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TWE David Konigsberg
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Check out my Tribeworks interview with David Konigsberg, who has a Digital Marketing Agency called Optical Targeting. Optical Targeting help businesses with their marketing, specifically how to best communicate what their services are. This includes branding, culture and marketing sales. Listen to find out who is his target audience, his thoughts of employee retention, and the best way to reach him. If you're not connected, connect with him on LinkedIn - tell him Tuli says hi.
Categories:Education/Career
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Transcript
Auto-generated transcript. Not time-synced to the video.
[Music]
totally grab some Blackboard recruiting
we're here today with David koenigsberg
I want to introduce you because I know
you actually well I'll let you take the
stage so I have a marketing targeting
where it helps businesses with their
marketing messages we Specialize
Services to help them communicate what
they do well and be able to get down to
the core of branding culture and
marketing fails what's the target
audience so Services is our you know
bread and butter to really help them
identify you know the scale what they do
well and how to find the right customers
a lot of people make a mistake they try
to find the point in the market and try
to find what you do well and then figure
out
what could companies do to help with
retention of employees yeah I thought I
think what every employee needs is
Clarity they need to know Clarity of
what you report and what you punish what
your priorities are
other things that you have
to do for your business that others
don't do they need to know which way to
row the boat right when they answer the
phone they have to be able to know how
you want them to handle without having
to death and if they if you can provide
that for them
Clarity they will they will try to make
you happy where you go wrong when you
don't give them the clarity they make
that assumption for themselves it's
their own personality and they go that
way if you're trying to get everyone to
go this way if you don't know how to
bridge that cap because you guys have
different personalities that's why you
have to have your personalities down
your archetypes your branding your any
selling proposition your target market
you know how you want them to do
customer service are you uh type of
business that wants to over deliver you
want to make more money by Penny
pitching you have to give them Clarity
of what you want them to do so they know
how to be you
that people feel like they want to work
towards
there's rituals I think that you do
differently that others don't do
where can people find you you find me on
LinkedIn you can find me on Whatsapp
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