Transcript
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Welcome to the Let's Talk Business
podcast, a project of the PEX Group.
Gain valuable, actionable ideas from the
world's top business leaders to help you
take the next step in your business
journey. And now, here is your host,
Manny Hoffman.
>> Good morning.
>> Ready for another episode?
>> Episode number four.
>> Let me get into my zone. You know what?
I'm in the zone already.
>> Comfortable with the chair, the mic.
>> I don't think I'll ever be comfortable.
I think every single person has a damage
in their brain where the our brain is
designed to identify danger, right?
>> And what ends up happening is certain
areas in your certain places or certain
situations where your brain identifies
danger. And it's not always logical.
It's a subconscious. So for me, being on
camera on stage, my brain identifies it
as danger. It's like, hey, you're on
camera. People will watch it. People
will judge you. So it's a fear of
judgment. I spoke with my partner about
this last week. Someone said he has a
fear of failure and hes you know my
pattern um claimed that
fear of failure doesn't exist.
Okay. You fail in what?
>> Mhm.
>> It's the fear of judgment
or fear of pain.
>> Yeah. You remind me I I once spoke to a
person that invested a lot of time and
energy and money not only his own in in
a venture and ended up it was at the
last stages almost by you know
collapsing and he was in my office he
was actually started crying and I said
what's the crying it's a business you
put in a lot of um you know um work the
end of the day it's not working out it's
it's just it's a numbers game and he
told me that um I feel like a failure
And I think that's the first time it hit
me and I responded. Hashem gave me like
the right words. I said, "You're not a
failure. The venture failed."
>> And he says, "What do you mean?" He
says, "How many people ended up being
very successful and they could go back,
they tried this, they dabbled in this,
they did, you know, all kinds of
different things. End of the day, it
wasn't it wasn't Bashit. Obviously, we
believe this wasn't for you and
ultimately they made it in the I think
even deeper. I think every successful
person that I know has a whole bag of
failures. Yes. Not failures. Let's say
your way of failed ventures.
>> Now, now I I want to just for the for
for for the conversation because I don't
want people to take this out of context
because I've shared this I've shared
this in the past where people said, "Oh,
so I have a pass to do stupid things in
business because the venture failed. I
didn't fail. So let's say I don't want
you to take it out of context that what
I mean with that is that you could be
reckless and you could do stupid things
and go into business without the idea of
it is that if you did everything right
according to the books, you had a plan,
it just didn't work out. It doesn't it's
not um a death sentence for you that you
can be successful. The venture failed.
You have to pick yourself up, learn from
what what just happened, try not to make
the same mistakes again, and find the
next venture.
>> I'd love to talk about it on the
episode.
>> Sure.
>> What is the topic? What is today's
topic? Many
>> ready for episode four.
>> I think so.
>> Say yes or yes.
>> A lot of people asked me if I was
prepared, which like the first point
they think the first point was and I'm
like I have I don't want to know the
topic until we get here conversation.
>> It's just annoying. and and not only
that even if you use scripted the
conversation is uh goes free floating
like which means is questions come up
and so on and so forth.
>> What is today's topic?
>> Before I get to the um today's topic I I
do want to address a couple of points
that I heard from people that listen to
the our conversation. Um, first of all,
people felt very very uh um that is
authentic conversation about about sales
and they felt at home like I can't I
can't count how many conversations or or
texts or emails I got that I felt they
spoke about me like um and I I was
trying to to to to dissect the the
feedback I got is
you know like entrepreneurship it's very
lonely at the top sales has a certain
loneliness to it.
>> People think no one understands their
structure.
>> Exactly. So what ends up happening is
they starting to listen to conversation.
One, you know, now it's episode four
already, but the first three episodes,
wait a minute, this is also a challenge
other people have. This is also
something that I that people are, you
know, constantly doubting if they're in
the right career, the right industry
>> resonates with them.
>> Resonates very well. So I think
>> it says pop. You ever heard that one?
>> Yeah.
>> Pop when you resonate with something.
>> Yeah. So, I'm very happy and also um the
challenge with the feedback is that
people keep on sending us um at least me
all kinds of topics that we didn't cover
yet. So, we're going to be recing a
couple of additional episodes, but
>> pricing was a big one.
