Competitors aren't stopping your growth, but they are a vital component of business success.

Competitors are a vital component to [music] business-to-business success. A, if you don't have competitors, then there's probably something essentially wrong with your business model because anything that's good and and worthwhile doing, multiple people are going to do it. You got to know what your differentiators are, what what's your unique value proposition to the to the community, what you can you you you can uniquely provide and what you uniquely can do that other companies can't do and you double down on that.