Your Sales Problem Might Be a Product Problem

A client told me sales were struggling. They already had two full-time salespeople, so I wanted to understand what was happening. We sat down together and started going through the products. That’s where the real issue became clear. They were selling several different things, yet the differences between those offers weren’t clearly defined. Salespeople need specifics. Product. Price. Customer. Difference. Numbers. When you sell 5 or 10 things, every one of them needs a clear reason to exist. How clearly could your team explain the difference between every product you sell? #CoFinance #Business #Sales #Entrepreneurship #BusinessGrowth #BusinessOwner #SalesTeam #Leadership #Management #SalesStrategy #BusinessStrategy