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Can I Make It In Today's Economy? Rabbi Eliezer Gewirtzman & Mr. Doni Brodie - Living Smarter Jewish
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A practical discussion about managing finances in the Jewish home and how to plan for realistic financial success! Introduction - Rabbi Heshy Schwartz, Rov of Chevra Mevakshei Hashem (Raintree, Lakewood, NJ) Speaker - Rabbi Eliezer Gewirtzman, Rov of Coventry Kehilla (Lakewood, NJ) Presenter - Mr. Doni Brodie, Board Member, Living Smarter Jewish (LSJ) SHEDULE YOUR FREE CONSULTATION: https://livingsmarterjewish.org The event was sponsored by LSJ and the Orthodox Union. Event took place May 10th, 2026, at Khal Yaakov Akiva, in the Raintree neighborhood of Lakewood, NJ.
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Transcript
Auto-generated transcript. Not time-synced to the video.
Everybody I was asked to give a very
brief introduction to tonight's event.
First of all, thank you everyone for
being here.
I want to thank
for opening up for this purpose.
[applause]
I also want to thank all of the neighbor
for giving me that behind this event.
and encouraging that it happens and that
I also want to personally thank those
who were involved in the detailed
Yan Miller Peterman
all those who I have forgotten to
mention um I also want to just give a
brief introduction tonight's event of
course is focused on finances
But of course, finances are not just
limited to dollars and cents and bank
accounts. They have farreaching
consequences from
to health, both emotional health,
physical health and everything else in
between.
The challenges
are nothing new. They've been around
since the
exist
but the exact nature and form of how of
what the challenges are those have
changed over time and each time we have
changes we need to have new what does
the terror want from us now how are we
supposed to do things differently and to
be able to have practical tools to be
able to implement those ideas and those
strategies
And so
as being involved, anytime I'm involved
in anything that affects the club, it
never ceases me to to fascinate you. So
wherever there's an issue, wherever
there's a challenge, there's always some
people that will rise up and say, "Here
I am. I want to help. What can I do?"
And so it's my privilege tonight to
introduce our speakersman
besides for being a rantry
and wearing many other hats and play
kesh somehow finds time to be able to
dedicate much of his time many hours the
cloud to cahillas to educate to guide
the couples navigate this challenge and
he's here tonight to be able to share
some of his insights.
And I also would like to thank
Daniel Broaddy Broaddy who's come to us
all the way from my a person who also is
involved in many many endeavors and
somehow finds time to be able to spend
countless hours to be able to help
counsel guidance couples to be able to
help with this particular challenge.
special
is not what we talk about. The is what
we do about it. And the goal of tonight
is not just to hear to hear speeches.
The goal of tonight is to actually take
action when we leave. And my brother to
the presenters
that they should continue to have to be
able to do their
and to this gathering that should be
And us
should be able to see much.
>> All right.
show
all the of the neighborhood
put together
as the
as those
who are who are looking at the that Cebu
as a whole,
what the are, what the needs are
understood
that discussing finance
is something as the mentioned, not just
dollars and cents
and something that affects us in almost
every area of life.
Lord tells us in
that that
fights in the home
issues come back to finances
and therefore it's important that we
come together to address this issue.
Our goal tonight is not to discuss
who guide us in that realm.
Our primary goal tonight is to discuss.
When you're happier,
you tend to have
but I would like to focus tonight
specifically on
and that is
we all want for ourselves, our family,
our children
to be happy. And the question is how can
we have a relationship with our finances
that will ultimately bring happiness
tells us that one of the biggest tools
of the
is to ensure that people don't think
because if a person would stop and think
his life would be different
has many tools making is not
The phones on our belts or wherever we
find them definitely don't help the
situation
and
has us exactly where he wants us. The
days go turn into weeks turn into months
turn into years and we never stop and
think. And if we can set a goal for
tonight,
let's stop and think what is my
relationship with my finances
and how do I ensure that my finances are
used to make me happy as opposed to just
allowing my impulse to just shle me and
my finances in any direction that it
could.
I think if we would analyze
why people in the world spend money,
there are three reasons we can suggest
as to why people feel the need to buy
stuff and to spend money. First and
foremost, so they can enjoy life. I want
to enjoy my life. If I buy things, I'll
enjoy life. If I go on vacation, I'll
enjoy myself. If I don't, I won't. So,
we have this idea that if we want to
enjoy life, the more things we buy, the
more things we'll enjoy.
The second thing is very important
thing, we need to keep up.
Whether we went to me
and we were taught that you can't be a n
or whether we didn't go to me and
there's other words to describe it. But
the bottom line is we all have a deep
ingrown desire to want to keep up. We
don't want to look like nebases. We
don't want to look like losers. We want
through our spending, we want to be able
to keep up. And the last thing, we'll
speak about this at the end. The idea of
being
we all in some way, shape, or form want
to feel that we're just a regular guy
doesn't feel so good. So somehow if
through our money we can make the
statement that we're it, then that's the
reason for us to have a drive to be rich
and to be able to spend and to be able
to put cars in a driveway next to a
house that maybe we could or can't
afford.
But this way people know who I am.
The question is you ask any 8-year-old
when you get older, do you want to be
rich? 100%. Yeah. Why?
because ultimately I can buy whatever I
want and then
I'll get this and then I'll go here and
then and then
ultimately
he's going to tell you hopefully and
then I'll be the happiest man in the
world.
Now I know somebody we all know him. He
used to live in New York. Now he lives
in Florida in Maralo who has all kinds
of things. And for some reason it wasn't
good enough. It didn't make him happy.
One of the
biggest
that I appreciate the older that I get
and the more that I see the world.
It's not a It's not like you know like
you learn when you're six years old.
No, no. My friend,
oh yeah,
in essence, if you have all the money in
the world and you're not happy,
if you're missing, you're not you're
depressed. You're missing. And if you
have whatever you have and you're
missing nothing,
you have to spend the world. What do you
need? So
is not just a cute part of it's the
essence of understanding human nature
and what drives us to be rich. Says Kaz,
don't go down the highway. Just turn off
this. This is the the only way is
through the exit. It's not.
And the truth is
it's really deeper than that because
what happens? There's something that we
want.
