You can't scale your business without this

Every company needs a COO, a chief operating officer. When I took on a COO in my business, that's when I was able to quadruple the business. You see, most owners of businesses are not great operators. They're visionaries. They're people that have big ideas, big goals, big dreams, but when it comes to the actual execution of the business, they don't know what they're doing. A COO is somebody that takes all of the pieces and all of the parts of your company, everything that you were previously managing, whether it's sales, whether it's operations, whether it's marketing, whether it's employee management, employee engagement, they take all of those things and they have their hand in all of those things and they sort of tie them all together and they begin to manage all the people in your business and all the processes in the business for you so that you can actually do what you do best, which is come up with great ideas, great products, great services, and sell your heart out. I remember that when I took on a COO, it was a big decision for me, but it was something that transformed my entire business really forever. Once I was able to let go of the things that I did not enjoy doing, I'm not a detail oriented guy. I'm a person that likes to move forward. I like to move fast. I like to take ideas. I like to implement them. But once those ideas are conceived and once I've come up with the plan, I don't like to execute on it. I don't like to manage it. I like to come up with new things. I like chasing new ideas, new dreams. But you need somebody that's going to be able to take those ideas and those dreams and have those ideas managed. Everything needs a process. Everything needs an employee to manage. And if you bring in a COO into your business, it will transform everything that you're doing. It'll make you so much more effective. Think about a bird. A bird needs two wings in order to fly. Right now, if you're a owner of a business and you don't have a COO running your operations, you're like a bird trying to fly with one wing. It's just not going to work long time. There's no way to scale your business if you don't have somebody who's equally as good as you in the operations. Now, you might say to yourself, well, I can't afford a COO, you know, because some COOs cost 100, 150, 200, $250,000. Maybe you can't afford a COO, so maybe you want to give up less of a salary and give more equity in the company. That's an option. Another thing to consider when you're thinking about hiring a COO is usually us as entrepreneurs, as business owners, we can't imagine that somebody wants to be a number two in a business. So you have the number one, which is you. You are the person running the business day in and day out. And then you have your number two, which is your COO of the business. And there's so many people who don't want to be number one. They don't want to be in your position. They don't have the creativity. They don't have the ideas. They don't have the gusto that you do. They don't have the guts that you do to be the number one. And they really enjoy being in the number two seat of the company. This is what they're born to do. This is what they're great at. This is what they excel in is taking somebody's vision like yours and bringing that vision to life. Happens to be that in my company. Now the question is is where do you find that person? So you could find them through referrals. You could find them through your network. You could post on LinkedIn. You could speak to your friends. You could speak to your family. You could speak to co-workers. Maybe somebody in your organization already has those characteristics as that number two that you're looking for. And all you need to do is empower them and elevate them to that position. or shameless plug, what my company does is we specialize in finding COOs for companies. We've done it so many times. We found great number TWS for great number ones. And we've seen consistently over time that these clients that we place a COO in, what happens is after a month, a quarter, a year, 2 years, 3 years, that company is completely transformed. We go out into the market. We find the best person suited for them and we bring that person to the table. Once that person is in that position, all of a sudden that company is able to grow to levels that they never thought possible. It's an incredible experience. It's an incredible thing to watch. Quite frankly, I have the privilege of working with so many of these businesses. So whether you work with us or not, that's your choice. But do not miss this opportunity, this really overlooked opportunity of finding a great number two to manage your processes and your people and your business while you're going out and building it. I hope this brought you value. If it did, please leave me a like, please leave me a comment, and please subscribe to my channel. Thank you for joining as always. And you could find us at wealthyco.com. I'll leave the link in the comments below, and you could probably find it up above over here. Okay, God bless. Have a great day.