Transcript
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Okay, let's go.
>> Welcome to another episode of
Positivity. I'm very excited and honored
to have here a good friend of mine,
David Santon. We know each other from
LinkedIn. We met each other by a lot of
shows.
>> I think I still knew you. Yes. And I
think I still knew you from when you
lived in London, right? You just
recently No, no, no, no.
>> I just assumed that I knew you from
there because I knew from LinkedIn. I
never met you. How long do you live
here?
>> I'm living in America for eight years.
>> Eight years. Okay. So, I guess when I
met you, I thought you're still living
in London. But uh but I
>> some people are hoping I still live in
other places.
>> Yeah. So that was
>> why
>> they miss you.
>> Some miss and some uh
>> So what I found about him is a few
things impressive. First of all, I think
he's very careerdriven. Um and from
working in different positions to
opening his own jewelry brand where he
helps many people with jewelry. Um and
having a huge following on LinkedIn and
just being alltogether a a positive
person with great content, great
inspiration. Um, and I I just bumped
into a status today about a story that
you said. You went out with your family,
your kids, and your wife. And you made a
you made a nice you made a big sale over
there, like a big deal. And you were
saying that don't sacrifice. Don't think
that your money is coming from you
working hard in your office. It can come
from anywhere. God is ultimately in
control. And by you doing the right
thing, that will trigger more of the
right thing. So, and I said, you know
what, that's that's a beautiful message.
Um, a lot of the conversation on my p on
my status recently was a lot about
financials and family and data crisis.
People are eager to hear from just the
average human being that actually
achieved did something more. And I think
that that's you're a staple of that.
Taking your life, making it super fun
and funky. You dress well. You're a
cool.
>> Let me show it off. Let's show it off.
>> Exactly. Exactly. You're a cool, fun
guy. You have multiple nice suits like
this. This is just one out of many.
>> Um, you know, you're wearing a nice
watch. You're just you you're you're
fun. You're interesting. And a lot of
people want to be that. And when they
see someone like that, their question
is, "Okay, David, how did you get to
that?" So, help me in welcoming David.
And David, tell us a little bit about
yourself, where you grew up, a little
just a quick background, not not to bore
everybody, but just people should know
who they're going to listen to now.
>> That's a good one.
>> Yeah. So, uh, let's start from the very
beginning. I'm 29 years old as I've
given a kissive and, um,
>> happy birthday.
>> Praise the Lord. And, uh, needless to
say, I was born and raised in at that
moment in time, relatively speaking, a
small Jewish community.
>> Mhm.
>> In Manchester, England.
Till about 16, I went to Edw to Yeshiva.
And then from Yeshiva, I met my
wonderful lady whom we married by the
age of 20. And then we resided in Borpok
for a year and a half after the wedding.
And then I moved to Lakewood.
>> She was from Brooklyn.
>> Barak wife is a Bela lady.
>> Who was your belt?
>> Uhhuh. You're a l You're lished
official.
>> Oh, okay. So it's not Lish. It's not.
It's a mamish. A whole different style.
>> What's the dress code? It's
>> No, no, no, no, no, no. The dress code
is is inspired by the the Victorian
Georgian era of the about the 1890s.
>> The Jews were wearing this.
>> So So the we got to stop getting I don't
want to let me I don't want to be
controversial. I'm going to explain. I
don't want to be controversial and and
bash the entire lavush.
>> Okay.
>> But they didn't invent the beha. The
beha was the Polish nobleman's look in
the 1750s.
>> No way. They went with long jackets.
>> For sure. For sure. That was the Polish
nobleman's look. nothing strimls were
not originated from anything to do with
nowadays they happen to look very very
uh you know flamboyant very out there
very
>> very vibrant but uh needless to say days
of old they were much smaller they were
much more closer to just a regular
>> and a lot of the stories associated with
this stuff again I'm not trying to bash
and you could crop this out
>> they're inspiring why we wear strand
with this it's not particularly in my
opinion uh historically accurate
>> it's not the Bieber hat was at war.
>> I remember hearing a story about how the
stram was inspired because the
anti-semites used to make us wear some
kind of tail on our head. It's just not
true. Um, a tail attached to the head is
still a fashion design in Russia. I can
show you right now. Hat tail and we can
see it right here.
>> Oh, wow.
>> Okay. I mean, you can go on Amazon right
now and buy what looks to be a Strim
with a tail. You know, I hate to say it.
I'm not trying to bash. Everyone has
their stories and we like to create some
kind of oh and we didn't change our
vouch because in the way so it's just a
nice you're saying is just a nice
comfortable
>> so no so the stramo was in those days it
was it was an expensive you know warm
hat in a cold European uh countries
>> and needless to say in the 17800s it was
worn by both men and women
>> and it was associated with more of the
noble class you know expensive today
>> in Russia and Ukraine everybody's
wearing a
>> Right. Right. Right. So, you know, this
it's just much smaller. Now, the Straml
only in the last 25 years really kind of
took that big uh kind of like who could
balance it better game. But, you know,
who could spin it around and shove it in
the box? That didn't happen in 1930 pre,
you know, there was no big round thing
guys like swirl and you know, it didn't
work that. Don't touch the foot. It was
a hat. They shoved it. Had a little pump
inside. So Lamasa at the end of the day
the the style you know you look at for
example George Washington you look at
how the royal family in the United
Kingdom still dressed today vasoken
is nothing to do with Yiddish kai it's
nothing to do with looking different
from the go
>> a thumbnail already
the positive podcast has come to
historical podcast about fashion you
know and dispelling the myth but uh so
the the time period put it in really
simple terms was this was how the the
nobleman dress that looked and as the
beckature evolved from the double
breasted um suit and it became what's
called a short double breast which is
more correlated with the satlavish and
the pri prior to the double breast you
had what's called the in about the 1890s
when the kapata took place
>> this kabat look this in theory is where
the kabat kabat look goes a little bit
shorter than the go right it goes a bit
shorter it's a different material. It's
not so shiny and flamboyant.
>> Correct.
>> And needless to say and then came the
satish which about 1930s 1940s double
breasted short jacket.
>> Yeah.
>> And then it evolved to how the litfish
seric dress which is
>> the way of the modern world the the way
the president dresses the regular short
suit which has been around for again
>> nowadays
do back in the days.
>> No saying so in in in the same thing did
back in the 17 1800s they dressed as the
noble man. whatever the after I don't
know if it's after the war or whatever
it was seem to have kept to a certain
style within their time period
>> and then create an entire identity
around it which is not correlated in my
opinion with Yiddish kite
>> and um
>> no they don't even they don't say you
know I don't need you all I need is you
baby so uh you know I mean with me you
get both
>> right beautiful
>> so so mine mine was inspired from around
the 1890s you know nothing to do with
Judaism or style just to do with what I
resonate with what I like. And this
waste coat is not something you find
every day cuz it's custom designed.
>> Oh, wow.
>> I would say wear, but I'd have to be
sponsored. So, Feno, call me after
Shabas.
But, uh, yeah. Yeah. Yeah. Praise the
Lord. That's the story.
>> Feno does a good suit.
>> And unbelievable. Unbelievable. Very,
very impressed. I was very happy with
the experience.
>> Is it comfortable? Cuz that's usually
That's why I don't wear a jacket cuz I
>> No, it's just custom done to me. A
hoodie exact my body.
>> It's beautiful. Look at the inside by
the way.
>> Yeah. Show that off. It's beautiful.
Burgundy is the color of my wedding
actually, by the way.
>> The straight pants pockets, double
pleats,
>> the buttons,
>> high peak lapel.
>> It's beautiful. And a high cuff. What's
the high cuff for
>> the twoinch high cuff?
>> Two inch cuff. What?
>> Twoinch cuff.
>> People are doing no cuffs today.
>> No. Yeah, it's Well, it was that in
theory is the Prince Charles look. You
know, the Prince Charles now. It's not
Prince King Charles. Yeah. That's a
little bit of a higher cuff. a bit more
it's a bit more meticulous when it comes
to design and craftsmanship of uh
tailorism and needless to say um
>> adds a little add to detail. See, I'm a
hoodie, sweatpants, Crocs guy all day,
all night. I go to meetings like this.
>> You think it's a lesser class or
>> or it's or it's a style? I I see like a
lot of celebrities do that. Adam Sandler
dressing.
>> Yeah. No, no, no. So, I'll tell you. I'm
I'm not here to preach or tell anyone
how to dress. Teach the road.
>> Okay.
>> I tend to always dress a bit more
formal.
>> Mhm. I I tend to find that
the external brings out the internal and
the way one externally presents
themselves is the way people perceive
them.
>> If they don't know you and they perceive
you based on uh any societal
>> stereotype
then automatically you feel like that
stereotype because that's how people
treat you.
>> Right?
>> If somebody for example um
let's say somebody you know uh let me
think of a good analogy.
If a if a person is struggling
financially, talk about financials, but
they dress to kill. They really dress
sharp. And that doesn't mean you have to
buy nice clothes.
>> Just means you have to maintain the
clothes you have, iron it, clean it,
make it look sharp.
>> Yeah.
