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Empowering Change-Makers
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How do you take a big idea and turn it into real impact? Tamar Frydman, Director of Impact Accelerator, has made it her mission to help non-profits grow, innovate, and navigate the unique challenges of the Orthodox community. On this episode of Oh, You?, Tamar sits down with OU’s EVP and COO, Rabbi Dr. Josh Joseph to share how her background in social work and passion for problem-solving has helped her empower game-changing start-ups. They discuss the power of meeting people where they are, lessons learned from traveling the world, and how Tamar became the real G.O.A.T. (Greatest Of All Time).
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Auto-generated transcript. Not time-synced to the video.
Hello everyone and welcome to the Oh,
you
podcast. Hello everyone and welcome to
the OU podcast. Today we have the
privilege of having with us Tamar
Friedman. Hello. Hello. Who is the
director of the impact accelerator. Yes,
we're gonna learn a little bit about
that in a little bit. But what we're
going to start with is our most
difficult question. which is why don't
you tell us a little bit about yourself?
Oh, okay. Thank you for that question.
Um, it's a hard one because what makes
you and I've been thinking about that a
lot about is it is it where I came from,
some of the experiences that I've had,
some of my personal experience, some of
my work experiences, some of what I'm
doing now. So, that's a pretty loaded
question. It's a loaded question. You're
the first person to call me out on it,
so I appreciate that. That's so I'll say
that I was born in Boston. And and which
part of Boston? In Brooklyn. Okay. And
I'm from a family of six children. I am
the third of six. I have two brothers
and three sisters. We were all born in
Boston, all six of us. And then when I
was nine years old, we moved to
Baltimore. Okay. Different community.
Baltimore. Very different. Yeah. quite a
shift from being in a small community to
a much larger community and being the
big fish in a small pond and then being
um I guess small fish in a very big pond
and trying to be big fish in a in a big
pond. One of my earliest memories I was
5 years old, four, five, six years old
um in my house staying up late. My
parents thought I was sleeping sitting
on our staircase. Yeah. listening to the
parlor meetings that were going on in my
house. My parents always had different
meetings and community leaders at our
house um to to deal with different
issues that were going on. One of the
one thing that I'm very proud of is that
my parents started a school in Boston,
the Torah Academy School. They were one
of the seven founding families. My
father was even the first president of
the board. And I and I just recently
actually reflected on maybe that
actually has a big influence on what I'm
doing currently. They they wanted a
different kind of school. There's it's a
very vibrant community in Boston, but
they wanted a smaller school with a
different learning styles. So instead of
sitting around complaining figuring out
how they can can deal with the system,
they brought together people and they
built a a new school to educate to
educate the the children in Boston. So
they had a startup. They had a startup.
Exactly. That's right. And still
impacting and accelerating in Boston.
Amazing. Um they have hundreds of kids
now there. And when I was there um I
think I had 10 10 people at my class.
So, so I believe those early
experiences, you know, have have changed
me in to now, right? Yeah. And then you
spent a lot of time schooling in
Maryland, right? I mean, so high Bakov
and then uh Yes. I went from fourth
grade to 12th grade to Basako,
Baltimore. And you stayed there for
university. I stayed there for
university. I went to Talson University
and then I went on to University of
Maryland School of Social Work um where
I did a dual concentration of clinical
and macro which macro is looking at
systems and nonprofits. Sure. And and
dealing with issues in the community in
that way. So you still use the clinical?
I think you can use it every day. Oh
yeah. I think that a big thing in social
work is being where the client is. Yeah.
And starting there. And a client can be
a person, a client can be a family, a
client can be a founder of a startup.
Um, and I think I use those skills every
day. At least I I hope to. And in
management, right, that's a that's a
piece of whoever you're working with,
right, that have those skills as well.