A car, a large family, a beautiful
vacation, whatever we want. And we get
it. And we live in the home for a week,
two weeks, three weeks, a month. Now all
of a sudden there's a few around you
dance
and we get used to it. So in essence
what happens is when we look for mis
after we experience them a number of
times they become necessities
kazal tell us that if you have a person
who's used to being rode around a white
horse and he has riders in front of him
screaming you know here comes Mr. the
rich man you to collect money that he
should be that way. Could you imagine if
you had a guy like that in the slave and
the guy that came around knocking at
every door and gave him a check and then
10 minutes later he saw the white
voices. What kind of comfort would that
be? Right? He just he's running by the
same people who just wouldn't know us.
Ter is
when we get addicted to something, when
we get too used to something, it becomes
such a necessity. So we go and we spend
money on items to make us happy and
before we turn around,
they're necessities.
You ever thought about it?
comes through the neighborhood here
straight out of Ben
or B
and he looks at the homes and he looks
at the grass and there's more grass in
front of your house than there is in the
whole city of okay and he looks at this
and he goes wow look at this I have what
like two two bedrooms plus
a hole in the back one day I can make an
addition I really collect money And look
at this guy.
Question. Are we any happier than him?
Are we happier with our
4300t home? If I sound outdated, I
apologize. Um, than he is with his 715
m, whatever he has there.
Probably that because what's the answer?
We get used to something and once you
get used to something that becomes that
becomes the fact
when I was a young childish
had sh
so every once in a while make a kish and
he he would go all out he didn't deserve
every once in a while he would serve
child. We would go dash into that kdish
like we never saw food in our lives
almost as much as the kids today go
after mess.
What happened? We got used to cooking.
They used to chug. Now we're on to the
next and then the next and then the
next. So in essence, when we stop and
think about it and we decide it's time
to spoil ourselves or it's time to spoil
our children, We'll get back to the to
the pressures in the class. We'll get
there. What in essence we're doing is
pushing up a standard making us more
dependent on more stuff
thereby requiring is a necessity to the
point that one day you can't have it.
Tell the bow it down go give it to him
because you can't manage it. And that's
ultimately
what we're doing.
So we start off thinking that we're
creating an outlet, but ultimately what
we end up with is creating a monster
that becomes harder and harder to
control.
contractor once told me that if not for
the sake that once you're doing it may
as well he wouldn't have a house
if people would just build houses. No,
no, but every guy builds a house and
once he does it may as well do that.
That's all the purpose.
I won't fall into that check or you
build a house. First thing you need to
do is look at the neighbors.
Person can't look inwards. You have to
look outwards. And therefore putting in
tens, hundreds of thousands of dollars
to be able because this is what we have
to do.
Looking around the room, many people
here that were with me when I first got
married.
You probably remember this. Most couples
had one car.
A lot of us had one cell phone. And when
you moved a little further out, you
moved to you got a second car. There was
something called a local car, right? You
get a car replace
one of my friends today. He was only
able to fill up his tank halfway
in the second half of the
That's it. And you live that way. I had
two cars and people only had one and
that was you had
today. Let's see. We need two of the
cars. Are we any more happy to the cars
than we were back then? Not really. But
we're stuck with the bills.
And the truth is it's not just that.
Every area of our lives it's like that.
How big was a house 20 years ago?
Five years ago I moved to the villag
speak to a guy
who was 45 50 years old vill speak guy
that's 25
right that's what happened right
houses. Think about
how far we've come. This particular that
other picture
designer clothing
what about this and alcohol prices for
restaurants can't just go out to the
restaurant and leave
jewelry watches vacations
just keep
ourselves that this is what we have to
do. People
make some this this hole is not good
enough that hole is not good enough and
this and that and the other this flower
the other thing
who stops and people push themselves
beyond their beyond their abilities
who
eats
it your family that helped pay for it
and a few of your friends who came to 10
minutes and I'm very disappointed
because it just stop. So they sit down
and supper again right for that what's
going to
for that
for what purpose
we we almost like most of them and a lot
of this comes because there are people
who are in business and the whole is to
be able to show us how this is important
and that's important the third thing is
important
happened before we even turned around.
We said we need it and we're not happy.
So what happened? We basically took a
lot of hardearned money, a lot of hours
at work, and we basically robbed all our
happiness away
because we spent it. We got used to it.
We need it. And now we're back to
[snorts]
20 years ago when we got married.
Living life and looking for the next
opportunity to be able to enjoy life,
which just $150,000
a year later.
And one of the questions we really need
to ask ourselves is
the truth is the question also
we all have.
I'll start with
is it normal to be back
Well, if you grew up then it's normal.
If you grew up then it's not. It's not.
Is it normal to go on vacation?
Some people tell you some people tell
you not to grow up. How long is it
normal to have a comfort? That was the
biggest one of the biggest nightmares.
How long? Well, if I grew up five
minutes to be four. If I grew up a half
hour, it should be 26. Right? There's a
certain understanding of us all. And
when we push the bar so that we give our
children happiness, all eight of them,
you know what we did? The pressure that
we put them on to be able to live up to
what's known because I grew up like
this.
Who said we're doing that many things?
Very often,
we don't stop to think
No, my kid
don't stop and therefore
that's what happens and I will say what
can we do? Everyone can afford it.
Everyone's
on my way out of the house tonight. One
of my children asked me,
"How do you get swapped this money
thing? Like how did this happen?"
So,
young
realized
that
so we put up a sign making
for women as
asking every woman to please come
important message please come.
So it's 400. So in the cabinetry
set up 100 chairs eating on the side
just in case. That's always how to do it
right.
And most of the chairs are empty.
We did most of the chairs empty. And I
think about this idea and somehow
someway they took it. They sent it out
the next day. And before I knew it, I
couldn't walk down the street.
Last night I checked not after the hour
I not asked to see by the grace of so
what happened
everyone's in jail everyone feels that
they must be the only one and some rabbi
got up and said no we're all like this
oh goodbye so all of a sudden everybody
felt a certain connection like ah
someone actually made it that it's just
not meas
There's one guy called me.
I always knew my name in that body. Now
you confirmed it. Very good. But I pun
it. It's It's fake. The world we live in
is fake. And we're all running after and
running after. And we have to get an
image. An image of what? An image of
who?
