How To Rebuild Your Business and Career.

how you doing everybody Beryl Solomon here today we are going to be discussing how to reboot your business or career and the times we find ourselves in right now and why do I say reboot because I want to explain exactly where we are in the cycle that the whole world has been thrown into with this wonderful epidemic that we all opted in for or most likely not so what are the stages in this whole thing stage number one was panic everybody freaking out see my little face over there yes I did all the art myself everybody freaking out nobody knew what was gonna be we were just trying to survive jet get food basics right nobody knew how long this is gonna last nobody knew what was gonna happen no one knew if they're gonna get sick and die everybody was just panicking about what's gonna be that stage one stage number two was a total shutdown right we all got the calls from our government we got the call us from the news about the calls from everybody that is now time to shut down your business your establishment the place you work you not have to shut down for an undefined amount of time now we stand in that zone for a month and now things are in stage number three which is what I like to call recalibrate which is we've all been in the zone for a couple months now and our business is have sort of taken on a life of its own or or a career has taken on like a light foot zone and we had to recalibrate you know if you are selling Ferraris before when this whole thing happened I think that business is looking pretty rough about right now but hey maybe the Ferrari dealership decided that they're going to start selling jeeps or Jaguars or one step below so that they can now cater to the current situation in the market I know for our business for example our average price tag for a project was twelve fifteen thousand dollars and now we have bite-sized portions bite-sized projects and I'm charging guys three four five six grand that I'm able to lower my budget on because I have a lesser staff right now yes when this whole things first started I had anywhere between fifteen and nineteen staff depending on how busy we are at night a humongous payroll i recalibrated and now I'm paying people on contract rather than on payroll so they're taking contracts for me they're taking contracts of other people so that is helping me bring my fixed cause down so that I can now give the market a product that is less expensive but just as effective so that's how we recalibrate it we also looked at our clients and said what does the market need right now the nursing home market was a particular market that we're very big in as you guys know we do a lot of other markets as well we do video production for dozens of industries but we figured out a niche within our market that is needed right now and we're capitalizing on at big time so that stage number 3 which is recalibrate stage number 4 is pretty much we're going through now in the next couple weeks which is reopening where businesses again are reopening their doors to the world to the general public the non-essential business is and now they're in that zone that they have to figure out ok what am i selling what am I not selling what am I going to be doing did I get looted do I have to redo my store but have to redo everything what to do I have to do to recalibrate to reopen to the rest of the world and that stage number five is recover right recover Bank the reason why this happens to be my favorite one the great recovery is because we all now have an opportunity to recalibrate and reformulate our businesses by the end of I'm just going to be personal here because that's how I've always had success in my social media by the end right before Kovan hit let's say a month before go ahead my company was struggling to make money because our overhead had ballooned like crazy out of control and I found myself every two weeks literally fighting to make payroll right I was literally fighting to paint my staff to pay my rent to pay my everything we've changed recalibrated what we're doing to do now do more contracts with the people that were working with so it's contract based project base and with actually thank God been pretty busy the past few weeks and guess what we're actually recovering we're actually making money again because my fixed costs are now down all the fat all the fact that I was operating my business with you know we have like a cooler in my office I know it sounds something silly we had a cooler in my office it gave fizzy water but that was costing me $32 a month and you add up all those things and those things become expensive over time when you add up many many many many many luxuries like that so now we've recalibrated and now we're finally recovered so now I'm going to open on my business right we're in a word reopening zone we're never really close but let's be honest during the shutdown that's very difficult to operate that think for any business no matter what so during our recovery I'm gonna now build the business a lot smarter I'm gonna build it a lot better so you might be saying to me right now barrel that's very nice but I have a career how does this all apply to me well guess what maybe just maybe you could recalibrate your position in the company that you're working for or you could recalibrate the industry or you can now change and try to pivot into a different type of segment there a different type of work into a different company it's a different industry but the point is is that we now have to accelerate who passed the reopen zone we're probably in right now now we have to get into major recovery so how do we do that we do that by realizing that the stages that we went through a lot of people by the way are stuck still in panic stage I know a lot of people in stage one all right so if you're in stage one you got to push yourself it's a stage two sorry not Stage two into a stage at least four which is reopened okay you got to push yourself down in that spectrum and two now stage Y which is now recovery so when I go build my business back up not only I'm gonna bow a my gonna build it and you should be doing the same thing not only me I am I gonna build it better but I'm gonna know that's smarter because this whole thing gave me an opportunity to realize weak spots in my business and to now really recalibrate and service the market now offering by the way it's something that I'm doing really on the side and really for fun and really for certain companies because of busy with all my other stuff I'm offering to do these sessions live on Zoom with companies I'll work with you and your full company on Zoom to not only help you guys we calibrate but get you guys fired back up I see the number one thing that people are missing right now is the zest is the energy is the love for business is a love for life it's the love to go out there and crush it like they used to so offering these zoom conferences that I do for an hour long I've done them with a whole bunch of companies so far it's it's so much fun we do it for an hour long we get your whole company on the phone on the line on zoom' and I literally rev up your people to the point that they are ready to recover you and your business and they're ready we're ready to recover their careers and get everything back on track to help you guys move down from stage one panic zone all the way to stage 5 if you're interested in this please reach out to me a love love love to get on the phone with you I only have able availability for one a day because I'm busy thank God with my video portion of my business but if you want to get this up and running if you want to start your recovery please reach out to me we're gonna do something live just me and you and your whole company and it's going to be epic I hope that's brought you value and I hope that you go out there and start recovering because the time has come