AI Search Revolution; Is Google Still King?

How's AI affecting uh searching these days? >> Wow. >> And it used to be Google was the king that everyone started everything on Google and now people are going into ChatGPT, Bard. >> That is a a a wonderful wonderful question. So, a lot of my clients ask me, "Hey, since advertising just started on ChatGPT, right?" Um so, we've we've tested it out. But remember, who is seeing the advertising on ChatGPT? If you pay for ChatGPT, you don't get advertising. Only the people that don't pay, the free users are getting advertising. So, the value of the customers on ChatGPT right now is very very low. As you create a campaign, it says, "Oh, the minimum bid is $5." It's not true. But that's the recommended bid. So, anyway, so Chat Chat Chat GPT, um you could bid 20 cents, and if it's in it depend on the industry, you're still going to get the same like the industry I looked at, um they want the $5 click, and we looked at the data, the the engagement rate in Google was really low, similar to Facebook. Um I check I changed the bid to 20 cents, and they got the same amount of same volume. So, and and they keep having warnings, "You're not going to get enough volume if you don't." But it's not true, because there's no one else there's So, very people few people are using it. You can advertise there. It's going to be very very small. So, most platforms on AI don't have advertising. There is um so, Google's putting up now AI because they want to stay there and start your questions there. Are they going to lose out? They are. Has it happened yet? It hasn't. We have not seen most of our accounts, we've seen grow year over year. So, we haven't seen it shrinking. For e-commerce, yes, it's moving to to Amazon. Um so, people are asking, you know, AI, "How do I uh I have these three ingredients. How do I make a a chocolate cake?" It's really, you know, "I want to go on a vacation to Cancun, and uh I want to stop in What I was what's the fastest way to stop? People are using AI for all kinds of fun, very cool stuff. But not really to actually find the product. They don't know what type of product they want. When they're ready to find a product, they're back on Google, they're back on Amazon. So, it's not there yet.