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Can I Still Get Rich Selling on Amazon?
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Meet Zally Friedman — the Amazon seller who cracked the code. From building and scaling multiple e‑commerce brands to successfully selling one of his companies, Zally has lived the Amazon grind from the inside out. Now he’s pulling back the curtain and sharing the strategies, mindset shifts, and hard‑earned lessons that took him from beginner to breakout. And created an Amazon accelerator program. https://zollyfriedman.com/ola/services/bank-cc-po-box-llc-corp-phone-office-item-etc
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Auto-generated transcript. Not time-synced to the video.
Hey guys, welcome to the Clappy and
Frank show. Today we have a wonderful
guest, Zali Friedman from Monroe, New
York. Um, is it the highest percentage
of people on welfare? Is that what they
say online, Zie?
>> So, I'm not in Monroe. [laughter]
>> But he is obviously not part of that uh
group of people. He's a successful
Amazon seller. sold one of his companies
and uh he's going to tell teach us you
how to become successful like him. All
right, Z, you going to teach us?
>> So, welcome Clappy. Nice to meet you.
Nice to meet you.
>> Nice to meet you.
>> So, I saw last week you had chose people
are looking for knowledge. So, people
are looking like how can I be like you?
This is why most of people are jealous
on someone else's pocket is because not
because you're jealous just for
curiosity. You want to be if you can do
it, why can't I do it? This is most
people's impressions. So I was like, you
guys asked me how can we do it? I said,
you know what? Let's sit down and let me
teach the two of you how you can be
>> rich like you.
>> Rich like me, even richer than me, but
remember what I like, you know,
Lamborghini.
So you give me it as a gift.
>> Oh, you're saying once that happens.
Okay. And again, I'm I'm willing to
challenge the two of you in giving out
um for the next year until January 2028.
Every week two shows, one show would be
on.
>> So, you're offering a course how to do
it.
>> Opening a course how to do it.
>> But but the only difference on our guest
Zali is he already has fancy cars, fancy
houses. So, it's not all stage like you
see, you know, on Instagram, Tik Tok. I
have experience. I've seen it. Zali is a
past investor, one of my startups, a
great investor at that. So, I would
never, god forbid, cloud, bring any
sketchy, scammy Ponzi scheme guy. He's
just rich and bored, so he wants to keep
himself busy and he feels teaching is
his way to do it. Right, Zie?
>> I never met Zali. Mishi told me about
him on the way to the show. Mishi said
Zali Freriedman is a young, passionate,
energetic multi-millionaire, but he
doesn't want to talk about being rich,
but he started companies and we are
bringing on so many tens of thousands of
people onto our show that want to hear
about money. You know the show me to
Benjamins. People are very focused on
Jewish people. We all know that in the
Jewish community there are wealthy
people. There's also poor people,
struggling people. But our show is about
giving knowledge and education. And you
said that you're interested in teaching
people to have knowledge and education.
Now, how old are you, Zie?
>> 33.
>> 33 years old. You're extremely young.
For our broader people watching from all
walks of life, tell us a little bit
about your background, what type of
upbringing you grew up with, and how you
became the person you are today.
My background is I grew up in Monroe in
the village and most of my life I spoke
Yiddish and later on my mother passed
away when I was 14 years old. So I
learned how to struggle a little bit and
learned how to deal with challenges. And
later on I
went to Montreal for a few years to go
over there in school. And afterwards
I Basha married at a young age and I had
to learn how
>> how old
>> 18. [laughter]
So you got you lost your mother at 14
which is very very very like difficult
to grow up basically without a mother
and four years later you're already
starting your own family.
>> Yeah. So you got to go you got to keep
going. That's a big lesson that I that
I've learned in my life even after all
flops and everything. You have to pick
up yourself in the morning. You take a
good nap and you get up on the nap.
Reality kicks in. You have to get going
and you have to think um things that
keeps you motivated. So when I married
right away I got my first job. I even to
manage like a big facility. Uh they
would they were a little company. They
were doing like I think at that point
they were doing six 7 million.
>> Small company.
>> Small company. 2012 2011.
>> First job right away. You manager day
one.
>> Fifth job day one. How old are you? 19.
>> Yeah, 19. [laughter] I'm a manager on
older people. They were doing six, seven
million dollars. So, I remember the guy
telling me 2012 telling me, "Amazon is
over. You don't You used to make in the
past days, Amazon's over. You don't make
money anymore on Amazon. You finished."
>> And this business was Amazon business.
>> This was they were they there's still,
let me tell you the the story till the
end. So this this this company
>> they they they they were selling betting
and other stuff and big whatever for for
like cheap cheap cheap cheap cheap
betting for $30 bed sheets and and I
remember in the first whatever after
years being there and learning because I
didn't even know how to use computers
and or how to use Excel sheets. They
were like telling me secrets that like I
I couldn't learn how to use Excel sheet
because then they knew if I would know
how to use it I might get their
competitor very fast. But again, we
>> something that every 14-year-old kid's
learning in high school. They're trying
to keep a secret from you. And you're
the manager
>> and I'm the manager and [laughter]
whatever. So that's where I learned. But
I was a guy. I was very cur curious. And
then at that point after a year being
there and learning all the this
business, one guy, I I hired all the
people. The the owner tells me calls me
over one Friday tells me you have to
fire the whole team, 20 people. Why?
Because they came out a new competitor.
They're taking over the Amazon industry.
we don't make sales and he was telling
me all the time that he makes in the
holiday season to pay his payroll for
the whole year because it has good
orders. So it was even before Excel
times like when we were printing out the
orders I was there was all colors and
all sizes. So a pack of paper has 500.
We had brother printers. We had to pick
out the orders to give it out for the
sorders. So I was coming in 4:00 a.m. in
the morning in the holiday season like
they had 5,000 orders and I was sorting
and filtering out for Excel sheet. You
couldn't do a sort A to Z and print we
sorting and filtering out manually
>> manually five or 10 sheets. There was no
Excel sheets printing [snorts] orders as
it comes as it comes. So slowly my job
was always over there. I I I took
leadership and I start developing
systems for the for the for the for the
company like I develop for them Google
Sheets how to use Google Sheets but not
more Google sheets like you scan
something Google sheet does it and then
Amazon has requirements QR codes and
UPCs. So there's certain codes CD code
whatever 142 or you have to you code it.
So I was developing these tools and
dealing with the Indians with the with
the overseas and people with knowledge
that helps you to create workflows. This
was like the sort of the first AI thing.
Like someone asked me what is AI? I say
the first AI was T9 words on the phone
because it predicts what you want to
write. And then once you teach the
machine, you teach them how to learn
larger languages and larger languages
and larger languages, the machine
becomes smarter and smarter. So this was
before 2012. So 2012 I had many ideas
like I went to go watch a class from
amazing listers some guy on Amazon at
that point and I watched there was also
a Jewish guy um Amazup he was giving
classes but all these people they've
never like took you and like teach you
like a car driver teach you how to ride
>> hold your hold your hand
>> yeah and they have a break like I'm
offering today something that I'm
willing to put my my mouth
or or my hands That's where my mouth is.
>> One second. Before you could sell us
this whole product of what you're going
to teach, I we first have to understand
you're not. So, you're going very well.
18 years old, get married, 19 years old,
you're a manager, you have 20 workers,
you're getting stuff from China, India,
you're figuring out how to code the
labels and how to get the packages out.
They want you to fire the whole team
because they said they're making only a
little bit of money to pay the workers.
>> I said, "Look, you can't. These old
people, they have big families. You
can't fire them.
>> I have [clears throat] big families."
>> Yeah. They were people with families.
You hire people, you hire from all
sorts. I hired all my friends, people
that I knew from the community because I
I wasn't working with any agency with
that. So I told him, look, it doesn't
work like that. Let me give me the
opportunity to show you how I can h how
I can take over this business and make
this even seven times the amount. And
once you'll see this opportunity, you'll
you'll see that you don't have to fire
people. just have to come up with new
when you the market hits you in your
face just don't check out and fire
everyone and go home and say okay
because in reality when you stop
everything you for sure are not making
money so I asked them for a challenge to
give it to me and I asked them at that
point partnership in that company we
were speaking about 50% partnership or
30% partnership we wasn't finalized it
at that point but we said he gave me the
go-ahad
>> what were the demographics of the owners
>> demographic of the owners they they
nothing just a lucky lucky guy with a
rich father.