>> Pricing is a big big one. I think one
which I actually plan to address later
on. We'll see when we get to it. Um
which is the support system of a
business owner. Instead of only speaking
to the salespeople, the business owner
reached out to me. I'm hiring new
salespeople constantly. Give me some
advice like how I could be best prepared
for
>> episode two. That's the feedback I got
from most business owners that episode
two was literally relatable to them.
>> Yeah. Episode first um one as well
because because episode one is it's you
have a huge you know a big population of
qual looking for the first job
>> or they're probably in the first 12 to
18 months of their first job in sales
and they question
>> business owners. that like is this my
the good industry? Am I in a good space?
So, it wasn't that. But the second was
really good for business owners.
>> So, let's dive into the conversation.
So, today's conversation, okay,
>> is a very heavy conversation and and I
need to ask you for a favor.
>> You're going to give me the insight of
you as a salesperson and you're going to
give me the insight of you as a sales
manager, how you're actually addressing
your team that has those challenges.
>> What is it?
>> It's building confidence and being able
to sell. Okay,
>> we'll talk about rejection, getting the
nose and how many nos is too much for a
day
and and also your identity and this is
part of it because it go you know some
people feel that I'm the service I
because I'm the salesperson I'm the
service of the
>> exactly so how do you balance the
confidence on the product and the
service with you as as an individual
could you separate yourself or not these
are all topics that I prepared somewhat
but but originally when we when I
outlined the different things we want to
cover, but I got tremendous amount of
feedback. These are the places where
people and I need the most courage.
>> I'm happy you didn't tell me before.
>> My mind is like racing now like what do
I have to say?
>> I think it's better like and that's why
I like not knowing the topic beforehand.
So, let's go.
>> Then we could just dive in.
>> So, let's go. So, so, so a couple of
Okay. Disclaimer. Okay. Sure. One guy
sent me a message yesterday
>> and he said thank you for episode I
think one I quit my job yesterday
um I took it as a responsibility but
from the other end maybe it's for the
good I don't but I think I mentioned
that I want to we did talk about it take
an outside perspective before taking
dress like before doing anything crazy
>> it's so easy to blame everyone the
industry the support system or whatever
only an outsider take at least two and
people that really care for you A lot of
people were just reckless about giving
you advice.
>> And I I'll just add on that because I've
also sat with a couple of of of sales
people since.
>> How many calls and messages did you get
the last few weeks?
>> This episode of the Let's Talk Business
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>> How many calls and messages do you get
the last few weeks?
>> I get a lot. I get a lot. And in the
last couple of years in general, um it's
just, you know, once upon a time you
weren't as accessible. People were
trying to get your email address. Today
with WhatsApp and different groups, you
just your names are just exposed. Your
phone number is exposed. And
>> I tend to respond to every single
message.
>> I try and and and and my personal
mission I'm not sure you were you ever
in my office
>> never
>> okay in my office on my wall is my
personal mission is I believe every
person should be given the opportunity
to succeed in life and sometimes all
that person needs that 15 minutes that
half an hour of clarity and I try to you
know to to do to do it when I can um
there's a forestein that the same way
that you give sudoka and you give master
of your money there is a of giving
master of your
Wow.
>> And so I try to do it. It's not always
the biggest form of is helping someone
get their own sh.
>> So I I want to so I want to I want to
just um chime in on what you said about
people listening to our conversation and
making drastic moves. Another piece to
it is that sometimes you know you know
when it comes to marriage people say you
know what will my second uh wife be
better or husband? At least this one I
know already. My challenges, my
problems. Sometimes you have an issue
with sales. You really have to make sure
that those issues are solvable in
another company or something else you
do. Sometimes at least you know your
challenges and you know the challenges
with the industry, you know the
challenges with the business and maybe
it's not your first reaction shouldn't
be I just heard it. Maybe I'm the wrong
industry. Just move because you're going
to start all over again and you might
have other challenges
>> everything and not even solve the
problems.
>> Beautiful. So, so let's start about
confidence.
