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Imagine you're building a thriving
career in the fashion industry. You are
at the top of your game professionally
and personally, and then a knock at the
door at 2 a.m. completely changes your
life. Maya Nandar shares her powerful
raw story of loss, faith, and hope, and
how she chose life despite all that had
happened to her. This week on Jewish
Grit. [music]
>> [music]
>> Thank you so much for joining us today.
>> Thank you for having me.
>> Can you share a little bit about who you
are, what you do?
>> Who am I? I am Maya Namdar. Um I run a
business, a clothing business. We
manufacture. We have an online business.
We're are wholesalers of women's um
modest wear.
>> And what's it called?
>> Maya's Place. It's my place.
>> And what kind of clothing do you sell?
It's ladies modest wear, casual basics,
literally stuff that I'm lacking in my
closet. It's what ends up going into
production. I'm like, we need this. And
that's really how the business also
started. It was there was a lack in my
closet as I was becoming more religious
and I was starting to keep modesty. I
remember at the time my dad was in the
field as well. So, he would help me like
produce a little bit, but I would tell
him like specific things that I needed.
Before you knew it, I was selling out of
my home in my basement. Where can people
purchase Ma's Place
>> online? Um, and in stores. Um, we are at
American Dream at the address. I have a
store in the five towns. I have a store
in Great Neck and we wholesale, so
different modest shops across the US.
>> Was your father in the schmatza
business, in the clothing business?
Like, is that how you got into it?
>> I actually went to FIT
>> and I studied over there fashion buying
and merchandising. And at the same time,
I was running my dad's stores in the
city in Soho and the village and on on
Broadway.
>> Did you have
>> not anything but modest? [laughter]
Okay. It was like city vibe. Totally not
modest. I was not religious at the time.
I wasn't even shar Shabbat at the time.
as I was becoming more observant and I
wanted to keep a modesty at that time
when I started like right now it's like
we we we're like whatever we need we can
get it like there's so many brands so
many vendors and everyone is creating
such amazing stuff it's everywhere like
it's so easy to keep modesty like now
like in our time
>> back then there wasn't that much and I
remember the struggles and it was at the
time that of like you know where we had
to layer wear the shell underneath it
was
I I wasn't I wasn't vibing with that at
all, especially with someone that ran
stores in the city that weren't that
were very cool. Then I went to fit. I
was like a cool girl and and like
keeping modesty was not. So I had asked
my father like I had in mind like a few
styles that I had like of skirts and I
showed it to him. I'm like, "Can you
help me make that?" Because he was in
that world of production
>> and he made it for me and people from
the community were asking me, "Oh,
where'd you get that skirt from?" And I
said, "Ah, I made it. would you like?
Oh, I can sell it to you. Before you
knew it, I had a rack in my house. I was
selling to literally my friends, girls
in the community. And then my basement
turned into a full-blown store. The next
thing you know, I'm online and then I
had to get out of the house. It was
getting like really out of hand. So, we
got a storefront in Great.
And then we started wholesaling.
>> So, you built this incredible company.
Everybody knows Maya's Place. Like, what
did that feel like?
>> It was very hard. I I you know I was
dealing with you know raising little
kids and then having to go to the store
and to deal with the business and
honestly the business came to a place
that it was bringing in like our main
income into like the house. So I also
had the pressure of like keeping it
going.
>> Is your husband involved in the company
or is it just you? Um my husband is
involved in the company since co
honestly I am very very very bad in math
and all like technical stuff and like
banking stuff and like all that stuff.
So he took that part so I can stay more
in the creative area
>> like I'm a more people's person. I'm a
more talkative creative and he can more
sit with like numbers and books and like
excels and all that. So he took care of
something that I always disliked. What's
it like to work with your husband and
that duality of
>> business partner [laughter] and life
partner?
>> It's very hard. We did not plan to work
together. It was the situation of what
was going on. We ended up being
together. So like everything was
overlapping. Like I had an opinion on
the way he was doing things. He had an
opinion on the way I was doing things.