>> How old was he?
>> My 280 years older than me.
>> He was two years older than you. He was
bankrupting his own company and you're
giving him an opportunity to save it and
you want 50% partnership.
>> 50 or 25. I didn't I wasn't I wasn't I
wasn't even I wasn't even sure. I said,
"Look, depends how good I will do
>> this this performance."
>> Performance base. So he says me, "Okay,
go ahead." He gives me the go-ahad
>> and I came up with an idea which was a
weird idea, but it was before the AI
ages. I had a writer. I I called up
professional writer. We came up with the
idea the most what is the most colorful
thing in the world most because there
was a lot of colors and sizes. We said
birds birds. So we said okay we're going
to name a brand. We're going to call it
Nestle which is a nest and
>> Nestle like the coffee company
>> Nestle Nestle but this is we call it
Nestle. We call it Nestle Bedding. And
we're going to create birds have all the
colors. We're going to give every color
a certain name. We were drinking to make
a fancy
>> pretty to have a bed sheet with like
different birds on it.
>> This was not birds. This was solids. So
we were going back and forth and they
gave me a challenge which is a very
interesting challenge. This was my first
really challenge. My first challenge was
there's something only and maybe I'm not
sure if you got if Labavage is
that we sleep at if you go any hotel
doesn't have it. It's called bed sheets.
We sleep in the V covers. All the we
have like you take it you take your
whole you take your whole uh your whole
uh pillow and your and your and your
your cover and you cover it and you
devet your comforter. You cover your
comforter in in a whole sheet where you
go in hotels you only see bed sheets on
top bed sheets in the pile. It's always
you know what the cover is.
>> My my mother's father owned a massive
linen store for like 50 years in the
lower east side and and I know nothing
about linen vibes. You know what the vet
cover is? The vet cover
>> covers the blanket.
>> It covers the blanket. So, it's it's
very modern style. So, you have a duvet
cover, but in the in the world, it's not
acceptable. They only have bed sheets.
It's I don't know why I I think the ve
is much better because you have $800 to
$1,000 um um comforters and it's getting
ruined. It's getting dirty. If you keep
it in the ve, you wash the ve regular
people don't use the ve.
>> No, the whole world only use bed sheets.
Bat sheets are comforters. You go in a
hotel. That's why any hotel, you always
see any hotel.
>> That means the blanket
>> always has a cover, right? Your blanket
has a cover
>> and that we blanket has a cover.
>> Yeah. So in the regular hotel, they
never cover just a
>> I never understood. So they gave me a
challenge. They said, "Look, the world
does know how to use it.
>> If you show for the world, you come up
with a demographic how to show on
e-commerce how to to to wake the V cover
and and it's selling. You're a hero. You
nailed it." And we know we
>> You're saying right now in Bur Park,
Glorber, Flappish, every single blanket
is covered. And in the world, in the
Gusha world in Arkansas, Mr. Jones does
not have a blanket cover.
>> Just a flat sheet
>> like in a hotel.
>> You never knew this.
>> So we have gapilta fish cover.
>> Yeah, you never knew this.
>> I'm here to learn. You said you're
giving courses on these.
>> No, I'm not giving quotes. This is about
this my history. So we I took the vape
cover and if even now you check my
checking it on Amazon.
>> You'll see this product is hundreds of
thousands of reviews.
>> Nestle.
>> Nestle. And this the V cover is one of
the top items. They're selling I think a
half a million dollars a month sales
just on this one product.
>> This is going on since 201 I created in
my business
>> 2014.
>> Yes.
>> So you you put together a $50 million
product.
>> One second. Not only $50 million product
and I they didn't they said that you're
working here for 9 to5 on a on a
paycheck. So you can't do it in the time
that you're working here. You can only
do it that's how we know you did it that
you have to do it in your house when you
go home after hours you don't get
confused between this job and this job
>> after hours
>> and you got your did you get your
partnership or
>> so uh the end when I saw the thing took
off nicely I I teach I I learned them
how to do PPC and I was researching
researching paper click marketing and
everything I developed the whole brand
he came to me and he said to me he's
willing to give me 5% of the net profit
>> 5% I told him [laughter]
>> wait me by the corner. I didn't even
answer him. I didn't even answer him. He
is like have a good chavis and you are
out. And when I left the company, this
whole story took four years. When I came
in, it was 6 and a half to 12 million.
After doing a managing and doing
everything, the company was up to 35
million. Today, the company is doing
$170 million.
>> All because of your brains.
>> I believe so. All because of my brains
and I believe all because of my
foundation that I put in in this
industry. And they buy you out.
>> They No, not a nickel.
>> They never not a nickel, not a dime. But
but I'm fine with that because
>> no denta.
>> No denta. And not only that, I didn't
even I could have go the next day opened
linen going in Amazon and go into linen.
I think Hashem paid me because I I went
into a new industry, toys, a new thing,
new category,
>> new products.
>> And Hashem, I was able to have one exit
and I'm looking already now for my
second exit.
>> It's a very important question. You had
the opportunity.
>> I don't think it's important.
>> No, no. You had an opportunity to walk
you. They told you to shut down the
company, fire all the workers. So, for
people listening in English, according
to the laws of natural reality, they you
would have fired all the workers. They
would have gave back their lease or got
into a lawsuit, whatever, and it would
be over. You saved the company. They
used all your information and they just
threw you out the door. They kicked you
to the curb.
>> They didn't throw you out the door. I
walked out.
>> But [laughter] they offered you
basically nothing. They spit in your
face. How do you get over that anger? or
a normal person would be angry. They
would want to fight them. Go to court,
fight them, compete with them.
>> So this I've learned and and and this is
this is my life. Like you can't go in
court if your mother passes away
>> because the court is not going to help
you.
>> So I've learned that if you do good,
good's going to come back to you. Even
though in the moment it looks very bad.
A lot of partnerships and a lot of
investments and a lot of times I can sit
in court and sit in Torah day in and day
out. have it for my day job.
>> Mhm.
>> And I've learned, no, this is the world.
In one minute, I can win the lottery if
it's if it's if it's my money. A guy,
the guy from the bar park won like $10
million or something.
>> 10 million. It's a nice number. But what
I'm saying is Hashem wants to give you I
believe walking away from walking away
from fights and businesses and
partnerships and shitfas.
And without a fight is Hashem will pay
you back. Definitely. And pay you back
big. It doesn't look that in the moment.
It looks
>> So you wake up the next morning.
>> Wake up next morning. I hear there's a
show in China for toys. I right away
went on a plane. Went to Hong Kong
>> literally the next day.
>> The next day
>> and was working out. Maybe it was two
days because I had to get my visa. And I
right away went in and I there was a guy
he had a warehouse, little warehouse.
and 2,000 ft². And I was like looking to
save money because I didn't have any
money. So I was like, maybe I'm going to
go with him. Maybe he's going to borrow
me some money if I need to bring it
because a container to bring it from
China.
>> Guys, I always say borrow me some money.
It's lend me some money, right?
[laughter]
>> The thing is,
>> I'm just telling you people there's no
excuses not to be a millionaire. You
don't know you don't need to know
English. [laughter]
You don't need to be given a good hand
of cards. He's saying everybody's
screwing him. [laughter]
When they kick him to the curb, he walks
away and says he's happy because you
don't get to choose your battles in
life. That's it. The excuses are over.
Moshi, right?
>> So,
>> why haven't [laughter] you brought the
star?
>> So, is is so is what I am looking to do
now is hearing my background.
>> Toy, children's toys,
>> children's toys, novelty toys, different
type of toys. And there is
>> your own brand, right?
>> Again, this was in 2014. So, let me give
you a little background. What means my
own brand? And also I want to give you a
little intro to this industry to the
e-commerce industry so you understand
you say okay how will I make money from
this people are already getting nervous
before they ready 15 20 minutes in the
conversation okay how do I make money I
hear your story every day okay more
excited how will I make money so
learning in this industry I've learned
is that you you you pick yourself up and
you go you just you have an idea in your
mind you do something you invest $20 an
idea $1,000 an idea $10,000 an idea, but
you look where to invest the money and
how to invest it smart. So, for example,
I have the idea, I want to be the
biggest brand in culinary or in and
knives. In the beginning, it was my
first item. I saw someone selling very
good knife sets and I was like, I want
to be the biggest guy. I didn't know
what a brand is. I didn't know what a
LLC is. I didn't know anything about
income. I didn't know anything about
lending.