Schwarz mentioned to me that
[clears throat]
here roughly is 40 years old give or
take. That's the average age of reminded
me of devel
when you're 20 years old you realize you
better watch out the world is watching
and you have to make sure that you know
you're you're living that you know you
have to live to impress. You turn 40,
you say, you know what, enough of this.
I don't care what the world thinks. I
got to live life and moving on. And when
you're 60, you realize that they would
never look up to
myself. It was 30 40. So going into the
next stage, how do we how do we make
sure
that we're doing this responsibility? So
I think the answer is a very simple
question. The answer is very simple. We
have to stop and ask ourselves. I have a
budget. I don't know what it is, but I
have it. How much of the money that goes
out of my checking account is for
necessities?
And how much of the money that goes out
of my checking account is for extras?
Every human being is is entitled to once
in every say about it. He's so normal
that it's crazy.
type of
but what's what's a necessity and what's
discretionary what's extra
do you know that 75%
of respondents in the US were asked if
fast food is a luxury or a necessity I
don't think they were asked about
tomahawk about the law asked me 75% of
people said that's a luxury.
Honestly, a new car is a luxury or it's
a necessity.
So with my ent
get a chance to open the book but many
years ago know they always come up like
you know wild things that you can win $5
and dream maybe you win. So one year
came up with
idea. It was called around the world.
Okay. So it was summer in the mountains.
So
winter and far pes in the hotel
and the only thing that didn't catch on
is that
everything else
is it's not anymore. There are people we
know that this is how they live. They
have a bungalow. They go to sir
mid winter vacation in Florida. That's
what the kids are. They got to go with
that. And you go right
and the [clears throat] question is
people feel if I can't do all of them
then I have to sit down and have a
heart-to-he heart conversation with my
children to explain to them how poor we
are. That's where we met. Now what's the
idea of vacation?
I remember someone came into my house at
full show and he was complaining to me
how the world is not crazy was going to
ex
this year
was on a Thursday. So if you go to
surface and you spend whatever how much
20,000
goes you have to go and you can
but to sit in doing nothing from
so add the bill of your mortgage plus
your house plus apartment you have to
rent another apartment up north and the
guy's telling me like I just can't do it
That's what we do. I said, I don't know.
I'm not doing it, right? But [sighs]
so what does that why do you want to
to show
so your children should have a
because that is what you have to do.
507 $80,000 whatever it cost plus the
chef and the food and the this and the
that what
guy's sitting there I have to do it what
that's what ends up happening
in the middle we decided we're living
life for others we're not living life
for ourselves and and
we have zero control over our lives
we're allowing people not sure who or
what here. Who started it? Who who
continued it? Well, this is how
I live my life.
How do you get out of this?
And that's what tonight is.
This is an organization Alex LJ
Kish many others
who dedicate hours of their time
to sit down with focus.
Now
before you shoot me and say I don't
budget
might not be a value before that
figure out how much money am I spending
for real that I need to spend my tuition
I have no choice whether I like it or
not I got to pay tuition at this point
whether I should or shouldn't I have to
pay mage my electric's got to stay on
and how much of this is discretionary
spending.
You know, if we knew what that number
was, I'm warning you, it's going to be a
lot more than you think. And if we knew
what that number was, it would be
painful.
Half the horror would be gone right
then. I had a fellow who came over to me
once after sat down with Ellis. He said,
"You realize
my discretionary spending was over
$50,000 a year, and I'm sitting here
saying that I can't afford a house. How
do I live with myself knowing that if my
discretionary spending would have been
half of what I spent, I'd be living in
my own house right now?" And instead, I
let it go and I squandered it.
We look for so many things.
Many of you are holding on the cost of
paying for
are not cheap. The bows they throw
around $60,000
to make.
Wouldn't it be invigorating to be able
to pay for without having to worry about
it for one second? Or as a person just
told me recently, you're trying to join.
You thought you put away enough money
and in the middle of sh that credit card
bill comes
and I have no idea how to pay for
support
maybe just I shouldn't need credit cards
I should be comfortable
why because I have an understanding of
what I'm doing why I'm doing it and
I'm not here to tell the only spend
exactly,
but know what and why. If I'm going on a
vacation, it's because I made a decision
that for myself and my spouse, we need
to get away for a few days. It's time
for our family to go together as a
family and to create memories that will
last for a lifetime. That's the middle
beginning, the middle, and end. We what?
Who? Why? It's an elephant. It doesn't
make a difference.
People say
can't say can't say it's a
real
honestly is that is that a saint to say
after all people
the average person can make a
probably is more than a third of his
yearly incomes
very often you give a person years
before later it's not that really
I'm working in the company I I believe
my daughter's going to become the next
day my boss is going to call me in and
give me a 33% base and if I don't
believe that
it's a little bit out of that I'm not
I know it's
but if we stop and we think
many women have this thing it's really
not my problem it's my husband's problem
it's my husband's problem
it's his job
to provide if I can answer that question
if a woman says I surrender my my power
to spend whatever my husband wants.
That's what it is. I don't adise,
but then maybe she has a right to step
back. But for a healthy home, what
really has to happen is that a couple as
a couple knows what's coming in, knows
what's being spent, knows why and how
it's being spent. And then with Sha and
a couple can make a decision together.
This is kad and this is not kad and this
is how we spend money.
People say what am I supposed to tell my
children? Children come to me. So one
thing never tell your children. Don't
tell them you can't afford. It's hard
for a child.
The answer is every person has
priorities.
Our priorities are we don't feel that
this is something that's spend money. We
do other things. We don't go to the
country in the summer. We go away for we
don't this, we do that. Whatever it is,
this is a decision that we make. This is
the way we do things. And based on that,
we decided that this is something that
is not that. Now again, if there's 24
children in your daughter's class that
has a certain sneaker, tomorrow there
will be 25. That's life. That's the way
it goes. But when it comes to figure and
other things, we can explain it to our
children.
Not that we can't afford it. Not that
we're not that you're a loser.
This is we're in control. And the truth
is when we feel that way, it's
important. And if I could add one more
point,
we all have discretionary spending. Many
of us
if we take the number of discretionary
spending that we have and stop and think
what do I do to make this money? Is this
why I'm sending my wife out to work so I
can go to Orlando in the winter plus
this and that's her salary and therefore
she's going to work every day for that.
