Episode 5: How To Position Your Company in the Healthcare Industry

hello Facebook Instagram LinkedIn how you doing I'm here with a very very special guest he actually flew specifically for this Instagram Facebook LinkedIn podcast live to thank a very dear and sweet friend of mine mr. Judah got wind I'm in barrels house now I saw barrels office I saw the mural I'm with the peeps here is great to be here you're ready Thank You Vera my pleasure brother so Judah is from an incredible company called sky care media and what these wonderful people do is they help the industry the SNF skilled nursing facility and the health care industry to help them market themselves better online offline everywhere these guys are really professionals and it's an honor for me to have Judah in town we would like to do an episode today about how to position your company in the health care industry you know a lot of times I'll go into companies and I will say to them you are amazing at X whatever it is that you do you sell cars you sell watches you help you help elderly people get back on their feet and help with their health care you're amazing at that but we have know nothing about helping sick people get better but we know how to market and we want to help bring that expertise to this incredible industry and help you guys make more money bring in more patients and ultimately grow your businesses to the points where you deserve them to grow to so we're going to jump in here we have a few points today we brainstorm some killer killer content buckle up hold on to your key buzz we're about to get into this all right so the number one thing and how to position your company in the healthcare industry branding is everything you see here on my desk I have two cups maybe some of you have seen this I made a post about already but I'm gonna reiterate it cuz it's so powerful two cups Starbucks cup and brown paper cup and nobody has ever heard of this brown paper cup it could go for a dollar a cup a coffee this cup sells for depends where you're buying it up to three dollars and 25 cents the coffee in them is relatively the same there's no difference if I blindfolded you I promise you you would not know the difference there's one difference that little green girl on the front of it this green logo is what allows this cup to sell for three dollars and 25 cents and this brown cup is what allows the sell for one dollar branding is absolutely everything when you skimp on branding you're only skimping on yourself we got to make sure that there's money pumping through the system patients coming in shilling them to the best our abilities but getting them in the front door you have something to say on this branding is everything yeah listen guys it's really very very simple the skilled nursing facility is hurting right now Digital Marketing is taking the industry by storm and I always say and I said this the barrel it's a thrilling thrilling time to get into the healthcare industry in terms of your online marketing Judah and I are technically in the same industry the same business and other people might say hey why you guys collaborating together you guys your competitors we decided to take the route and say you know what your year amid let's let's let's work together let's bring our businesses together let's cross promote each other and let's help each other grow instead of trying to kill each other and if we all do that we're all going to make a lot more money and be a lot more successful working together instead of trying to sync each other's battleships next on the roster traditional referrals are dead alright Judah could speak a lot more to this point because he has been a marketer in a facility for over five years and that's when he decided to start his business because he has that experience he's experienced the change of the business I want to hear you talk about that Judah what is going on in the state of the industry that traditional referrals are dead sure thanks a lot barrels so so basically here's the deal I'm a licensed nursing home administrator myself and I've seen the industry evolve over a five-year period we're at the very beginning the industry was still nurturing traditional referrals where the hospitals would give her everybody a free shake a fair shake people would get referrals they closed on sales they bring in patients hospitals had their own hospitalists who were working in sync with the facilities facilities were paying medical directors who were receiving a stipend who would or direct all their patients to the facility and then for a number of reasons the traditional referrals started petering out we can get into that but suffice it to say that skilled nursing facilities no longer can rely upon the traditional mechanisms the marketing mechanisms to fill their beds so how do you quantify lost revenue when you don't even know that you lost the opportunity so these people are going online and if you look pristine if you can showcase your 15 million dollar renovation that these people are never going to see unless they see your video online unless they see your money shots unless they see a compelling website that tells your story you're not going to capitalize on all of the attributes and everything that you've done for your facility at the grassroots level Digital Marketing is changing and revolutionising the industry and it's enabling facility owners to reach outside the box to distinguish themselves from their competition to fill their beds beautiful next online is everything that we sort of spoke about that a little bit but that's where decisions are being made today ladies and gentlemen think about it think about how you make decisions about restaurants you've never been to you're either ask a friend or you go on Yelp and you see what's going on what is the rating you're buying something on Amazon you don't go to the store to check it out nobody goes to Walmart to check out the computer or go to Best Buy to go you look online whatever has the most reviews whatever has the most stars on Amazon that's the product you buy with your eyes closed online ratings are everything which is Judah's one of his main products as many others but one of his main products as a revolutionary product for the nursing home industry which is this incredible this incredible tablet they set this up inside of facilities they stick them on a on a on a stand and what it does is the residents of the nursing home the patients of the nursing home they'll come and they'll give a review they'll type in their name they'll type in their there all their information and their review will then get posted on all the social media networks on google on bing on all the bit on Yahoo on all the big social media networks and when people are looking up your facility they're seeing the stars they're seeing the rating and we're able to he's able to control and make sure that the best ones are the ones that surface to the top and people are making their decisions today online that's where decisions are making being made you see barrel has a very interesting product and this product is a video that lives and breathes on this freestanding mobile kind of book it's a story book it's something your kids would open and Wow boom what's that it's a video it talks to you it shows you the beauty of the facility right in front of you they actually give it to the tour they give it to the customer or the prospective customer and they say take it home show this to your family show this to your loved ones you're going to select our facility because you know what we just did a multi-million dollar renovation which reflects is an accurate reflection of the care that we provide it shows our heart and soul is in our business and now we're telling you our story we control the narrative here's our video you're gonna close the sale this is what he does next on our wonderful list don't be cheap on your marketing if I could scream from the rooftops and get everybody to understand this stop cheeping out on your marketing I'm gonna make a whole a whole episode called why your chief marketing officer is stealing from you when he walks into your office and says hey boss listen to this I just found this incredible website called Fiverr and we could do our website for 600 bucks and they'll do our video for 200 dollars and they'll do our online work for 300 and he says boss I just saved you money you should fire him on the spot because really he just cost you a lot of money that's like buying a Ferrari and putting water in the gasoline tank instead of high octane fuel you're buying it already you spent millions tens of millions on your facility you put your heart your soul and your love into this place you spend forty eight thousand dollars making sure the flowers were nice and your chief marketing officer comes in and says boss I saved you three hundred and ninety two dollars on your marketing fired him or her right now please give her my number so I could tell her why you did it you know what I call this I call this the made in China Syndrome I'll be honest with you sometimes if it sounds too good to be true it absolutely is too good to be true so so let's talk about just the end of don't be cheap you're marketing your facility cause 5 10 15 20 30 million dollars you just spent four million dollars renovating your Lobby no one is gonna see it unless they come to your facility and nobody's coming to your facility unless you're marketing before they get there is on point don't cheap out on these people it's the best investment and if I hear one person said well I have to calculate the ROI the ROI is you're losing every day brother you're losing every single day stop being cheap about this it's like coca-cola everybody knows coca-cola I don't care if you're in if you're in the Yukon Territories Japan Montreal China or New Jersey you know coca-cola why because they spend billions of dollars of of marketing dollars every single year on their product and they continually will no matter what and that's why you know who they are don't be cheap