RCCS LAUNCH 2017

our ccs has thousands of patients worldwide that need this auction campaign to succeed so we challenged GC my marketing to come up with the best concept ever to make sure that our patients have everything they need to fight cancer we love challenges and we're really good at it so we got to work we got the team together and we started the strategy process as we began collaborating we knew this has to be big bigger than together bigger than yellow bigger than emojis bigger better so everyone started throwing ideas around and all of a sudden you know silence literally silence nothing we started thinking about the pain the pain of cancer patients their families no words just feelings pain real pain that's when we realized that deep pain cannot be described Shana's no name there are no words nothing so this year there is no theme no words no names no our auction book cover is just yellow because no words can express true pain you'll see it everywhere less words shorter price descriptions billboards that just say this is the are CCS billboard because there are no words brilliant path you [Music] [Applause]