>> The difference between a crinkled shirt
and a freshly crisp shirt or the
difference between shoes that are, you
know, um, dirty and shoes that are
polished.
Within a second of somebody seeing that
it just it it commands a deeper form of
civility and respect,
>> right?
>> And based on how people treat you is
ultimately how you start to feel. So if
you present yourself in a way that you'd
want to be treated, people see you in
that light irrespective of whether you
represent that of which you claim to be
showcasing.
>> Yeah.
>> You end up feeling like the person you
like I don't like the word fake it until
you make it. I think that's a bit
disingenuous. I like the term face it
until you ace it.
>> Right. And when you face the idea that
this is where I want to get in life,
this is what I want to achieve, and you
dress for that area. But then in in
Ellie's defense, I'd make the argument
that if comfortability enables you the
ability to communicate better and to
articulate your words in a way that
resonates more because you feel more
relaxed and not so, you know, it's why I
didn't do my top button up or do a tie
or anything cuz I can't I got flow
normally, you know, then in that
scenario, I would argue, you know, in
that case, teach their own wear by all
means wear pajamas or they on.
>> So you wear a tie, you like to wear a
tie?
>> Yes. Yes. On tie.
>> Okay. And the beard, is that something
you had when you were 14 or
>> I wish I wish I wish I I was
>> When did you start leaving the beard?
>> No, the beard started when when when I
could finally afford to keep it, you
know, meaning say I was a slow
developer.
>> Everyone when I was 13, 14, look how
many outfit hairs I got.
>> Yeah.
>> And I have nothing. And then all of a
sudden, you know, turned 18 and this be
I had no beard but like a full chest
there.
>> A full chest there. You know what I
mean? my face was like empty
like a few strands like
>> oh wow
>> whatever but um and then I I because I
always because I was so-called a slow
developer
>> and I always saw myself through the lens
of like a baby face and always perceived
younger and at 17 18 you want to be
looked and taken seriously. So in in in
in that scenario it was like a big asaga
a big dream of mine was to grow beards
and look like a man. Yeah. you know, and
uh at first I was cleaning it very
neatly, very nicely. And I had what's
called trinkleomania is the official, I
believe, diagnosis. Um where I used to
pull my beard a lot, right? And I play
with it driving you with anxiety and I
never could grow it out and I just
thought it didn't grow right
and then I realized that it happens to
be the beard hairs over here don't
actually grow so well. They grow short,
the ones on the chin. Okay.
>> And I was shaving all the way up hoping
this will grow and then I'll make it,
you know, like slowly bring it down.
Then I thought, you know, once feed I
realized, wait, this is growing, you
know, underneath. So I start puffing it
out
>> and then before you know it, we we
turned it into something magical.
>> It is. You mean your mustache is
magical?
>> I'm a big I am a big advocate for the
beard at the end. Think about it like
this. We're coming up to Katzma. I don't
know what we could talk about, but like
whatever would say whatever you want.
So, you know, we're coming up to
Christmas and needless to say, think
about this for a minute. Santa Claus.
>> If Santa Claus was 25 years old, clean
shaved and skinny,
>> would you let your kid sit on his lap in
the I know this is not your audience,
but the random gentile, right?
>> No, you wouldn't. Santa has to be
looking like like like a like a man,
>> like a a loanary. He has to have a white
uh he has to have a white beard. He has
to, you know, command a certain sense of
holiness. And uh
>> and and with that big belly and the nice
furry clothes and the nice white beard,
you know, and the older age, you feel
comfortable with your child sitting in
the middle of a mall in the guy's lap,
you know. So you put Santa clean shave
and no one is lining up for like
>> follow the vibes. Follow the vibe.
>> I was going to ask David, how does one
build up 65,000 followers on LinkedIn?
But I don't And now I see it. You're
you're you're loaded with personality.
You're you're you're
>> you know, genuine. You're funny. You're
interesting. And I can imagine that your
posts reflected that very much and
people just wanted to follow you.
>> Yeah.
>> Um
>> well I had a competitive advantage at
the moment in time.
>> Okay.
>> That when I joined LinkedIn in 2019,
>> content was very corporate,
>> right? Video had just kind of a year or
so earlier being launched the platform
>> and I just went on there and everyone
was talking about their business and
what it is they do and we just closed
another deal and whatever. And I had the
philosophy that people actually don't
care. Like you really don't care. People
are looking on one hand to be
entertained and the other hand to be
inspired.
>> That's what I found. Entertainment and
inspiration take people a long way. You
know, both take people out of the
ordinary and take them away from, you
know, the idea of who they are and show
them who they ought to be, you know, and
it's it's that form that really
resonates. And uh in that scenario, I
came on there and just started just
doing MY THING, BABY. JUST doing the
madness. shouting at the camera.
>> Yeah.
>> And people resonated and people started
following. You know, we had haters, but
uh the haters are good. But then now
I've kind of uh
>> after I got banned,
>> got banned from so I used to have 75,000
followers.
>> Okay.
>> And I grew that in about two years
>> and then I was posting a lot of
political related content at that
because I was so no about Israel.
>> That's only that's only political
related when it comes to uh Satma.
>> Yeah. Right. outside of S. It's just
like another country.
>> Correct. Correct.
>> Yeah.
>> Sorry. Sorry to all the the the the
>> the Tibombs out there.
>> Um but uh what I was going to say was
this is um
>> so because I was sharing so much raw
thoughts,
>> politics at that moment in time, 2020,
Trump and all this stuff. It it was
wild. It was absolutely wild. political
correctness, the whole nine yards, woke
his and I just felt like I'm I could say
stuff like I was saying stuff like
Andrew Tate would say which were like a
do a posture. Hey, you're a man
and like long before it was like well
let's go back you know. So, at the end
of the day, maybe he followed my card,
but um what I will say is this is that
uh I end I think I did a poll about
Jeffrey Epstein just asking people their
thoughts on you know
suicide whatever and I'm I love I I'm
not I wouldn't label myself a conspiracy
theorist. I like the term truth seeker,
but I'm fascinated with conspiracy. Like
I I'm absolutely fascinated. And this
was a a very fascinating story at the
time because this is when the trials
were allegedly taking place.
>> I made a poll and that was it. They give
me a ban.
>> Oh wow.
>> And they they they're very very clever
how they ban people because they don't
ban the account.
>> You can try and make a new account and
they'll ban it in minutes.
>> Okay.
>> They ban you. And the way they do that
is they track IP address. They track any
similar photos, names, scrolling time,
how long you scroll, how you engage, how
you type, all analytics, like when we
have reject cookies, accept cookies, all
analytics are measured. And I made like
four new accounts
>> and then boom, every single one within
24 hours, they took down. And then I
figured out the trick. Sorry, Lima. I
figured out the trick.
>> Okay,
>> this is separate to getting my old
account back, right? And the trick is is
that you obviously use a different name
under a different IP address. So you go
to someone else's computer. Let's say I
would come to your computer. I'd create
an account um Bumblefeld and uh with
this account I'll have a different
profile picture, different name,
different email address associated and
I'll run it strictly from that
enterprise and there's no way of them
detecting that's you
>> right and then I'll change the way I
engage and the way I scroll on the way
right and anything that could correlate
back to my thingy and I did that so I
only use LinkedIn for my office
>> which I never logged in for the office
account where I worked with them
>> I think I I mean it's uh illegal to
catfish But I was a pilot.
>> Sure.
>> I can't remember the name of my account,
but I was a pilot. A great one.
>> Yeah.
>> And uh I used that for around 3 months.
Then I changed it back and added my
middle initial which was David C.
Stanton and incorporated that updated
the profit picture and kept a different
email address. And it worked for about a
year. But in the meantime, I was very
adamant to get my old account back.
>> Okay.
>> Cuz I had an audience, you know.
>> And um and then thank God
a wonderful gentleman. I believe it was
a man. I'd love to give credits. I
believe it was Shy Levinger.
>> Okay,
>> that's his name.
>> Yeah, rings a bell.
>> He's uh I think he does some form of
cyber security or something like that.
If that is the case,
>> amazing. If I just gave an announcement
to someone else, it's fantastic.
That's locker. Hope brings you a lot of
business. Um and uh he advised me to
reach out to a gentleman who worked at
LinkedIn which was named Morty Golding.
With that, we managed to uh get the
account expedited to the higher-ups and
they gave me a second chance. And so
since then about when was this 202 I got
it back in what 2023
beginning of 2023
then I just calmed down like that was it
like uh and my content really was I
couldn't put out the kind of stuff you
live with anxiety that one content could
just take away everything you've worked
so hard building
>> you know so in a sense I kind of my
content changed a lot since then and now
I just now I just talk about a little
bit life business
>> was it devastating when they removed you
from the platform
Um,
if it did bring on some form of
momentary anxiety cuz you know it's like
anything. It's it's you work hard to
build something and then within a second
it's not just that you can't access your
account is no one can even see what you
posted.
>> Correct.
