BONUS EPISODE: How to crush your competition

you are about to step into the barrel Solomon podcast show no fluff talking about greatness talking about wealth talking about how to become the number one man or woman in your space let's roll nobody was solid [Music] alright welcome wealthy people Facebook Instagram LinkedIn YouTube Twitter how you doing everybody thank you for joining today's a very special episode we'll be discussing something that is near and dear to my heart which is how to crush your competition number one dominate don't compete we don't want to compete around here we want to dominate our market what do I mean by that coca-cola does not compete with presidents club they do not compete with the no-name brand and they don't compete with Cola you ever see the red things just say Cola on it they don't compete they dominate their markets they spend more money there in more countries there are more locations they have a more robust marketing team that have a more robust sales force they dominate their markets they do not compete so many companies you know they'll start competing against each other and then they go to a race to the bottom of price and they just cut each other from under themselves and I really don't understand it never really made sense to me but dominate don't compete we want to be coca-cola not the Cola brand that everybody drinks for half the price want to be the number one real McCoy in town number two out smart let me tell you about what I mean by that most companies is how they operate okay they have a telephone they have an email they have a social media whatever comes through their doors that's what they take and that's what they focus on we choose to outsmart people what do I mean I spend literally two to three hours a day plotting with my team people can think it you know they can work hard we want to work smart we want to target and detail every single thing that we do here BAM three cellmaxx not pcs what all you mean by that the average PC sells for five to six hundred dollars maybe on the high end you're buying a thousand dollar PC maybe on the high high-end you set you're buying an $1100 PC cellmaxx not be we do not want to sell it everybody else sells if everybody else is selling pcs we want to some max something that is unique something that only we could do something only that we can bring to the market and that's what we focus on doing here next have no mercy you know I saw it recently on LinkedIn somebody put this post out would you refer your competition competition I have no mercy for them I'm here to win that's it this is not this is not Little League that's not the episode you know of Little League where every kid has to win and walk away with their trophy in business there's winners there's losers five focus on the loaf and not the crumbs I remember I was one sitting across the table in my father's business he was the biggest guy in the business he owned the biggest metal recycling company in North America guy was a billionaire I'm sitting there having lunch with him one day and asked him about somebody that I considered to be one of his competitors and I said to him don't you care about this company I mean don't they you know get under your nerves don't they don't they bother you he was so focused on the big picture so focused on getting those big contracts so focused on getting those big big big big deals that he let everybody else fight over the crumbs that as a strategy to crush your competition let them fight over let them go over the low-hanging fruit let them give away you know these people that I'm telling you that our that we're competing against us they start posting everywhere that we're gonna start doing videos for free and just bid on your video when we'll put out a video the lowest bid is $5 to start at I'm like you know what let them go after the clients that want the free stuff let them go after the small guys we're going after the big people we're going after the hundred facilities we're going after the hundred thousand or million dollar contracts let them fight with the people that want stuff for free cuz you know what I notice so you get what you pay for in life by the way you also get the type of clients that type the type of clients that are gonna pay good money are good clients the ones that are always looking for a good deal the ones that are always looking to hustle you down the ones that are always they're gonna hunt they're not good clients they're gonna hustle you down on day one and they're gonna hustle you down on day hundred of the last day of the contract so let everybody focus on the crumbs we're going for the loaf we're going for the kill and the last my personal favorite is punch them in the face what do I mean by that don't literally punch them in the face but what do I mean by punch them in the face like I said before while they're sitting back and they're gonna copy us so we started six months ago to punch him in the face it's come out with something so new so powerful so revolutionary that leaves them absolutely in the dust that their mind is baffled meaning we I actually kind of want my competition to get stuck in what I was doing six months ago so that I could be so far ahead in six months from now that they have no idea what to do and by the time turn around it's like they got punched in the face by us because they feel like how far we are ladies gentlemen this was an episode on how to crush your competition contrary to popular belief competition is not a good thing you want to crush and destroy them as soon as humanly possible because competition only leads to a fight to the bottom we're not interested in that we're shouldn't big fat margins and that's we want to go while providing big fat returned for our clients without having to sacrifice because you know Joe Blow down the streets is offering the same thing for half the price go to heaven goodbye thank you [Music] [Applause]