>> 25. How old were you?
I I I didn't count any.
>> You know, [snorts] it's funny because
I'm I'm 39 years old and I left my 9 to5
now after a million years and now I have
two LL LLC's and corporations and taxes
and been bookkeeping and everything and
I'm you had a head start. I think it it
cost a few hundred dollars to set up all
these corporations and stuff with a good
CPA. People should do it right away. If
you don't make any money, you don't
file. You I mean you got whatever you
have to do.
You would say it's a good thing that
people should open up their corporations
right there right away.
>> Correct. So people need to learn like if
I if you ask me my biggest lesson after
all these years and everything should I
could I have known better was like if
you need to learn how to manage your
money smart like you don't take out
crazy loans you don't take out you don't
use credit card for things you you learn
how to build your wealth. you learn how
to build it two * 2 * 4 8 incrementally
because in the big things sometimes like
there is there there was days like I
thought if I don't have an exit then I
take the other I take the maj exit
[laughter]
because but then you see afterwards
Hashem helps you they're there like you
got to understand and it's not me don't
before you call me up and you start
signing up and all these classes and
everything everything that I'm
You can check it in Gemini to give you a
business plan. You can check it in chat
GPT, check it in email. I'm not giving
any like information that that you don't
know or I don't know. What I'm offering
here is if you go and exercise
instructor, the richest guy in the
world, the billionaire trillionaire
can't pay someone to have a six-pack or
can't pay someone to be strong. If you
don't go out and you don't do it.
So this is now why the biggest thing in
the world goes mental health and all of
these things because all these mental
health all these things all it's doing
is it's just getting you rich get out of
the house rich cart. It's you're going
to the gym you're doing mental health
you're doing everything. So mental
health is also called work. It's also
part of mental health.
>> We're coming from the gym now by the
way. We go to the gym a lot.
>> So how many pounds mo you lost?
40. 40 lbs. Nice. I'm still eating
donuts and pizza while I'm doing 150
flights of steps. I'm all confused. I
don't know. So
what I'm saying is you make a business
plan and this is why I say for all these
years of experience and that's why what
I'm willing to offer and get people
hands-on exercise release zooms groups
WhatsApp groups where people going to
come they're going to pay a certain
amount of money to join the class but
it's going to be a benefit for them
because what we're going to do with the
money is we're going to build and
develop software for people how to
maximize their day. If I open my
business for 2015 16, I opened my
business, I need to I had 30 employees.
>> 30
>> 30 employees that they were doing all
the work is sorting and putting all
Amazon compliance and dealing with all
these things with a good tool that you
pay less than $500 a month for the tool.
You don't need employees.
Everything works with a prompt.
Everything works with AI. The agent, the
agent reads the large instructions. They
do it. They redevelop your image. They
redevelop your listing. They check your
page position. They do their marketing.
They do everything.
>> Oh, so you're using the money that
you're trying to course. You're just
building software.
>> Just building a software.
>> And who's going to own that? So, you
will.
>> Me and the team, all of you and all the
people that they're going to be for a
team project.
>> All the people they're going to be next
year in the project. They're gonna go
through the vittoing. Like there is
almost 200 hours of training, live
training where I have to record it live.
It's not going to be something
for e-commerce. It's going to be more
than Amazon. It's going to be Tik Tok.
It's going to be Amazon, Walmart,
anywhere you go, any business plan. It's
going to be wholesale. It's going to be
retail. It's going to be all you need to
do.
>> So, it's a $3,000 college course for a
year.
>> It's not only $3,000 college,
partnership. It's a partnership.
>> Partnership in the software
>> in partnership in the software. And a
partnership I am offering for people
like this. In the past, I have to pay
$100,000 for an employee. He comes from
Coyo. Half a year, he does know what
they're doing, what what he's doing. And
then after half a year, he already wants
to become my competition. And I in
there, I paid him $100,000.
>> You pay them to be your competition.
>> And and so it's like I'm paying for my
own grave. So I'm a little that's why
I'm what I'm offering is
>> just teach them. We're going to vitalize
once we go out to the world, we're going
to have thousands of viewers, the good
people that the people that they're
willing to do the initiative and pay out
of the car in the car of the of of the
account and pay for the initiation fee.
They would they would have priority
access, shareholder access.
>> So when you say in exchange for
investing in the software, they're going
to be taught how to sell on Amazon sell
very successful.
>> There's a guy there's a guy who has
>> what does it cost to build the software?
>> It's not about what is the cost. It's
close to impossible if if you get
scammed all day by all the people, the
Nigerian people that are using AI to
scam you. It's not It's not only about
building a software.
>> You said how much is this per person?
3,000. You said
>> it's going to be for the for the year
class going to be 3,000
>> and that money will teach you to get
equity in the software.
>> Yeah. And you're going to develop with
me together.
>> Before we get people to invest before
people are going to get excited to put
$3,000 to learn all your tricks. So
what's
>> it's not tricks. I don't have tricks.
>> No, no. Let's go back. Step up again. So
it's called in gym it's called sets.
>> Yes,
>> we're going to do sets. We have eight
sets. I developed eight sets. I think
something that's working ready for other
people$undred million dollar brands
doing this sets and after people
>> before we get there. Before we get there
so you you got kicked to the curb and
then the next thing you did what are you
going to do now from 9 to5 or from you
know long hours. What what was your next
project?
>> Open my own business.
>> And I didn't go in I didn't go into the
>> holding in the toys. So we're holding in
the toys. You got a quick visa. You went
to China Hong Kong. You went to the toy
show,
>> found some suppliers, got some ideas,
picked up an item, a slime it's called,
like I don't even know to date what
people are using it. Picked up a good
supplier for slime and got a good price
from it and startputting it. And at the
good season, we were selling 20 $30,000
30,000 pieces of
>> slime on Amazon.
>> And then, oh, there's another thing
also. I'm asking things that I've
already sold. We also had a furniture
repair marker like something you would
grab when you get out. And I have my new
item that I was showing the class how to
do it is a similar item in this industry
that I just think
>> hold on one second. I went to my friend
in Florida. He man he owns and manages a
lot of Airbnbs and he got a dent in his
furniture. He took out this crayon kit
from his thing with like I manufacture
this
>> and you draw like if this table had a
dent he could match up the crayon and
fix it on the spot. So you were you were
bringing in that crayon thing.
>> I googled it was an expensive set like
100 bas
depends how many call. It goes for
$9.99.
>> $9.99.
>> Yeah. It's
>> good quality.
>> I've learned over selling this item.
I've learned like you can have the best
thing selling for someone the best item
and for the cheapest price $9.99. You're
almost not making money. If one if one
marker is dried out and the person
doesn't know if he has to put it in
water, you're losing it. You're getting
a one-star review and then you think
start pulling and you can't please them.
This is these are people. But again,
this is things that you learn during the
way.
>> S what's the point of this course? Is it
looking to make money or just to teach?
>> I'm I'm looking to find a group and I'm
looking to find people that are gushmak
or they are professional and they are
realistic to work with. I'm just
>> I'm confused. I'm still confused. We're
figuring out your business experience
and then you're taking this business
experience and you're teaching people.
You're selling a course on what? So, who
who's your who's your buyer? The buyer
is people that they their father is a
lawyer or a doctor or whatever and they
have a little money to invest in a
certain product. They want to bring in a
product from China. They want to know if
their son or their child has a good
instructor and it's not only instructor.
I have a will to have it successful
because I'm going to build it with you
in the next year.
>> I finally figured out if somebody wants
to sell online on eBay, on Amazon, on
plat popular platforms, you're going to
teach people from A to Z. going to hold
her hand like the driving instructor
that you gave an example of the pedal
and the wheel. You're going to teach
people how to sell online. So instead of
getting an MBA in Harvard for $2 million
coming out and you're a barista in
Starbucks, we're going to teach you how
to be an online seller.
