Marketing is a long term strategy.

yeah and by the way I totally agree with you I see all the time in our business that people don't understand the concept of marketing they think that it's like some sort of magic pill that you take within a week you're going to start seeing crazy crazy crazy ry crazy results we could understand the marketing takes time but anything nobody hires an employee that judges them after the first week or you have to flirt after the first month you give that guy time you give them you give the person time to get settled in to get their feet wet to understand the business and then you're gonna start seeing the fruits marketing takes time I tell my clients all the times I don't understand this by the way is they need to take time to see things work things have to be evaluated not day by day not me but not month not even quarter by quarter marketing is a long term part of your business it's not something that you inject in certain parts in certain times it is a long term play month on month year on year and when people start looking at marketing in this way their marketing is gonna start working not that they pull the plug after a month because we didn't see any results no you gotta take time gotta be patient got to perfect it and you will see the results I do it for myself I run crazy marketing for my own company I do it for my clients the clients that stay on that stick with it are the ones who win long term so so yeah I just tell them to keep on hanging in there [Music]