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It's a pleasure to see how businesses
are coming up with their unique ideas to
service the clients better. Here we have
Ellie from Optical Island. Uh this is
their second location, one location they
have next to Evergreen Lakewood. This is
in the same wolf from Line Liberty
Commons in Jackson. Ellie, tell us about
your new amazing service you have to
offer for your clients.
>> Welcome to Frame. Come on in.
>> So this is our new location in Jackson.
We've been open about 3 years.
Beautiful, beautiful location. River
Avenue. We're open in total about 10
years of business. Um,
>> for those who don't know, can I say that
>> the owner is
>> Sonolo from the famous Menses Glasses?
>> Yeah. I think they're the most popular
store in Brooklyn.
>> Yeah. So,
>> they're still nice to have you.
>> Yeah. Great.
>> All right. So, tell us about your your
new service you have to offer.
>> So, Burksham, we're a busy location.
Both locations get pretty busy and
people don't have time necessarily to
come middle of the day or the store can
be busy and if they need more attention
I offer private appointments a 45minut
slot in the store at night after hours
in the morning before we open I can come
down to your house I'll come down to
your office you could have a few
employees you could have two kids could
be a mother and a father it's hard to
come in together and they want their
spouse to see what the glasses look like
so I come down to you or you come down
to me you You get a private experience.
>> Wow. So in in in Cartson in short,
anybody that's busy during the day and
wants to have a private appointment,
doesn't want have to be together with
other customers,
>> give me a call.
>> You close the store after hours.
>> Close the store after hours
>> or before you open
>> or before we open.
>> Hours are from 11 till
>> 11 to 7.
>> So or before 11:00 or after 7:00,
>> you have a private appointment
>> and you have your slot or
>> or I come to you.
>> Wow. It's like white glove service.
>> Yeah. No additional charge.
>> No additional charge.
>> There's a minimum purchase, but if you
want to spend less, you pay the fee. I
come down.
>> Wow. So, basically, you can stay home,
you come down to your house. So, how
does it work if let's say somebody calls
you down to to his house? I mean, the
they want to choose like how do you know
what they want? There's tons of pairs to
choose from. Great question, Frank. Let
me show you how it works. I have this
wonderful case over here. It holds about
300 pairs of glasses.
>> 300 pairs of glasses.
>> 300 pairs of glasses. Wow. Cool.
>> Pops up. Very convenient. I come down
with the mirror, put the glasses,
>> measuring tools.
>> And the way how it works is I would have
a conversation before, ask you, "What
price range do you have in mind?" Ask
you for your prescription, maybe a
picture, so I get an idea of what you're
looking for. Then I come down with about
300 pairs of glasses. If you need a
wider selection, you can come into the
store. After hours in the store,
private, you get the whole experience.
We have anywhere from $30 up to $3,000.
>> $30 a pair of glasses.
>> $30 for a frame plus the lenses. $3,000.
Everything in between.
>> This is a beautiful $3,000 pair of
glasses. This is a $3,000 pair of
glasses.
>> $3,000.
>> Wow. Why?
>> So, these are made out of 6 mm titanium.
They're made in Japan. The Japanese have
a higher level of manufacturing. And
it's 24 karat goldplated. She
>> Okay. Okay. And this is the this whole
row is the $30 ones
>> here.
>> It's good for a spare or even for the
original glasses.
>> Yeah, for the original glasses. For a
spare, you wear it only at night in bed.
You wear it just for chakras. We call it
chakras glasses. You need a pair of
shakers glasses. This is the way to go.
You don't have to worry about it. You
could lose it. Leave it in your talis
bag.
>> By the way, do you do you take
insurance?
>> We could take insurance for the glasses.
The doctors don't take insurance. Oh,
you have a doctor's also on
>> a doctor here in the location and I
could bring the doctor to your house for
an eye exam at night or you can come
into the store at night for an eye exam.
It's a premium price. It's worth it if
you don't have time to come middle of
the day. People are busy. They work.
>> They're busy working. They're busy doing
this.
>> You know, there's a big need in Lakewood
for eye doctor. Big need. So, I have a
amazing doctor, Dr. Rao. She's a doctor
for over 30 years. She's in our Jackson
location a couple times a week and she's
willing to come down to your house with
me at night in the morning. Come to the
store.
>> This is insane.
>> Yeah,
>> you saw my status. I have already a
jewelry guy coming down to your house.
>> I know. A watch guy.
>> A watch guy.
>> A silver
>> silver. What else?
>> Why not glasses?
>> Yeah. What's next? The groceries going
to come down to us.
>> Grocery.
>> Yeah, they do delivery.
>> Wow. This is unbelievable. Thank you so
much for your great service. Cool case.
Look at this.
Wow, it's unbelievable. Now, let me ask
you one more question. What's the
quickest somebody can have the glasses?
I know my son once broke his glasses and
he emergency new pair.
>> Emergency repair. He couldn't learn. I
mean, it was very hard for him. What's
the story? Like, well, how?
>> So, generally, we can do same day
depending on the prescription. We can do
same day. You come in in the morning,
we'll have a glasses ready. Sometimes
even in an hour.
>> Wow.
>> Yeah. We can do it on the spot.
>> You do everything in the back like you
know,
>> we have a lab in the back. We do it on
site. If it's a custom lens, we have to
order. It may take some time, but a
basic regular pair of glasses for a kid.
Same day service.
>> Cavali. All right. What's the phone
number if someone wants to reach out to
first of all the um the store phone
number and um the number to reach out to
make an appointment for after hours or
at night at at his house.
>> So for the after hours appointments
732-674212
that's cold, text WhatsApp.
>> Call text WhatsApp.
You call me I'll come down. Full
service. And the store number is
Optical Island located at 11:35 East
Veterans Highway, Jackson, New Jersey.
Our hours is Sunday 11 a.m. to 6:00 p.m.
Monday through Thursday is 11:00 a.m. to
7:00 p.m. Friday at 10:00 a.m. to 1:30
p.m. One more thing, when people come to
the store in middle of the day, it can
be busy. The kids could want to run
around. We have Uncle Mishi playing over
here. We have a beautiful kids section.
We have a coffee station. and you come
get your coffee. Complimentary in both
locations, Jackson and River Avenue. You
come in, you get a coffee anytime. Cool.
All right. Thank you so much. Thank you,
Ara. Oh, I see you have two doctors over
here. So, this doctor, Dr. Lauren
Backreck, that's in our River Avenue
location. She comes there and Dr. Cindy
Rao in our Jackson location. Thank you
so much and thank you for the giving us
such good service.
>> Always a pleasure.
>> You're spoiling us.
>> Kavat, listen. People have to have the
service. you know, people don't have
time middle of the day. It's a great
service. Thank you.