Niche Business VS. General

what's up ladies and gentlemen - boy Big B I want to talk to you guys today about going niche or niche in your businesses I remember my father's company when I had walked into his business and they were specifically focused on recycling aluminum and copper and steel and I remember like in my first 10 phone calls of working his company I heard that I heard the phone click 10 times in a row nobody wanted me to be there there was no space for me in that market I was literally fighting over half pennies on pounds for buying people scrap metal I realized very quickly that if I was gonna make a dent in his business then I would need to find something which is called a niche a niche something that not everybody is doing so I started recycling metal powder for his company and boy oh boy did we make a lot of money and we build that business to a beautiful beautiful level and we really exploded and flourished it there the same thing has happened to wealthy commercials when I first started we would do everything and anything now we focused on multi locational businesses let me give you some examples adult daycares child daycares skilled nursing facilities retirement homes these are one owners that owned many many locations we become really really good at doing these type of contracts because we do with them day in and day out the nice thing what happens when you when you focus on a niche as you become really good at it so that every single one after that is just easy to repeat when I was doing every type of business first of all I was gaining no momentum and I was getting no traction any of those businesses because every single contract that we had to earn I had to kill for I remember I called one guy on the phone and he said to me I can't believe you're calling me on the phone I know who you are but it's like you're vampires or something I can't believe you're calling me for business and in this new line of business that we're in because we get so good at what we're doing we start making a name for ourselves we start making a brand for ourselves we start growing within an industry so I start getting referrals everybody who's in any type of business think about your business right now you can name your half-a-dozen biggest competitors so when you do a great job for a company he's gonna give you to his brother his uncle his nephew or his cousin that's in the same business as you because you know his business you understand his business now our business has become repeatable our business has become scalable and our business is now gaining its own momentum I'm getting calls on the phone right now people want to know how they filled their centers they call Beryl Solomon they call wealthy commercials and they know that we could do it because guess what we did it for cousin Vinnie down the street so that's my little bit ongoing nish verses going wide in general in business I have always been a big advocate advocate for going niche focusing in on what you crush it at god bless and go get him today ladies and gentlemen today is your day