Behind the Greatness: Isaac Shalom Trailer

[music] I Shalam is it's [music] a brand. You just have to say the name I shalom and everybody knows exactly what you're talking about. He's responsible [music] for a lot of the success that we're seeing today in the community. [music] He was really the the icon of the community. When he came to [music] the room, there was a presence there. He was not involved in the business [music] when I was working there. He would come to the office every day, but it was all charity work. I was 14 years old when he passed away. We knew he was a very important man, but we didn't realize the greatness [music] that's been attributed to him since then. [music] >> He's not at all uh tolerant of being lazy. Everything had to be done with a purpose. [music]