Preparing video...
0:00 / 0:00
Episode 12 - Rob Farmer, Senior Director & Chief Marketing Intelligence Officer at Nissan
79 views
The way companies hire is changing—and fast. Rob Farmer, Senior Director at Nissan, shares how AI and modern tech have completely reshaped what they look for in candidates. This is a must-listen for anyone who wants to stay relevant in the job market.
Categories:Education/Tech
Comments
Transcript
Auto-generated transcript. Not time-synced to the video.
But basically in the past we were able
to recruit people who had experience in
traditional market research functions
things like surveys, focus groups kinds
of projects, data analysis, research
report writing kinds of skills where now
what we're looking for tends to be
someone who can do all of that and then
also data analytics, data science,
Python programming,
building dashboards in in Tableau. Is it
possible? Yes, it's possible two ways.
Um, and we were doing experiments with
both of these. Number one, we were
trying to upskill our existing team.