The Business Hack That Keeps Clients Forever #business #entrepreneur #podcast

One idea that I got from a coach, it's a very expensive program, and I remember being so exorbitant, but it was worth every penny because of this one thing. I'm giving you the CliffNotes for something that cost me a lot of money. The big [music] foundational thing that he says is that everyone does business with family. End of the day, give it to family. Now, why? Because [music] I have to. You cannot give it to family. The normal situation is you do business with family. But the question is, so how do I become like family? So, there's different ways to become like family. [music] So, obviously, you sit down with family. You spend time talking. The best clients that I've ever had, the most repetitive [music] clients were the people that I sat down with, that I broke bread with, and speak to on a regular basis. Because it's comfortable. They're not going to think of [music] sending to somebody else unless if you are a family. You want to be like family. And you go out together, you spend [music] time together, and also you bring value to them. So, it's part of that same equation where you're like, "Hey, I can provide drink, I can provide service, and I can provide friendship." Then, once you have that friendship, then it's a no-brainer.