin. >> There's a guy there that wants to hear Satara. So why be a come for the kiddish and that's it. I interviewed off camera Mr. Shriber for the founder of B&H Photo. >> Oh wow. >> And he said I said Mr. Shber are you a little geeky guy who a technical like when I was a kid I was into cameras would take them apart put them together. >> But once I opened the business I all I cared about is what does the customer want? It's not about me. I have nothing to do with it. I don't care the customer wants >> this one day I'll sell this I'll sell. It's never about me. So if you focus on what the customer wants all the big success entrepreneurs all they care about one thing >> what the customer >> what the customer but I think it's what >> it's in performing actual performing like singer even me storytelling. >> You said you watch the crowd all day long not even watching the crowd like when I come like I feel like now like sometimes I come at the mina tell me or the person from the vents and tell mention this and this and this. Yeah sometimes you have performers. No we made up this and this this and the script. That's what I'm talking. He's paying you. He hired you. You're here for the night. Smile. Yes, sure. We'll put it in. It's going to be massive. And then you finish. You know, you're crowd. You really You have something over here. You know, give it give it all you got. You get for now. He hired you. You're his employ. I was taught that way. You deliver overd deliver and overd deliver again. And whatever the customer wants, you go 10 times over. A lot of the times people pay us for an advertisement on the show. Just an advertisement on the show. >> And I'll drive by the guy's store a week later. I'LL SAY M SHORT STOP. MAKE A SHORT STOP. WHATEVER. Run out, take a few second clip, post it on Instagram, post it on Facebook, post it on YouTube, put it on my status, which gets thousands of views. Why not? >> The guy gave me his hardearned blood. Damn. He puts it puts his business. >> Give him extra. Give him double. Give him triple. Show him that you care for him. >> So if the customer says give a shout out to this and this and he's paying you three grand, >> give the shout out. >> Yeah. And add this and say that this the Reb is yours now. And you know what I mean? Yeah. So like respected. >> We don't have a rabbit as yours. I don't know. [laughter] Wrong wrong. >> Yeah. [gasps] Um so story. Yeah. That's I wanted to tie in storytelling into business. And really when you're pitching your story, whatever it is, I I what I see what I learned really tell your story >> as over all the very successful people I met. They're mamish all storytellers. You're a storyteller. You get paid just for the actual storytelling, but if you could tell the story telling. >> No, but when I'm doing storytelling, I'm living the moment. I literally start crying a lot saying stories. I feel chills. I go into it. And when you're really with yourself and sharing your story of your business, you're also going to feel it when you're really >> when you start crying. And I'll tell you when you start crying, when the guy when the guy that hires you right before the event says that you're going to get the check next week. >> Yeah. [laughter] >> That's actually also a very nice thing. Sometimes you have it. I was I they flew me out to London. I did a story there. The guy came paid me in cash before I even went on the stage. I called you over to the side and I'm like you're so smart. I flew out. What you're going to pay anyways come to the side first. You don't even know who's going to pay you like you're [laughter] not like it's like official thing over here, right? So you're coming. So like you're like standing on the stage like you finish the show like you finish your performance walking [laughter] around trying to make eye contact with someone. No one's here and then like finally you get someone like hey who's taking care of me? Oh, okay. SLs you to the office to the office printing this that it makes the whole thing. And sometimes you have a person a lot of times the really nice people out there pays you before that and I do it even like in camp whenever when I hire someone I a lot of times I try to do that like and especially if it's not even your money like you're just a guy that's you're the shar that's handing over the check. Give it before that the entertainer is going to be so much more will give you so much more for it. He'll enjoy himself. He'll feel good and you'll feel good too. You give it to him. You see that smile you know what I mean? So like he crunches into your hand like did a good job. [laughter] >> You ever get stiffed? >> Well, just out of the blue not pay for telling the story. It never happened. >> But I never had it. >> Never happened. >> I usually I don't know in this like people just like it's like a certain thing that right after that they come over to pay >> and if not it's like a day or two later is >> Yeah. Basham like I never had that issue. >> Well first of all because it's such a non-crowded field like I don't even know anybody that does this today. >> That's what I was wondering. If they don't pay you once, you're never coming back again. And also another thing that's I want you tell me do it full time. It's not an essential thing. That's the problem with storytelling. >> It's essential. If you think it's essential, it will be essential. >> You think so, >> Penny? My favorite