>> Like what you said, I personally believe
every single person got the tools to
succeed in life. They just have to use
it.
>> Absolutely.
>> And don't be afraid to ask for advice
and for help.
>> Sure.
>> And you know what I respect? Sometimes I
get busy, I don't respond. People follow
up. Gentle.
>> We never say just following up.
>> Okay. I'm going to say something, but
maybe I'll I'll have the editor take it
out afterwards. Okay. Sometimes I do it
deliberately when somebody will reach
out to me and I'll tell them that you
know I'll have some time on Sunday and
that's my first test. If Sunday morning
comes
>> if they'll send me a message I'm
following up will you have time for me
today?
>> Every single person applying for a job
I'll probably give them the run around
one or two times
>> because if they don't have what it takes
to follow one more time it's either
they're not interested or they don't
have the skill to follow and and be
focused. beautiful confidence
>> as a
>> nobody gets born with confidence. Uh
it's something that it's something that
you need in order to be able to be
successful.
>> Um in order to be able to cons be
consistent, you know, in order to be
able to follow up when you doubt
yourself. Should I follow up again or
not? How did you deal with confidence?
Are you a confidence person? Were you
always a confidence person?
>> Wow. We're going personal today. for
every vulnerability of your side. I'll
give you two.
>> No worry. Ask me the questions.
>> I'll definitely Okay. Um, so first of
all, the says every single person is
born with a how do you say the a
clinched uh fist.
>> Yeah.
>> Does that make sense?
>> Yeah. Sure.
>> They think they own the world. So I
don't think people are born without
confidence. They're born overconfident
and then life throws them off. And
that's how it's meant to be. Um I don't
want to go there, but trauma is designed
to help us shape our lives. And every
single person has I have this great
friend of mine. He's almost 50. He says,
"Do you think every single person has
trauma?" I said, "Sure. You want to put
your hands in hot water?" "No, you're
traumatized of hot water." So trauma
faces trauma is basically the trauma we
face is shaping who we become, who we
are, and what we're afraid of. when I
told you I'm afraid um to go on public
stage or sometimes even when we start
recording a podcast the second it's
there's like lights, camera and action
and I just freeze and my heart starts
racing and it's very common. I think
most people especially in the highish
communities have states right there's so
much to lose there's so much judgment in
a good way and in a bad way I don't care
um that we're in protection mode so
every single person is born confident
perfect let's call it and then they face
life and reality throws them off and
cause a certain traumas and that's what
shapes every single person's personality
now it's all debate if people are born
with certain it's but the fact is
situations will shape you and obviously
every single person gets affected
differently. We're we all have trauma. I
have this great friend of mine you know
he's 50 said do you think every single
person has trauma? Of course. Put your
hands in hot water. You'll get burned.
Are you afraid? It's like of course
that's trauma. Okay. Trauma is basically
our brain telling us this is some this
is okay. Walking the street when it's
green it's a trauma. Your parents yelled
at you for doing that. That's okay. So
we all have trauma. The trauma of
getting rejected in certain places, the
trauma of not getting enough love,
whatever your trauma is will keep will
start getting into your head and then
your brain will start telling you this
is a danger zone. So for example, me
when I see the camera, lights, camera,
action, I freeze. Why? My brain
identifies it as d as danger. And you
can explain me a hundred times that it's
nothing. I've done this so many times.
It's still a subconscious that hopefully
one day will just leave. I think that's
what most people miss. They think they
have to be comfortable doing the cold
call. I just say my heart my heart will
race. I'll be nervous. I'll be anxious.
I'll still make the call. I'm not
comfortable being on camera. I'll be
here uncomfortable and I've been on
stage many times with two 300 people and
I had a panic attack throughout the
entire time
>> and it's all right. Nothing happened. I
still said what I wanted to say. Just do
the action. Okay. That's you're afraid
to walk into this prospect.
>> Okay. So, so just just to make sure I
understood what you're mentioning is
that regardless of the confident level,
do the action regardless.
>> Correct.
>> Okay.
>> Manny, there's something that frightens
you in your business that every time you
do it, it's still something you're
scared of.
>> Negotiation on a proposal.
>> Okay. You still do it?
