From Frigge Mures to a Crazy Operation Our Story

We wanted to give up. So, one day we came up with the idea I think I it was after my father had a fire in the grocery. Everybody who joins this year is getting a free Gamorah. And but I needed money. >> But you didn't realize how big it's going to be. You thought 10 Gamorahs, 20, 30. >> Gamorahs, yeah. And then I needed money for this also. So, Ben Schwartz came over to me. I reached out and said, "I want to give free Gamorahs." So, he gave me a check for $1,800. But we didn't have a bank account. >> To deposit the check. >> So, I have a check. >> So, I'm going to write it out to ArtScroll. >> Right. >> Called up ArtScroll, "I have a check." So, basically we gave them $1,800. We got free Gamorahs. Now we have to ship it. >> Yeah. >> And then came all over the world where I had to go. So, it became a crazy operation which this is a separate subject. >> When was the time you said, "Okay, we need a CEO for this whole thing?" And who said it? >> So, first we opened up a bank account and we we started getting involved. And I guess I was so involved that more and more and more and more >> automatically everybody said, "You know what? We have to have a pilot >> Yeah. >> and whatever co-pilots, whatever you call it. Because otherwise it's not going to >> So, I have a lot of new friends.