storyteller in the world when D was young. One and two. What's your opinion about those? You would listen to those >> I didn't wasn't enough. I love scary and dramatic stories. That's like I do that. Rabbit Hill was my number one storyteller. >> Oh, he's the most dramatic. >> Spanish Inquisition, the Clayos. You ever listen? >> I still listen to myself. My I say it's for my kids in the cards for me. I vote Rebel Hill CD. I have it in my car. USB and I listen to it voices. No, the USBs. I get the >> You can't get us CDs. They don't come in the cars anymore. >> Yeah. >> And I listen to that voice like that fry. And I when I do voices, I'm limitating him really. Like everyone is really doing like what they grew up on. >> All these big famous movie actor uh not directors, writers, they all say when they write the cartoon, these famous cartoons, they all have different people in mind in their life that they're they're just copying. What would this guy say in this situation? And in their head, if they have an uncle, a friend at school or teacher, in their head, every character you see on the show is someone in their life. >> I think you had a hard cut off. You said at 11:30. >> So I want to give you the most That's 11:28. I want to give you the most opportunity to shine. So people could hire you to do huge events for children and 99% of the time they'll enjoy it and they'll be quiet the entire time. You also do motivational speaking like wild stories and and and theatrical and magic mixed. >> I do a lot of for >> So you'll do an you'll do an event like a guy says it's all adults 125 people in in a hall and bar park. We want to have something entertaining. You'll come you'll do a show for adults. >> Usually I do a storytelling is at events do it a lot of times with screens. I get the people of the story. We do videos back and forth like I'll do a story. I do singers a lot of times. times I had that a nice few times that we did like we did storytelling and actually I love how it comes across cuz I can feel like singing is everyone has singer say with bands and the whole thing >> but you're not getting the singer could only bring you that emotion of the song the storyteller >> you should do mix >> right the mix you can build up to whatever you want let's say if I bring him let's say >> [clears throat] >> um >> um let's say we'll talk about title let's say it's an event yes and we talk about the boy learning and we get and then like we go to hack like you just go to the high then straight back into the story RCS event yeah like you're getting those both elements And so I did it now with Hadun. I started working there actually after I did it. They also like yeshiva. >> Had different is yeshiva for bakim and and it's actually amazing amazing yeshiva and they called me it was beautiful like we did a story of how parents are struggling with their child don't know where to send them and finally they get to the yeshiva that's special catered for them and it was so I was sitting on stage mothers and fathers were like I had a guy was sitting the whole audience like the whole time he was like like basically we had the whole story from the kid is born till he got into Shiva. So we had visi and the whole like every song that the mother's standing by bench and crying for her son and then like she's standing by of of her cousin and thinking will my son ever get married and like I'm talking all these like I'm building the scenes and then Barl Leavine is coming in and filling it up with a song. So the song just makes your heart break even like so I had a father that was saying the whole time like right across from the stage like this [laughter] stiff just listening to the story then it came like at the peak where he was singing like a song. Tell me some ka song. yet. >> No, >> we only have one song. So, >> yeah, >> like this and he WENT IN MY [laughter] FACE LIKE THAT like a white beard and like I was like, "Wo, it took time [laughter] to get him, but like there was ladies I met like I in the middle and the ladies like a teen. They were crying with tissue and everything and like then someone asked me after those wasn't that nice maybe it's like no these people are carrying these stories in them they never got to bring it out and here someone got to say their story they can't say it and brought out their story and let it out you know what I mean bring it >> so I see I'm just visual it's it's a war right you go into the room you're trying to affect everybody correct [clears throat] the real performer you really trying to hit >> boom boom boom >> you do have to know your audience when you come to plays sometimes they're not like you're saying they're not interested in music you're not interested in storytelling, don't show up. You know what I mean? >> Give me three tips if you want to to make a good story. >> So, you asked me that on the thing and I was like, you quote me over. >> Three tips >> for me. Three tips. One is really feeling it. Getting into the zone. Feel the story. Get the goosebumps. Feel the tears. >> Like really really, you know what I mean? That kid is suffering. He's going through so much. Like really put yourself into the story. >> Second tip I feel like is have all the elements in the story. Have that anger, have the emotion, have the sadness. A story is built from so many different stuff. Get them all into the story so you have all different elements for them next. You have