>> Some of the proposals. Yes.
>> Sometimes you escape when you're afraid.
>> No, I mean on that part, no. So,
obviously I have a team that does
business development, but larger
proposals, larger relationships. I'll be
at that. And you still do it?
>> Of course.
>> Why don't you chickenen out? Why don't
you say, "Hey, I'm afraid someone else
do it."
>> So, I once heard, you mentioned before,
cold calls. And and in if you speak to
salespeople, um they'll say, "I like
cold calls. I don't like it's not ice
cream. If you like it, I like vanilla. I
like chocolate." Sometimes you got to do
what you got to do. Whatever it takes. I
have a a picture of me literally
literally the first year of my business
that I had I I didn't even have my own
office and um and I used to use somebody
else's office like here and there like
to to um to respond to emails and stuff
like that and at one point I needed to
send and merge the email. I sat on the
floor with the computer and he took a
picture and he put whatever it takes and
he sent it to me and it became like
almost my poster picture like for
forakes whatever it takes this is what
you need to do. You got to do it. It's
uncomfortable but guess what? You have
to do the uncomfortable as well.
>> 100%. I We'll talk about boundaries, I
guess, on one of the episodes. But I I
made myself a mission until we have
thousand clients, I'll do whatever it
takes to get them. And I woke up once
3:00 in the because a client was in
Israel to set up an account.
>> I wouldn't do it today. Okay? It's okay
for sales people to have
>> boundaries. It's a good
>> It's okay to have boundaries. You should
have boundaries. You don't have to
respond to every email 10 o'clock at
night. I have this guy, he's responds, I
posted a status about doing whatever it
takes. And the guy responds, "A client
just sent me this email. I'm crazy.
Should I respond? I said, let's put the
client to the side. Okay, you're
watching status.
You have the time to respond to me, but
to your client who pays your bills, you
won't respond. Give me the logic. So,
it's okay if you say, "I need to watch
status for half an hour a day, and I
won't respond to anything." But why the
entitlement?
>> There is there is a logic behind it.
There is logic and I can explain because
I I I I've been in the same sometimes
making decision
>> because client has expectations. If you
train them three times that that's
expectation that you respond
immediately. The fourth time you're not
responding. They're think what's going
on? You have another client that's more
valuable than me. Why are you not
responding? Let's I give you an example.
throughout my my my I would say the last
15 years I have a partner in my business
as well and he's been way more the
customer um customerf facing person at
customer service on certain parts of our
business. Yeah. He when people will
reach out to him they expect him to pick
up the phone like immediately or will
call him back within the 15 minutes,
half an hour, hour like max. Yeah. If
not they'll send him another email like
what's going on. When I the same
customer calls me, they'll say, "Let me
know when you have a few minutes to
discuss or let me know when you have a
few minutes to schedule a call."
>> Time it takes.
>> No, they also know, but but they know
that I'll call them back. I will
respond. I'm not neglecting a single
message, but sometimes there's a delay
because I'm sitting in a meeting. I'm
recording now podcast, you know, it
takes time. I I my phones are shut. But
but so that there is logic behind it,
training the people because it's very
hard to turn turn it back once you train
the people. And it's a huge difference
if you are the first responder to give
service for a customer. And it might be
an emergency. It might be a rush versus
somebody that's a different position
that I got the support ticket. I'll look
into it. It's not a a 911 emergency. It
might be urgent but not It might be
important but not urgent. You know that
difference. Customer service. Sometimes
it's urgent. I need to know if you could
ship it today. So if you can't ship it
today, I need to call somebody else.
>> Correct. So,
>> I want to make a couple distinctions and
to be honest, I don't have the clear
picture in my head. I'll just share
thoughts and let's work it out together.
Okay.
>> Number one, you're allowed to set
boundaries the first day of your job.
>> Sure.
>> Agreed.
>> Yeah.
>> Number two, whatever it takes to get
business and to get started. No
entitlement.
>> 100%.
>> So, where is the distinction? So, I
think if you have a you have a I need a
half an hour status. No problem. That's
your boundary.
>> Don't come and cry to me. Okay, if you
have your from day one all your
boundaries and then clients don't come
to you, don't don't don't complain.
