Create an UNFAIR advantage in business.

I don't know how people are getting sales without social media today in this video I'm going to explain to you exactly step by step how I've done it what I do and all the advantages that I've gotten and that you're going to get from expanding your social media so there's two types of social media advertising one is a paid type of advertising where you're paying Facebook Instagram LinkedIn YouTube and you're running ads which you should know I run very few of because I don't think that they're effective I think that they're cold it's the equivalent of cold calling people which I'm incredibly against I haven't made a cold call in almost a decade and then you have the other type of social media which is what I like to call organic social media my personal favorite to get business is LinkedIn but you're taking that exact same video and you're posting that same thing on Instagram YouTube Facebook Twitter am I forgetting one let's say Snapchat I don't really use Snapchat all that much WhatsApp status which is huge you might say to yourself I'm not such an extrovert I like flying under the radar I haven't done it until now why should I start I'll tell you from my perspective everyone always asks me why do you do this what is the advantage number one is I like to help people number two is genuinely I actually do like to be on camera but number three and maybe most importantly when I go into a conference or when I get onto a phone call or when I put out an event people know who I am so that means that if my product let's say ten dollars and my competitors product cost nine dollars people are going to pay the extra dollar to work with me because I am Big B that's my name sometimes that I use online this coffee right here it's the same concept it's called a brand right this coffee right here is worth 25 cents I got it from the Keurig machine but if this coffee had a little Starbucks emblem on it it would be worth two dollars everybody wants to be associated with a brand people know Starbucks they like it they trust it so you have to turn yourself into the Starbucks of your industry so the way you do that for as well is showing up every single day and at first it could be discouraging because your videos might get 148 views forget about likes views but like anything it has a snowball effect so the more you're posting and the more content you're putting out the more people are going to watch your stuff and become your fans and they like it and they share it and you grow and grow and grow you know I have over a hundred thousand followers on YouTube almost 200 000 followers on Instagram 70 000 followers on LinkedIn over 200 000 followers on Tick Tock you might say you know very easy for Barrel Solomon to say but don't forget I started with zero followers just like everybody else when I go into a meeting I automatically have an advantage it doesn't matter if I'm pushing real estate or if I'm pushing coaching or video production or recruiting or watches for that matter one day I'm going to come out with a brand you'll see mark my words you'll see this video in five years from now it'll be called The Wealthy watches no matter which meeting or which game I'm playing I automatically have an unfair advantage over somebody who is not currently branding themselves on social media practically speaking how do you start is you stop watching this video and you immediately post and what do you post good question you just share what is going on in your life you could post I just watched a great video by Beryl Solomon it's Sunday and you have to park with your kids you take a picture and you throw that up on LinkedIn LinkedIn loves family stuff whatever it might be you're just sharing what it is that is going on in your life and you're going to create brandability and you're going to create relatability and you're going to create a following that will buy from you that will love you you might say to yourself well I don't sell anything you know I'm an employee in a company why do I need social media and the answer is the company that you are working for one day will fire you or you will quit or it will go bankrupt when any of those things happen you will find yourself in a position that you need to go work for another company so let's say you're interviewing at another company you walk in candidate a who is an unknown and candidate B walks in and that person as he or she is walking into that door people are like taking selfies with them and the boss recognizes them who do you think is going to get that job candidate B candidate B took the time to make sure that the market knew who they were I hope this brought you value my name is Beryl Solomon if this is your first time on my Channel please smash that subscribe button please leave me a like leave me a comment I love you dearly God bless thank you for being here with me it could have been anywhere in the world but you're here with your boy Big B thank you