Yeah, definitely. Is useful. That's very
useful. Trying to understand where
they're coming from so you can bring out
the best in them. 100%. And then you
also worked in camps, right? uh as was
that in social work while you were in
social work. So I started in high school
working at a camp and I probably stayed
too long but I was such a camp person
right I stayed through my masters
actually actually my first few years
after my masters I worked at a school so
I could continue to go back to camp um I
worked at a beautiful camp called camp
show um out of Frederick Maryland it's a
kira camp um and I believe that I got
most of my early leadership lessons um
from there of being able to to take on
challenges allges work with a lot of
different people, work with the campers
in different ways and it was a wonderful
experience and actually what's a funny
story is after my first summer there you
never know what kind of impression
you're making on on people. I was 15 16
years old and I had a nice bunk of sixth
graders and I got a letter from a camper
Jessica of a month after after thanking
me for the summer and a picture of a
goat with a with a ribbon and Frederick
is a it's more of a rural kind of
Maryland. They have farms with a ribbon
from the state fair, the Frederick the
Frederick County Fair. And they wrote me
that this is a boat she bought right
after right after camp. They named it
Tamar and it actually won an award in um
in the county fair, the Frederick County
Fair. So I don't know if that was a goat
named after you. Yes, I have a goat
named after You're literally the
greatest of all time, right? Yes. There
you go. You're literally the goat. Okay.
I wish that I hope I hope that that was
a that meant a good thing. You know, it
could go either way, but it could go
either way, I guess. But I I chose to be
very honored by having a goat named
after me after my first summer. And it
really showed me how much an impression
you can make on people. You don't even
know. She wasn't my star camper. Um I
enjoyed her. She was a lot. Um, but she
she named her goat after me and it it
became a big camp joke for years
afterwards, but I was very honored.
Okay. So, you've you've done some travel
also, right? Like you have you you
stayed in Maryland a long time, but you
you like to see the world a little bit.
I do. I love to see the world. I've been
fortunate to be able to travel um to a
lot of places. Some of the top ones I
would say would be Iceland. Um Iceland,
India. I went two summers ago. Actually,
when I was applying for this job, I was
in India. My first back and forth with
Yonyi was like, "I'm sorry, I'm not sure
I can make that Zoom call because I'm in
India." And he was very very nice about
it. He's like, "Okay, I can't wait to
hear about it." Um, and I think it it's
to me it's so important to see the world
and to experience that and to understand
other cultures and then can bring that
back with me. Um, one of my favorite
memories of just my trip two years ago
to India was when I was in Dharma
Mashala. So, Dar Mashala has there's a
couple things. There's more Hebrew there
really than anything because it's part
of like I guess the the humus trail that
a lot of Israelis What's the trail? So,
I what I believe the humus trail is and
we should fact check this is that after
people podcast, right? So, I don't know
if we just have to make sure it's
kosher. Right. Right. There you go.
Kosher. Um when people finish their army
service, they need
to to relax and get away. And so many
people go to um India, Nepal, um South
America to try to find themselves and
relax. Um so there is more Hebrew there.
you would see you would go into their
they would start talking to me in Hebrew
because the people that work at the
different stores because they thought
that's what I would speak and they have
like laundry is all in Hebrew. Um and
it's actually kind of beautiful that how
the kabads there really cater to to that
community because if people are
searching they want to be there to to
help them land and and search. One of my
favorite memories from there though is
that it was monsoon season when I went.
It was August and so you never know what
you're going to get. And we had a hike
that we're going to do one Friday and
it's was raining a little bit but we're
like we still want to do it. And halfway
up it was pouring pouring pouring. It
actually was a little bit scary, but it
was pouring and pouring and there was
some people on the hike that were
complaining and rightfully so I
understood, but they were complaining
and they went back and me and a few
friends stayed. And this was the only
time. I'm not usually like this, but we
were like laughing and we're like
dancing in the rain and trying to like
really embrace the change of our
schedule and the change in what we
wanted to do. And it's one of my
favorite memories from my trip to India
of just like embracing the con the the
struggle, embracing what's going to
happen that day and trying to dance in
the rain as that expression is. And and
it was a really special beautiful story.