It was like we were clashing like a lot
in the business. And then one day I
said, "Okay, you're going to do you. I'm
going to do [laughter] me. I am not
going to tell you what to do and you're
not going to tell me. It actually taught
me also how to delegate better with
workers also that came in like if I let
go of all that stuff I literally let it
go. I don't care how you're creating
that Excel. Like I don't care. And you
know if I'm creating stuff then it's
it's just it's my way. We would ask each
other for opinions but at the end of the
day it was our decisions. And that also
taught me that when workers came in and
started working for me that if I trained
them and taught them the job I just
delegated. like I brought them in to
make my life easier. So like don't
overstep. Give them the space.
>> Right. Let them also make the mistakes.
>> Can you share a little bit about Leel
and the circumstances?
>> For those who don't know, so on December
11, it was 2021, my 15-year-old daughter
Lealdina. She was in the five towns area
staying by her friend for Shabbat. And
um the reason why she went for Shabbat
because M Shabbat Saturday night there
was a reunion from the camp she went to
Camp Sternburg had a reunion and next
thing you know we are woken up like
around 1:00 in the morning to the
doorbell. I run to the window and I see
ambulances outside and I see my
husband's best friend his his truck
outside his pickup truck. And I quickly
turn to my husband and I say to him,"Wh
is Navtit's car outside with all these
ambulances? Like it just doesn't make
sense." My husband's like, "I don't
know." So he zooms runs downstairs. I
run after him. There's a lot of blur
right from there's a lot of blackout and
blur. But I remember the I think about
the last five, six steps. I did not even
like run them down. I think I jumped the
last five steps. I was on the floor and
all I kept hearing is accident. Leel
didn't make it. Leel accident. And And I
was like screaming, yelling, and
basically they were breaking the news to
us that there was a car accident. A
drunk driver hit the car that Leel was
in. And there were five passengers in
the car. And out of the five passengers,
my daughter Leena was the only one that
didn't make it. But that night shifted
and completely changed me into a
different person. And I'm still
changing. Every day I'm changing. But
that night was like I keep saying there
was there's I had two lives. Like there
was the life of before the accident and
there was the life after. Your
priorities in life changes. The things
you worry about in life changes. Your
sensitivity to people and the world
everything changes.
Um
I the next few days are a blur. They
were like a major blur. Also like I was
medicated and there were social workers.
There was just so much chaos going on in
the house.
I just remember like maybe it was after
the week of morning of the Jewish
morning Shiva that we were all sitting
together. I remember I think I saw I
think I noticed that my husband was
messaging one of the girls from work and
I remember saying to him, "I don't know
what you're doing, but like Maya's place
is like done. Like we're shutting down
the business."
And he said to me, "Okay." And I said,
"No, no, no. You don't you don't
understand what I'm saying. I have
nothing to do with Maya's place anymore.
You're shutting down the business. It's
over. I have nothing to do with it. My
life just ended. I lost a child.
>> I don't care about Maya's place. Like,
you don't even have to answer the girls
from work. Everything's shut down. Shut
it down."
He said to me, "Okay." Meanwhile, I have
to say I'm very, very, extremely
grateful to the team of girls that were
working with me at the time because they
literally took control of the business
and ran it on their own for quite some
time because I was out of commission. I
was I had I didn't want to do anything
with it. Nothing.
I remember
it must have been
close to maybe three weeks after the
accident
and I haven't gotten out of the house
yet.
>> Like the the the social worker that
would come to the house, she would come
every day. She would spend time with me
and I remember at one point she just
said to me, "Let's take a walk in front
of your house. Like just get out of the
steps." Like the the most I got out of
the house was my back door on my deck.
Like I did not get out of the house. And
I remember the first time she took me
out and we live in a culde-sac. So like
she just wanted to do a circle with me.
It was one of the hardest thing I had to
do like to step out of the house and to
just do that walk with her. And then the
next day she said to me, "How about we
get into the car?" And I said,
"Absolutely not. I'm not getting into
the car." And she said, "Don't you want
to go check up on the store?" And I
said, "I don't want to have anything to
do with it." She said, "How about we
just drive there? Just walk in and walk
out. We come back." We just went for
some fresh air. And she really tried to
convince me like took like, you know,
crack me out of my shelter for me to get
out of the house. And um I did get into
the car. I think my sister came with us
as well. And I went with her and my
husband came as well. And we all got
into the car. And literally my business
is 4minute drive from my home. It was a
4-minute drive. And we get to the store
and we walk in and I literally walked to
the back of the store. I saw the girls.
