Preparing video...
0:00 / 0:00
Enjoy this episode with Tzvi from GCNY (bonus episode)
643 views
Comments(0)
Transcript
Auto-generated transcript. Not time-synced to the video.
welcome to another episode of positivity
today I have t who is a director in gcny
doing day-to-day exciting beautiful
stuff for them as I've seen behind the
scenes where he directs like the shoots
go ahead what's what do you do for
people that want to know creative space
I like to say gcny if we do it I get it
done okay you know I don't maybe I don't
necessarily do everything myself right
right you know I don't sit down at the
computer and design anymore or write
anymore yeah but um but you know we have
a team of incredible writers designers
directors and you know it's somebody's
got to pull it all together yeah right
so that's yeah that's me that's the
other project managers also yeah yeah
what do you think like defines a good uh
uh commercial or a video or ad cuz I've
seen you always like you do the the
final touch-ups like take a step back a
step forward what is that okay
so to me it's about stickiness okay find
stickiness right okay so stickiness is
the ability for something to like right
it could be a great ad you know be
polished and beautiful and scripted and
effects right yeah nobody's going to
remember it after the fact it didn't
stick right yep got to be sticky I love
that I love that wow that's your own
thing that's beautiful oh that's very
nice you explained it very well um I
have a lot of uh men that reach out to
me bam and whatever they're like you
know I created did this video and I did
this and I did that and I want to get
into this space what advice do you have
to them like how do they get started
well number one is just do it okay right
don't stuck for themselves do it for
yourself right you want to be a Creator
do it for yourself do it for your family
you have a family chat start sharing
things on your family chat right I'm
saying you know you have to be able to
do it for yourself before you can do it
for anybody else so somebody told me
yesterday I'm because I'm going to a
specific person he told me yes I do my
family videos I do videos for my job but
he wants a video video position in a
company he wants to get his creativity
out even more so how do we go from the
video chat to the the next step in your
opinion well one thing I'd say you know
if you want to get into like writing or
anything a creative Industries working
in an agency is will be like the boot
camp for working at gcny is like it's a
boot camp right we we are driven right
we work hard we play hard you know right
we had a lot of fun putting this
together yeah but but the idea is that
like you know you want to be a creative
and you want to do it well like it's
work you have to put in the work and do
people have the opportunity to work here
or is this are people open to that or if
you're good enough we can talk right
what defines the what makes the decision
when somebody wants to sign up here are
they bringing an ad or they bringing are
they bringing a sample what are they
doing yeah I mean look if you want to be
a copywriter let's say okay if we're
hiring copywriters then we'll you know I
want a writing example from you yeah and
that's only half the story right how old
do you work Under Pressure yeah you know
oh really is that something that's do
you work well under pressure you got to
yeah there's like no choice right W and
it's you know it's part of the job
because first of all you're talking
about print deadlines things like that
and things are planned in advance but
like this is marketing this is the real
world things change on a dime yeah right
you have to be ready so working under
pressure is like a must but then if
you're creatives right I'm talking to
you now yeah you want to work in the
field got to learn how to take criticism
right sorry y I'm saying as as you know
I I used to be a creative myself I used
to be a writer I used to be a designer
and it's like so tough right I made this
thing it's perfect and that's the thing
is like you can create like a piece of
art right but doesn't mean that it's
going to be the best ad right we make
this a g we make good things not nice
things it happens to be that everything
we make is nice also yeah but everything
that we make is Purpose Driven right
right right where do you yourself in 5
years from now gcny what are you talking
about okay I got my no but but but yeah
I mean gcny is like we're growing at a
crazy rate right now you know we've been
hiring we're getting clients so you know
onward and upward wow um a message to
all those people of inspiration are
people that you're obviously in a space
where you're enjoying what you're doing
but not everybody is there what's a
message that you can give these people
are we talking like creative or like
accountants cuz if you're an accountant
cont I can I can't help you just in
general yeah I mean loving what you do
is like I so so blessed to work in such
a field that like keeps me busy it keeps
me active you know I love to wake up in
the morning and go to work because like
this is true fun like this is fun stuff
wow if you can find a field like that
like you're golden wow right but you
know if you find a field and you don't
get your joy from work you get your joy
from others I like that's fine yeah but
you know for me it's like such AA find
your fun you're saying find your exactly
find fun in I mean I I do believe that
you can find fun in anything that you do
yeah right it's Mary poin and every job
that must be done there's an element of
fun right find the fun and snap the
job's the game wow find the fun thank
you T appreciate your time great talking
to you thank you