>> So they take it off the internet
entirely. means any conversation someone
had with you in their messenger is going
to say uh LinkedIn user and it's going
to be like blank as in so all the
context I'd built in business all the
connections all the conversations all
the content I'd ever posted I couldn't
extract that data
>> there was no way of accessing
>> with with Twitter or X as they call it
if you get banned from X and I have been
banned from X even with Elon Musk
>> okay
>> I don't know how they probably thought I
spamming people but um
>> with them when they ban your account you
can still access your account so you can
you see what you posted, you can, you
know, and you can make a new account and
get around that. They're not. So,
they're just
>> Why did they block you?
>> I don't know. I have a feeling that I
made a piece of content that I was
engaging with. It was correlated with a
topic of the day and my content was
exact correlated. I was dropping it in
the comment section of people. This is
my best guess cuz they didn't tell me.
And then they look at that as like a bot
account, spam.
>> In order to gain further reach, you're,
you know, shoving your content other
people's feeds. You know what I'm
saying?
>> That's why I'd say that. What is the art
of uh content or LinkedIn social media
in your opinion?
>> Uh my opinion is is trying to be as real
as you possibly can.
Although people might not be able to
decipher
what it is that they feel resonates or
not. You take a child, 5-year-old, test
this, go to a keyboard
or take go on go on YouTube, find a
video of somebody playing piano
excellently, right?
Turn the sound off and let that kid
watch what's going on. Ask the person.
It doesn't have to be a kid. Anyone,
good player or bad player. They'll have
no clue. No sound. Put sound on and a
four-year-old can tell you that's
beautiful and that's crap.
>> Yeah.
>> They don't have to know music. They have
to know a piano. They don't have to know
how to play a piano. They could tell you
that
sounds more pleasant than like, you
know, like it looks the same. two videos
of a guy playing a really fast tone
which is brilliant like a Mozar Bass
like next level you know whatever it is
versus a guy who's just banging around
on a keyboard doesn't have a clue how to
play from a visual lens if you turn off
the sound and record it looks the same
the difference is how it actually is
perceived so when someone makes content
and they come across in a way that
genuinely is as real as they could be
>> there was a stage where I did believe in
vulnerability a lot today I'm a little
bit against that
>> right
>> I tend to think not everyone has to know
everything about your life
>> there's certain areas is that one can
keep private. You know, you don't have
to be
>> authentic means in the areas that you do
share, you share genuine,
>> but you don't have to share everything
like like that was my I wouldn't say
mistake without saying I had a hard
time. You know, when I started my
business, I thought maybe I'll vlog my
entire business. My first sale, my
second sale.
>> Yeah.
>> And there is no
one's business.
>> Right. Right. Right.
>> That's it. It's like you know like you
share you learn something, you gain
something, you can share it. You don't
have to share everything, you know?
>> Right. Did you also
>> That's it. Teach the road, you know.
>> Yeah. Do you think you can also make
good business from LinkedIn and social
media or it's more about the branding?
>> I track data analytics. I track data
analytics extremely well in my company.
That means every single person that's
ever
single person that's bought from me, I
know specifically how they got to me as
a point of contact.
>> Oh wow.
>> And 36% of my business is generated
through LinkedIn today.
>> No way.
>> Yeah. Yeah. Just post about this
yesterday, two days ago. 36%. And and of
the other there's 27% of my clients are
they're labeled on the cat or friend.
That means to say that in theory, you
know, if you were to buy that, you'll be
a friend, but that friend came from
LinkedIn. Do you know what I mean? Like,
so I'd say maybe even 50% of my business
would be credited solely from the
content I put up on LinkedIn and not
necessarily the content I put now. The
content I actually put out years before
and this is something that's I I
literally made a post about this
concept,
>> which is fascinating.
>> I was a staunch believer back in the
day. People were very meticulous to
connect only with their target market.
>> Correct.
>> So I do X I do commercial real estate
financing. So, I only want to connect
with landlords and anyone in real
estate.
>> And I believe that was a massive mistake
for two reasons. Number one, referrals.
Anyone outside of your community can
refer you. They know of you. Hey, I
never needed shoes, but I know the guy
who does shoes.
>> I saw your post on this. So, that's
that's number one. Number two is is the
secondary point I would say is is that
um you never know what line of work you
may be in next.
>> And although people are very like this
is what I'll do, you never know. You
never know what you might need from
somebody else. And having a broad
diverse community
>> 100%
>> is fantastic and um
>> that's uh
>> but do you think that users are still
using it because a lot of people have
managers a lot of people just stopped
checking in on LinkedIn that's what I
feel when I was in the beginning when I
started LinkedIn three and a half years
ago almost four years ago it was very
very engaging people were all over me
like every time I made a post now I feel
like it's a little bit less there's
still people there it's a little bit
less
>> so this is with everyone I've realized
the reach is a lot harder these days
>> yeah I don't think the reach is harder
reach is pretty good actually. But I
think the the engagement it it was more
exciting a few years ago.
>> Yeah. No, but they know what I mean said
no. But there was days where
>> How do you feel about when you make a
post now?
>> Nowadays I I nowadays I'm like I'm so
I'm I'm more anti um
>> I'm so I'm so not focused on metrics. I
used to care a lot about likes,
engagement, and all that stuff. I'm
focused on business.
>> Yeah. So for me if it brings business
yeah
I don't know there is I'm in a conflict
of emotion it's between
>> how one navigates because on one hand
one should focus on trying to get their
content to get as much engagement as
possible. The more engagement they get
the more known they get. That's like a
fantastic metric
>> you know for business. If if you were to
ask somebody with 100 million followers
to post about your coffee cup company
it's inevitable that you're gonna make
sales. you know I mean but um but at the
same time you because the vanity can
really get to your head and if you don't
get the engagement you used to get or
want to get it really bashes you apart
and it uninspires you and for me I would
say
>> consistency is king people see you
people recognize you people know you in
general and um for me it's just put
content get it out there
>> get out there and don't think too much
about it and just get on with the day
>> right
>> and if you mess up you say something
stupid you can take it down you can
always you know or you can always make
an apology video I'm sorry I I didn't
know this going to trigger so people
about the the styles. Yeah.
>> There'll be a there'll be apology video
by me when I get the sa call me. I'm no
no no no no you know that.
>> Um you also went through a many
different jobs I think still until you
started your own business and I remember
the day you started your own business
and I was like finally David's doing
something on his own.
>> So tell us as much as you want to share
like what did you do in the past? Why
did you start the business? How was it
starting a business?
Business has been the most uh
challenging but yet rewarding journeys
of my life
>> really more than a relationship and
kids.
>> No no nothing.
>> Okay.
>> But I do have a relationship with my
business. We just having our kids
together.
>> Um what was I going to say in I I when I
came to America I was I've always been
by nature very very very ambitious and
optimistic hyper ambitious to the next
level.
>> You know what I mean? like uh so when I
came to the United States I was
convinced in my first year I'm a
millionaire like that as a million so
the first thing I did is we got married
and I every day I ch I traveled to
Manhattan for a month I went to Wall
Street went to Fifth Avenue I walked
into Cartier I walked into Harry Winston
all the because I had some experience in
jewelry you know from when I was 15
right I worked with my brother who's a
very very big prominent his name is
Daniel Stanton who's a big prominent
diamond dealer manufacturer within the
United Kingdom and uh had some
experience. So, you know, I'm 20. I walk
into Cartienne and they look at me like
a real [ __ ] you know, like doesn't
work this way, pal. It's not a movie.
Like, just walk in, let me get a job,
whatever. But I was very driven. And
then after a bit of time, I had a
wonderful conversation with a with with
a very very kind gentleman who I give
him the credit t the owner of tasters
marketer in Staten Island, who asked me,
"How much money you make today?"
>> And I remember this clearly. I said, "I
didn't. I'm looking for a good paying
job, you know."
>> Yeah. He said, "Well, if you would have
made $100, you can be $100 richer. Start
doing something and then just leave and
climb. Don't don't be scared, but get
grinding. Stop chasing. Stop looking.
Start working." Right? So, I decided,
you know what? Whatever the first
opportunity is that it's going to take
me, let's do it. And I landed a position
for a wonderful company called Epic
Culinary Distribution.
I worked for two amazing people, Shami
Tam, and JJ um Surowitz, who you know, I
did sales as a seafood and sushi
wholesaler.
>> Yeah.
This was a fantastic fantastic
experience for me. It was a year and a
half. I had no car because I couldn't
get a license because I had my green
card. I hadn't got a green card yet and
waiting for the red card and it was a
complex. So I end up doing sales to like
I was selling se I was a seaf wholesaler
walking around trying to sell to all the
local bar park and flatbush and
Williamsburg and I'm taking buses and
transportation and on my feet in the
winter
>> and it was very intense and the food
industry for those who in the food
industry know this most stressful
industry in the world.
>> Yep. There's nothing like it. It's
ruthless. Really ruthless. To get paid
from people is ruthless.
>> I did more debt collection than I did
sales, you know.
>> And um that was that. Did that for a
year and a half. Then when I moved to
Lakewood, left there, joined a donor's
advice fund called the donors fund here
in Lakewood. Did that for some time.
>> Um and then joined a company back in New
York where I did mostly remote, but I
did come in every Mondays or so where we
did for Soho Platters.