It's a beautiful story. You know, talks
a little bit about your ability to
tolerate risk. Um and you know, you've
changed jobs, right, over time. You
spent some time at in the federation
world, right? Um and then you come here
and there's a lot about risk and taking
chances with more of a startup kind of
uh role and so tell us a little bit
about risk but I felt I felt really
supported when I started here is
actually I've been I've had the
privilege of being the director of the
impacted salary for almost years but I
remember from my beginning conversations
with you and with Rabbi Glasser and with
Yoni Conn and everybody that I met here
I felt really supported so I didn't feel
as much of a risk. It was a jump but it
felt like a risk um worth taking. But
but yeah, I think to be to be in a
startup and to to try to think
innovatively, you have to be okay to to
risk and to push and to make sure that
you have your safety measures there so
that you're not putting yourself over
the deep end, but that you that you feel
comfortable with that. So, what is the
impact accelerator? I'm so glad you
asked. The impact accelerator is there,
yes, our good work is there to help um
nonprofits in the community be
innovative and deal with the challenges
of the Orthodox community. We believe in
innovation. We believe in excellence and
we believe in empowerment. So, we try to
help support nonprofits through helping
them find resources and networks. We
believe in excellence. How we do that is
teach them the best way to run what
they're running and to take their idea
um far by running it like a business.
And empowerment is another value of ours
is help them figure out the best way
they can do what they want to do. I
always tell them I'm not here to coach
you and tell you exactly where to go.
I'm here to listen to what your dream is
and try to help you get on the right
path to get there to get there and
fulfill um that dream that you had and
to make the most impact because you know
what you're doing better than anybody
else. You have
the the excitement about it and the
energy for it. So, I'm here to help you
figure out how to get there and um get
to to the steps to make that impact.
You've innovated something at the
accelerator, too. Right. Now, there's
three different legs of the accelerator.
Yes. Right. And so, what what's all this
activity? What what are we trying to
accomplish? Sure. So, the OU does so
many wonderful things and we have so
many ways that we're helping the
community, but I think very rightly so,
the OU was very smart to be like, we
can't be everywhere all the time and we
still want to help support um the needs
of the community. So they started in
about five six years ago helping startup
nonprofits
um with that are dealing with a host of
issues um and with that with that were
making impact in the community. When I
started here two years ago we knew that
there was more that we could do that we
could expand the program that we were
thinking about startups but we have so
many applications that come in. I didn't
tell you yet, but cohort six
applications just finished last week. We
got over 90 applications. So, right. So,
a really record-breaking year that shows
even more how why we wanted to expand
the program. So, we're staying to our
core of the impact accelerator cohort.
And maybe I'll take a step back. I want
to tell I know that you know that I kind
of stole from you your three C's. So the
impact accelerator since I started we
developed our own three C's which is
impact accelerator cohort impact
accelerator community and impact
accelerator commitment the cohort I like
my three yeah your three C's are better
but I'm going to get in but I'm going to
go run and trademark them now you better
yeah so the three C's that we're dealing
with so the cohort is our accelerator
cohort that we're so proud of to help
number six. Yeah. And so we have 25 that
we've already 25 ventures that we've
helped over 40 um founders. We've given
over
$350,000 out of grants, but we're really
making a difference in that startup
community. We wanted to expand. So we
are working more with our alumni and we
are also working with we're starting a
new program called the U entrepreneurs
and bringing the change makers from
within our own organization and helping
them make change in the work in their
department. So we're starting that soon.
We have a wonderful cohort. Um, we're
going to be teaching them different
things that we teach the the accelerator
cohort and the startup nonprofits
because being a changemaker from within
is different than being a change maker
um outside. So that's one leg of that's
the impact accelerated cohort. Our
impact accelerated community is really
exciting also about expanding our reach
is we're going into communities and
helping the nonprofits there. We just
ran a wonderful program in Baltimore, a
pilot where we had 16 um different
people from I believe 13 organizations
coming together learning about adaptive
leadership. One of the things that I
heard from them is that they never
really got to chance to learn together
even though it's a small community and
they know of each other to learn with
each other and to get to know each other
and the work that they're doing. So it
was wonderful to be able to support
community a community in their in their
work and a we're also doing impact
accelerator commitment which is about
working with our leaders in the best way
to ensure that impact accelerator can
grow and thrive and that they can help
the organizations that we're helping.
Amazing. Lots of activity.
Thanks for giving us a little bit of an
insight into Thank you. I know that that
was really quick. That's a lot, but it's
a lot of good stuff going on and and
keeps us busy and and it's wonderful to
see. Great. We're going to mix it up a
little bit with a little rapid fire
question. Milk or fleshix?