Is it for that?
is the reason why she's going out to
work for this is the reason why I took
on an extra responsibility at work or
I'm at work later is because of what is
this worth it? But when we have no hash,
we just feel the pressure. We go, "Okay,
I need more money. I'll do this. I'll do
that. I'll
stop. What am I doing? How am I
spending? How am I bringing in this
money? And what's
just to mention the last thing I
mentioned about being
we all have this we have to be in and
it's important.
You look in a primary
uh kindergarten boy's yearbook, they ask
all the children to tell them what
they're going to be when they grow up.
The most common two answers and a
policeman, right? That those are the
guys who work, they tell people what to
do, right? We get a little bit older and
we realize, no, there's better ways to
be than that. We all have it in us and
we have to realize it. and enable to
just accept the fact that I'm just going
to live middle class and become
that's a hard thing to do. How do we how
do we count that?
So, first of all, I want to mention
when I grew up in lavish, there was a
that is gone. I remember once I told
somebody I was sitting in a diner and
two people were fighting the two were
fighting with each other the one thing
that they agreed on is that your father
was the most errant businessman they
ever saw the on his face to hear that
does that mean anything to us when was
the last time we strive that people
should say that
that
our is our learning is a learning then
we should have a
we don't have it. So if that's the case,
we have to look elsewhere. We have to
bring it back. We have to focus on
another point focus on being a father.
Do you know how many people that you're
jealous of who go to hotels? You know
why they go?
Shouldn't say publicly
because they can't sit down and say
anything with their kids from they
cannot sleep. Let's give you go to a
hotel. You put on a klel and walk
around. Come back. Yeah. Wouldn't be
holy.
Each one of us has an opportunity to be
a father.
Think about it. Would you be able to
take each one of your kids out for
lunch? What would the conversation be
like over a lunch if you went out?
You don't put enough time in our family.
Being a king in one's house, being a
father. How many of us have three year
olds? Your kid comes home is telling you
something. Have to ask your wife what he
say.
We're not we're not connected. So then
we need to find other things. If we
focused on what was important, if we
were focused on being a parent, if we
were focused on raising, if we were
focused on the fact that I want people
to say that I'm a businessman and I live
and I know that I have one chance to
mess up and that's the way I'm going to
live my life. I want that people should
say about me, my children should say
about me. You want to find them, go look
at the
if that was the goal. If that's what
made us the other parts wouldn't be
here. So if I'm just heading off I want
to drop over time but to end off
LSJ is here
as part of this evening offering to sit
down with couples
to do basic budgeting or advanced
budgeting every [clears throat] morning.
I encourage every person here. You have
to know it's shocking to most of us what
is coming in, what's going out, why is
it going out and what am I doing?
Daniel is going to speak show
opportunities
how to to once a person has something
extra what he could do with it. How
people can make
how people
support
for a lot of people it's a pain. But
before I finish, there are people who
unfortunately
maybe are looking at me and saying,
"Yeah, I was waiting for you to tell
that to my neighbor, but for my sake,
for me,
I'm quite
I don't have I'm talking not going on."
What's the answer to that person?
The answer to that person is never
thought about this person's $25,000
credit card.
It didn't happen in a vacuum.
Speaking to a dance meeting for opening
preparation,
he shared with me very sad
person said nothing happened. I just
gained 5 pounds a year. That's all
right.
A person goes $300 a month in debt. You
$300
and it throws on his credit card. After
12 months,
it's $3,600. After two years, it's
7,200. Now, he's getting charged 25%
interest on that money. Before he turns
it around, it's 20 $25,000.
He's helpless
$300 a month. If you were to realize
that that's all that's happening now,
the bill's covering campus is juggling.
Stop and think. And it's $300 a month.
Of course, I would have taken that
tutoring job. Of course, I would have
even perhaps taken that offer from my
struggle. It's the difference between
balancing that budget or amount. But I
didn't count. I thought I'm $25,000
short. So if I got the no matter where a
person's holding, control is
one question people ask. If I have a lot
of money, do I have to spend it?
There's two things.
Make sure it's really a lot. And number
two, do it because you want to, not
because you want to impress somebody
else. You want to go through something
like if it's
don't do it for them. Do it for
yourself.
to each and every one of you
to stop and think
simply what is my relationship with
money how can I improve my relationship
with money and once we do that and we
tackle take the opportunity to take the
services that I provided whether it's
sitting down with a coach as a couple
whether it's some of the other
investments or other opportunities as as
we'll see on a more practical level.
We should look forward to marrying
marrying all our children. We should
have what we need and we should
as the mission says.
Thank you very much.
Hi everyone. Um, I don't think I know
one of you, which is quite shocking. You
go somewhere and follow this world with
100 people in a room and not one person
looks familiar. Well, my name is Donnie
Rooney and together with Yuda, I sit on
the board of this amazing organization
called LSJ. LSJ is a a subsidiary
organization. It's part of the OU and it
was founded uh a little over 5 years ago
with a dual mission statement. The first
is to provide every single person in
Claw with resources that they may or may
not have been deprived of from an
educational standpoint, but secondly
that it should be free. So in that vein,
I just want to let everybody know that
Rab Gorsman and I have spoken at several
of these events and I came from my proud
to tell you I'm not taking a nickel for
this. Our wordsman has driven from Lake
Wammani to speak at a few events and he
also does this free of charge and our
sense of to give back and to educate
people as far as things that we have
learned in our own lives and wishing
that we had known these things earlier
is too overwhelming to pass up on. So I
plan on spending the next 15 or 20
minutes hopefully making you laugh a few
times. I happen to be finding my wife
and kids don't think so, but uh I'll
gauge and see if you agree. So, the
first objective tonight is each of you
will find a piece of paper on your
chair. I want every single one of you
men and women, I don't know how many of
you are couples to sign up, fill this
out, give it to Yehuda, and somebody
from our office will reach out to you to
set up an intake call and then pair you
with an appropriate coach.
So, that's the objective for tonight.
Before I begin, one uh word of
introduction and that would be every
single thing that I'm about to tell you.
Listen, I myself, I learned in Kuw for a
number of years. I very much identify as
the yeshiva guy. I happen to work in
finance, but that's more than anything
else. Everything that I'm about to tell
you tonight, I hope it's not all, but
everything is just in the realm of this
is not something that a person should
feel is a guarantee in any way, shape,
or form. It's also not something that
you should feel any level of regret for
for not having done in the past. if you
didn't know. So then obviously you're
not going to be mum for not doing the
and then lastly is that in the in the
belt this is called personal finance.