>> Okay. where we were, you know, corporate
platters for events and so on and so
forth. Fantastic company as well. I just
want to say everyone I work for, even if
you fired me, I had an amazing
experience and I would recommend people
work for you. But um
>> and by the way, and LinkedIn was a help
for you as you changed things and you
would say, "Hey, congratulations. I
started here and here. So now I'm
selling uh
>> LinkedIn was so no." So I I actually so
my last uh three jobs I sourced from
LinkedIn
>> and not from resumes and all. I made so
much content and people know me so well.
I I probably even have a list till today
of the companies that reached out to me.
Right. I'm not going to read them but I
can just show you.
>> Oh yeah.
>> How many Right. I should have a list cuz
everything in my notes is saved forever.
>> That's right.
>> Let me see down here.
Let's see how many years ago. I need to
go back to 223.
>> Why?
>> Why did they want to give you a job?
Because of your following?
>> Because I'm a master of the craft. A
master. I'm one of the best sales out
there.
>> Okay. Look at this. So when I This was
back in January 26, 2023. This is before
my last company that
>> these are the amount of companies that
uh reached out to me before I decided.
>> So we got we got I got in about a week.
I got 72 cuz I had to try I had to call
them. I had to see what they're
offering.
>> Ah, you posted that I'm open. I don't
say I'm looking for a job. I'm open to
make your business extremely successful.
>> Right. Exactly.
>> You know what I mean? And uh I'm a
>> I want to like interject. I don't want
to say interrupt. It's a strong word. I
want to just comment and say that I
think it's amazing the self-confidence
that you have, but also the willingness
to make things work. The belief that you
have in yourself is one of a kind. And
that's something that I preach very very
much on my WhatsApp status. I tell
people when they tell me that they're
struggling with this and that, I always
tell tell them, I I understand. I I hear
you. I feel you. And I've l I've been
that place. I've been in that place with
no job, struggling, working hard hours,
and making no money.
>> But at the same time, it's all begins
with what you believe in. The way you
said that it would be an honor for them
to have me work for them,
>> right?
>> That's different than 99% of people.
>> Most people are like, I just need a job.
I'm just trying to get through. The
confidence is so low.
>> I'm going to give I'm going to give the
best.
>> So I love I love what you're saying.
>> I'm going to give I'm going to give the
best advice ever. Okay, I mean this
and I've done this with I've literally
I've done this. You turn around in an
interview and most people are coming
there and the interviewer is asking you
the questions. What do you do? What's
your experience? And so on and so forth.
>> Yeah.
>> The reality is it's a two-way
conversation, but if you have some level
of prestige, it's actually a one-way
conversation. you're interviewing the
company, seeing what they have to offer
you.
>> Cuz you're signing a non-compete, you're
signing a contract with them, you're
only going to work for them. In essence,
you could just be a 1099 and do whatever
they need, and you do whatever you want
with the other people. So, if I'm going
to be signed and locked in specifically
your company, what is your company
offering? How many people have you
trained? How many of them were
successful? How many left? How many get
some information, see how well they can
handle a little bit of
>> I love what you just said. I want I want
to just go back a second. You said you
basically when you go for a job
interview, you're interviewing the
company, not allowing the company to
interview you. They can ask you a few
questions but majority of the interview
should be you're asking questions like a
date when you go on a date manus
freedman. Rabbi Manas Freedman says
this. You ask the girl questions. Can
this girl be good for me? It's not like
I'm allowing them to Yeah.
>> So in in this in in in this scenario,
you know, it's at best it's a a two-way
conversation. If you have a level of
people actually after you and you've got
options, then you really want to figure
out what's the best for your future
growth. Correct.
>> Right. And then you have the leverage.
You have the upper hand. They need you
more than you need them because you got
hundreds of options. cuz they don't have
hundreds of options for quality.
>> At least in your at least in your mind,
you should think
>> 100%. So in this scenario, at the end of
the day, whenever you go to an
interview, there's one thing I
wholeheartedly believe every single
company, every CEO, every founder, every
interviewer wants to see, and that is
confidence that they're going to get a
return on their investment. If you lack
confidence and you project it, so for
example, if somebody asked me without
being a liar,
>> can you fly a plane? My answer is yes.
Do I know how to know? But I can if I
learn.
>> And the answer is yes. Cuz why can't I?
He could fly a plane. I could learn how
to fly a pen. So you got to be open. In
every company, no one wants somebody
that's coming with all the experience
they need to solve a problem. They want
you to have knowledge, wisdom, and
intuition and the confidence that you
could solve problems that could arise in
the future that you never had experience
doing. That is the ideal person to hire
is they could solve problems that
they've never even they'll figure it
out. They've got intuition. They use
their gut initiative and in in this
scenario I genuinely believe if you turn
around and you say this with direct
direct focal point in a respectful
manner. I will be you can incorporate
whatever swear words into your brain
just to make it feel more impactful but
I will be the best business decision
you'll ever make in your entire life.
And when they hear THAT IT'S LIKE OH
YEAH COME ON LET'S GO. YEAH. YOU know
>> it sounds like a movie. It sounds like a
fairy tale. It doesn't matter. They see
confidence and confidence in every
single area. Whether he's stacking
shelves in evergreen or whether he's
working for one of the biggest companies
on Wall Street, they want to see one
thing that I'm going to hire you and
you're going to have confidence enough
to figure out that of which needs to be
done. And that's that's what I believe
in. I would say that's one of the things
I have naturally by nature is because
>> and and that's what I want to know.
Where did you get this confidence and
what can somebody do to get confidence?
>> The easiest trick I would say is start
solving minor problems around your
house.
>> Oh wow. any issue you can find. If for
example
you're a messy person, clean up your
desk, clean up something on the floor.
Before you know it, you see, you know
what, I can achieve that of which I
thought I couldn't. Whatever it might
be, you never ironed a shirt, iron a
shirt. Do new stuff every single day.
Try and incorporate and try and work on
the idea that every day you want to have
one item where you don't procrastinate.
So, for example, someone tells you take
out the trash. Go do it one and then
write it down. That one's done.
Everything else, procrastinate.
Everything else keep messy. But if you
keep solving minor problems within your
life, minor issues, you end up gaining a
lot more confidence that you know, I
could solve bigger problems. And those
problems that were minor end up as as as
compound interest works, you end up
being able to have the intuition and the
confidence to solve bigger problems. And
with that, you just generally become a
more confident person. Like, yeah,
hire me for X. I'll figure it out.
What's the sense?
>> I love that.
>> Same thing in business,
>> David. That's so beautiful. And uh and I
also I'll phrase it this way because I
so much agree to what you just said is
that confidence comes from making
promises to yourself and doing it
>> 100%.
>> Actually doing when when you're a person
that has something to show for yourself
like he said it could be the smallest
thing as cleaning your room. That's
where you gain confidence. You make a
promise to yourself, you keep it or you
just do something for yourself. That's
when you gain confidence. When you tell
yourself I'm going to take a walk every
day of 20 minutes in nature and you do
it, you're going to gain confidence. If
you tell yourself, I'm going to go 10
minutes to the gym a day and you do it,
you're going to gain confidence. What
did you do? Which specific thing did you
do that you think helped you get
confidence?
>> More confidence. Um, my confidence I
would say
it's not really something I did
internally. If I was to credit it to a
single attribute, I'd say it's the fact
that I actually don't really care what
people think about me.
>> Now, that's something I can't teach and
I can't figure out a good way for people
to emulate that.
>> That's just a nature in a sense.
>> It's something no I worked on. I I real
I've come to the realization life is
very very short and by short I mean it's
unpredictable. We don't know what the
future holds and uh if you if you just
look at it you know
the
the amount of things the ordinary person
stresses about is coming from this idea
that we are invincible and we're going
to live and we're immortal. We're going
to live forever and everything has to
work out. How are we going to do it? For
argument's sake, we don't know what
tomorrow will bring. We don't know what
today will bring. And you got to live in
the moment. And at the end of the day, I
couldn't give two tosses what the common
man thinks. I could take advice. I could
take insight. And I could take
criticism.
>> I can handle it cuz I I don't mind what
he thinks.
>> But I don't need to dwell in the sense
that I feel like uh brought down and
then I have to, you know,
>> be scared to raise my voice and say a
thought. You have something to say, say
it. You look like a schmuck. That's
fine. So next time as a guy explained to
me when I was about 17, a friend of mine
actually explained to me when I was 17,
everyone is right and then they're all
right. You know, no one's
if you're being genuine and you're
saying what you truly believe to be true
and you're not trying to be a liar and
you're not trying to deceive. This is
who you are,
>> right?
>> People appreciate the
they people app I've come to the
realization
two things. Number one, if you speak
truth, it tends to come out more
confidently. You know, I once asked my
father, my father's an excellent Rabbi
Jeremy Stanton is an excellent public
speaker, my father, big pois in the UK.
>> And um we were at a funeral, close
friend's mother passed away
>> and we're at the funeral and there
wasn't a rabbi there to do a sermon to
to do something. My father took
initiative and ran it. And I said I said
I said, "Daddy,
how do you have the consciousness to get
up sporadically in the spirit of the
moment and just speak and speak
beautifully?" And he says, "Speak the
truth. You speak the truth. You don't
stutter. You don't you're speaking the
truth." And and
>> to me, I've realized, you know, if you
if you're a genuine person, if you were
a nice person, and that's something you
have to work on. If you work on being
genuine, work on being nice, work on
having good midas, work on presenting
yourself well to the world, you know,
being open and having good energy and
letting people gravitate towards you.