Milk all the
way. I know it's What do you mean? I
like I'm not a vegetarian. Okay. But I
like dairy and tofu and some plant-based
stuff. Wow. Better than Okay. Okay. And
the heavy heavy. You heard it here for
her first, folks. Okay, that's great.
Um, okay. Rapid fire question number
two. Excellent. Ready? I'm going to need
some assistance on this one. The biggest
glacier in Iceland is Oh, Vatna Jooko.
Okay. Dranga Jooko.
Lang Jooko.
Or
Miridal Jooko. Well, you sounded
excellent by the way. I think that your
your Icelandic is incredible. Um that's
you're the only person in my life that
ever said that to me. Um let's say
number two. Close. Oh, the first one.
The first one. I'll say it again. That's
not Jok. So when you go back to Iceland
and when I go it means water glacier and
has an area of about
7,900 square kilometers. Wow. Beautiful.
Incredible. Yeah. You got to get there.
I hope you get there one day. It is
beautiful. Hope so. Hope so. We are
introducing something new in the last
couple of uh couple of episodes. Okay.
Called 30,000 foot questions. Okay.
Okay. So, it comes from David Brooks
asking big questions in his book, recent
book. So, here here's one for you. What
would you do if you weren't afraid?
Maybe I would start my own podcast and
um try to share my thoughts and views
more often and out there. That sounds
like a great idea. I'm coming for I'm
not only taking your seats. Yeah, that's
So, you know what? We're going to we're
going to give you a chance right now
because we're going to turn the tables.
Okay. You get to ask me a question.
Okay, great.
This is going to be the launch. This is
the beginning. Okay. Accelerator
podcast. I love it. I'm sure you'll come
up with a better name. I hope so. I
know. We'll find something good. So
being here at the OU, which is an
incredible organization and a legacy
organization that's that's been around
for a while, how do you bring the
innovative and startup and
founder energy into the work that you do
here? Because I know that that's
something that that you care about and
think about a lot. I know you've you've
lent me books on the subject. So I was
wondering how you do that in this kind
of organization. I so great question. I
I think number one is about people
and you have to have people
who want to be creative and want to add
in their two cents a little you know
like oh you've been doing things this
way forever but have a thought or an
idea right and that's about people and
their ability to to move things forward.
Then the second piece is you have to
incentivize it. You have to give people
the space to fail and fail forward and
learn from it and to be able to grow
from it. And I think that's part of the
culture, you know, we're trying to do.
I'm out here on this podcast making a
fool of myself all the time, right? And
like learning from it. So I think you
got to model it and you have to you have
to encourage it and incentivize it. It's
a great question. Very important value
for us is to encourage that innovation
and that Yeah. power of kesh. That's
great. Right. Of of newness. Yeah. And I
see that here. That's that's that it's
interesting to hear you say that because
I feel that I feel that a lot when I
I've been in many different
organizations
um and I started in in public schools in
Baltimore City and here I am now. But I
I you get that sense when you walk in
the building and you at different
meetings and you you see that. So I know
that that makes sense and that starts
from you and from Rabbi Hower. So it's
it's nice to be part of that. Good to
know. Yes. Good to know it's working.
Okay. So to wrap up what we ask our
guests is to give us a braha. Give us at
the U your blessing.
Okay. So I want to give you um and
everybody at the U braha to continue the
good work by surrounding themselves with
good people. the good energy that people
can feel emanate from from the different
offices um and the different all the
different spaces that you help create
here. Continue to do um the good work in
the community and make sure that we're
here to elevate the Orthodox community
and create spaces for the or everybody
in the Orthodox community to find their
place and to thrive and to grow. And I
know if anybody could do it, the OU can
do that because they've been doing it
for generations. And I'm excited to be
part of it now. And I bless everybody
here to to keep it going and and to keep
it growing. Well, thank you. Thank you.
And right back at you and not only to
keep it going, to keep moving us forward
with your innovations. Thank you. And
the innovations that you inspire all of
us. Wonderful. Thank you so much. Thanks
for coming.