Feel Jerusalem in Lakewood — Inside Yerushalmi, Their Famous Meat-Filled Frenna & Signature Dishes

Guys, you got to check out this store called Yossi Shalom, located over here in 605 East County Line in Lakewood, New Jersey. So, I wasn't in the store for like a week. The store's only been open a year. I never had to see it to be here till my friend Shimon Ben Zev called me down and told me, "Efraim, you were in Israel. If you want to feel a little bit of what Israel has to offer in Lakewood, come check out the store Yossi Shalom over here." So, Shimon, it's a little bit cold. Let's go inside and let's check out the store. First of all, wherever you go, you see the time for the Shalom, Yossi Shalom. It has to do with the chomer. That does the pictures of Sukkot Machaneh Yehudah from Coast to Coast, from Al Shul. I'm telling you that this knowledge you just need to know. You almost feel like you're in Yerushalayim. That's the goal. >> So, I feel the screens has to do cuz they're in Coast to Coast live 24 hours a day. Guys, before I show you this delicious um plates over here, the dishes, I want to show you which is something which is the signature from Yossi Shalom. Shimon, let's go to the back and show us your meat filled frena. Guys, you got to check out this oven over here. Special oven. See, this just came out and they got to fill it up with meat. It's the best, most filling dish you can ever have, right? Okay. This is the fresh frena just took out from the oven. Now we can choose what you want to put inside. You can put it inside from falafel, hummus, and then we're going to put in the meat, right? >> Take the hummus. For the people who like spicy, we have charif. We have matbucha, homemade matbucha. fresh bread. Homemade matbucha, roasted garlic, very unique stuff that you're not going to find nowhere else. Fresh garlic, okay. Now let's choose Let's choose which meat to put in. Let's go with this one of our best seller. The spicy style meat. Very recommended. >> [singing] >> Put in a lot. I like that. Of course, not only because of you. All the customers. All the customers get great service, homemade meat. Now you can add if you want to you can add hot salami on top. You can add onions. I think I'll add on top maybe some onions and hot salami. Let's put it on top. >> and hot salami. Not a problem. Fried onions. Hot salami. Wow. So, so it's a meat. Look at the Guys, look how full this is. Cut it to half. Wrap it. Nice. Look at this. Look at this. >> [music] >> All right. So, the paper. Ready to roll. Efraim, let me show you one of our signature item in the menu. It's a hummus plate. Anything in the menu can go in the hummus plate. This is how it's going to look like. I like a meat hummus plate. No problem. We can give you a spicy meat, sweet meat. Of course, everything is made in-house. Everything, the hummus, the falafel, the tehina. We can put charif over here and roasted garlic and we're going to choose the meat spicy. I'll also choose a little bit of the of the chicken also on the other side. >> choose the Jerusalem mix. Not a problem. We're going to do half and half. What is that? It's called the Jerusalem mix? >> That's Jerusalem mix, liver and chicken. Liver and chicken? >> yeah. >> Wow. >> Very, very good. One of our most popular item. This is how it's going to look like. And of course, it comes with a frena, homemade bread frena that we do over here. We're going to cut it. And Nice. Look at this. >> This is how it looks like. 48 hours of work straight to your plate. Efraim, now let me show you other parts of our menu which we're going to start with a hummus falafel. This is laffa. Anything in the menu can go either in a laffa, in a pita, in a frena. What's inside of this >> a wrap. This is baby chicken, baby one? chicken laffa. This is pastrami corn with pita. This is pulled beef pita. Uh this is Jerusalem mix liver and chicken platter. This is how it's going to look like. >> top of couscous and salad and coleslaw and rice. >> rice, whatever you choose. This is a corn beef and pastrami wrap. Panini'd. This is our coated fries, onion rings, sweet potato fries. Burger. They don't have a burger >> Burger, they're only have burger >> at all. >> wraps. Yeah, yeah, yeah. We're in Lakewood. We in Lakewood. We'll Real chicken salad, anything in the menu can go >> the healthy people, >> for healthy people. >> for the healthy people. What's these two soups over here? >> This is meat and bean soup, a little bit spicy. This is chicken and vegetable soup. This is kebab platter with salads, of course, if you choose this. >> What's on top? A kebab? Oh, it's like a meat uh uh Kebab, it's ground beef seasoned with a lot of good Israeli season. This is a rice three-quarter of a pita with ground beef. This is Moroccan beef cigars, spicy potato pastels. This is how our friend look like. Wow, totally meat. And all the platters come with a friend on the side, our signature bread. Yeah, the all the dips. All the dips. All the sauces, of course, there is Couscous. Couscous, real couscous with chicken soup and vegetables on top. This is our special baguette, go to the panini with sauce and topping and schnitzel in it. Wow, you're making me hungry. Every everything over here we do from our heart. This is Israeli food with American service. American service, very nice. All right, so tell us first of all, tell us about your you have you do do also delivery? >> We do delivery, Uber Eats, Sauce Toast. >> Toast, our own delivery. >> go on these websites and put in your Shwarma >> in your Shwarma Lakewood and you're going to see. You're more than welcome to follow us on Instagram as well. And we have our homemade dips for Shabbos. >> Oh, where is it? Oh, yeah. >> is homemade. I guess by Thursday you're going to have a full fridge. >> course. We have matbucha, carrot, hummus, tahini, roasted jalapeno, coleslaw. Guys, if you want to feel the real hummus from your shop in Jerusalem, you got to check out this place. >> that's the place. You guys just make sure that you come once, we'll make sure that you come again. Gevaldig, gevaldig. All right, and what's your hours? I know you also have a specialized shishi. Tell me >> Yeah, well, shishi there is a great matzoh ball here until 1:00 a.m. >> 1:00 a.m. Great cholent, a lot of a lot of good food with good energy. When are you open every night till when? >> Every night until 12:00 a.m. from 1:00 p.m. to 12:00 a.m. And Thursday from 1:00 p.m. to 1:00 a.m. at least. Amazing. And your address is 605 605 East County Line Road. Lakewood, New Jersey. >> Lakewood, New Jersey. >> Your phone number if somebody wants to call later. >> 732-730-7552 All right, and any Shabbos special? Any special right now for my followers? So, here you think here's the thing, whoever's going to come from you going to get the 10% for online ordering. And we're more than welcome you guys more than welcome to come. What should I what should I put in online? Online you're going to get a card with a promo code on it. >> So you have to come into the store and then for the next time you're going to order online to get 10% off. >> Exactly. Amazing, thank you so much. >> for you, follower. Thank you so much and I really appreciate Thank you very much. >> bringing the Shwarma vibe over here. Thank you. Thank you very much. I also wanted to thank you in this opportunity for all our customers. We didn't advertise as much. We advertise on our customers and we have great feedbacks. People care about this place. It's like a big family and we you guys are welcome to join us. Also, we are under the KCL and our meat is Solomon's and I just wanted to tell you >> you're Yoshon. >> guys everything is Yoshon, of course. >> And you guys get great great big portion for very very very friendly pricing. Gevaldig. You also do catering? >> do >> Outside catering also? >> catering, we do events, we do offices and corporation. You guys can call our number and it's going to forward you straight to my cell phone and we're going to discuss pricing and whatever you need. Gevaldig, thank you.