>> Not only that, I'm also going to teach
you how to and you will be part of a
founding company that will develop
software that thousands of people in the
world are going to use for the
e-commerce businesses.
>> So I think so I think we should focus
more that you're going to teach people
for $3,000. No, because if you
>> No, I think because that I I would if my
kid wanted to learn how to sell online
and the guy's a multi-millionaire, I'll
say 3,000. The second you start saying
it, you're going to be owned in the
software. I'd like now you're trying to
sell me something in the mikvah. I don't
know. [laughter] No,
>> you said there's upside.
>> I'm sorry.
>> He said there's upside. You're being
involved.
>> The second I hear marketing, I feel like
I'm involved in some tomato something,
you know? [laughter]
>> Should we target the marketing that your
your brains?
>> So, so part of the thing is I've I I've
been investor in software for many
years. Put in millions. I'm not joking.
In software and I've learned is that if
you don't build with the software
community to test the software then your
software is you can put in a billion
dollars. Is it worth nothing? So
>> that's why I'm taking a step back and
I'm going back to the drawing table
where I will draw up plans back from my
>> whiteboard. And I was asking today we're
going to give an example about
eventually we got to release it. The
next topic how I draw up plans from a
blackboard into developing a
multi-million dollar industry and having
community that they would be test and
work. Everybody's going to everybody's
going to want to buy in the $3,000 to
get mentorship over a year on how to be
an online seller.
>> If they're not going to follow through
the gym, if you don't follow through the
steps, you be kicked out of
>> So, let's get them excited to pay
monthly or it's a
>> it's it's it's half of the price if you
pay yearly subscription and it's and
it's full price if you
>> I think everybody's going to want to get
involved and everybody's going to want
to buy in once once once they hear more
about your experience because this is I
want to go more about I want to buy want
to buy in. So you you you go to the
trade show, two days later you got your
visa, you bring the slimy putty, you
start importing chachkis into America.
So give us how it happened.
>> So we're bringing in we're learning
about advertisement, learning about
competitors, learning about testing, you
have to have certain baron testing or
certain things you can't learning about
customs duty. It's just the steps was so
much and and it was just people won't
want to talk to you because they think
if they tell you a word you're going to
take away their money because everyone's
thinking oh you because they're stealing
information they're thinking you want to
steal their information so they're all
about stealing and stealing there's no
one to talk to and if you get into a
group and you teach and you go with
people that you think they're
entrepreneurs and they want to like deal
with you and you're already going to
groups all you know they're selling you
this service they're selling you this
service they're selling you this service
this is she's getting paid he's getting
paid everyone's getting paid and no one
is making a penny After two years,
everyone is bankrupt.
>> I don't understand. Knowledge is
knowledge is [laughter]
knowledge is power, right?
>> Knowledge is power.
>> Before AI, but now Yeah. Now, I think
exercise is power.
>> Before before
>> they say a slow turtle, a slow turtle
will get to the destination because
they're doing it consistently, even the
fastest running fox.
>> Again, I was on the c I was on the phone
today trying to get a certain painting
for my client. I don't know who the
owner is. My customer wants it. Another
competitor of mine in the art market
said he has the cell phone number to the
owner and we're negotiating back and
forth how much we're each going to get a
commission. If he gives me that the
owner's phone number, we're both honest
guys. Maybe I would give him I would
probably give him the commission. But
now a lot you a guy in SH needs your
help. You know, how did you get a
customs form for a pallet in China and
he's selling hangers and you're selling
irons, you know, why not help the guy?
But a lot of the time somebody asks you
for information that you're making
>> in the United States of America. Yeah.
>> There's 350 million plus people live
here. If you only sell the Windex,
[laughter] only one item only in Windex
to the whole United States,
>> you're not multi-billionaire. You're not
sitting here. So that means people think
the world Yeah. people people sitting in
the world, the people thinking, uh, if
you all knew that or you all knew that,
you the Chinese are helping each other.
They're having like we there's 47 where
you have the diamond industry.
>> They have Amazon industries in China.
Why are they so successful? Not because
Amazon, they know the tricks, because
they're helping each other. But I
thought the guys all help each other.
>> They help each other, but they will not
go and buy with you the same item in the
same factory and sell it competition to
each other. They won't do that.
>> I thought was all about helping
everybody. Everybody's helping
everybody. One big mala.
>> Yeah, they're helping. But once you're
broken, [laughter]
if they want you to break, then they
will help you.
>> You know, I heard that they built up
rooms in 200 hospitals and they said,
If there's no sick people will make
sick.
>> No, no, no. Look, we're not here to bash
this. It's just it's just this is this
is all like part of the joke of itality.
>> So, you're going to teach people A to Z.
Hold their hand.
>> Let's go a step back. But but it's
really the intention of building
software that's useful for Amazon
testing not only testing and having
people that because if you if you if you
develop something that alo I've learned
in software you have now this all
amazing you have lava 44 base 44 lava
and and emergent you have all no this is
all software that build your AI apps and
build your build your uh things
everything for you but what you don't
understand is in all the programmers are
saying it if you're not there from the
beginning you don't know the foundation
how it's done. You can have the best
software, you're just not going to know
how to use it. And by the way, people
listening to this show now will generate
that their AI in their phone, their
YouTube player, whatever will start
giving them now new advertisement
because it's going to pick up all the
prompts from all the conversation and
the conversation keywords that we're
talking now. It's actually like people
listening to this podcast, we're start
seeing a new paradigm shift in their
world of advertisement and marketing and
targeting marketing
>> random and it's going to be good because
if you're in this business, you want to
know it because every day you in you do
find through this target marketing
marketing and everything you do find
some good resources. It's like you have
there's now this guy whatever he he he
creates a clone AI clone from you in
nine hours recording you. There's this
guy who helps you with this. Does I help
you with this?
>> Well, there's rumors now that you it's
very hard to make money on Amazon. They
always they charge you this fee, they
charge you that fee, FBA fee, return
fee, this fee.
What's true? What's not true? That could
you sell a brand? Is it hard to sell
brands? Oi, give us some.
>> So, the best what I see.
>> What's the real news? The real news is
the real news
when you go out and like when's the last
time you hit someone becoming a
professional basketball player from
nothing?
>> Almost never.
>> Almost never. But there's a lot of
people who make it to a certain stage,
bronze or whatever,
>> college and
>> they make it and they they're okay. So
being in the Amazon business doesn't
mean that you're making money and not
making money. There's a lot of steps and
levels to it. top 100 seller, top 10
seller, top whatever
all levels. So if you don't invest, this
this is something that people don't
understand. People expect you like I
invest already in the drink, put in so
much money, where is my money? If you
don't go out and you hustle and you make
connections and you're in communities,
you belong to groups, all the biggest
companies like Walmart, Home Depot,
Walmart, I'm not so sure, but they're
using ranges. They're using all the
marketplaces where groups buying groups.
They're coming by the thousand
commodities. When we talking issues in
Amazon, we're talking
it's called play money. We're not
talking commodities.
>> What does that mean? Commodities means
you're talking in general what's the
growth how many customers Amazon gains
what are products like the number one
item Amazon sells the most if you go
into their they're giving out this
information they have to give out
everything is paper towel
>> so do we want paper towel so you want to
tell me now if someone manufactures
paper towel is not making money
you're not paying good price for
manufacturing you're not paying this
price but [laughter]
you got to see saying someone you're not
people are not making money on Amazon is
like telling me people are not drinking
milk anymore
What are you selling? What is your
commodity? What problem are you trying
to solve?
>> So you listen, just listen. He's he's
saying good thing. What problem are you
trying to solve?
>> Trying to solve. People say that when
you get good at selling something on
Amazon, they kick you out of the box.
There's something called the box and
also they compete. They compete and they
make is not a person.
>> Amazon is like you're using Excel sheet.
If you sell, if you go on Microsoft and
you sell drugs, Microsoft is going to
avoid your license and you're not going
to be able to use Excel anymore. They
will come in, they will confiscate your
computer. If you don't pay the licensing
fee, they can take it away from you. So,
this is Amazon. Amazon is nothing. It's
not a human. It's not a person. It's
they can't kick you. They can't get you.