Now personal is a very important
adjective that means that my finance and
your finance are by definition going to
be different. That means that I might
need I don't want to, you know, harp on
what words was saying, but I might need
a new car and you might say, I'm happy
with the car with the gas and you might
need to go to a bungalow for the summer
and I live in Muny and I think people
that go to bungalows are just literally
putting money in the fireplace and we're
entitled to be different. But the point
is that when you sit down with a coach
who's an objective third party who
hopefully or more often than not does
not know who you or your wife are,
you'll be able to get some sort of level
of comfort that you know this is a
person who is not making judgments and
who's just helping me put my life in
perspective. So with that, I just want
to you know take you through a few
slides and walk you through what um
being coached is like and the benefits
that it could have in your life.
The reason why I do this is
we all know making is an overwhelming
thing. I know I'm, you know, I'm not in
that yet and my children are getting
older. And it's something that if you're
not thinking about it's just because
you're consciously choosing to to block
it out. But when you see people marrying
off kids and it really wrecks the sha
and the parents only they're forced to
spend money that they can't and the
pressure and the stress it puts on the
of the other children. It's not a vibe
that that's uh desirable and it's
something that I know from the things
that I've educated myself on is very
very very avoidable and my goal is that
every one of us should be able to walk
our children down to the with and no da
in the world. Now if you make tomorrow I
don't take a price for that. Let's talk
about the younger kids. So the first
thing is no matter who you are there are
three types of you. I can know with
certainty you fall into one of these
three categories. You either have credit
card debt. Now, as wordsman said, $25 a
day on a credit card, I mean, spending
more money than you have, assuming you
have no savings, will amount to $30,000
in credit card debt in just 3 years.
Now, a coach will help you get yourself
organized, identify where that $25 leak
is coming from. And if you are a
candidate, meet Tom Cla. yourself does
have organizations that will help you as
long as you can present a cogent and
clear plan as to how you will be able to
get out of this and that you won't fall
back into it. There are people that will
help you. The second person is the
person who's living paycheck to
paycheck. He might have meatboards at
his kittish. He might have a new car,
but underneath the hood there's nothing
going on. He it's empty. His checking
accounts are empty. He's constantly
stressing out, moving money from his
helock and doing all sorts of crafty
things just to project an image, but he
is effectively living paycheck to
paycheck. Coaching is for him, too. And
we'll see why. The third person is the
the fortunate guy who has extra money.
He just has no idea what to do with it.
Just on this guy, I can tell you that I
you know, Yehuda and I are both on the
board, but we've also both coached. So,
I' I've seen it all. I have coached
couples that span the gamut both from a
family size count and also from an
income cohort perspective. So I recently
coached a couple.
He is a Rebi and she has some sort of
husai kishhat going on. And he told me
that when he was our mitzvah, he had
$8,000. He had $8,000 given to him from
our mitzvah presence. And he had a
grandfather who was financially savvy
who told him how to open up a mutual
fund and put the money in the mutual
fund. This guy is today 46 years old.
that $8,000 has grown to $60,000. And he
literally until a few years ago didn't
even know how to lock in. He did not
even he didn't even he forgot about it.
But the point is he did nothing and all
of a sudden his $8,000 multiplied almost
eight times. And then I coached another
couple
last week. They're living in Romanesk.
They have $86,000. They're married for
one year. The cash is not sitting in a
high yield savings account. sitting in a
checking account. They just had no idea.
So, the point is there aren't people
that know what to do with extra money
that they don't need and there are
people that don't know what to do with
extra money. So, we're going to educate
all three of you. I know it's late, but
bear with me.
Okay. So, what a budget does is it's not
going to make you rich, but it will help
you identify where the leaks are. So,
the three ways to think about it is you
want to see your life, your financial
life, at least on one piece of paper.
You want to make sure that every dollar
that's coming in has a goal and an
objective and a job. And then once you
have an idea of what's coming in and
what's going out, you can then put
yourself in place to have a strategy and
execute that to accomplish your goals.
So most people, they don't have an
income problem. I can tell you that
there are a bay with nine kids that
between them and their wives, they're
making $150,000 and they're somehow
managing to save money every month. And
I can also tell you that there are Park
Avenue attorneys married to radiologists
in prestigious hospitals with three kids
that are in credit card debt. And the
answer is that they're just not
organized. They have a visibility
problem. This kid, I have, you know, I I
work so hard. I'm entitled to go on
vacation. and this person. It's just a
matter of having an idea of what's
coming in every month and what's going
out. And once you sit see it all in one
piece of paper, you will have an answer
to the question. You'll know where the
$25 is coming from or where it's not
coming from.
And then we're going to talk about
strategy. So before um we get to the
bottom right box, what you do with extra
money, I want to take you through a uh
two couples. These are real stories. The
first one is a fellow couple. I don't
know how many of you are are in but this
is liquid. So I'm going to take some
liberties to assume that you at least
know some of them. This is and
it's a beautiful thing. So the top left
chart is income. Now this is if you sit
down with the coach you will get some
sort of sheet that looks like this. And
this is what a coach will present you
with. So as is amazing cuddle couples
usually me and my wife who happens to be
here with me. We have two line items on
our income statement. I have a job and
she has a job and that's it. The average
kudu couple has anywhere from 8 to 12
different things going on. So, he learns
in kule he gets $2,200 a month. He goes
to night seder for another 500. He does
and then takes tests for another 200. He
goes to a far co for another 350. On the
way home from second seder once a week
he stops off and tutors somebody. He's a
learning ready for one month in the
summer in a day camp. The coy that he's
in gives him a bonus before susesa. Ra
is a speech therapist. She also tutors.
She gives a crash course before finals.
She also is an organizer. She will help
every single high school world figure
out that the pink sweatshirts don't
close the blue sweatshirts.
And then they get a tax refund and their
parents help with tuition. When you add
that all up, they're making $11,000 a
month. The problem is when you go over
to the right, we can see that their
expenses are $11,716
a month. Now, what the coach will do is
literally line these numbers up and say,
"Listen, off the bat, there are a couple
of things here that look a little out of
whack. Your mortgage of $3,400, there's
not much you can do. $600 in utilities.