Okay, I really believe
I went to Y Combinator school. One of
the lessons that I really followed is do
things that don't scale. It's the
complete opposite of boundaries.
>> I think it could coexist
>> because that's a startup mode and that's
what that's exactly what they they need
to teach because that's what that's
correct that they need if you want to be
a startup founder. Correct. The same as
if when you go into sales,
what is going to take you from zero to
success? You're going to have to do
certain things that you won't be able to
do. For example, for me, what thousand
clients was my first milestone.
>> I did whatever it took to get to
thousand clients.
>> Whatever it takes.
>> Of course, my clients can't expect X, Y,
and Z. And then thousand clients, I have
different rules now. And if yeah, you
have to communicate it. So, I didn't
train them to anything, but I would This
guy had a sign. This guy that wanted to
on board 3:00 in the AM. He's never
going to on board again.
>> He just said, "I'm in Israel. It's
convenient for me. Would you do that?"
>> Yes.
>> Mhm. So,
>> I'm allowed to say no next time.
>> So, so, so let me let me tell you about
boundaries. I think I think um I have a
word they use a lot, which is
non-negotiable. Yeah. If you're you're a
person that has a big family and you
take a nineto-five job and for you a
non-negotiable is five o'clock you have
to leave the office. Yeah. that that
doesn't but 9 to5 you're hustling and
doing whatever it takes for you you
created that boundary the non-negotiable
boundary for whatever reason makes sense
for you or a person says I like to learn
in the morning and hook up a crook I
don't pick up any
>> I have a friend that reads a book he
took his first job the company I worked
for he made a deal I think from 1:30 to
2 he reads a book every single day and
he would read a lot of books
>> so so so non-negotiable that doesn't so
I I call boundaries non-negotiable if
you created yourself a non-negot
socialable. Yeah, you are you you create
your destiny in terms of what you want
your day to look like, who you want to
deal with. Now, some clients would
appreciate it, some clients won't. So,
you made a decision. Those clients that
don't appreciate it are not your client.
>> So, don't cry if they don't come to you.
>> Correct. There's difference and this is
something that if people listen to this
and take it out of context, I want to
make sure that's clear and I think you
mentioned it before and I just want to
uh reiterate that point. A startup mode
is different because startup mode
whatever it takes a lot of the
non-negotiable don't exist and we're not
>> I still have my non-negotiables
>> correct but a lot of them and then
there's nice to haves correct it's nice
to have peace after six o'clock
>> by the way by the way I I always tell
people when they want to go into sales
or any career any type of job I said
create your list with your perfect job
the ideal job with all the bells and
whistles and then circle around the
non-negotiables
>> beautiful
>> because you're not going to find the for
a perfect job that has everything. But
the non-negotiables, you could not don't
settle for any of the non-negotiables.
We're going to be miserable because that
non-negot you created that
non-negotiable for you.
>> However, I will I don't think it's time
now because I want to get back on topic,
but but obviously um this is going I
like where the conversation is going
because we didn't a lot of it also
depends now in work life balance. It's a
whole back and forth about work life
balance. I have my mahal what I feel
about work life balance. Some of that
is,
>> you know, my work life balance. I always
work and I always live. Oh,
>> I'm kidding. I don't always work, but I
tried to always live.
>> Correct. And so, so, so now you have to
let me explain my work life balance.
Okay.
>> Work life balance. You know, I remember
years ago we did for for um Royal Wine
the Janess campaign which was perfectly
balanced.
>> Perfectly balanced. It's your word.
>> It's part of the campaign at that time.
I don't not my personally, my team. And
>> I used that as a reference last week. So
I say so when I when people ask me
what's your take on work life balance I
always say the only the only my take on
work life balance only exists on that ad
in in real life it doesn't
>> doesn't why because there are times your
business needs you way more out of
balance because you're startup mode or
sometimes your family you're going
through something in family or or even a
good happy moment you want to be there
for your kids you want to be there for
your spouse so then you tell your
business I have to deal with this Now
I'm going to take it easy because I'm
dealing with this or I want to take some
extra days off in my business for my
personal life. So work life balance
means that you are conscious of who
needs you most at the time and you make
sure the other party knows what's
happening and that and I could tell you
I'm going back when my kids were younger
and I worked very hard. Today I'm able
to have a team. I'm able to to structure
my day a little bit different than I
used to. But when I was in startup mode,
I had times or let's say we did the
let's talk summit business conferences.
