Episode 2: How To Build a Niche

welcome ladies and gentlemen to the barrel Solomon show how are you doing everybody so excited without my beautiful people here with me I love you guys dearly you cannot imagine today we're discussing an extremely interesting topic for any businessperson any sales person anybody working within an organization by the way what is that we're going to be talking about today is how to build a niche by the way I want to throw this out there this show is not just for business owners this show is not just for people who you know who are sole proprietors entrepreneurs this is for anybody that is in sales anybody that is an accountant in the company a CFO a CEO a CEO Oh somebody that wants to help the company that they're in grow all right so let's hop right into it how to build Anish first of all you have to understand why to build a niche let me tell you how powerful it is when I first started this company we had one product which was 2-minute corporate videos would go into companies and we would do these two-minute you know video synopsis of the company and it was great and it was fun but the problem was I literally had to go into companies and sell sell sell sell sell finally I got the contract and we did a you know a deal for seventy five hundred bucks 10 grand 15 grand 20 grand but the problem was is I never had anything else to do with that company and the next company that I would work with was so different from the first company that had no relationship to each other and I wasn't able to build momentum all right why build a niche you want to build a niche because you want to become the expert in your field you want to become the trusted source in your industry you want to become the guy or the girl that everybody knows this is what he does best this is what she does best when you become that person people will automatically trust you and you begin building a brand you know we we went to all types of different industries which I'm gonna get into next much better next how to build a niche is at first you have to go you to go white you have no choice but to go wide again when I first started this company we would do everything and anybody we did crazy industries we did everything from manufacturing to golf courses to real estate to payment systems to you cannot imagine how many different industries how many different niches we went into and we tasted and tested every industry out there and what happened was after a while is you start to see what works so though some industries that we fell flat on our face and we tried and it had virtually no results but then we did some industries that we saw how incredibly successful the results were once we saw those industries that we were strong in we said to ourselves wow we have to get more into this industry because we have success here and what happens is once you're starting to see what works you begin to be able to talk to the people that are also in that industry so you could literally call the competitor of the person you just didn't say hey I just did the guy down the street we did a phenomenal job for him here's the success that we had for him and at that point you don't have to sell anymore it becomes something that becomes obvious to them it becomes something that they realize and they understand that they need and it's not it's not a luxury but rather it's a necessity we got off a call this morning we sold the guy a thirteen thousand dollar package within five minutes really because he realized that it's not a luxury it's a necessity first of all if for people out there that don't know Tanisha is let me explain it to you Anish means you find an industry you find the Turk a certain type of business and you say this is the vertical that we're going to go into maybe it's your servicing accounting firms maybe you're servicing golf courses maybe yours maybe you're servicing schools whatever it is but you want to find that specific niche it's a very very narrow vertical in the market and you focus there and you keep on hitting that market and that vertical over and over and over and over next step to developing a niche is you have to develop a unique product and we developed a niche in this market where we are quickly becoming with God's help the largest elder care nursing facility video production company on planet Earth that's just what that's just what's happening we signed 15 contracts yesterday what I used to have to fight for every little deal that I got you don't understand how long it took for me to convince the 15 that we signed yesterday it happened in a matter of it happened in a matter of 10 minutes why because all of his competitors have it already we're working with all his competitors they know that it works I have referrals from his buddies that have used us we have a unique product I'm not selling what everybody else is selling everybody else is selling brochures pamphlets websites or videos we're selling the whole turnkey process we're selling a unique product join trade associations I spoke about this yesterday a lot of people try to fly under the radar you ever hear that expression you know I told somebody about this product that we're doing and they said you know you should really lay low you shouldn't you shouldn't promote it so much you don't want so many people to find out about it and this person by the way is very close to me I considered him a mentor at one point I said if I stay low-key if I stay below the radar how is anybody supposed to know that he said what people are gonna start copying you I said let them copy me everybody wants the original were the original guys in town and we're taking over this industry you know why because we're gonna go faster we're gonna go bigger and i'm gonna go harder than anybody else that's in here because everyone's trying to fly under the radar where we were specifically not only trying to fly above the radar but we're trying to slash the radar and destroy it so that were the only guys flying in the air so join trade associations get known get your name out there people a lot of you are sitting in your we work your one-man show or one-woman show or sitting in your basement eating Froot Loops and your underwear and you're doing nothing flying under the radar you got to get out there you can't be scared to post on Facebook you can't be scared to post on Instagram don't be scared to post on LinkedIn Twitter YouTube don't be a wimp position yourself as an authority that is the next step to building a niche when we go into a market we do not say that we're one of the best we do not say that one day we hope to be the best I firmly believe that we actually are the best if you cut me I will believe confidence because I understand that I have built a team here that is so powerful so strong so incredible we have a team of 15 dare I say pians that work in this company the best people that I can find I've interviewed hundreds and hundreds and hundreds of people to put together this team we have a powerful company and I believe I really do that we are the very best in our space and that comes to my next point which is keep your prices high a lot of times people tell me can I go she ate on price and I'll say to them if I have to charge one dollar less something will suffer I'd rather not take the contract and I'd rather charge what we want to charge so that we are able to deliver you the maximum product and the maximum quality possible and I'm happy to do the contract I love you god bless and let's make our careers and our businesses great again