I can see that you're low income. Most
utility companies have programs and
grants and subsidies for people who are
low income. They were eligible for a
$100 monthly grant from the local
utility company. The car payment,
there's not much you can do. Car
insurance, they weren't they didn't have
a defensive driver discount that would
save them money there. Groceries, $2,150
a month. Now, groceries, I'm going to
double click on in a little bit of time,
but groceries, what this coach told them
is you should be eligible for food
stamps. Now, a lot of people have pride
issues with food stamps. Interestingly,
they have no pride issues when it comes
to taking Jersey Gear for health
insurance. As a taxpayer, I am thrilled
to meet from people that are taking
advantage of the taxes that I'm paying.
So, please don't have any shame. If
you're entitled to Jersey Care, go for
the food stands, too. I had no issue
with
takeout. They were spending $100 a month
on takeout because Ruffer works late at
couple of nights a month. She has to
work late and she just can't get it
together. She needs her cleaning help.
That's not going to be cut. And you can
go down the list. health and beauty.
They're spending $47 a month when you
add up the washing sets for the fall and
the shel and the other whatever it's
called. And then all of the boys are
getting haircuts every two months.
Subscriptions ami
internet filter circle nothing radio all
of these things. It's shocking by the
way most people are spending over $100
almost $100 a month on these recurring
subscriptions. Um, what you have to
realize, if that's what's getting you
into credit card debt, $658 a month,
it's going to end up $30,000 in 3 years,
is it really worth it to know what the
coolest recipe is for for shaboo is to
be $30,000 in credit card debt? That's a
question you have to ask yourself. So,
anyway, this is what a coach will
present you with. Now, I want to take
you to the next one.
This is Yasi and Tamar. This is an
amazing story. This is one of the first
couples that LSJ ever coached. This
actually came I changed the names of the
professions and you will not know who
these people are but this is a real
story. They came to us in 2020 was one
of the first couples that we coached
and they were drowning. So he was in
construction, she was a teacher. They
were making $12,416
a month with the proposals over here.
And then when you go to the income they
were spending $16,175
a month. So they were short $3,700 a
month. Not only that, they were already
$80,000 in debt between family, gas
loans, and credit card debt.
The coach gave them proposals right
away. Their car insurance was too high,
should be priced. They had too much
cleaning for what they could afford.
They were spending $800 a month on
Amazon. The takeout food was nonsense.
the uh health and be beauty his uh you
know also was stuff that they could have
cut and created the school at an
afterthe program. What was amazing so
the the coach basically identified a few
thousand dollars a month that they can
cut and also said listen you have to
realize Russell you're only working now
Russell Tamar you're only working part
time you really need to take on an extra
couple hours and Yussi you really need
to work a little harder to make a little
bit more money and once it was put into
perspective Yussi if you just work an
extra couple hours a day doing another
odd job of trying to build out your
business you can climb out of this hole
the light bulb went off in his Anyway,
this couple called back a few months ago
and they asked for a another session
with their coach and they said, "Listen,
we haven't spoken to you in 6 years. We
want to let you know what's going on."
And you can see that not only now are
they out of the debt, they have $25,000
in savings, they've maintained the lower
level of expenses, and they've grown
their income to the point that they are
$10,000 a month ahead. They're making
the bar mitzvah in the fall. They're
funding out of cash flow. So, they're
automatically investing $6,000 a month.
And then after the bar mitzvah, they are
going to be investing $10,000 a month.
Now, this is a couple that is not
wealthy by any stretch. They are very
regular. They have used cars. They don't
go on vacation. But 6 years ago, they
were literally teetering on the verge of
collapse. And today, they're confident.
They're showing by. You can see it on
their faces. Their kids are happy. It's
just an amazing thing. And all it took
was somebody just turning on the lights
and saying if you just make these few
small tweaks you can be you can be okay.
So before we go to the next uh it's a
little video it's a minute I just want
to give you one little muscle. So
smoking at this point when I grew up it
was like becoming pretty evident that
smoking was dangerous. But today a pack
of cigarettes by law has to have a label
that says smoking will kill you. Today,
there are still people shopping that
smoke. The person that smokes today that
smokes a pack a day knows in 30 years
they will not have an easy time walking
up a flight of steps. They know that.
They don't need a doctor to tell them
if you keep this up, you will be in
trouble in 30 years from now. They know
that. What they do need is a ruff or a
therapist to help them appreciate the
value of the quality of life in 30
years.
What a coach is. A coach is not here to
tell you that if you are if you are
doing something that's the consequence.
A coach is the one who's telling you
that what you're doing is smoking.
Living without a hesitant is smoking. If
you are going to spend $25 a day more
than you spend in 30 years, it'll be a
tremendous amount of problem. You will
not be able to use a credit card at the
grocery store. you will not be able to I
can tell you people in my own school
that people know that they're they're in
trouble and they borrow money from this
one to pay the apple back and then when
the third guy sees them in the bagel
store I don't take my kids to the bank
it's not a pleasant way to live you're
much better off being ahead so anyway I
just want this is a one minute video and
then we're going to piv pivot for the
last few minutes um to strategies
practical strategies that we can all
employ to put ourselves in a better
position but this video is the basis of
the framework that everybody I hope
comes out with after this is over.
Let's look at my friends Jack and Blake.
Jack starts saving money at 21 years
old. He saves $2,400 a year. That's $200
a month. And he does that from age 21 to
age 29. And then he stops saving money.
His third leg looks up and says, "Hey,
my friend Jack has got a head start on
me. I'm going to catch up. I'm also
going to start saving $2,400. He starts
at 30 years old and saving $2400, $200 a
month. Meanwhile, his friend Jack is
putting in zero. Everybody say zero.
>> He quits. His friend starts from age 30
all the way to age 67. Now, Jack, who
started earlier, only puts in $21,600
and Blake puts in 91,200.
What happens
at 67 and Blake who started later has
$1.4 million end up with a million less.
He put in almost 100,000 guy put in
20,000 guy put in 20,000 beat the guy
who put in 91,000 by a million just
because he started early.
That's the power compound. That's just
get started as soon as you can.