The last few days it's pretty hectic.
They don't the family doesn't see you. I
would sit down with my family. I would
tell them that Tati is making an event
next week, Tuesday.
>> The next few days I'm not going to be
around.
>> You set expectations.
>> But a week later, one night I'm taking a
day off and we'll go for a family
vacation or whatever it is. You know
what it does? One time I'm going to go
back. One of my younger child um woke up
the next morning of the event. I came
home very late. The next morning, Taty,
how was the event? You know, it actually
I I became very emotional because I
connected how the kid knew the last few
days I'm busy with an event to connect
>> and he didn't feel neglected, not cared
for, not loved enough. I think a lot of
the work life balance that you see now
in public are people shaming people like
for for you know um doing all work or
all balance all um family whatever it is
is because they don't share with the
rest of the team. So all of a sudden
you're a business owner, you're
struggling to make ends meet and to
cover the month and all of a sudden he's
not here for five days. His his own
people say what's going on like he's not
committed to the business
>> for his business. Why should I care?
>> But if you have that communication with
your team that I need you to you know to
cover for me a little bit
>> through XY and Z this is beautiful.
>> Yeah.
>> Confidence communication. Let's go back
to confidence.
>> Yeah. Because I'll tell you why. Because
because people use this sometimes as an
excuse. I I cannot be successful because
I I lack of self-confidence.
>> You want me to say it?
>> Yeah.
>> Want to say it together? Are you
perfectly confident the way you wanted
to be or you want to be
>> depending on which which what's what
what state? If I have to present for
5,000 people, my confident level goes
down. If I have to present to five
people,
>> it's not perfect. I don't think anyone
is perfect.
>> Nothing in the there's no schlimist in
this world.
>> 100%. But some people are are better
than others.
>> Yeah.
>> There's confidence and then there's
self-esteem. Okay. Confidence is, hey,
I've done three podcasts, four podcasts.
I can do number five. Okay, that's easy.
Self-esteem is, I think, you know where
you really see it? The people who
believe they can do stuff even if
they've never done it. That's real
self-esteem. So, for example, can you do
a podcast? I don't see why not.
>> That's self-esteem. So, first of all,
when you feel you're lacking something,
try to make that distinction. Is it
confidence or is it self-esteem? Do I
not believe that I can do this exact
task? For example, it totally makes
sense if you're selling for the first
time a certain product that you don't
have confidence yet. Why? Because you
don't know the product. You don't know
if the client wants it. We'll talk about
how you do it and how you execute it.
But it totally makes sense. But if you
have a self-esteem problem, you want to
work on that. Saying I'm worth some
people do it. They say every morning to
the mirror, I'm perfect. I'm not a big
fan of doing anything extreme.
I know people that do what do you call
it? uh
>> breath work.
>> No, saying things to themselves.
>> I was once added to affirmations.
>> Yeah.
>> I was once added to affirmation group
and people would leave voice notes. I'm
like affirmations. First of all, it's to
yourself, but you don't have to be
Yeshin. Okay. You could just be good,
good enough. No matter what, I'm
perfect. So, first of all, see if it's a
confidence problem, which totally makes
sense. Make the distinction. I'm not
comfortable selling this product yet.
I'll I'll have five clients. I'll be
more comfortable. It's it's a problem
that will pass. If it's self-esteem,
that's more work. Okay.
>> Is there anything a person could do um
like as a as a
um you know if if they feel they're low
in self-esteem to to improve on that
that you have seen working.
>> Sure. A lot. People do breath work,
people do therapy, people talk to
themselves, people there's so much to
do. There's a whole therapy world just
for uh self-esteem. I I I don't think
every single person should have a
therapist, but I think every single
person is allowed to have a therapist.
I've done therapy for two years on many
different areas of my life that I wanted
to improve. Worksh had great great
results and then I stopped and I'm doing
fine.
