Businessman Podcast Ep #7 פרק ז | Do Not Lower Your Prices!

foreign interview. I wouldn't mind pinching Episode seven maybe four they they don't survive past four generally generally excited. Yeah the real number is 21. Okay, statistic is 21. That's the main number 21. How excited I was, but then I got stuck at 21. So simple is the topic. So this is topic. Yeah, the the part is a big part for success is consistency. So when I mention action the kick of of mostly consistency but maybe one day most businesses and this is the issue versus versus quality. Okay. Meaning the business or service. Okay. So, how much do I charge? >> Yeah. Because how does a person go about how much do I actually charge? Okay. So Immarked videos consulting. Yeah. So market. Okay. Okay. So subjecting pricing. Pricing. Yeah, pricing is is pricing is a complicated category. um in actual in dollars and sense the overall picture the actual the actual pricing strategy in different categories formulas in Excel marketual pricing the overall picture usually. Oh, so okay. So this is basically the discussion. Yeah. So simple topic is simple and mention definitely in the wrong direction. Okay. So mentions business mention restaurant you're going to struggle meaning choose you above and under correct 13th Avenue in in barak 13th Avenue barak probably 15 or 20 places at least. Simple example. Yeah. Ask people that's not true meaning the cleanness from the store. Okay. But restaurant in in Brooklyn. Yeah. was complain. I walked in there and disgusting. It is busy. >> Wow. It wasn't tempting. Because it wasn't appetizing. >> That's bad. Now the the reason is the simple reason is the simple reason is according to the standards. St. of 13th Avenue. Successful businessman. details the steady customers. Wow. Salt pepper salt. No pepper because you have a problem with pepper. Sometimes they're geriistent. Yeah. Wow. McDonald's is Starbucks. Wow. Breakfast. A clever guy. Sometimes and it's very interesting reason. Yeah. Yeah. Okay. meaning in the pizza fries dips. Yeah. dimension was home cleaness. So the point is as for business a certain uniqueness certain uniqueness usually. Okay. Problems. Okay. customers. So I got 50% off technically out of business. Okay, by the way, but to the bottom. Okay, in the long run, shortterm in the long term. Yes, this is reason number one. Reason number two is an interesting reason is as the attract type customer a type penny pinching. >> How is that possible? in in in in comments in in full prize. Thank you. This was perfect. complaint. So indications took me years. It's not going to end well. >> Correct. So business is a good example. example. I get example appreciate the quality feedback. Yeah. customer right away. The problem is versus days. So challenge like the regular price the regular price not interested but a statement which I don't like statement statement like the dollar of the gas of the gas standard. Okay. This is business because that's an item of interview. So this might Fine. So, what's the interview side gig? I wouldn't mind this business in the interview quality of work which is not true. Okay. because I think it's a very good product. This is a private event live podcast off a stage interview and mention very unique experience. So I'm very much looking forward Correct. This is amazing. Consulting my extreme example in consulting was marketing. Yeah. I get marketing ideas for companies. Okay. You want >> marketing ideas? >> Yeah. Marketing ideas. Okay. Yeah. $10,000. >> So it charges $5,000 an hour. >> An hour. >> An hour. Okay. Now. >> Wow. >> Now, wow. Like what kind of a price it is? But think about it for a minute. company and it increases your business. >> Wow. >> So, is $5,000 a lot or a little? >> Without one month, >> correct? How about one week depending on the size of that good? Yeah. >> Yeah. So, that every time He gets back 10 10 15 times the amount was charge of the shoe. business. Yeah. How much is that worth?000,000 salesman. Yeah. foreign company now. Million salesman and their salesman bring million sales. So, so again mostly is commodities meaning Right. Okay. Yeah. And I can Yeah. But when the guy start the idea again to the bottom number one reason number two is well he attracts the wrong type of clients. So what about the unique product but unique was charged correct? >> Correct. >> Very very slow in business at times. >> Correct. >> Fulltime job. So the answer is because slow is the economy. Okay. companies marketing ideas busier business the penguin group mention of this mention was a customers, >> right? The reason is consistently sales. Wow. the need for the marketap retail stores 50% off 60% off 70% off for the next season. when I mentioned it. Fine. But to the point recommen. Bingo manufactured products of a wholesale level a different business model but okay um Walmart is your business an exception Walmart is our business focused large value shortterm reasons. But the reason the reason for business is the number one reason for business. Okay. Service experience competition. So the 13th Avenue supermarket. Okay. Mention natural natural choices gluten was a guy. So a different direction to mention was special coffee. The focus of coffee in mention coffee was mention Starbucks also an example coffee Starbucks focus of the coffee Starbucks focused of the experience the experience by the way Starbucks drinking the Yeah, complicated challenging coffee beans. >> But Starbucks is an example for a company. experience. The coffee is 7-Eleven for 75 cents is actually bestion. So 7-Eleven in a in a different environment. Starbucks inside. So mention booksto is basically the gang. So the coffee company Domino's Pizza is >> doesn't exist all over but it [snorts] was >> no delivery. >> Yeah. >> 30 minutes or it's free. >> Yeah. The problem the same 30 minutes or it's free. The the problem I'm delivering with motorcycles in the motorcycles perfected competition UPS. is when you absolutely positively needed by tomorrow morning. The idea design, a simplicity, a lifestyle. a culture, whatever you want to call it. Yeah, they mention was an addicted to Apple. Yeah, there's something about the brand was the brand getenefit public because there's a lot of people a lot of people that are going to disagree with you all the way. Correct. Obviously to the bottom you have to have something unique. Correct. Lower expert. differently because business model to B2B it doesn't work. >> It does not work because you do have expenses to pay overhead. So retail store hardware any local store special mentions top of mentions. Okay. Helpful and friendly. comfortable. So anytime Yeah. Wow. Simple. The the the point is customers. service. So this is a very important lesson for me personally. We we figured by now. Okay. $86. Never had that before. >> Highend pictures. This is us now. 86. You know what? for Yes. target. Okay. And you know, you know what? Right. Fine. cost a dollar. You might be picking up all the prices as we speak are known for profits are known for profit. Ask are known for profit. But the gad Semiafordable. If you have something unique, you must have something unique. for office. Yeah. millions of dollars. It happens to be Premium mind according to democracy in socialism. Yeah. Is democracy business like effort effort socialismal. Yeah. training over the years. Yeah, this is was democracy. So V is the stop sign. >> But the pricing V is the stop sign. The stop sign is mention. So this stop sign sometimes mention the stop sign in a commodity business. >> The second is do a minimum. >> Correct. photographer, professional photographer, he's gonna buy $5,000,000 mention appreciate a business focused area. So topic was mentioned because as mentioned unique value. Number one. And number two. Okay. Thank you very much for listening. 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