The What It Takes Podcast Ep 17 ft Morris Isaacson: One Skill That Will Make You Irreplaceable

I love trade shows. And you have to decide beforehand. Is this are you going to this show for visibility, for brand building? Are you going there for sales? Is it both? [music] What's break it down. Is it 7030? Right? How many how many leads are you expecting from the show? How many, you know, product demos for us? How many [music] product demos does that are we expecting that translates into? And therefore, how many net sales can we expect on the [music] other end of that after 90, 100, uh, you know, 360 days? Um, and tracking that over time, right? What is the [music] sales lift? If I go to a show where I've been talking to someone for six months and now I [music] have a chance to have that inerson contact, what's the the measurable sales lift? How many times do I meet with somebody in person and know that [music] that's going to increase the velocity of me closing a deal versus [music] if I'm just talking to them, you know, on Zoom every 3 months. Hey, just checking in.