We all started bursting crying and I
looked around at the clothes and I was
just nauseous and I'm like, I don't want
to be here. I I don't want to have
anything to do with this business. Like
I I came here, I did this, I got out of
the house, I got out of the car, now
take me back home.
And
I really appreciate that everyone around
me, my family and especially my husband
for letting me process and not fight me
in a way like you know like on the
outside all you kept hearing from people
no go back to work you need to like keep
yourself busy that's good for you. You
need to move on with life and the more
people would say that the angrier I
would get. I said, "Move on with what
life? What life? My life has ended. What
are you talking about?" Like, I don't
need to keep myself busy. Like, no.
Like, it was just I would get very
frustrated with the outside noise and
comments, but my inner circle,
>> my family, immediate family, my husband,
my sister, and like everyone close to
me,
>> just let me be. And I said to them, I
want to do nothing. I just want to sit
home all day either with a blanket on
the couch or in bed crying. And they
said, "Okay, that's what you want to do.
Go for it." I wasn't stopped from what I
had wanted to do. And it was amazing
that they just let gave me the space. I
processed it and I did it on my own. And
eventually within like
two months I like I kind of cared and I
wanted to see actually I remember it was
the first time I wanted to go back on on
my Instagram page like I wanted to talk
to my community like so many messages
were coming in and I felt so embraced by
the Instagram community. I I wanted to
go on and I wanted to just thank
everyone for just supporting me and
loving me and just being there for me.
And I remember I just did it one day. I
took my phone upstairs and like I closed
the door and I just filmed myself and I
really I was just raw and genuine and
just shared what I wanted to share with
my community and I posted it and I
remember like cringing and just like
like I don't want to see like what
people are replying back to it. But it
turned into so much positivity and like
my WhatsApp was exploding and I felt I
felt so loved like it was so I don't
know it was healing. It felt good. I
felt so many people were grieving with
me and like it just felt good to put it
out there and I just put it I just
started putting my pain out there and I
had the space for it and the space felt
very safe for me
>> and eventually
>> people then started asking me about
stuff like about the business. So like I
I replied and then I did care. I wanted
to see what was going on with the
website. So one day I went to check it
and I'm like why is that like that? That
should be a little bit different. And
so things did shift a lot at work um
with my space and my healing and my
process and my way of doing things. I
did end up going back to work but
obviously things have changed. I do work
a lot from home now. I guess I kind of
like decided to stay in the business
also because
I chose to see the light and to see that
like I'm doing this for Leel. Like I
wanted her to be proud of me. Like I
always say this. I'm like I want you to
be proud of me. I'm doing this for you.
Like you love this business so much I'll
continue this for you.
>> I guess my question for you is is that
you know we talked about your business
and how it affected your business but
how how does tragedy affect your
spirituality and your inspiration? I'm a
very passionate person about like
anything and everything in life. Any
project that I do, I'm very passionate
about. So when I chose Hashem and I
chose this religious world and I chose
to be more modest and that's how my, you
know, brand company started, I chose
Hashem. That means I'm very passionate
about Hashem. And even with what Hashem
did this, Hashem did this, right? He
took Leel. I don't understand. I don't
get it. I I get that Hashem is is this
greater power way beyond me and beyond
this world. It's not that I don't have
questions. Of course, I have questions.
Why did you do this? But I get it that I
don't get it. I I always say the only
thing that we all understand in this
world and it's a very chaotic world.
Like the world like these days doesn't
make sense. Like it's an upside down
world. Nothing makes sense and we're
trying to make sense of it. So I'm like
I I don't even make sense of the world.
I just say the only thing that we
understand is that we don't understand.
That's it. So I just live by that line.
I understand that I don't understand. I
understand that this is beyond me. I
understand that there's a reason for why
things are happening.