They can't make you. They can't do
anything. They're databases and they're
being ruled by a lot of lawyers, a lot
of big farm big companies. Like there's
illegal to put fake reviews. Amazon
themselves sells stuff and then they let
a million people.
>> It's not they sell. It's
>> a company. They're a publicly traded
company.
>> They have buyers in their company that
invest some money in certain products in
commodities.
>> Only commodities.
>> Yeah.
No, not only commodity. Anything that
has demand, they see demand. They have
the most money.
>> They have the most data. I
>> I don't have like I told you with
earlier with the Windex. I don't have
today the money to sell the Windex to
the whole United States. So Amazon, they
do the same thing. They have cleanings,
right? They have paper. They have this.
They have that. But it's nothing.
They're just one of the people. They
don't own all the inventory. They own
some of the inventory. They sell their
brand. People buy it. People don't buy
it. Proctor and Gamble, PNG probably
makes much more money than Amazon. Um
they also having private orders to
Amazon. They have OEM original
manufacturing. People making millions
selling Kicker Land on Amazon. And
Kicker never sold to Amazon. One piece.
People just go into Kicker Land, buy it.
I know a person.
>> What's Kicker Land?
>> Kickant is the brand from Costco. The
private company. [laughter]
I know I know I know a person who goes
every year to Lowe's. He buys truckloads
from the leaf bags, straps it 60 pieces
and sells it on Amazon under the low
brand and Amazon buys it from him
direct.
>> So the guy's crying in shoulders. They
used to make money on Amazon and today
they were wiped out.
>> He's sleeping and he's not working. He's
>> so many people [laughter]
>> they get them a job or they should join
I don't know join the club. They should
go for exercise. I have a six-pack.
>> Join the club. [laughter and gasps]
>> I don't know. I don't I also don't want
to do with them. I'll throw them out.
I'll kick them out probably after a few
days because you have
>> if you're bringing value on Amazon like
anywhere else, you will do well.
>> Yes,
>> even with all the rules and the FBA and
the returns.
>> You have to focus. You have to have good
and have good advice,
>> good reviews,
>> good. You have to have a good product.
>> You can't sell garbage. You can't you
can't sell illegal stuff. You have to
pass testing. You have to go through all
this step.
>> So, they're not this big mean angry
machine like people like to brand them.
>> Yeah.
>> Not true.
>> It's not true. I understand.
>> All BS.
>> BS. All of it.
>> All of it.
>> So what changed that that they only
started?
>> I spoke I spoke with the with when I was
in my old company. I spoke with there
was 100 buyers. That's it. Face down the
B. Amazon came up with idea to buying. I
used to have meetings with them, sit
with them and had conversations with
them and I had all these conversations
with them and that's they agreed the
same thing. They say they all work based
on performance based on how much money
they make for the company. It's it's
>> so people complain if they see one skew
doing really well, they'll go to your
factory and buy it and and kill it on
price. They will definitely go to your
factory
>> and they will definitely not go to your
factory buy for all the time because you
be more you can be more more smarter
than them because in a little bit they
are a little machiny that when they're
buying they're buying it based on 100%
AI
>> 3D print and data so you can still it
might sometimes it might be a flop
because your item was bad but again
every year people are in business and
doc is in business everyone's in
business even they have old competitors
like you know everything in the world
news there's two channels everything
that they will buy. So you learn also
how to buy. They will learn how to sell
commodity. They you also learn how to
buy.
>> So if someone's raising money for an
Amazon business, they you give the guy
$100,000 and
>> you should never give a guy $100,000 if
he's raising for Amazon business
>> because
>> because if he's going for Amazon
business, you have to tune in with him.
It's it's it's how I I saw it.
>> I have an idea in my head. I what I'm
thinking to my head now is think like
this. If you got life insurance, you're
selling a policy. You're selling a
policy. You don't work for Guardian or
whatever of the or the firm Noric Life.
You don't work for them. You go in a
group. Your group generates X Y Z amount
of year and then you sell them a
corporate policy. That's the same thing
as Amazon in in should people would go
and make groups and and work together
like not be bullshitting them each other
use software in a mass case and
everything. People if you think people
made money until now they would be much
richer. saying if people unite like
buying group
>> in make buying groups and and
>> work together
>> this is the whole world if you go any
industry if you go any industry in the
in the in the the market this is what
the market buying groups
>> why is it called buying groups co-ops
>> co-ops and this is why the Chinese are
so successful because they're just I've
been to the Chinese and I went there and
I spoke to many people they're doing it
like factories
>> how many times you've been to China Hong
Kong
>> more than 15 times
>> 15 or five
>> 15 yeah
>> 105
>> so you started bringing in the toys
>> started bringing in the toys and seeing
new items So you had a warehouse. They
were in New York and in
>> a small warehouse 2,000 square feet.
>> Who are you selling it to? Just Amazon?
>> Yeah. FBA. Just
>> You weren't selling it to toss to toss
for us.
>> Nobody. Nobody to those. Nobody's buying
[snorts]
>> just Amazon.
>> Just Amazon focusing Amazon marketing
only about it's it's a world. It's like
it's like a marketplace like
>> How many SKs did you have from the toys
at the beginning?
>> So more than a thousand.
>> You right. You went to China for a few
days came back with thousand.
>> I found eventually I found some there's
also in the United States there's many
factories you can find. There's more
like probably thousands of thousands of
factories that they were bringing not
commodity. It's similar to commodity but
in the toy business. Nowadays it's more
harder because for every item you need a
test and a test can cost you sometimes
between 500 to a,000 to $5,000.
>> Test the toy cuz it's
>> every Yeah. toy is a CPC. The
>> the lead is lead the paint.
>> Yeah. Steps. Artic everything has their
own unique um sets of requirements but
you could get a 100. You can go to these
companies, they sell you 10% on whatever
they buy it. They don't care. There's
nothing like making more money on one
item, less money on one item, and you
can buy from them as much as you want.
And there's many. There's Indians in
California, there's tons of people doing
because it only takes half of the time
to ship to. But nowadays in Amazon, it's
more harder because the testing so you
can't no longer do it. So you need to
really know your research. It's not if
you think you go out of your if you
think you go out of your house think,
"Oh, I'm going to sell on Amazon. when I
found two three good items, you will
fail. You need you it's like you can't
make a surgery yourself. Neither neither
could I.
>> Neither did Tim.
>> It's it's 10 years and what I believe
now is it's easy for me to teach the
world and teaching my employees and pay
them a paycheck from 9 to5 and then
they're never appreciative and they they
always think that I owe them the world
when in fact AI is doing a better job
than that.
>> Zulli, can we talk about pre- rich Zali
and post? What are the things you
thought before you're successful? What
your life would be like when you had x
amount on your bank account?
>> I think before we get there, he made you
millions when after you started
importing millions of stuff on from
China and then you start putting it. Can
>> we go back to my question?
>> I want to know where the money came
from.
>> He did very well selling his sold the
toys
>> coming a holiday season bringing in a
toy that cost a dollar selling it for
whatever $15$20.
>> Exactly. End the story.
>> Okay. So then you became a power seller.
>> Buy low, sell high.
>> Okay. Invite back to his question. Sie,
what were the things you thought your
life would change when you would hit X
amount of money versus what actually
happened or you never thought about it?
>> I I never thought about it. I I would
have thought about like like for life is
bills from first day I have bills. I
have to pay my bills. I have to pay.
>> You just thought about paying bills.
>> Just about paying the bills.
>> You didn't think about luxury?
>> No, I I wasn't thinking about luxury.
>> And you never thought it just came.
>> Lamborghini. I always wanted to have a
Lamborghini. Hurrican
>> But you never got it.
>> What What you wearing? It looks like a
$5 watch. What is that?
>> It's a $100 watch. No rorowex, no
cardier, no basier, no patak, nothing,
no ka.
>> Why not?
>> Because every money that you have during
now has to bring you money or invest in
if I have if I have money, I I bring in
more items in inventory and come up with
new ideas. You have you you have to
always but but again, you have to be
careful. Don't just don't eventually,
you know, that's why I was saying ear
about building wealth. You you want to
have in stocks a little bit. You want to
have in property a little bit because
you need you need to be a mixture like
even let's say you love French fries you
can't only eat French fries
>> no
>> translate for
means in in in development
>> real estate
>> some people say a joke means something
you have to burn in the car you have to
lose [laughter] to be successful people
say ka means land not develop and means
buying inventory
actually buying inventory. So I followed
this like my mantle was always when I
opened my business instead of waiting
and buying a 100,000 square feet
warehouse my was like no I was going to
get a 20,000t warehouse because at least
I know that I did my steps
one before the other not a profession.