Here's the amazing thing. You would
think Jack had some amazing 95. He
figured out how to day trade penny
stocks or he figured out the next, you
know, Charlotte, North Carolina to buy
some multif family deal from some little
Lincoln sho, but didn't know what else
to do with his time. Here's what Jack
did. There is a study that was recently
done by Fidelity. Fidelity is one of the
largest brokerage houses in the country
and they try to figure out who are the
best investors. Are they male? Are they
female? Are they educated? Are they are
they uneducated? Are they married,
divorced, fat, skinny? They're just
trying to figure out who are the best
investors. And what they concluded was
the best investors were those that were
dead and their family members did not
report in a death certificate. And what
they concluded based on that research is
that the less you do once you automate a
very healthy and sound habit and make
once you automate it and just set it and
forget it, you will be much better off
than the most educated, savvy day trader
that there is. The biggest hedge funds
only 10 or 15% of hedge funds outperform
passive investors. So, what I'm going to
tell you, this is not my professional
advice, although it would be if you
asked it, but this is called the S&P
500. The S&P 500 is accessible for free,
virtually for free in a whole variety of
ways. Personally, I use Fidelity.com.
Now, I'm going to spend 15 seconds on
this because I really don't want to put
anybody to sleep here, but the S&P 500
is a collection of the largest and best
500 companies in this country. And it's
structured in a way that auto
rebalances. So, if you look in 1990,
those were the biggest companies. IBM,
Exon Mobile, General Electric, Phil
Mars, Cigarette Company, and Shell.
Those were the biggest companies. But
today, none of those companies are in
the top companies in the S&P. It's all
tech companies. And every step along the
way, if you look at the left,
once you get money invested in the S&P
500, there has never been a 12-ear
period that you've lost money. And there
has never been a 20-year period that
you've made less than 5 1.5%. And
there's never been a 40-year period that
you've made less than 9%. And once you
get to 10 years, there's a pretty high
level of confidence that your projected
pre-tax return will be 10%. Now, that's
what Jack did. He put the $200 a month
from when he was 21 until he was 30 in
the S&P 500 and fell asleep. That
$21,000 grew to 2.5 million by the time
you retire. So, what does that mean for
you practically?
So just to put it in perspective, if you
do this, if you put 500, if you put any
amount of money every month into the S&P
500, which again is free, and history is
any indicator of future performance,
which is obviously no guarantee, in 40
years, 92% of the balance in your
account will be profit. That's what we
call the Mayan. Warren Buffett, the best
investor that I've ever read, life is
like a snowball. The important thing is
finding wet snow and a really long hill.
The most important and valuable talent
that all of us have is time. It's not
brains. It's not sophistication. It's
just getting this set up and forgetting
about it. Now, practically,
let's go back to the budget. So,
groceries is fascinating because I sit
down with couples. There are couples
that are spending $1,000 a week. There
are couples that are spending $400 a
week. All the kids, they all go to sleep
fully fed and happy with a smile on
their face. In fact, the couple that's
got the $400 a week grocery bill, that
family, their kids are probably happier
cuz their parents aren't stressed out.
So, they tuck them in and say Shiman
with them together. The $1,000 people,
he's coming home at 8:00 cuz he's got to
hustle to pay for it. And their kids
don't see their parents as much or at
least not as happy. But here is a these
are real live numbers from 2026. And
this is a meal plan. The $450 a week
grocery family, this is what their menu
looks like. They are feeding their kids
something like a $180 per person for
breakfast. So that's cereal and milk and
sliced melon or pancakes. For supper,
tacos, chocolate, and corn or roast
chicken with rice. The middle class
family who's spending $942 a week.
They're having eggs, cheese, potatoes,
and toast. Greek yogurt with granola and
fruit and lettuce salad and tuna and
dressing for lunch. Sliders, buns,
fries, and coal or schnitle broccoli and
dipping sauce for supper. Now, the
prices, these are real life prices from
2026 grocery stores in Montana Lakewood.
And this couple is spending almost $500
a week less than the other couple. Now,
what does that mean? Now, put in the
context of passive returns and compound
interest in the S&P 500,
it's $12.5 million over 40 years. Now,
think about how many 65year-old people
that you know that really could have
spent a few hundred a week less on
groceries that would do that that are
lost. They're 65 or 70 years old. And
you ask them, how different would your
life be if you had $12.5 million? Most
of them would say pretty different. And
when you tell them had you done had you
just fed your kids chicken on the bone
instead of schnitzel you could have been
there and they just didn't know. So
anyway I just want to the point of this
is just to put your budget in
perspective. Don't think that a little
small imperceptible change over a long
enough period of time is
inconsequential.
The next thing and this is the last one
I'm going to talk about although I have
a lot of things to say on a lot of
things. Amazon. The single most
profitable patent in the last 25 years
in the United States of America was
oneclick checkout. Jeff Bezos at
amazon.com.
They realized Amazon had a problem. They
realized that almost 80% of things that
were added to shopping carts were not
purchased because it was too much of a
pain in the neck. Have to enter your
credit card, confirm your zip code, get
a login with a code emailed to confirm
it's your identity. And when he patented
oneclick checkout, that number fell by
2/3 to the point that more than half the
things that were then added to carts
were actually purchased. He made he took
all of the thought and friction out of
buying something. He eliminated it. It
was so profitable this patent that Apple
actually for 20 years paid Amazon a
royalty fee for the rights to use their
one-click oneclick checkout technology.
That patent expired in 2017, which went
PayPal, Shopify, and all the different
Google pays that you see when you check
out something online. Those all started
in 2017 when Amazon's ran out. Most
people, These are the eight most
frequently ordered um things on Amazon
that people regret buying. a white
warmer, a baby food processor, hairbrush
sets, juicers and blenders, egg cookers,
hobby starter kits, bulk organizer bins,
and supplement bundles, people that have
to add things just to get free shipping.
And these are things that people buy and
two weeks later they never use them.
Now, might think $45. I can afford $45,
but again, put that in perspective of
what a weekly poor choice would be over
time. So, what we recommend is, I know
it's inconvenient, but if you disable
this and force yourself to not let Jeff
Bezos beat me, I'm going to force myself
to have to add enter my credit card
every time I want to buy something. Or
at the very least, when you add
something to your cart, wait 24 hours
before checking out. Or, and maybe it's
a combination of all three, give
yourself a budget. I'm only spending
$300 a month on Amazon. And if my
daughter needs another set of gel pens,
she's going to have to wait till next
month.
