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Your marketing needs to match who you are as a person. >> Correct. >> And a lot of times I've seen, especially now today with social media or LinkedIn, where people will force themselves to do something which is totally not the character. People feel it. And then they show up and they say, "Wait a minute, not this is the person that I I thought saw online. It's just not matching up." >> It happens also with people who are very vocal and you meet them. You expect them to be super hyper because of you you just see them when they post a video. You only post and when I see social media, interviews, podcasts, I know that it doesn't reflect all their life. It's 50 minutes of the 24 hours. I promise you every single person on camera has a life off camera that's different than what you see. And you own your story. Wear it with pride.