And I also understand that once we reach
this state of of a redeemed world, this
beautiful world,
>> like all the answers will be there.
>> And I won't need to be angry with
Hashem. Then you are standing now in
like two crossroads, right?
>> And it's just it's it's it's two
decisions. It's either you just fall
into that pit dark and that dark place
is very dark. And you know what? It's
the most convenient and comfortable
place to be because it's where you are
already. And you can be medicated and
you can be depressed and you can be in
bed and everyone can look at you. Oh,
poor little Maya like you know and like
you become everyone's like little like
you know like project of like let's take
care of her or you you rise above that
and you actually choose you choose life
and
when I was at that crossroads I remember
where I was.
I was sitting on my couch and my family
was around me and I verbally basically
put it out there and I said I am
choosing life. I am choosing to live for
Leo and that became
>> it's like my mission statement and we
put it it's on my necklace my sister
made like for all the family members
she's like Maya said live for Leel.
We're all going to live for Leel. My
entire family, my sister-in-laws, my
nieces, my daughter, we'll all walk
around with a lifel necklace and that is
our mission. But I remember sitting on
the couch and literally saying to my
family,
>> I'm choosing life. I'm choosing life
because I want to live for Leel. And I
know that's what she wants for me. And
that also helps me connect to her. When
I'm in the dark, I absolutely don't feel
her. And it's very hard for me to feel
Hashem.
But when I'm in the dark and I pull
myself out and I ask Hashem for that
help,
I can feel him helping me get out. But
I'm actually doing that work.
>> And when I'm actually doing this mission
of like redemption, bringing Messiah,
like a better life, spreading Leah's
light into the world, I feel like I'm
just hastening this process. We're just
making everything go fast. And at the
same time, I see the world is full
chaos. I'm like, "This is happening
really fast." Like, we're so close. This
is really happening. So, I'm I'm just on
a mission of choosing life, living full,
hanging on to Hashem. I should be angry
with him, but I'm not. I love him
dearly. It's a very deep lovehate
relationship. I am passionately obsessed
with him. So, I've had many, many, many,
many, many mentors. It depends um for
what area and at what stage of my life.
you know, like when I was dealing with
this whole question of where is my child
and I needed answers, I was more like
soulsearching.
Um, you know, I turned to Rabbi Eton
Feiner and he literally in that area, he
became my anything he said like he was
my mentor. he was my rabbi in that area
and you know I followed along with that
um with many if it was business I
remember like you know turning to other
business owners and asking for questions
and
>> what what advice would you give to a
young uh professional who's going into
manufacturing marketing their clothing
line
>> definitely questions people who are in
the business and like get into the
business like attach yourself to people
in the business don't be scared to ask
Yeah,
>> don't be scared. Like I feel like this
is where the greatest knowledge it's not
even from school. It's by being in the
field experiencing.
Don't be scared of mistakes. Mistakes
are actually the biggest lessons. The
biggest lessons. And don't be scared to
ask.
>> Maya, this has been an incredible
conversation. I want to ask you one last
question.
>> Sure.
>> What makes you proud to be a Jew? The
more I watch what's happening in the
world and the anti-semitism,
I'm just I feel so proud to be of of the
Jewish nation of this land and to see
how our people always come through,
always sticking together. We really we
are just a very special tribe. Like you
don't see that anywhere. when I see the
love and I see for me first of all
especially going through something so
horrific in my life and to have my
Jewish community come forward not just
my community my neighborhood I'm talking
about Instagram community and I really
mean it's social media what they have
done for me it's like it's it really is
insane like businesses that were
following me were sending me boxes that
week to the house to like gifts for my
children and my husband like letters It
was just so much love and you do not see
this anywhere else.
>> Yeah,
>> we're we're very special and I'm very
proud of us and who we are and
especially in such a dark world. We are
such light. We are we are we are very
bright light. We are a very bright light
and I'm just so proud to be to be us.
>> Thank you so much Maya for coming.
>> Thank you. Thank you for having me.
Thank you. Thank you for listening to
Jewish Grit, an Ol mentorship podcast.
At OM Mentorship, we believe that
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