This is very powerful. So, I have a
picture. I happen to be a total
hypocrite over here because I don't like
chicken on the bone and I only like
But the difference between the two
of them is really a lot of money. is the
equivalent. My choice of preferring a
seven or eight dollar per person supper
over a3 or$4 dollar per person supper is
the equivalent to me tutoring 10 times a
week, teaching 10 months a year, washing
12 shapes a week, or working part-time
as a medical bill. These are the same
things. I can choose to save myself a
few hundred dollars a week by feeding my
family less expensive food or I can
choose to feed my family more expensive
food and then earn money and then pay
taxes to compensate the difference.
So I want everybody to fill out a piece
of paper and give it to you and sign up.
And the other thing that I want you all
to do is to memorize these numbers over
here. 268 plus is the amount of time
that it takes a recurring monthly
contribution into an S&P 500 index fund
to multiply by 1,000 times assuming that
the rate of return is 10%. That's 22 1/2
years. So what does that mean? So when
we think about a wedding maring off a
kid, my wife will make fun of me and I
we have six amazing children. The day
that I get that social security number,
I'm opening up an account for her. Oh,
and they all, this is what I do for my
kids, and I'm not showing them off. All
of you can afford $2 a day. Find $2 a
day for your kids. $2 a day. I The
number might be 50, it might be 60,
maybe it's $2 a day, whatever it is. But
if you can open up an account for your
children and put $2 a day into that
account, by the time that child is 20 or
22 years old, you will have $50 to
$60,000 in that account. And that's not
something that's a surprise party. We
all hope to walk our children down to
the and if you can just automate a habit
of saving $2 a day, you don't have to
worry about how you're going to pay for
their and if you really have you can do
three or four dollars a day. But the
point is the earlier you start thinking
about it, the less stressed it could be
later on retirement.
If you just think about 10% as a return
number, if a person thinks how much you
might need, most people will say that $2
million might not be enough. But you
have to realize that by the time you
retire, you probably won't have a
mortgage. You probably will not be
paying tuition anymore.
$10 to $20,000 a month of passive income
is not a terrible thing. All that takes
is $6 a day. So, my recommendation would
be take a few dollars a day for each kid
and put it away for their future
and take $3 a day for you and $3 a day
for your spouse and put it into a
retirement account. This way, at the
very least, you know that you will be at
least approaching third base when these
bills come due.
So, these are the two accounts that I
would recommend that everybody take note
of. And when you meet with the coach,
you'll be educated not to ask about
them. One is called the by the way these
cartoons my daughter she's very talented
she made them um they come from the coer
itself from artificial intelligence but
you see that the woman is genius and the
guy's wearing a hat it's fantastic
a 529 plan so the reason why this is
important is I really don't want to
belabor the point of taxes which get
very complicated but suffice it to say
that if you have any of these two
accounts there are no taxes now
technically a 5.9 9 can only be used for
education. How does that help you with a
wedding? So what that means is when your
child approaches the age of 20 when they
will regardless of whether or not you
did this, they will have education
related expenses. You have you acrew a
balance in this account and then you
submit those education related expenses
and reimburse yourself. Those expenses
you would have paid anyway and that
money is how you think about paying for
a simple and retirement is the Roth IRA.
The Roth IRA is one of the most powerful
tools that's available to families in
America. But one thing that is very
important to know in the state of New
Jersey where we have the being right
now, if your AGI is below $75,000,
now you there are people that make
millions of dollars a year that have
depreciation offset that they don't
really report much income. The state of
New Jersey will give you a $750 onetime
match for free per. That means when you
open up a 529 plan, you put $750 in
there. The state of New Jersey will
double that and make it 1,500, which
will really turbocharge your auto
investment.
Lastly, I just want to say one thing
before I I will stay and answer any
questions that any of you have. I just
want to tell you that this is a
judgmentfree space. I just tell you two
funny stories.
I uh coached a couple and they had I
believe it was like $150 a month of
subscriptions and they had the most
sophisticated internet filters from TAG
but TAG wasn't true enough. They had
this one but they also had a Netflix
subscription and I'm just I had no no
opinion. Judgment free zone. Everyone is
entitled to do whatever they do. Also,
another funny one.
There was a um you know, sometimes I
don't know if I can make oepic jokes
here. I probably could. Probably can
make an epic joke, but there was you
know, sometimes you have, you know, a
couple and you know, the guy is a little
embarrassed and he says, you know, I
have a prescription. It's a couple
hundred a month. You know, it's not
really something that's negative, you
know, escape the let's just let's talk
about other things. And then you can
have a guy who's like, "It's the best
thing that ever happened to me. You
should do it, too. It's the best thing.
I got a guy over here. He's got a
compound pharmacy. It comes in a bag. 20
minutes later, he lost 50 lbs. And not
only that, you should tell people he'll
cut his grocery bill in half. I don't
need anything. So judgment free zone.
Everything flies." One other story I had
is in in the health and beauty section,
we ask people, you know, how much do you
spend washing shapes every year?
Everyone's I have no idea. And okay, so
it's very formulated. How many do you
have? How often do you wash them? I wash
this one myself. This one I send out the
whole thing. Anyway, one of the things
is, you know, monthly expenses, nails,
waxing, mikvah, manicure, and
everything. The guy pops up and says,
"Yeah, I spend $5 a day at the mikvah. I
go every morning. And the truth of the
matter is he couldn't afford it. He was
putting it on his credit card. And the
bulk of their shortfall every month was
from a person who a high mission guy was
going every single morning to the men
club 340 whatever the number is and was
paying $5 a day. Now I am not here to
tell you again as I introduced a
personal personal is the adjective
personal finance. Nobody is here to tell
you that this is what you have to do.
This is not cashless. This is a diet.
Now, if you can afford the $5 a day or
if you can afford the internet filter
with the Netflix, then gate isn't to
hate. But what I'm here to tell you is
that you have a leak. These are possible
leaks that should be addressed. So
anyway, this is a very personal topic
and nobody will judge you and you will
definitely not regret having done this.
If there are any questions, I'm happy to
answer them. And if not, Paul, it was a
pleasure meeting you.
[applause]