Preparing video...
0:00 / 0:00

My #1 advice for starting your own business.

232 views
Berel Solomon avatar
Berel Solomon

Transcript

Auto-generated transcript. Not time-synced to the video.

what's going on everybody Baro Solomon here Big B how you doing a lot of people reach out to me and asked me Beryl how do I start my own business what is the first steps that I have to take what should I do to get there should it be product should it be service should it be what whatever should it be what is the first thing the first piece of advice you give me to starting my own business so this is how I would approach it the number one thing that you have to know in order to start your own business is sales sales sales you cannot ever start a business if you don't know how to sell your product or service I don't care what it is I don't care what industry you're looking to get into you will be the first sales person in your company and you better look you better know how to push that market it how to push that product into the market so there's a lot of great books on this one of my favorites is sell or be sold by Grant Cardone really any of his sales training material will get you there and this really dawned on me when I was at an event when I first started my company and it was a bunch of brand new entrepreneurs brand new people starting companies giving lectures don't ask me why they ask brand new people to give lectures they didn't know anything the guy sitting next to me had this product for this car that they rip off the roof of carves and they put on the car a tent and it's a tent it's a tent car that you could go camping with with your friends and I thought wow what a dumb idea this was for a business but hey if the guy knows how to sell it he could you know he can make a market for it the guy ordered a car ripped the roof off put a tent on it and then twiddle his thumbs until somebody bought it meantime the guys had a business the point is is that you cannot just come up with a product and hope that it's going to sell product is actually secondary to sales there's a lot of great products in the market but people cannot sell them so they're reduced to lowering the pricing or going out of business you must must must learn how to pitch your product market your product product sell your product and push through the resistance that the market is going to give you when you're trying to get that new product into the market so that's advice number one and vice number two is I get a lot of young people 19 20 20 one twenty three twenty four twenty five-year-old people whether they're coming at a university or whatever it is they worked a waiter job or whatever and they safety me I want to start my own company and I say that is a horrible idea you know nothing about business people don't realize this about me but I have worked in my family business for almost a decade before I started wealthy commercials I knew how a company worked I knew accounting I knew sales I knew you know how to take a new product to market I learned all those things I had the luxury of learning them inside of a business I learned how business worked and operated making the sale is only like 40 percent of the problems that you have to deal with in business and the UH production then you have management that you have personnel then you have taxes and you have all these things I'm not suggesting a person has to be perfect at all these things but you have to have the basic working knowledge of how a business works so my best advice that I'm giving to people right now when they want to start their own businesses find an industry that you love that you are interested in starting your own company for in the future and work in a business that is already doing that preferably in a sales rule because again sales is everything you could always find accountants you can always find project managers you could always find you know people to help secretaries or whatever it is but selling your product is something that you got to be really really really good at so that's my number one advice is learn how to do sales and - before you start your own business go into a similar industry or company that's already doing that thing that you want to do and go work in a sales role in that company and learn that business from the inside out six months a year of two years then go start your own company and you'll be much much more successful than all these people that are going out and starting their own businesses borrowing money ending up in debt and ending up actually behind further behind than where they even started from in the first place hope this brought you value god bless take care