to like for you have to come with yourself and do your thing. You can't like just come and and say okay I'm gonna do everything whatever the other wants. You come with your but like you maneuver and you adjust as the show goes on. >> You ever had a client that said never come back you're the worst. >> No I have a lot actually. I have a lot a lot of them that I tell them I think it's enough. Like I'm going back to that or that organization three four five times. I tell them like I'm like scared for myself already. Like switch it up somebody. You know what I mean? Like how many times they can listen to me saying a story. You know they want you. You know >> does the puppet show the when I was a kid like the really special times a few times a year like not a few times a year a few times in my life they brought down the puppet show guy >> and it was like the most exciting also most exciting day of my life. >> Mhm. >> The puppet shows >> I think it's still around for younger kids really good. I love it. >> You consider doing puppet show >> cuz I'm even when I do kids stories for younger kids I could do it and have no problem. >> You're watching the crowd. You want to always watch the crowd. >> So mean you're saying >> you're puppets. You're not really you're focused on the puppets. You're behind the thing. You can't see. >> That's different. I never actually did. I'm saying but I also like I don't connect so like I connect to that. >> So the answer to the question so the answer to the question is if somebody is passionate about saying stories >> and they don't mind a little rejection in the beginning >> and being vulnerable and going out going out and seeing them Frank storyteller >> and they don't mind our and their brother sister woman whatever. >> I I'll tell you a funny story. >> They should do it. They should do it and you could make money. >> You could make money and you if you enjoy it you'll love it. Like for me driving out the lake to say a story is not a hassle. Oh, I have to drive down. Now sometimes it does become if I have seven jobs in 3 days. It's already like okay. But when it's not it's really gushmak like I'm enjoying the whole experience of driving down the setting up coming seeing the story going home. It's a real if you enjoy it and you're coming home with money for something that you really love. You enjoy what you're doing. So I had a funny story when I started out. I didn't know like how how do you become a storyteller? >> No. What I wanted to say was is that basically the organization that called you five times in a row, if you had a friend of yours that you collaborated with where if he was double booked for a gig, he would recommend you. And if you were double booked for a gig, you would recommend him. It would it would actually be good for you if there was a good competition that was solid. And >> there is if there is competition, it's going to make more people hire. >> No, what I'm saying is that you could you could switch it up and have them they'll hire you and his gigs will hire you and you'll you know, >> for sure. Competition is better for this industry. The more there is, the more people need storytellers. >> Mhm. >> Um Yeah. There's very little. There's like and but you really have to be ready to be out there. So when I started like how do you become a storyteller? Like there's some stuff that you need a license but there's like no way how to get the license. Like how do I become a what do I do storyteller? >> Like by the way I have to say this. You talk about getting a license. There's no way to get in the door. >> Yeah. >> Mishi and I went to a gift show yesterday. You videoed it. You took a video of the guy. Went to a gift show yesterday in the Javit Center. It was dead. It was so dead had to leave. Everybody had to leave. [laughter] It was so dead. And we had a guy there, a from guy from a guy. He had four booths, the size of four booths, $20,000, whatever. He told us that 30 years ago when he got into the gift business, >> this show had three buildings in the Javit Center. It took over three full buildings and two layover buildings on both sides, whatever. Five buildings, come out, whatever. The waiting list to get a booth at this show with connections was 5 to seven years. >> Wow. He bought out a guy that was going out of business, an old guy. Sold him that whole pretend it's his business to go and represent his company. He sh He gave the guy 20,000 US 30 years ago. Today the show is empty dead. He doesn't even know why he's there. Whatever. So you were saying that some businesses are so hard to get into. I'm sorry for interrupting. Go on. >> So some there some business like they really like you just have to be out there and do it. And the beginning you're the laughing stock even like singers like you took a mic. It's such an with storytelling it's really like like you need like you were saying just go out there and charge who knows what before you charge who knows what you need trust you just need another job another job another job another job like get like I always say I tell I want to do it what you want at the time like if you want to go and start a business she's out if you want if you want to start a business >> he's clapping why he's so good he sees I'm already [laughter] >> so if you he's customer focused >> if you want if you want to start a business um where was at yeah if you want to you're going to advertise right here >> you're getting paid the advertisement not getting $300 but you're getting advertisement and you're getting and and you're coming home with $300 so paid basically so I wanted to start I didn't know how do you start how do I walk through the door I'm a storyteller what do I do how do I so I like at first like maybe put out an ad in the weekly link park put out an ad no I didn't want to use my full name because I wanted to have an exit >> that if it flops [laughter] it's not me it's no like so I used an opin like this pedal. Who was it? Some small you never know. And after five, six gigs, it didn't work out. No one ever knew. It's not on my resume. Go into the next industry. I am finished. >> Tomorrow insurance. >> Yeah. [laughter] So, I put out the ad. So, I called it up. Okay. Put in an ad with my phone number. Now, it's a very weird type of ad. Like, what what is this? And I didn't send it anymore. Like, I thought, you know, like put out the ad. I start getting hundreds and hundreds of phone calls from thousands of kids. Saw this thing. I thought it's a hotline for [laughter] stories. And I kind of goes and I pick up hello. And I was all excited. It's [laughter] a job. Hello. Boom. Boom. Boom. [laughter] There's a hotline. Boom. Boom. First explain. >> First experience. You have to explain how to do advertising. You have to get the right [laughter] clicks. >> But for me, like was a learning lesson. I got out there. >> So you have to change. >> You have to change your cell phone number. >> No, but I think for sure it was crazy. And I for a few years later, I still that time got phone calls. Oh, I thought it was the hotline for stories. But it was a for me it was a big learning step. Oh, you have to >> get out there, put out the ad. It was funny. It was never it was weird. But I'm a storyteller. I took that legal. >> There's a story of a famous general that when they used to conquer a new country, he used to burn the boats that the soldiers came in. He said, "As long as you know there's an exit strategy, you'll never be successful. [laughter] You're going to die or we're going to conquer this country and you won't need an exit boat." >> The fact that you I want people that are watching people watching the show that I think [clears throat] they shouldn't be they should not have an exit strategy. When you go into it, it's all the way. It's all the way. It's all the way. >> Yeah. >> Um, just to explain for our audience, in the world where they have no internet >> and hotines is popular. >> People have to, the way it works, they call a number. Explain a used to get paid $500 a week. >> Explain what explain audience what a hotline is. >> Hotline is you call in a number and you could press one for stories, two for news, three for the weather, four for the riddle, five for the music song of the day, six for the joke of the day. And they charge money. They charge money for this. So they hired me to report the news for six months on one of these hotines. >> It's very popularic world. If you're trying to reach the guys who like really have no >> entertainment device communication zero, people are calling in numbers. Our show is actually available in one of these call numbers. >> Oh, I have no idea. I've never called. >> I forgot what the number is. Um but there we're on some call. >> We were on Kosher. We were on um Kdish Club. It's a very famous podcast. Top trending podcast on 246. on Apple. They ranked very high on Judaism. Moshi and I were on the show and they aired it last week. >> He told us on 246 we were the highest for like three or four days. The highest ranked >> and on Apple on Apple cast we were like the top 10 over the weekend. Now I think we're we dropped down drastically. There's all, you know, the other competitors. >> We're not that good. >> No, we're very good. But [laughter] a few of us a few of our a few of our avid listeners getting carried away. I had to just >> a few of the avid listeners said that [laughter] the fact that they don't have a video option, it's only audio. They said that it was very difficult for them to listen because they like seeing our, you know, naration reaction, whatever. So, a lot of people tell me, Izzy, I cannot watch you. I can only listen to you when I'm driving. I listen to Spotify on audio. I don't see a video, whatever. >> But I will tell some of my some of our thousands of listeners that when they're in front of a big screen, they should give it us a try watching it because I think that you're losing some of the excitement. It's hard to explain Bakan without us holding the bottle. >> Yeah, >> the orange uh and Nick colors. >> Thank you very much, Penny, >> for coming on the show. >> Somebody wants to book you. How do they reach out to you? >> My number. >> What's your number? >> The hotline? >> No, we should put it out. [laughter] >> Hello. Stories. [laughter] >> What's the number? >> My number? >> Yeah. >> 347-6754137. >> Call up Penny and Book. By the way, Shabas Khan, after you break the fast, everybody wants to press and let the kids listen to the story. >> Clappy, do we get a commission for our name? Kickback. >> I don't know. Kick, >> you want kickback? >> We want a kickback. >> 10%. Hold on. But it has to be that. >> No, no, we have to give a discount. >> You give a discount and then mention your our name. >> Mention our name and you get a discount. And on top of the discount, you have to give us a kickback. So, let's