$32 = a family’s groceries in Israel 💙

The reason we ask you for $32 is because that's how we fund the food and the programming that we do. So, we have a special program with the government of Israel. As I told you before, we run the national food security program. So, for every [music] $32 we raise, which is essentially 100 shekel, the government of Israel will match that and turn it into 500 shekel. We give 500 shekel food cards to 47,000 families every [music] month along with a big box of produce and vegetables. If you want to know what helps us the most, it's [music] actually becoming a subscriber and taking on this food to support one family or however many families you want [music] for $32 a month because for the same price as Netflix subscription or pool pass or whatever it is, you'd actually be feeding a whole family for the month because we are matched. [music] So, for $32, you know that you're actually feeding a family.