Episode 4: Prerequisites for Good Clients

welcome everybody to today's episode of the barrel Solomon's Show so today we're discussing we have a very special episode today is we're gonna be talking about prerequisites for good clients not all clients are created equal so here is my sure way of how I built a million dollar business with God's help the first and number one way to choose your clients is to have a full pipeline all right you cannot choose clients if you only got one client the number one way to choose incredible clients is to have a plethora that's right I said plethora you got to have you got to have a full pipeline the way to get a full pipeline is to crank advertise get your name out there be in you - what we call a mashugana a crazy person about getting your business out there your message out there your brand out there because you're going to attract a hundred people but none of those hundred you only would really want to work with three because yeah the other 97 people are gonna try to hustle you down all right they're not people you want to be working with let's jump into it right now what does the second prerequisite for a very good client they have money you cannot squeeze water from a rock - they got money you want to make sure that whoever you're dealing with can actually pay you that is the number one important thing in business when goods or services are exchanged there needs to be money I don't care how good your offering is if your prospective client does not have money you cannot bill them we tend to only work with companies that have ten people plus that's on the small side and we try to do companies that have at least at least five million dollars worth of sales second prerequisite is we can help them I do not want your money if I cannot help you meaning I don't want to charge people if I cannot help them because then they're going to go back in the market and say wow barrel sahlan and promise me the moon and the stars and I ended up with absolutely nothing and I paid them a whole bunch of money to do it so we are honest people here we're god-fearing and we also stand by our reputation and we do not like to charge people without seeing results so second prerequisite to helping people out as age do they have money but be can we help them next prerequisite is there is repeat business so I just came from a client just now 30 minutes ago and they wanted us to build them a website and I said great I could build the website for you but after we do that for them there's no future business with them to be done it we're gonna build that website it's gonna tie up my guys for a month I'm not gonna be able to accept any other website work work for a month and when I'm done I'm left with nothing I'm left with the contract that I had from them and I have to literally restart from scratch all over again which is extremely difficult I don't want to do that VP business there was no there's no repeat business to do I didn't want to do the business because I'm gonna have to invest so much time and energy so after a year and a half after eighteen months I was able to see what businesses were able to give us a repeat business I know I keep on you know mentioning the nursing home business but that's great for us a lot of these guys have 60 homes 60 nursing homes so when you do a good job on half a dozen with them they'll give you another 10 in them 15 20 whatever it is and they need websites they need social media marketing they need videos they need all kinds of stuff you want to go big you want to go for you want to go for broke you want to go powerful Bill Gates Mark Cuban Grant Cardone who else who the big boys the guy who owns Walmart mr. Walton these guys in the Elon Musk these guys don't fly under the radar they fly big and they're able to choose the projects that they want you think Elon Musk Tesla was his first project the guy has hundreds of projects and he's able to choose the best ones because he goes big next this one I love they want us when I go into an Apple store they don't have to sell me I'm already sold by the time I get in why because their marketing is on point all my friends have their product I already did enough research on the product I was never once in Annapolis Apple store that the guy had to hard sell me into order by the time when I walk into that store I have a mission that I'm leaving with something because I'm already sold I want it that is the best type of client when they want to you but your marketing has to be killer in order for that to happen we have a prerequisite at glow and wealthy commercials is we do not called call they call it cold calling for a reason because it is cold it's ridiculous we only do warm calling and we only do inbound calling because when they're calling us means they want us number six they pay you wouldn't believe how many people out there don't pay so we like to do business with people that have a cash flow not when the cash is throw frozen we like when their business is already making money that's why I don't do business with startups we don't want you charities stay at home there's plenty of other people do a few we won't because you don't have money if I'm gonna do something for your charity it's gonna be for free and I'm gonna consult and I'm gonna be involved but I do not expect to get paid by charities they have a hard time paying because therefore non-for-profits if you're non for profit then you have non paychecks going out the door to your suppliers we don't want it seven they don't negotiate a great client as a client as the that does not negotiate when people come to me and they offer me a product or service I never ever ever negotiate with them on price because when they offer me something I want if it's too high and I can't afford it I'll straight up tell them listen I can't afford this and I'll just move on to the next guy down when he quotes me his price and he's happy to do the job for me I have a guy coming in two coming in tomorrow and he's gonna quote us on a server for our for our web sites sorry a server for our to share our videos so that they don't have to transfer between computer to computer he already told me is gonna cost 10 or 12 grand the last thing I'm gonna do is bring him down to eight or seven a few things gonna happen if I do that one is he's gonna be he's not gonna put his heart into it because he's gonna be frustrated that he's not making what he feels you should make two is he's gonna make what he wants to make anyways and the coroner is gonna get cut and it's gonna get cut on me whether the technology that he's using is not as good as it could have been whether the people that the quality of staff that he's using this not as top guys I when I pick up the phone at 11:59 p.m. on a Thursday night the guy says yes sir mr. Solomon my favorite client who pays his bills who doesn't negotiate me how could I help you so with our clients we do the same thing thank you ladies and gentlemen for watching God bless I will see you tomorrow where we are going to be meeting with Jamie Benn isre by the way I hope that you guys all come to our we're doing a LinkedIn meetup in August August first we're gonna be doing it in Brooklyn it's gonna be off the frickin charts I'm gonna teach you how to use LinkedIn better than anybody that you have ever met in your life you're gonna build build build we make we made a million dollars at LinkedIn in sales you know what that means off of a silly little platform for free sizzle pop and it was awesome all this first in Brooklyn LinkedIn meetup it's gonna be hot tomorrow we have Jamie Ben Israel on the show we are going to be talking about LinkedIn fakers which I'm getting really tired of people I saw this guy the other day I may call him up by name or may not I will consult with my team but the guy is a one-man show who knows if even even if he has a client just really good of getting videos out there and he was telling people how to make money on LinkedIn where I'm pretty sure he makes no money on LinkedIn so there's a lot of LinkedIn fakers out there you got to be so care who careful who you're getting it from I will never tell you anything that I have not done take care everybody thank you