>> So I I think it's amazing if if you have
something and by the way I improved
almost everything that I didn't really
focus on besides the one thing I focused
on.
>> I I most of my therapy was focused on
public stage. Okay. I'm afraid to be in
public on stage in front of hundreds of
thousands of people and it's not like I
don't okay some people don't ever get
the opportunity so it doesn't bother
them in life so what I can't talk for
100 people who cares 90% of people are
afraid they just don't for me someone
watching my podcast and they say okay I
want you to talk for
>> 500 people next weekend whatever it
bothers me that I'm nervous about it
okay and I've certain times in my life
that I just push through and sometimes
I'm I I don't want to push anymore. I
want to enjoy life. So, it was something
I tried working on. So, totally okay. If
you feel like, hey, I don't feel very
comfortable with myself. I don't trust
myself on certain things. Go for help.
That's what help exists. And help is not
always a therapist. It can be a good
friend, a good mentor.
I I my best friend is a guy that we
usually talk more when we're both low in
the lows or at least one of us is in the
low. And that's what we're here for for
each other. Find a good friend similar
stage a person that struggles person
without ego that you could just talk and
you've been that person for many. I know
I am the person for certain people. So
that's that. Number two is the
confidence part. Learn your product. If
you don't know your product, how can you
be confident in that product? If you
don't know your market, how can you be
confident that you're selling the right
solution for the right guy? So for
confidence I think a lot of it is just
knowing and the first job a salesperson
has this is the opposite but it can
coexist. Okay you need to know your
product and your industry and everything
about it for selling but you can also
sell without knowing everything about
your industry. So I I don't even know
how it coexists but it's the reality
because no one I didn't know how payroll
really works when I spoke to the first
client but what I did know is I asked
him what his problems are. I went back
to the company say will this will we
solve all these problems and if the
answer was yes that was a good client
>> could I tell how it coexists
>> how
>> if you feel that if you know your
product and you know your industry that
should give you the confidence that why
not like I know everything
not knowing the product shouldn't be an
excuse to feel a lack of self-conidence
>> back to what we spoke earlier about I
said the guy you can respond to my
status but not to that email I think
it's totally okay and you should have
boundaries I I think what I hate is the
entitlement of it. These people, let's
say someone is has a non-negotiable
after five, I don't work. Is it an
excuse and an entitlement
or it's your reality? Which means the
person that's just a boundary will work
9 to5 and give it his all without ego
and really put in the effort and this is
just as non-negotiable.
>> The person that uses it as as an excuse
and he's entitled won't even work 9 to5.
So 10:00 is like, "Hey, should I respond
to my customer?" What about 4:30? Do you
respond or no?
>> Do do you take do you care for your
clients or no? So it's the entitlement
that's killing today's generation.
>> 100%. So Pin is um this is becoming a
longer episode than I thought it going
to be. We can probably sit here for
hours
>> hours but but I think I think we covered
some very important um um points but I I
do want to go back um because uh you
mentioned for um about your fear of
speaking and people's always asking me
like you sound very confident when you
speak and when you go on stage do you
have any any places where you have fear
and I said absolutely what's what's it
it's heights I have a tremendous fear of
heights
>> is that the only thing you fear if
that's your escape
>> no no that's like meaning literally like
fear So heights I'll never do
>> elevator.
>> No. Oh, I'll tell you in a second.
>> So that or any sports in the water and
those type of things. Now I always like
when I was younger I always I right away
wanted to see will this be an issue with
my life. Let's say if I would have have
an issue with heights and I wouldn't be
able to go on an elevator or I couldn't
fly. That's part of my like I I fly a
lot for business and everything else. So
if I couldn't have uh you know gone on a
plane or couldn't gone on an elevator
that issue is interfering with my life
but that I that I can't do water sports
who cares I have other places where what
I get my my satisfaction from.
>> So going back to
>> what bothers you in your business.
>> So I think even for people um um that
will listen to our conversation is it's
okay to have shortcoms see if those
shortcoms actually affect your life or
fear whatever you want to call them. If
it affects your life, you have to work
on it. If it doesn't affect your life,
it's unhappy.