let's It has to be enough that you're able to. If you mention the Clampy and Frank show and you order and you book a G. No, you want to know that next year you could quit your job and only do this. Okay. If you call now and pre-book until August, you book now a show with a deposit. >> You give a deposit. He's locking in the date. Doesn't lose the prasa. If you call now, we're making the number now. >> Always or not? >> Wait. That's a very complicated. >> We'll get to the deposit in a minute. If you call now from now until we're giving people two uh what is it now? What? 10 days. What's today? If you call now until we're airing the show tomorrow. You have a week. If you call now and book a show for the next year, >> you get a promo discount. >> You get how much is the early bird discount? How much? >> A discount. >> A discount. >> You get a discount. No, it has to be a real number. It has to be a real number that they call now. >> They get a promo. They get a deal. They get extra smile. >> Extra drama. More tears. Guaranteed. >> But he's going to be he's going to be booked really, really quickly. This coming year is going to be very busy. You want to call now and book. Yeah. >> Mention the Clappy and Frank show and there will be >> you watch our show before. >> Yeah, sure. >> What do you think about it? >> I really really enjoy it from the podcast. I feel like like you're saying like I don't have how people listen to it. There's a lot of podcasts that are very boring to watch. Like you're sitting and there's nothing going on here. There's this there's excitement. There's a real excitement. Also there this honest conversations like just like back forth overlapping. Yeah. Yeah. Like this this stuff going on and there's questions being asked. You know what I mean? Like hey, how do you do this? What do you like? So just like love your stories, you're the best storyteller and everything and Moshi. Yeah. And everyone's like complimenting each other just like Yeah. Sure. Sure. [laughter] >> See what's interesting is >> I do interrupt. Um it's become a signature in Clappy as well, right? Clap you interrupt also. >> Yes. >> People our strongest critics that probably wished for our failure from day one and now they realize we're here to stay. >> They started telling you you know it's all the haters like right away you guys are losers. you should stop. It's all you're wasting >> in the basement. >> Yeah. Yeah. Whatever. So now now they all they're all on board. They all realize we're here to stay. So >> it's very hard to find the [laughter] guy. So So now those people are have been silenced. >> So now they So what what what followed up is after they realized we're here to stay, they started saying, you know what, the interrupting is out of control. The interrupting is out of control. So now some of them are telling me, by the way, you guys are getting much better. Now sometimes people are starting to compliment like it's become one >> always becomes like your twitches in the beginning they're weird they're funny and becomes oh this speaker I love that way just doesn't stop you know what I mean [laughter] >> no but he says himself he does live editing he interrupts himself he sees the crowd starts falling asleep he switches correct >> you go you go along you're like but how did you deal with when you open up the podcast people came over to you open up podcast >> and how did you deal [snorts and clears throat] with it >> so barak hashem hashem gave me very very very thick skin And when I'm when people give me criticism, it just wants to make me even be stronger and more successful. >> But deep down when you're in the shower, you're not thinking like >> I want to say what am I talking about? I want to say I want to say a crazy story. It happened in the last 48 hours. The chief rabbi of Iran, the chief rabbi of Iran came to visit me in my house a few days ago. Two days ago came, he stopped. We smooed half an hour. It's my second time meeting him. We're very We have a very I don't know. We I don't know. We I don't know whatever. So, I put out the video. By the way, that night, WhatsApp vid um photos weren't uploading. I I Googled to see if it's true. It wasn't. They said a lot of areas have outages, whatever. It's the second or third time it happened. The next morning, the picture went up, but I posted it on one or two groups. And somebody that's actually friends with me said this is 100% AI. And he explained [laughter] just you he explained how he knows it's AI of videos and pictures, whatever. He explained [laughter] how whatever. And somebody else said, "What? Why would he waste?" Somebody else say, "Why would he waste his time? Would he waste his time?" Whatever. Of course, it never happens. Whatever. So, people are always going to criticize 100%. >> And they're going to prove you why it's AI, whatever. >> No, but you go into that place like I was successful at my rants. I was good at that. Why did you go to the next thing? You know what I mean? Like people always say that like clappy. Why didn't you just sit and do what you were good at? >> Sit in a camera and go and make a few dollars. >> No, even not that. Let's even you start doing a little You're out there. Yeah. You're doing uh uh vlogs. Like, why podcast? Like, >> right? >> Podcasts are here to stay. Moshi sent me a link um was it three days ago? It was three pages. It was like a PDF and I opened it up. It was three