>> So you never thought about getting rich
you just wanted to pay bills it was
never your goal if
>> if I I had a goal to be rich but then
it's a billionaire trillionaire not from
for me a million or a billion
>> I don't see the difference. Gotcha. So
you didn't hit a billion yet?
>> No. And I hope with this company Masham
is not a sham will be like I would make
a go make a goal. Look in a year we'll
make a billion but it's not
>> your end game seems with this your
project is to build a software that
Amazon sellers could actually use
>> not only Amazon sellers to build
e-commerce to build to build like a a
community developed product and not I'm
not the first one many have built it.
There's there's out there a list from
here till Canar see how they say it
>> and there's there's more than one says
>> 5,000 other companies that are doing
probably the same thing that I'm doing.
So it's almost like a YC cominator where
they do like a you know the startups Y I
don't know it's look at a YC cominator
it's they do a tech startups they have a
bunch of small companies together with
one investor on top and funds everyone
and they all work to each other and
whatever
>> if I get out of this whole thing let's
say we blow up we have 100 million views
but if I get out 200 good found seed
seed c founders that they can run this
project to the next step I want today,
>> but they they have to have to fund their
inventory, right?
>> I'm I'm willing I'm willing if they're
if they're doing the work like not in a
significant number like they're
investing their money. I'm not burning
their money. I'm not buying a car or
whatever with that any anyone's money.
>> And I'm just if if they're putting the
money like I'm willing to every on every
soul like you know here's how the United
States government works. If you know
every social security is eligible to go
and get an SBA loan. It doesn't have to
do with me. I don't need to like I had a
joke someone was calls up his sugar and
he tells him I have a new business idea
brother-in-law I have a new business
idea but you have to promise me
everything you'll make you give me 50%
of it and he [clears throat] goes okay
yeah you promise me you promise me yeah
right he sends him tragic PT link
[laughter]
>> so every social in the United States of
America SBA loan how much it they go
inventory they go unpair value like
100,000
>> you need a record of visits No, no, no.
>> Google rocket or kas.
>> You don't have to ask me. I'm not a
broker. I'm telling I'm not doing I
don't want any money of it.
>> Zia guys that advertise SBA loans like
it's their most hidden secret in the
world. They can get rid of because they
they don't this this is this is I also
got took advantage of this. This is this
is unfortunately this happens when you
work in minority groups that people come
and they trick you and they fool you.
False partnership. They get you into
false relationships. They got this this
is the biggest problem and this is
>> you don't need anybody to help you get
an SBA.
>> No you choose no diet no nothing they
will just come and make you charge fees
charge you% charge you a fee but again
maybe you need someone to do the sets
with you if maybe if you tell him I'll
pay you to to just teach me how to do
the exercise and the sets pay them per
hour not percent alone.
>> Yeah. And again if he wants to put his
name as a as a as a cosigner maybe he
should make [laughter] money the broker.
What if he doesn't put his name in?
>> You're saying you're against SBA
brokers.
>> Against any brokers.
>> You saying you should direct?
>> I'm against insurance brokers. I'm
against I'm against
>> life insurance brokers. What do you
mean? How do you get life insurance
without a broker?
>> You just go up and you buy it from from
I I wasn't saying broker in a general
>> sense
>> sense of who you get life insurance. You
go life have bro like any bank they have
locations. You can go you can get what
you need.
>> Why not deal with a friend of yours?
See, there's a guy that will help you
get the best policy.
>> The problem is the all your friends and
everyone in this industry that learned
how to do sales, not how to sell you
something that you need. This is coming
from about someone I spent thousands of
thousands of dollars a month for life
insurance and things. It's better in
even the stock market. Go Robin Hood, do
this investment, daily investment. If
you put in just people, people never
thought about it. If you just put in $23
a day, $75 a week for for the numbers
don't $23, $75 a month.
>> You let him finish.
>> So
>> I say either or depends like it's if you
put it in for 10 years, the number is
significantly and if you put it in life
insurance, you don't have nothing. If
you need coverage after 10 years, get a
whole life. It's fine. But I'm not I
don't want to get stuck in in in
insurance and brokerage because this is
a different industry.
>> You're saying avoid brokers. I'm saying
I'm saying brokers in my experience in
my life were only here to listen to your
secret so they can either go give out
information for someone else either do
it themselves either
whatever
>> real estate [laughter] broker what real
estate
>> I have good stories with real estate
brokers he ended up giving a property I
could have had I gave offer $3.5 million
for the property and then I see one day
it sold for 2.7 and I was like I I
called this broker CBRE. W how come you
sold it for so low? He was like we
didn't get any offers. I said I gave an
offer for $35 million. He's like no we
only got a less over 2.7 and then I
figured out the broker bought it.
[laughter]
>> We had stories like that.
>> This is you know but again it's a good
it's it's [laughter] this is the way you
get with
>> he got a bigger bribe than the
commission. He would have got a 3.7 took
a million less.
>> So [laughter]
it's it's just it's it's it's but again
>> you're saying you're saying avoid
brokers at all cost
>> the word is like this. If Hashem doesn't
let someone smack you, he can't smack
you. It's but it's good joke. It's good
laugh. It's food for thought. [laughter]
[gasps] So you say what my life changed
before and after. It didn't change to
the positive because in terms of just
you met more people, you had more people
to have issues with. [laughter]
>> Tommy, you you walk around with sit this
on top of your shirt your whole life.
>> Yeah.
>> Not all the guys I work with, some of
them put it under that shirt.
>> I just feel like if it's on it's
like wool. If it doesn't get air, then
it smells a little bit. [laughter]
>> Smells good. All right. Where do you
order in most days?
>> When you have money, how do you know
who's your real friend's fake friends?
>> You learn it with long long term.
>> Explain.
>> It's autumn nicker.
If you if you have friends, you go
around with them long enough. You've
seen them in a bad mood. You've seen
them in a good mood. You see a good, you
give a credit score. And then you see
when you have money, you just you score.
You have to add more numbers or
additional features.
>> What do you mean? you more think to what
they can put to put them to the bad, to
the negative or to the good. There's
more aspects to you know there's two
dimensional, threedimensional,
fourdimensional. Money is another
dimension how you can count like if a
picture is black and white.
>> You're saying money is just another way
to judge someone.
>> It's colorful.
>> Colorful.
Do people treat you differently now than
when you were just a random um you?
[laughter]
>> Yeah. They they say they say the word
you know it's like if you if if if you
don't make it you're a ber and you know
you're say
>> what do you expect what do you expect
what do you expect it's it's a boy
orphant but if he makes it big then they
say a ye it's a rich this a rich guy
like ah
>> and they don't discuss all the the
strikes
>> but I believe most in in it and it's
it's sad and I don't know how you you
see it in your thing that's why I
believe you have to go and build
partnerships rather than communities
developing teaching like Harvard they
teach you something they don't have any
interest so more of like this is it's
like when you sell things or anything
you can sell it to private equity or you
can sell it to strategic this thing is
strategic to me like I wouldn't come to
the podcast I don't have nothing you've
been asking me to come to the podcast
whatever and be good friends for a long
time but I was looking for what is it to
be strategic for the message to the
world
>> strategic of
giving back and I have a benefit. You
have a benefit. Everyone has a benefit.
>> So, give us give us a case a case
analogy, a typical case. A 22-year-old
Baker comes to you. He says, "I'm out of
Yeshiva. I want to go into business."
You're saying there's trillions of
dollars on Amazon and they're not out to
fight you. They're out to help you. You
could make money. Give me an example of
a product
>> example
>> that he could sell today and make money.
>> I just thought about an idea last week.
Floating shelves. You know, wooden
floating shelves. There's nothing in the
room here like that. It's like a It's a
piece of wood. Has two holes and you put
like a little metal thing in it. You put
it in.
>> You can manufacture this even made in
the USA floating. It sells on Amazon.
Thousands of it.