But in that scenario, I would make the
strong argument that confidence tends to
follow. Truthful, transparent, honest
people, they they don't mind so much
what people have to say about them
because they're confident in themselves.
And at the same time, at the same time,
what was the point I wanted to bring
out? Here comes my ADHD.
Yeah, the point I wanted to bring out
was is that uh
can't remember come back to me.
>> I want to get to how you got to your
business. Um so yeah, which one did you
open it?
>> So So for years, so then I I'm going
back to where we were. So corporate food
platters, then I worked for Eastern
Union Commission Real Estate Financing
for a year, then consumer electronics
for two years, and then fellowship Wales
and Logistics was which was 3PL, third
party logistics.
And um
>> what's third party logistics? 3PL is uh
warehousing, warehousing space and so on
and so forth.
>> I was about to buy a house at that
moment in time and uh I it really hit
me. It really hit me that if I buy a
house based on the house I was after and
the money I was generating being
employed,
>> there's no way
>> the money I'd save up would be tied up
in the house.
>> Correct. There's a doubt there.
>> Right. That's gone.
>> And uh at the same time, the money I was
earning would be gone. I was getting
quoted because I was paid on a 1099 and
I have very good accountants.
>> Yeah.
>> Hope the IRS isn't
>> but uh because I have very good
accountants. You know my income after
all taxes is uh after all expenses is
you know hard to get a regular loan.
Yeah.
>> So, the non-conventional loans has been
quoted around two and a half years ago
at the time, maybe three years ago, was
literally around, I don't know, 9%,
which was very high. And the monthly
mortgage based on what we're looking at
was about $8,000, right? Which was
affordable at that moment in time
specifically. But I realized that if I
ever want to start a business, which I
always did, just didn't know where to
start. But what happened is is that uh
it would be prolonged until either sales
really goes to the next level, but then
I have to really stick out in the
company I was at, which I wasn't good
at. I was keep jumping between
companies, climbing higher and higher
and higher. And uh in that scenario, I
realized that by acquiring a house, I'll
be prolonging the dream of starting my
own business. And then in hindsight, I
realized working for a company, I'm
prolonging the dream of starting my own
business. So it came to a pivotal moment
where I had to make a decision. Do I buy
a house and keep working or do I leave
the company and not buy a house and use
the money to start a business?
>> Wow.
>> And this was like the turning point. And
I I'll be honest with you, I had zero
clue what to do. But I'm a big believer
in a simple philosophy.
Option B is a sabotage to option A.
Meaning to say, if you want something to
succeed, truly succeed, you have to be
allin with no other exit plans.
>> Yep.
>> Because then you will be determined to
figure out the second you have exit
plans, you'll give up too early.
>> Okay.
>> You won't weather the stamina of the
challenges of navigating a grower
business.
And um
what was I saying? So in in this
scenario, I can't remember where I was
going with that.
>> So you're saying that that you basically
get rid of plan A.
>> Right. Right. Right. So I decided I'm
going to leave my company and I'm going
to make a deadline because a goal
without a deadline is is nothing.
>> Okay.
>> One month I've got to establish a
business. Now it happens to be that
because
capitaliz was being paid on a 1099. So
I'd already established a business name
named Stanton Kingdom long before
Stanton Kingdom custom crafted natural
laban diamond jewelry for life's most
meaningful moment.
>> Wow. But subconsciously
>> but uh so I already had the name and
already had the business.
>> You know I started the Weber media in
2019 even though the business started in
2023 I
>> so I'm a massive believer
>> subconsciously. Yeah. People ask me all
the time, how do I start a business? You
know, and I say like most people think
the that the setting up the business
account is, you know, and all that
stuff, the name, the domain is 1% the
business and 99 is what you do. And I've
realized it's absolute shakare. 99% of a
business is literally just setting up
legalities and the stuff like this.
>> Once you've built the the outside
vessel, you just got to think through
the lens, okay, what can I do to my
money?
>> What am I selling?
>> That's it. But you have everything set
up. You got So, I had a credit card
processing set up before I had a
business. Wow.
>> I started building the vessel without a
clue what to fill it with. But once I
built then the only thing I said okay,
what do I want to do, right? And in that
stage I had some experience years
earlier in jewelry. I happen to
absolutely love people. I love people
and custom jewelry really gives me the
ability to understand somebody, their
journey, their milestone, their stories.
I love that. I get to meet new people
every single day. And uh needless to
say, I love design. I love art. I'm a
fantastic I I fantastic designer. I'm a
very good artist. So, getting to be able
to design something, meet people, get to
understand people, relate to their
stories, and hear what resonates so we
can customize something truly
sentimental and deeply personal, you
know, um in this scenario was was
amazing because everything else that I
was selling throughout the years was
like one time. you refinance someone's
building and then the next three you're
competing with another broker and you
and I wanted to do something where I
sell something and that's going to be
enjoyed for god willing generations to
come you know warehousing spaces one
square foot how many dollars how long is
there as long as they're happy they use
you the second they're not someone's
beating price yeah you're out
>> correct
>> jewelries I make it and
>> I am I genuinely believe the kind of
piece I'm making are saving saving lives
these are amazing
>> so you designed them and then you
somebody makes them wow Wow.
>> Yeah.
>> And you you're working alone. You have a
team now. You have
>> So I have I have I have a team in New
York, right, in that does the
manufacturing for us.
>> And um design when it comes to card work
that I'm outsourcing. I can't do card
design, but physical design on paper or
flat rendering and anything like that.
>> Master Master I I don't mean and I'm I'm
being humble when I say this. I am the
number one jewelry designer in the
United States of America, if not the
world. And when I say I'm being humble,
if I wasn't being humble, I'd say in the
entire history of humanity.
So this is my humbleness. Yeah.
>> And how did you do your first sale? Like
who was
>> My first sale, my first sale was a
fantastic sale and I one of the most
important I was told when I started
business, you know, make a fool of
yourself the first 20. Don't worry. And
then you get past it.
>> My first sale was one of the most
unbelievable experiences I ever had
because it taught me an enormous amount
about what I do.
>> Okay. So I had a gentleman, a wonderful
gentleman who wanted to replicate a
piece of jewelry and this was his his
his lady had this jewelry in costume. It
was cheap and she loved it and he
thought as a romantic husband would I'll
do it in in natural diamonds and and uh
and uh and gold and so on and so forth,
you know. And we took the piece and we
modeled it and we made a one-on-one
replication
which was the worst thing ever. The
worst thing ever. Like I didn't know
this. I don't understand this because
when you're seeing something, people
think, well, gold and diamonds is going
to look so much better than the thing
10. It doesn't look better. It's just
worth more.
>> But you're looking at the two and one
cost you $5 and the other cost you
$50,000 and and you're like, wait a
minute,
>> what exactly did I even So for me, I'm
like a big fan. If we replicate, we make
something different to the design where
at least feels like a new piece, you
know? So, I'm not a fan unless somebody
obviously has like a pair of earrings
which were their great-grandmothers
which were lost. one of them we're
replicating the other then for sure
that's a one trying to go exactly
>> you know or you know but uh but in
general just in these scenario that was
something I realized is that people at
the end of the day
you have to make something new there has
to be some modification which kind of
justifies why we've replicated it
>> right so you're not just selling jewelry
you're making custom pieces you're
designing it yourself um and you're
working with the actual you're probably
working with what like one customer per
day or one customer per week
>> no working with many many customers per
day
>> you sell average If somebody just needs
a watch or a ring or
>> so watches is not something I specialize
in.
>> Okay. But any kind of jewelry, earrings,
bracelet, necklace,
>> any kind of piece of fine or high
jewelry
>> you have like in stock.
>> So I don't I I actually
>> or you make
>> in theory I have in stock, but it's not
what I would let the clients know.
>> I want to target niched. When I first
started off custom
>> when I first started in business, I had
a lot of inventory.
>> But then I realized I'm competing
against retail storefronts and I didn't
have brick and mortar.
>> And I realized the kind of people that
come to brick and mortar, there's a
percentage of them that are just there
to window shop, take photos, and show
someone else.
>> Yeah. Yeah.
>> So I realized, well, you know, if you
got to know your market, you got to know
where you you have a strong forte, where
you have leverage.
>> Yeah. And what I have leverage is I'm an
excellent designer, an excellent
communicator. And because I don't carry
inventory, I'm excited to work on a
custom project.
>> The second I have inventory, I want to
move the money that I have tied up.
>> And I'm less likely to want to customize
and design.
>> So in in because you want, you know,
I've got this already. I have it in
inventory. Like so I don't want that. I
want someone to come whether after
natural diamonds, lab grown diamonds,
whatever it is. I want the ability to
have creative freedom. And um to me, I
realized that I'm I'm amazing. amazing
at custom projects,
>> unbelievable
>> and um also can work on much better
prices because I don't have the physical
inventory overhead. So whenever jeweler
sends one piece, they have to stock
another 10 to show everyone. Everyone
they sell, they need 10 to show, right?