pages of how much money people are making in podcasts. >> I mean the the money is insane. It used to be like 40 years ago. >> 50 years ago. Let them all come. 50 years ago if you had to be on the Ed Sullivan show to be popular, you had to be on CNN or whoever had TV. Nobody had phones. Nobody had whatever. Whatever. Today if you have the people are coming. >> Yeah. >> So podcasts are here to stay. >> Mhm. And Penny Rubenstein is here to stay >> and the best story how long three months will be fulltime stories >> he's going to be I my prediction my prediction is after this podcast people with PTAs people with misters they know you're booked and they know you're popular they're all going to start pre-booking your calendar is going to become so full it's not going to be worth it I had on the biggest insurance guys in the world >> hold on you for 50 an hour and then the next second you're getting paid $3,000. How does that that kafak that experience how does is it >> I don't actually do the aba I'm a like a supervisor >> whatever a supervisor you get one day one second you paid 40 an hour super how did you get a supervisor 15 >> whatever it is no >> the next second you paid 3,000 hours that weird that experience more than that we had [laughter] on people we had on people that told us why should I come on your show we're very popular we're very busy like we don't even we're doing great whatever and I had on one of the top insurance guys in the world he said Izzy >> from the moment I came on to your show. He says, "I physically for two weeks," he said, "my phone was just blowing up. Clients wanted to reopen their portfolio to see what they're missing." >> Wow. >> People said, "I watched the show and I only want to buy from you." In every industry we had, no matter how successful you are, it said it took their career to the next level. >> That's great. So, you have real results. >> Real results. So, I I think that you could drop whatever you're doing. This is this is what you do. >> We're we're proponents of uh people quitting their day jobs. Creatives If there's a there's a realistic >> Why? Because a lot of they don't you really you genu tangible success like side hustle $100,000 video tissue project [laughter] like yeah I just did 100. >> You know what's funny? I was in a mortgage company one he did one of our past clients. You walk into the office. I was like what's the reason for success? Every single like oh you you own a house. You own your house. You own it's like a whole energy. You own your house. You own your house. You own your house. And that's why they're successful. There's such the whole vibe is >> it's like a cult. >> Yeah. >> That you need to own a house and we'll give you the mortgage. >> But I believe every successful company and this is all cults. And people say cult busting. No cults. That's how it gets done. >> If you're a cult, if you have a cult following, you win. >> As long as you're not doing anything dangerous or illegal. >> And hopefully Clappy and Frank will become a cult and we'll do just fine. >> Hold on. Did people know about our coffee brand we're launching? >> Oh, no. We're You want to announce a club? You announce it. >> We Mishi tasted a coffee. I'm very into coffee as you see. >> I always have my coffee. >> Mias and I apologize for having an ugly coffee cup on the table. [laughter] >> We have a consultant. We have a We have a We have a We have a consultant for video and audio. My friend Mishi and I grew up with >> and he told me to stop having ugly looking cups on the table. So, I apologize. I just had to get a sip of coffee. Um, we're very into coffee and Moji tasted a coffee a few weeks ago and he's like, "Oh my god, this coffee is so beautifully tasting and it doesn't need sugar." We went over to a coffee manufacturer and distributor. >> He tasted it. He found a single origin. It's Africa. Where was it? >> Ethiopia. >> Ethiopian coffee from that region that grows in a certain climate in a certain region with a certain soil >> that he imported. We went for a tasting. >> It's delicious. >> Wow. his distribution roastery in Florida where he ships from is able to make it. We're finalizing the packaging and the label and we're going to be uh launching Clappy and Frank coffee. It's going to be mail order very affordable high high-end >> and in stores. >> It's going to be it's going to be in stores. Yeah. >> All right. Why not? Mat in stores as well. >> And that's another way of people supporting us because we give out we give out the show for free >> and you don't have the main nud is is that it's natural and you don't have to add sugar. It has a certain sweetness to it automatic. Organically. >> Wow. >> I don't know if it's organic, but there's a certain >> organically means I don't know what organic it's naturally. >> I went to this coffee shop. >> There a certain joy in the the coffee. >> And honestly, you'll have the energy. People always when they describe the clappy and frankly coffee [laughter] you have to go on that trip. >> People say our show has the most energy show. They always say the word energy. >> I think it's interesting. It's just >> so if you drink the coffee, you'll just freaking psychologically. >> You're going to drink the coffee before you get onto the stage. Suddenly you start ranting >> when you when you drink the coffee before you get on to the storytelling. >> Thank you very much. Huh? CUZ I IN BUDS. >> [laughter]