>> They don't have floating shelves on
Amazon.
>> They have. But you can be a competitor.
Like
>> you can be a better one.
>> Can be better one here. Made in America.
>> Somebody listening now can steal the
idea.
>> Steal. I have have another idea. Have
idea like
>> you can't buy floating shelves right now
on on
>> you can buy but this means it's an
industry you can buy. You can buy good
ones but there's an industry.
>> Make it better. make it better and made
in the USA and if you have the machines
you can already do more stuff you can
make different designs
>> collab I was speaking with a friend he
owns a big furniture company and I said
just remember Herman Miller you know
Herman Miller the fancy office chairs
they sell thousands
>> they sell this guy sells I don't know
let's say 5,000 SKs on furniture his
company Herman Miller makes five
trillion times more money than this guy
and they make 10 items that's it nothing
else so to your point when if people say
Amazon doesn't compete with If you're
all all all in, it's your company, your
[laughter] innovation.
>> The biggest meeting I have with this
kid, whatever, whatever it is, the
father, the father is a hedge fund guy
wants to invest in his son. I don't need
a lot of money. All I need is for this
guy's most of the time, even my issue
with his kids. I've dealt with these
kids in the past is they're there for
six weeks. They want to get a paycheck.
They want to get a paycheck. They want
to get a paycheck. So, first we have to
teach them the paycheck. When you're
getting a paycheck, you're borrowing
against yourself. And you're not going
to walk away tomorrow living with it.
You're taking certain responsibility.
This is what's called a paycheck. And
the second thing is you go out there and
you do your research. You're not going
to get one item. Only get one item.
Every kit you need to come up with 20
items. 20 ideas for the first meeting to
go to the next step. Once you have this
20 items, there's a whole
>> process,
>> discussion,
>> Q&A, this that and there's everybody
needs to have 20 items and Amazon has
billions of items. It's just a little
discussion.
>> What does it cost to launch? So you said
$3,000 to start the course for the year.
What does what does it cost to start?
How much what's the minimum purchase you
have to buy from China or whatever?
>> If it's made in the USA,
>> if you can if you can and you can put it
in in Gemini,
>> right?
>> Create me a business plan,
>> right?
>> I have only $5,000. I want to sell on
Amazon top selling items and shelving,
bookshelving, toys, and games, whatever.
Check my top selling. Do the deep
thinking research. Give me a business
plan. They're going to spit you out a
business plan. something a year ago, two
years ago, you'd have paid for it five,
10 grand for a business plan and you can
invest it and pitch it and people will
invest. [laughter]
>> So you're saying raise money in your
idea.
>> It's not raising my money. It's like you
take whatever amount of money you have.
You have $5,000. You make a certain
point.
>> But you have 20 items. You could buy
5,000. You can
>> You're not going to buy all 20 items.
You're going to I'm going to teach you
how to vote it, how to get it, how to
improve it. every item when you just see
the item the once you it's like you have
optical zoom and they have you zoom in
and then you zoom in and every zoom you
zoom in you see more things what is good
or what is bad you know the the problem
with the Jew why people think about
Jewish people why are they so so hatred
or so this it's not because they're
doing anything it's just because they
have more to themselves so you add it on
you a whole more pattern for people to
be angry on you
>> more dimensions
>> if you if someone is like has just a
shirt and a this what can you be angry
about him but if He has something you
say oh it has a schmutz it has this I
have that you have they added the whole
features to them so people have white to
be angry on them in the religious that
added the most things to it is
>> the more interesting they look the more
more to hate
>> more to hate so the same is with this
with this industry once you zoom into it
optical every item you learn it you
learn it you zoom it in you zoom it in
you get it in you do the testing if you
find suppliers you speak there you speak
there it's it's like it's like a step
it's a it's like I said it's a tier
Every tier is like eight hours of
whatever deep just learning and eight
and then eight hours an hour for each
thing for Q&A. It's and then there's 20
or 30 people.
>> How many of these classes did you record
already?
>> I tried to have my first five planned.
>> But there's also mentoring live.
>> Yeah. Most of these classes will not be
like pre-recorded like my AI. It's going
to be live mentoring mentoring live and
I'm doing it and and the people will see
how and what will happen with my product
and I've already in in in July I've
started I think June July I had a
product I developed it with a person
with a kid at the story he was learning
in Israel he was coming in at night he
was doing it slowly and that's why over
the half a year we got in the toy it
came after the season because he wasn't
pressuring so much he didn't invest so
much
>> what's the product
>> it's a it's a it's a engine toy truck
it's like a something you build engine
and you develop it it's because I was
looking more expensive toy the guy was
looking at something $100 plus you know
it's like versus sometimes in the Amazon
industry you can even have item $9.99
last question
>> I have now I have now industry probably
maybe you should promote in the show I
think maybe you two should take it I
have an idea for the two of you I I want
I want to maybe we buy a machine and we
print signs with funny things and every
every show we sell out like a sign about
this show
>> a funny sign
>> and you see this there's things there's
things on Amazon
>> episodes we print a a sign about that
episode.
>> A oneliner.
>> A oneliner and like there's all that
there's cursing words. If you go on sell
styles
>> and you got $5, $20 and we'll get it out
the in the mail the next day. We put
>> No, not even 15. You can pay $10 to make
money and they you have aluminum, you
have plastic, you have everything.
>> What would you say this episode? What
would what would it be? What was the
best line? [laughter]
>> I have to ask.
>> Can you borrow me some money?
[laughter]
>> It's like it's a a momentto from like
going on vacation. We're gonna have a
picture of you holding the pias saying,
"Could [laughter] you could you borrow
me some money?"
>> One last thing with Amazon. Where do
people lose where do the where do people
lose the most money when they sell a
product on Amazon? Is it like the
monthly fees, the FBA fees?
>> Focusing not focusing long-term storage
fee. And most of the time people would
lose the most money would be they didn't
develop their product, right? And they
have damages, issues, testing,
>> the quality
>> because the customer is the customer
like you have thousands of customers.
They will put the reviews, they put the
honest reviews. And I've also learned
like people are sometimes dumb. Like I
had an item had to had three batteries
and people were only thinking it wasn't
developed right. People were only
thinking one battery two batteries
because they were only seeing two
batteries. They were putting bad reviews
returning because they put in two
batteries. It doesn't work until we
figure out we have to put a sticker
push in another battery. Then I have
another time I had like a a shield a
shield people were using like you're
using a face shield for for working with
tools. People didn't know that it has a
plastic they have to take it down. So
you're putting bad reviews that they
can't see through. [laughter]
>> So you have to treat everyone like
they're dumb.
>> I bought a Blackberry on on eBay when
eBay before Amazon was popular. I bought
a Blackberry on eBay for $450, like the
cursor ball, whatever. And it was very
the screen was very hard to use. And I
emailed a guy on eBay the seller. And
the guy said, "Take your fingernail and
push down as much as you could and rip
off the screen." And I pulled it off.
And after the screen, I sent him thank
I'm so sorry if I'm being ignorant. I
feel like an idiot. He told me almost
every sale has this. I I have a I have a
like I've seen how it's going. Like I
like the this Rex New York whatever.
Show where is my money. [laughter]
>> I I was thinking I I think I want to do
the the jewelry industry.
>> I see the energy. You can't steal there.
You can't steal. Can we talk about a
sponsor?
>> Is that proper? Is that normal that he
went and saw it and he smashed the
jewelry?
>> I promise you I have people I would have
doing the same unless they're not from
my community [laughter] and they they
were going to get back to me with my me
and my family for the rest of my life. I
promise you I'll do the same.
>> Oh my god.
>> It happens to be besides Zali. Once
after he made a his exit, he got into
food. So, it's apppropo that we talk
about our sponsors.
>> Our sponsors are such good sponsors
because their product sells itself. We
have Crown Heights Butcher, which has a
beautiful, gorgeous butcher shop with
aged meats and regular meats and
everything. Not only European Uruguay
meat, but also American Angus beef, like
amazing. They have a restaurant on Troy
Avenue. They source the best meat in the
world. Good five-star sitown meat
restaurant. over there. And then they
have a butcher shop on Albany Avenue. CH
Butcher. Butcher meat butcher store. And
then we also have now a corporate
sponsor on the show, Rosskins Fish.