>> So, let's say you mentioned before, if
somebody's today's day and age, if
you're a CEO, regardless of this
podcast, if you're a CEO, you need to
speak to your team. How many business
owners that have a team of 20, 30, 40
people, there's a company event, they
can't speak. It's missing for the team
needs to hear from the leader. Yeah. I
had recently I had recently somebody
called me in to speak to the company. I
said, "Why don't you be speaking?" "Oh,
I can't speak to the company." Said,
"It's never going to be the same. I
could also speak but why shouldn't they
hear from the company the vision
>> HR professional come to our company a
few weeks ago to talk to the team and
one of the services they provide is they
fire for you
>> and I asked her do you think it's a
smart idea she said we provide that
service
>> but if you can't fire you have a problem
>> now sometimes there are sticky
situations I get that family or whatever
>> if you can't fire you shouldn't be with
them a business but yeah if you're a
business owner today's day and age and
you can't show your face in public and
for a lot of companies and industries it
will not it will not let you grow
>> if your business needs that there are
businesses behind the scene you know
there there's different industries that
you're very much behind the scene
>> so so I think I think um to take out of
our conversation now is um first of all
let's try to to go through what we
discussed we spoke we spoke about the
difference between um confidence and
self-esteem we spoke about the concept
of work life balance we spoke about now
that we spoke about fear
>> work life imbalance
>> correct
We spoke about the concept of I think
that's a very important topic that we
could you know speak another time even
more of it is which is if something
fails doesn't mean you're a failure. Um
and sometimes those those moments put
you away for life. There's a there is a
quote that I've once heard and I've
shared it so many times. I love it.
People die from negativity every day.
Sometimes it takes 70 80 years they
should find out they're dead. Which
means something negative happened in
your life.
>> You stay
>> and you stay stuck on that. So you had a
venture that you failed and you can't
get out of it because you you called
yourself a failure instead of calling
the venture a failure. However, as we
said before, you need to learn from
that. If you walk away and say, "Oh, the
venture was a failure and then I move
on." No, learn from that shouldn't make
>> We're going to talk about rejection. I
want to talk about that about that. And
by the way, to be really practical,
>> I'll think it's the same as healing.
Okay?
>> I know it's a taboo. Um but some people
are in healing for years and they don't
seem Again, it seem to get anywhere.
Sometimes they do. Some people, the
people I respect are people who have a
problem, they fix it, they try to fix
it, they work on themselves, and then
they move on in life. If you're going to
go around all day long saying, "I'm
afraid to do cold. I got some help, work
on it, practice, and then the successful
people, the people who actually push
through are the same afraid as you." The
only difference is they just they move
on and they actually start doing it. At
some point the problems go away.
>> Yeah.
>> So don't stay stuck in your victim
entitlement.
I need to get a base pay of minimum
$100,000.
I don't work only 9 to5. I'm a sales so
I'm my own boss. I don't have to service
my client.
>> I'm going to cut you off over here
because
>> you don't have a chance of success.
>> We need to do a full podcast just about
financials. So, we'll bring that in over
there.
>> I but I'll just end the conversation
with that. Um, you know, every car has a
small mirror to the back and a huge
window to the front. And which means is
if there's no mirror to the back, yes.
Something about the past is haunting
you, is with you. Just know the
opportunity going forward is way, way,
way larger.
>> It's meant to give you the experience,
not to hold you back.
>> Exactly. Thank you for this episode.
Looking forward for the feedback from
the audience.
like so many mixed thoughts. You know,
when I watched when I watched one of the
episodes, it took me a minute to be to
get the strength to watch it and then I
disagreed with one of the points I said
and I said, "Why did I say that?" But
I'm not prepared for this. I share my
thoughts. This is my thought at the
moment. It doesn't have to mean so I
hope the same as you. You don't I hope
you don't take it.
>> Some people will take so literal certain
things. It's not it's just a thought. I
never follow books, podcast, anything. I
try, I test, I incorporate ideas,
>> we talk about it.
>> Okay, I think we're done for now. We'll
see you at the next episode. Looking
forward for this
>> this episode of the Let's Talk Business
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