So for me, it's just and and also from
another angle is too many options makes
people dizzy.
>> People like it to be simplified.
>> When I sit down with a client, I could
ask them three questions and extract
exactly what kind of style would
resonate most with them. And that's a
skill I'd say most dealers don't have.
>> Right.
>> I could figure out precisely what a lady
would look best at.
>> So well that u I'd say 90% of my clients
are non indecisive.
>> Okay.
>> Thanks to me.
>> Okay. I want to get a necklace for my
color and earrings.
>> So we have to make something happen.
>> Have to make something happen. How where
is the prices? Is it like
>> price is relative? So, no. So, it
depends. So, it depends on what one's
average.
>> Like average earrings is between 2,000
and 5,000, right? That's what the
average in the market or even up to 10
whatever. But I'm saying is that your
prices?
>> No. Yeah. Yeah. My prices my prices I
mean it's very hard for me to do
anything under $1,000 in the fan jewelry
sector because just the cost of a single
craftsmanship if it's not mass-
prodduced overseas.
>> The labor itself is enormous. It's
handcrafted. Okay.
>> Right. But um other than that, in
general,
$1,000 upwards, you know, but it depends
on the item. If someone's after a
graduated 10 karat diamond tennis
necklace, depending on whether after
natural, high grade, low grade,
depending after lab, most of my clients
do lab.
>> Yeah.
>> Straight up, which I'm very pleased
about.
>> I'm a big
>> Yeah. You're a fan of lab.
>> Absolutely. 100%. For me, I although in
theory, I have no bias because I don't
carry inventory. So, it's not like, oh,
I'm coming I've got loads of inventory
of natural diamonds or I'm in lab.
>> Are you a fan of fake Rolexes? I'm a fan
of everything. I'm a fan 100%.
Everything. Everything. I'm a fan of
everything.
>> You understand that the value of Rolex
is Rolex?
>> No. The the Yeah.
>> Would you get a Lamborghini that looks
like a Lamborghini? It's just not a
Lamborghini.
>> If it if No, wait a minute. I'll make
the argument.
>> Yeah. I'll make the argument. I'll make
a compelling argument in a second. I'll
make a compelling argument
>> cuz I I see it.
>> I'll make a compelling argument. I'll
make
>> junk or garbage. Like I mean,
>> what do you want specifically?
>> The
lab grown diamonds,
>> right? So So dep depends. Look, I think
it's perfect for when I go on vacation.
>> No, no, no. I'll I'll I'll I'll I'll
I'll educate you enough that your
perception may change.
>> Okay. Okay.
>> Let's start from the beginning. Um I'm
going to ask you a couple of questions
and then show you that without putting
it down on your own progress that your
information and understanding of what
makes something valuable or rare is
primitive in its knowledge. Right? So
for sake, why has a diamond got value?
>> Because it comes from the earth. It's
natural.
>> What makes it valuable though? You know
so in the industrial world 100 million
carats on maintain
>> limit that it's limited
>> huh
>> that it's limited
>> so what is what what specifically is
limited which
>> you can't mass produce it
>> but is it is it limited I mean you can
go to any jeweler in the world and ask
them for a one carrying gauge ring and
they'll have never have a problem
getting you that stone
>> actually in barrack nobody has more than
like a 125
>> come to me and um
>> so so it is rare like you don't have it
>> okay so then I'm going to show you right
now on the back end
>> yeah I I I know that app whatever I know
the back end I I know that there's many
diamonds available.
>> No, no. Just I'll just give you an idea
for a quick second.
It's not loading. Whatever. Bad service.
Hold on.
Whatever. It's not the point. Millions.
But the point is is this is that under
two carats, you know, these stones
aren't rare. They're not hard to find.
And the vast majority diamonds in of its
own are not rare within the earth by any
stretch of the imagination. Most what is
rarer is what's called jewelry grade
diamonds. So the vast majority of
diamonds are very included. They have
black, they have cobbon, there's there's
a lot of flaws.
>> So when they mine 100 million carats a
year, whatever it might be of natural
diamonds, you know, in theory might be
10% that's good enough for jewelry
grade. And then that kind of enters a
spectrum of what's rarer, not rarer. But
the rarity of a diamond, which actually
gives its value, is nothing to do with
nature. Nobody in acquire nobody
proposes with a rough diamond. A rough
diamond is the whiter version of this.
>> You know what a rough diamond looks
like?
>> No.
>> Rough diamond looks indistinguishable
from a pebble of salt. I would make the
argument we could literally test this.
We put a $100 million diamond, a rough,
uncut natural diamond on Fifth Avenue
and not a single person other than a
gemologist coming from 47th Street will
pick it up.
>> They won't even look at it and that
could be worth $100 million. We put a
tiny 10pointer marquees cut diamond
along the sidewalk and I promise you now
within seconds it will be noticed and
picked up. Why? Because human beings do
not like the rough diamond because the
rough diamond is not beautiful by any
stretch of the human imagination. What
they like is how the light refracts, how
it scintillates, the fire, the
brilliance, the sparkle. And the sparkle
and scintillation is all coming from the
skill of man. That diamond was hand cut.
A diamond does not grow in the shape
that we see. It grows as a rough stone
and they cut it out. And it's one of the
hardest stones in theory to cut. You
need other diamonds to cut diamonds. But
once they've extracted this rough stone
and spent months figuring out how to
best maximize the yield from the rough,
that means how to cut it in a way that's
going to enable it to scintillate the
most brilliance, the most sparkle. That
is ultimately what people like, THE
HUMAN CRAFTSMANSHIP ELEMENT. WOW, that
looks beautiful. Now,
>> even though lab grown
>> natural and lab grown diamonds is not
plastic. So natural diamonds and lab
grown diamonds for context purposes are
chemically, physically, and optically
identical to the naked eye because
they're both made of the exact same
atomic structure which is crystallized
carbon. They're both graded based on the
same metric system called the four C's,
cut, color, clarity and carrot. They're
basified based on the same prominent
institutions as natural diamonds. The
GIA Gemological Institute of America,
IGI, International Gemological Institute
and so on and so forth. And they're both
equally the hardest stones in the
universe. a separate diamond being
beautiful, it's durable.
>> The reason why it's a tenth of the
price,
>> the reason why it's the tenth of the
price is because manufacturing and
innovation has got so much better. But I
would make the argument that prior to
2018, Labrin diamonds were established
by Dr. Howard Tracy Hall for General
Electric in 1954.
And this was originally, you know,
achieved. This was originally achieved
for fire and you know what that means?
>> No.
>> You're talking for fire and water.
You're just you're selling very well lab
grown but you're not making any
>> natural I'm asking you would you give me
your Rolex and I give you a fake one.
>> If you were to give me
>> would you unless this is fake I don't
think it is. It looks beautiful. Would
you just give it to me? It's the same
and you know that the one that from
China the Rolex is
wait because you're defining No, but
you're misunderstanding.
It's not
>> Alex. First of all, you're assuming I
bought it.
>> Whatever.
>> Whatever. Why do you wear it?
>> What I'm saying is this. What I'm saying
is this. I'm going to make the
compelling argument. Okay. What I'm
saying is this is that you're looking
through the lens of something fake.
>> And that's the mistake in human human
understanding.
>> Okay. It's real, but it's not right.
>> No, no, no, no. It's it's how do they
grow a lab grown diamond?
>> You bought flowers for shave. You bought
flowers. Wait a minute. You are Wait a
minute. You bought flowers for Shavas.
You bought flowers for Chavez.
>> Yeah.
>> Are they real or fake?
>> Real.
>> No, they're not. They were made in a
greenhouse. They were not picked in
nature. Not from New Jersey.
>> Okay. So,
>> they are real.
>> Yeah.
>> Excellent. Now, imagine I told you.
>> Wait a minute. Wait. You have to have
this. Imagine I told you this flower.
>> Yeah.
>> That flower specifically is a rare
blossom that only grows in Madagascar.
>> And if you wanted to extract it from
Madagascar, from nature in its natural
sense, it would cost you $50,000. But,
you know, you can go to shop and buy for
five bucks. Would you buy the one for
$50,000?
>> Rarity is the the the perception that
something cannot be reproduced.
But diamonds can. They're no longer
rare.
>> Okay. But I actually like what you just
said
>> that that to me the flowers are worth 20
bucks, not 50,000. And the same thing
I'm going to tell you is with the
jewelry prior to some women and men. For
them, what's important is for them in
their mind they're okay with lab grown
and they don't care about the nature of
the thing.
>> Most people are after two things when it
comes to
>> Can I give you a Honda Accord with a BMW
symbol?
>> It's non it's non Yeah, but it's
non-correlated because I'll explain it.
Explain, explain, explain. You're you're
you're comparing an expensive versus a
cheap. That's the mistake. The common
consumer is not saying, "I'm going to go
and go from a $200,000 budget to a
$3,000 budget for the same stone." They
had the $3,000 budget. They're spending
the same amount of money on the love.