They're doing this for about 100 years.
>> Happens to be Zali does fishboards. He
goes to the fish market.
>> NO, NO, NO, NO. We're talking about
Roskins.
>> No, he's it's a hobby.
>> I before I start this class, before I
start doing this thing, I wanted to
challenge myself. If I would go come out
with a product, how much will I perfect
it?
>> So, I took a year
>> for the fish to do the fish. So to know
now I'm ready to do this class and
advertisement to teach people to do
things because I know how to develop
things. They have a bakery special that
you don't smear it all over.
>> Could you give him which herring taste?
>> He's Hungarian.
>> Hungarian matches.
>> Top of your mic. He can't hear you.
>> Hungarian matches. [laughter]
>> You know you have to do like you taste
the spicy thing in the show. You knowast
>> you know the show where you taste the
spicy the most spicy. S one bite.
[laughter]
>> Please give only you can only review it
if it's good. [laughter]
>> Hold on. We're in our fancy studio on
Park Avenue over there.
>> He's a shag guy. So we get to put with
the onion. [laughter] Onion.
Tell me how it tastes. For real.
>> Oh,
you before you even said anything. Zi
clap. You can't give the Ooh,
>> why should you? Wait one second. I got
two onions for you.
>> I'm I happen to be half Hungarian.
>> Half Hungarian?
>> Yes.
>> Going to find out right now.
>> Need to have something to drink after.
You know, fish is salty. It's delicious.
>> It's crazy.
>> We have
>> Buba.
>> Moa. When is buba going to be worth
hundreds millions of dollars?
>> I think we should give out a new drink
for this project.
We should give out a new drink.
>> They have over 30 flavors of company.
Rascus, Harry. We're all fine. Fish is
sold. If a grocery store doesn't sell
Roskins, they don't take their customers
serious.
>> I'm actually working on a new new tea
line that I'm working hope I have a
meeting next week with a Long Island
manufacturer and hopefully within a
month or two, a unsweetened tea line,
zero calorie. Now that I go to the gym,
>> I got more inspired to do unsweetened
stuff. So, I'm working on a new tea
line.
>> You're my clappy. Wasabi herring
>> herring tuscani
bras is the best [snorts]
tasting the butcher shop stuff.
>> We also want to announce clabby our H.
What are we doing about our H concert
deal? Can we tell people?
>> Yeah, the H concert is sold out. You
cannot get a um you cannot get a seat.
So she and I are going to be at the H
concert. We're going to give everybody
previews of what's going on behind stage
and campass. You go on the website
campassconert.comass.com.
>> campass.com. You could pay $72 and you
could watch the entire concert with your
entire family from the comfort of your
own home. So you buy Roskins Fish, you
buy CH Butcher meat, you buy nice
drinks, and you enjoy the concert at
home. But to give you the real
experience besides watching the concert
live, we're going to be there beforehand
to introduce you to all the top guys
behind stage. It's going to be crazy. Go
follow our pre-we. So instead of sleing
in a car and pink is a lot of money to
go to the concert,
>> you only have to leave. His mom is
sitting in
>> $72. You're supporting the most
important camp in the world. Special
needs children. Beautiful, beautiful
camp. They expand it every year that
more families can send their children.
It's one of the most incredible camps in
the world. I think for each child that's
in the camp, there's multiple staff
members that give up their entire
summer. Very, very special work they do.
The
>> amazing people in the I know some people
in this
>> want to taste the bill tongue. They're
so they're so they're so um they're so
dedicated dedicated. There we go.
>> Giving giving over that. It's it's just
an amazing cause camp.
>> You taste bill tongue. You taste the
bill tongue. It's one of the best bill
tongue in the world.
>> He's he's abstaining. He's
>> If you don't want you can smell it.
People say just the smell gets them
high.
>> Um
we had on last week a South African and
he said that this is the most real dried
beef bill tongue made in America that
tastes like it's a last week.
>> Who was it? Dudy. Noi.
>> Oh, Yudi had it. No, Dudy smelt it also.
He said he spent time in South Africa.
[laughter]
>> Right.
All right.
>> Subscribe.
>> Subscribe, like, comment. Smash that
subscribe like button.
>> Also, let me know who interrupted more
of the show. Is it me or Clappy? Uh
>> oh.
>> There's big debates. Uh
>> oh. Also, send me some advice. reach out
abcalifiedman.com
my website zalifriedman.com
it's not yet fully launched the new
website with a with a classes and
everything that
>> seducker request also on this website
>> everything
>> yes sir you answer you accepted
>> there's a word there's a word in sodoka
let me tell you something they say you
can give someone a fish
>> you give him food for a day right
>> you teach someone how to catch fish you
gave him food for the rest of his life
>> could everyone start sending their
gofundme and charity links now they have
your information yes or through you.
They should work it through you.
>> No, direct [laughter] to you.
>> You be my assistant.
>> Thank you very much. Ali is always
always has the best energy.
>> What is the goal? Any goal? We can make
a goal for like what's the next goal?
>> The next goal for what?
>> For the
>> the next goal is that we do 40 days.
They say Rab said 40 days. You have to
make a goal. What do you where you want
to be in
>> 40 days? We want to have how many
subscribers? Clappy 5.
>> Right now there's about 2,000
subscribers, but we got 8 million views
on the real estate thing two weeks ago.
>> Yes. Yes,
>> cuz of the Jew lovers that made it
really viral.
>> Yeah, we want to thank them.
>> But um the goal is
>> 5,000 subscribers.
>> Now, I try to hit 100,000 subscribers on
my Instagram by my birthday, which was
last week. And
>> you're at 98 now.
>> 90 almost 98.
>> You're getting there. You're getting
there.
>> Thanks [clears throat] for coming, Z. I
appreciate it. Thank you.
>> That's the same birthday than my wife.
That's why I did
>> the the English one.
>> We're yen in. It's not like in
[laughter]
the Yiddish calendar.
>> Maybe finish. You have you have a little
word you want to give us? follow the
Yiddisha calendar. I don't know what
they do in Mono. I know they have Jack
Goldberg and all the other names
>> by the summer, but you know, we speaking
of
right [clears throat]
you know what one thing that I I have a
good thing that that that I've seen in
>> Yeah.
>> is that that you cannot hate someone
only as much as you love him
>> equal. No, because if you love someone
so much that that you and I have a
ability to hate him even more.
>> You know, I got nervous when I started
the social media got started getting
popular. My rich my rich friend Ali
said, "Don't forget me. Don't forget
me." I'm like, "Don't forget me."
>> The rich Ali is telling me, "Don't
forget me on your way up. Don't forget
I'm like 80 million views."
>> We got 8 million views. We got 8 million
views about about somebody saying
something about section 8. And all the
Jew haters were saying, uh uh uh the
section 8 guys are giving up their
secrets. I wanted to say something on
the record for all the 8 million
viewers. I don't have section 8. I never
lived in section 8 for one day in my
life. I promise you under oath. I'm
holding 50 Bibles now. Never a day in my
life did I live in a section 8.
>> Mish, did you ever live in section 8?
>> Not yet.
>> Not [laughter]
[gasps]
if people don't if people don't
subscribe in com.
>> M doesn't live in section 8. M didn't
grow up in section 8. And the guy that
was on the show with us that's a real
estate agent
>> bought his house. house. I think he
already paid up the mortgage 10 times
over again and he never grew up in
section 8. So for all the Jew haters,
I'm not going to sue you, but I could
sue all of you in court and make
millions. I'm not going to go down that
route. But the accusation is all BS and
just straight Jew hatred because none of
us have section 8.
>> None of us.
>> Us three. They pointed at me. They all
watched the video pointing at me like we
caught the section 8. I'm married 15
years. I probably spent 300 grand on
rent to run maybe more. I don't know if
we run the numbers, but it's funny how
all these guys with millions of
followers used us to gain followers,
showing like we caught these guys for
I'm going to let you guys have a pass
this time. But let me tell you
something. $50 Chad GPT. I could file a
$100 million lawsuit and take you to the
bank like Trump. He'll sue anybody and
he always wins. 10 million, 20 million.
I'm nice. It's a pass. It's a free pass.
>> First time.
>> It's a first time pass. We'll leave it
out there. Good job.