How to Market With $0

So, what do you advise a company that wants to market with zero dollars? >> So, when it comes to marketing, you have to understand there are three potential costs. You have money costs, right? We could pay for ads. We have time cost. How much am I going to invest of my time, your time, someone else's time, or knowledge costs. Do I know enough about something or can I learn something that will help me do the marketing. So, when we're looking at a marketing strategy, it's really about analyzing what of those resources you have and then making a plan that fits that. And that comes down to what channels cost what. And so, one of the most successful channels you can do right now has zero money cost. And it's social media. We're doing it right now.