When you propose to your lady, there's a
certain amount of money you've allocated
as a gesture of a proposal.
>> But that's a huge claim that I have.
>> What?
>> That I when I proposed to my lady, I got
her a very, very expensive diamond.
>> Perfect. So,
>> and she appreciated the money. It wasn't
just about, oh, the dime and the this
she knows how expensive this is.
>> So, I'm not I'm not diminishing that.
What what I'm saying is this is that at
the end of the day, you know, obviously
if lab only benefits a specific part of
the target market, which would be people
I would see spending under under
$10,000. The second spending more than
that, it ends up looking way in theory,
I don't like the word too good to be
true, but it's just it doesn't look good
because it's so big based on the price
points. But what I I'll tell you is this
is that the common consumer, let's say
they're spending $3 or $5,000 on a piece
of jewelry for their own. They have two
options on the table. They want to get
an eternity band for $3,000 in natural
diamonds, you're getting nothing nice.
>> Correct.
>> Maximum half maximum half an eternity
band in very small stones that are most
probably included and low on the the
grade system, right? On the metric
system.
>> True.
>> In lab, you get a full damage at
eternity band within that range.
>> Something that in theory could cost
$25,000. You can get chemically,
physically, optically, idental,
handcrafted in platinum. You know, I
have a PC Philip over here that's worth
1.6 million. The real one.
>> Carry on. But the real one's worth 1.6
million.
>> Yeah, I have the Figo. It looks
identical the same,
>> right?
>> Do you want it?
>> I'll take it.
>> Switch it to the Rolex.
>> I'll switch it for the Rolex.
>> What I'm trying to say is this. What I'm
trying to say is this.
>> No, but you get my point.
>> No, because it's not that. Because if
you were going with a budget and your
budget were $30,000 to buy a watch and
you got an option between uh a Cartier
Rolex. No, if you're looking from the
lens of real and fake, I'm saying the
consumer
>> I'd rather get a real Bova than a fake
Rolex.
>> But imagine you couldn't get a Bova for
your budget,
but you could get a fake Rolex.
>> So you would rather not wear a watch in
that circumstance. So I I would make I
would make the compelling argument that
if MercedesBenz
produced a Maybback in China and not
let's say in Germany, let's pretend for
argument sake they tell you we have a
merc.
>> Then you would buy it.
>> We have a Merc that doesn't cost
$400,000 based on the cost of materials
and labor. We've knocked down that price
to $100,000
$300,000 but you could buy the one from
Germany for 400.
>> Then I would get the one from China.
>> No one. Right. Perfect. So, so in the
diamond world, God created the idea that
when you use HPHD, high pressure, high
temperature or CVD,
>> diamonds
>> that you can you can crystallize carbon
and when you take pure carbon and
crystallize it with immense high
pressure, high heat, a diamond is
formed.
>> In 1954, no, they figured out how the
earth forms it. How do phones work? Is a
phone fake?
>> Yeah.
>> Well, it's not fake. You're talking to
someone on the other side of the world.
How does it work?
>> Okay. How
>> you Is that a fake voice you're hearing
through the ear? Maybe
>> but it's not it's their voice.
>> You like conspiracies.
>> It's not conspiracy. Electromagnetic
waves is half.
>> But I hear your point. I hear
>> at the end of the day. So to me I would
saying the recipe is the same. It's just
one came from there one came pretty
much.
>> Every single thing is the same.
Durability is the same. Aesthetic look
is the same. If anything you can get
nicer type 2 the rarest of the rarest
stones in lamp. You can get a much more
beautiful piece. And for me my bias
would be as a designer. It's not that
jewelry as a whole is not an investment.
It's not something you put away in a
safe to one day sell. If you want that,
you better buy gold. Correct. Julie is
is is is a gift you give to a loved one
with zero utility for yourself. It's
simply I want to spend money on you. I
know this is made of high craftsmanship.
It's got intention to its design. It's
beautiful and I hope it looks good on
you. Right.
>> May listen maybe you can give this
speech to my call because you know
>> it's going to be a lot easier for me.
And
>> I am a million% convinced that
irrespective of your color's preference
is when she knows what your budget
whatever that budget is get options wise
relative to natural in lab it's like oh
I can get a two karat natural diamond
for $20,000 or I can get a tennis
necklace tennis bracelet earrings which
symbolize something that in theory may
have costed $300,000 you know
>> all for $2,000
>> or for not 2,000 for the same 20,000 but
you know it's not the point is is the
the gentlemen that come to me are not
spending less because lab exists. The
only are the wealthy.
>> Let's go through.
>> All right, fine guys. Anyway, first off,
jewelry reach out to David. Conspiracy
theories is the moon landing.
>> I believe the moon landing is the
greatest hoax in the in the history of
humankind.
>> Like it's not true.
>> It's not not true, but I'll explain it.
It's one of the most fascinating
conspiracies. And I'll tell you why. And
I will make a real compelling argument.
Huh?
>> Let's quickly cover a few conspiracies.
Exactly. Right. We got to wrap it up,
but I'll make one of the most
compelling. I I'll tell you like this.
I'll tell you like this. There's
>> it doesn't matter. You know, a lot of
people, all the generations, they they
want to believe went to the moon.
There's a certain American patriotism
that America went to the moon and so on
and so forth. But since the year
>> the year 1969, since the year 1969, not
a single person has ever left low Earth
orbit, not even anyone from the United
States of America. Low Earth orbit is
around 250 mi high. We've not g further
than there.
>> Correct. Forget the bad Alan Bell or
again whatever. Which guy? Richard
Branson that went to space.
>> No, they're they're in low Earth orbit.
They're they're not left low Earth low
Earth orbit. No one's left low Earth
orbit. About 250 mi high. So in the last
50 odd years, right? 50 odd years.
>> 250 mi high from the ground here is
lower.
>> The moon is over 230 or 250,000 miles
away depending on the time of the year.
>> And not a single person has left low
Earth orbit in 50 odd years. This is why
this conspiracy differs from Abraham
Lincoln's assassination, JFK and so on
and so forth. For the simple reason,
it's very logical.
It's on a time stamp. That means to say
if in a hundred years from now we still
haven't gone back to the moon or 300
years from now, no one will believe we
ever went there.
>> Yeah.
>> At that moment in time, it made sense.
You know, we barely had we didn't have
smartphones. We barely had colorized
television.
You could convince people of anything.
studios and Hollywood, whatever it is.
And I don't I a lot of people have one
of the best arguments against the
moonlanding
conspiracy against those who believe the
conspiracy, right, is that how could you
convince 400,000 people that work at
NASA,
>> right?
>> And this is a very disingenuous claim
because Amazon million people work at
Amazon. Who makes decisions about where
Amazon's doing or what they're not doing
at the top of the chain? Well, that's
the executives. Everyone else is
generally doing something. So I believe
wholeheartedly 400,000 people worked at
NA NASA building a real rocket
>> but only five people
>> building a real rocket but they had to
figure out that by the end of the decade
which was JFK's initial um speech
if they couldn't achieve the job or if
the the whole the whole mission was not
to get any object to the moon uh the
Russians had done that in the 50s with
Sputnik the mission was very very
straightforward that JFK said he wants
to get man to the moon and return him
safely back to earth
>> correct
>> that was the challenge That was that was
the space race that we will not only get
them there, but we'll get them back
here. That's the hardest part. Anyone
could shoot someone up there in theory,
right? You know, try and get them back
down. That's the challenge, right? And
in this scenario, I would say that um if
it went wrong, they failed their
mission. So, why wouldn't they think,
well, can we make a plan B? What would
have to happen if it went right? How
would we prove it went right? We'd have
to have video footage of it, right? We'd
have to shoot a rocket. So, let's build
a rocket, shoot it, put them into low
Earth orbit, circulate the Earth for
eight days, drop them back down into the
Atlantic Ocean, and pull them out and
everyone's good, right? And then do some
speeches and all that stuff, right?
They went to the moon not once.
Allegedly, the Apollo missions, they
went six successful times. Only one time
did they have an error. I believe that
may have been Apollo 13. I'm not exactly
sure.
>> Where they stayed there for like 50
days.
>> No, they were whatever. And they didn't
land whatever it was or they didn't go
up. Uh moral of the story is this is
that um they managed to do it and today
if you do the research the best argu get
for why we haven't gone back there is
two things they'll tell you safety
concerns and they'll tell you
financially we don't have the kind of
capital that we had back when we had the
project running in the 60s and 70s. So
you're saying something is a little
>> But from 1963 till 1969 in seven years
they managed to figure out how to invent
the Saturn V rocket that would take man
to the moon and return him back to Earth
in seven years. 7 years with information
if you understand the technology feat
they did. We think of technology through
the lens of today the entire NASA
program run had the computing power of 1
millionth to the average modern day
calculator. We're talking about 12
megabytes of data was the entire like I
might be wrong. I want to cross I have
to fact check myself before you know I
don't like you know you do like Jubilee
and they have like
>> how many megabytes of data let me ask
>> a podcast
>> it's okay I'll call you back
>> are you ready how many megabytes of data
um did the the entire NASA program for
the Apollo missions need in order to
conduct its mission
It's pretty fascinating to think about
how little digital storage those early
space missions actually
>> carry on. Sorry, it's been interrupted.
