Every business owner needs a COO

people are always curious about my relationship with this man right here Elias macris people want to know exactly how we work together in such Tandem and in lockstep and I'm going to give you the secret right now we have a relationship that is called Visionary and integrator what that means is I come up with the ideas I do the marketing I do The Branding and I'm the one that's actually pushing stuff out there into the world and Elias then takes everything that I'm doing and working on and he actually makes sure that it gets done and it gets executed in the best possible way this relationship is literally Rocket Fuel it comes from a book called Rocket Fuel I suggest you go pick it up maybe you could tell the people how we ended up in the symbiotic relationship I've been working together for about five years now but during the pandemic obviously all of our contracts got canceled due to the fact that we work in a nursing home space which was heavily affected by the virus and then pretty much when we had to restart I had called you up and I had said that you don't have to pay me a salary I'm willing to work on Strictly a percentage rebuild the business better faster stronger in this post-pandemic world exactly that he called me one day and said look you don't have to pay me a salary anymore I just want to become a partner in the profits of the company and I will replace a dozen employees that you had I'm not good at managing people most Visionaries are not good at managing people we're good at coming up with vision coming up with Direction coming up with grandiose ideas but the actual practical making sure that the thing gets done we suck at it so when Elliot has put this on the table I said you know what it's crazy enough to give it a shot fast forward almost two years later I could tell you that it's been one of the most productive business relationships that I've ever had in my life I think you're doing better than you much better than you were on a straight salary yeah absolutely and and he became like I said a partner in the profits of the company and everybody wins he cares about it like it's his so to all The Visionaries out there do what you do best I know what I do best find what it is that you do best and push everything else onto an integrator because there's great guys out there that they want to do this because that is their skill set and what advice would you give to the integrators that might be watching this right now take the right Visionary pick somebody who has ideas that you're ready to roll with that you have fun with enjoy doing I think that would be the best advice there you go ladies and gentlemen if you want more information about this you could check out a book that I have nothing to do with and get no royalties on which is called Rocket Fuel it literally is exactly that it's rocket fuel for your business and your career and your life God bless I hope you've done this valuable