>> No problem at all. So, to put it into
perspective, the entire Apollo program
ran on what we consider today a truly
tiny amount of digital memory. The
onboard Apollo guidance computer had
roughly around 72 kilobyt of memory
total. And if you think about the entire
program's data needs, it was just a
handful of megabytes for all the mission
critical data. In other words, way less
than a single MP3 file today.
>> Is it is it correct to assume that they
managed to pull off the entire Apollo
mission with 1 millionth of the
computing power to the modernday
calculator?
>> Yeah, that's actually a pretty fair way
to put it. The Apollo missions were run
on computing power that's absolutely
minuscule compared to even the simplest
devices we use now. Modern calculators
or even digital watches have more
processing power. So when people say
they did it with a fraction of the
computing power of say a basic phone or
calculator today, it's definitely not an
exaggeration. It's kind of mind-blowing.
>> Fascinating. Thanks so much. So what I
what I'm saying is this is that at the
end of the day this is unbelievable
engineering
>> that's being uh claimed and uh the fact
that no one else has replicated not even
>> Elon Musk they still no one have been
trying for 25 years to get back there.
Everyone says they're not trying. They
are trying. You go and charge it in ask.
They're trying. Is China. Israel tried.
And and yeah, it's just to me the it's
an unbelievable thing. But like I said,
it's on a time stamp. That means if in a
100 years, imagine I told you there's a
car
in 1920 that appears for a period of 5
years that can go
5,000 mph. And then 5 years later, Ford
to invent this car lost the technology.
They don't have it. And you ask them,
you know, what happened? Well, tele data
and recorded data went all over. No, but
the Concord, we can go way faster than
the Concord today.
>> Oh, yeah.
>> Sure. We didn't forget. People think
about the Concord. Oh, the Concord. The
reason why the Concord stopped is
because it was the safety mechanism and
the cost.
>> The amount of gas that it burned was
enormous and it couldn't cover the cost.
>> But to say that Concord technology
doesn't exist, it could. We have rockets
that travel. We we have rockets that
travel faster. We understand how
component engines, air combustion works
in the whole nine yard. So,
>> what about 911? the thing that
>> 911 I never looked into it.
>> I never I don't look into any conspiracy
theory that somehow ties back to Jews.
>> I was just like ah it's crap. Like I go
down the rabbit hole then oh like like
stupid the but for me the moon landing
the only Jew correlated is Stanley
Kubric which was the the director who
made space odyssey a movie called 2001
in which he actually filmed with NASA
right to do a space movie. Unbelievable.
You look at the space, you look at the
special effects back that he had then,
it's way better than the footage we have
of the moon.
>> Oh yeah,
>> it's fantastic. No, but there's a
million things. But I just want to go
one step further without sound like a
maniac when it comes to like for example
um you know Moonrock. Moonrock's a great
argument, right? But if you know who run
the expedition,
Veran, what's his name? Veran Brawn, the
Nazi scientist that the NASA brought
from Germany. Mhm.
>> We're going to I'm just going to use
chat GBT to help that my words are not
uh they're not just my words. These are
factual statements. You ready for this?
>> Yeah.
>> Let me do this. Let's find
Let's ask Chuck Jet.
>> Okay. I got a question. Veran Brawn, who
was he and when did he leave an when did
he lead an expedition to Antarctica and
what was his mission in Antarctica?
So, Verer von Brown is a pretty
well-known figure in the history of
space exploration. He was a German
aerospace engineer and rocket scientist
who eventually came to the United States
and was a key player in the development
of the Saturn 5 rocket that took Apollo
astronauts to the moon. Now, about
Antarctica, there's no record of Veron
Brown leading any kind of expedition
there. He was more of a rocket and space
guy rather than an
>> Did he ever go to Antarctica? And if so,
what year?
He actually did. So Veron Brown did
visit Antarctica, but it wasn't for some
big expedition or a rocket mission. He
went there in the mid 1960s,
specifically around 1967. It was more of
a sort of science.
>> If we were to find moon rocks today that
came from out of space or from the moon,
so to speak, moon rocks. If we were to
find moon rocks today,
>> Mike.
>> Okay.
>> And if we were to find moon rocks today,
>> I don't see a light. Which place in the
world can we find moon rocks?
>> Yeah, so moon rocks can actually be
found in a
>> carry on.
>> Hey there. So, as I was saying, you can
definitely find moon rocks on Earth in a
few places. The most famous collections
are in museums.
>> No, no, no, no, no. I'm talking about
separate to that. I'm saying, can one
find moon rocks in Antarctica?
>> Ah, got it. Yes, you absolutely can. So,
Antarctica is actually a hot spot for
finding meteorites, including some that
originated from the moon because the ice
sheets make it really easy to spot these
dark rocks. Scientists have indeed found
moon meteorites there. So, if you were
looking for a place,
>> I'm just going to ask you a very
straightforward question. Veran Brawn,
the Nazi scientist that's running the
NASA Apollo missions, goes in 1967 to
Antarctica.
We go to the moon in 1969. Is it
possible? Well, I'm not asking you
whether it's a conspiracy. Is it
possible that he could have found a moon
rock and they could have pretended that
was from the moon? Is it possible?
>> Well, if we're just talking
hypothetically, anything is possible in
theory, right? But there's no evidence
to suggest.
>> I'm not asking you for evidence. I'm
asking you if it's possible that Veran
Brawn went down to Antarctica prior to
going to the moon and found moon rock.
Yes or no is the question.
So, if we're talking strictly about
whether it's possible in a hypothetical
sense, then sure, it's technically
possible. But just to be clear,
>> excellent. Can you share the story of
the museum in the Netherlands that was
gifted Moonrock and what happened with
that story?
>> Absolutely. So, there's a pretty famous
story about a museum in the Netherlands,
specifically the Reichkes Museum in
Amsterdam, that was once gifted a pulse
of what was supposedly moon rock. The
rock had been given to them by a former
prime minister who received it from the
US ambassador after the Apollo 11
mission. But here's the twist. Decades
later, when the museum had the rock
examined, they found out it was actually
just a piece of petrified wood. So it
turned out not to be a moon rock at all,
just a very interesting historical
mixup.
>> Perfect. So in very simple terms,
the argument that the evidence is we
have moon rocks can be found in
Antarctica because there's ice all over
the place. If you see random rock lying
there, you know where the hell did it
come from?
>> Additional to that, the museums have had
it when they've actually tested the
stuff 40 years later, they establish it
was petrified wood.
>> And um and the argument
>> what is the evidence that is
>> that the moon landing is true that they
have footage
>> the moonland the best? No, but I'm
saying
>> that they say it is that that four
astronauts came back and told the story.
>> No. So, so that to me I don't know.
There's a thousand things. Wagging the
moon doggy is a good place to start if
you're interested in reading. It's very
fascinating.
>> Oh, that they they debunk the whole
story.
>> They they break down different parts.
But I I'm again for me it doesn't
fascinate. I don't really care. Did we?
Didn't we believe?
>> Antar Antarctica is a whole different
Yeah. Antarctica is a whole different
conspiracy by the way of what's going on
there, who visited, you know, it's owned
by a few countries.
>> It's over.
>> Yeah. But I I'm so that So when it comes
to I'm not actually that involved in
conspiracies. I'm not that
knowledgeable. If I do dive into
something, I dive in it relatively well.
>> So I'd have enough to say on the topic,
but I don't pretend to be an expert and
I don't pretend to understand
everything. I just find it fascinating.
So don't feel for when I'm saying you
have to believe we didn't go or believe
whatever you want. Doesn't bother me.
You know what I mean? Like
>> whatever. teach their own. It's just uh
I find it interesting and I find it
interesting because because we haven't
gone back there.
>> If we'd gone back there, you know, and
we don't have the the space technology,
you know, from just spac suits, you
know, we Israel is making there's
companies and startups in Ed that are
making unbelievable technological uh
feats within the the space suit
abilities. But allegedly, although if
you Google this, we don't have the
technology anymore. We had space suits
which uh the astronauts wore that if
you're basically standing in direct
sunlight on the moon it's around 250°
Fahrenheit I believe or Celsius. I'm not
sure. My brain's not working right now.
>> Oh wow.
>> It's boiling point. If you go into shade
the second you're in shade you're in
freezing point by minus 250. So their
sewage had to adjust the temperature
control. It had to have if they have one
slip because there's no oxygen on a
moon. If they fall on those moon rocks
as they're doing their big floaty jumps
and one little tear happens in their
suit enough that the oxygen inside gets
released within minutes they're dead.
Suffocation they're dead. So to me I
find it strange how they drove on rovers
miles away and spent I don't know it
just the whole thing is very peculiar.
>> But teach everyone believes what they
want to believe.
>> Davis thank you so much.
>> Next time we have to do the topic here.
I always say I always say if there's
enough comments and questions, I'll
always be happy to do a part two as long
as people enjoy this episode. Remember
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and thank you David. Appreciate you.
>> Thank you. It's been a pleasure.
>> Pleasure. while you're freezing.