Answering your questions about social media

welcome to another episode of positivity I'm going to do something different today and we're going to talk about social media the benefits of social media how to set up your social media um how to utilize it is it worth it is it worth paying we're going to address a lot of questions that many of you sent in and I'm going to address many questions that in general came in okay so let's get right into it okay thanks for being here first of all somebody asked a question in general how to regain confidence after failing once with a business idea and my personal answer to that question is that it could be very tough to regain confidence but when we understand that business is is a game and we understand that that it's all about the constant work and and that's the beauty in in life and in general that we we get to start a business um and we might fail and ideas might not work out that is that is what's beneficial to us for growth nobody has ever learned from their uh successes and but they've learned from their mistakes we make a mistake we learn we pick ourselves up and we move forward so I think that this is very very important for people to learn so that's the answer that question um somebody asked me a question what is the benefit of using social media for electrician or plumber somebody asked me a similar question about construction like what content would I create for a construction company so let's address in general the concept of social media social media was created for people to be able to share photos now people have noticed that with sharing comes a lot a lot of business opportunities like when I share that I made a delicious cake somebody can now say hey can I buy some cake from you for my party tomorrow and people therefore started noticing that social media can be a lot more than just sharing photos it can also be opportunities for business so that's when a lot of businesses joined social media and it became for them like a storefront espe especially in this digital world world where people can sit in their house for six months and not go out and they have no reason to go out um social media became a great platform for companies to Showcase their products new products services and the things that they do so when you have social media um the best thing that you can do is to put yourself out there is to position yourself as the leader in the industry as the person or the company or service that you are and social media allows you to do that um in a very free perspective you can share and do whatever you want so it's not about what you're putting out it's about it's about putting out stuff it's not always about what type of content am I creating it's about being there and telling people I do this and this and I am the leader in this industry it's about how you position yourself specifically when it comes to electrician plumbers or or Construction Industries um I wouldn't focus on the content I think that the main thing to focus on is more LinkedIn obesty where over there you can just be yourself and talk about yourself and and have people uh uh find you um and to explain quickly one of the questions was LinkedIn versus Instagram which LinkedIn is more B2B which is business to business and Instagram is more B Toc which is business to Consumer because you have it essentially about three billion users using Instagram they're going to see your product and they can go and buy it versus on LinkedIn you have only usually you have only business owners or excuse me or people involved in business they're going to be on LinkedIn so for any company in the construction industry I think that LinkedIn is a lot more beneficial and not so much Instagram it's not so much about the content that being said if the company is well established and they also want to have a presence on Instagram it could be be very beneficial to put out nice content on on uh Instagram which can be either it can be uh educational content or it can be content around the company so that if somebody looks up the company they can go to the Instagram page and see what this company's about see that the compan is legit uh and that brings me to another very interesting point is that most people think for some reason that Instagram is about sales Instagram equal sales or LinkedIn equal sales and while I'm okay people believing in that I just want to say it's certainly not true so if you listen to this and you can tell any friend that you meet explain to them that this is not true social media is not about bringing you sales it obviously can lead to sales we have many successful restaurants we have many successful clients and companies that have seen tremendous growth in sales but that was never their goal their goal was to be out there to put them themselves out there to do the right thing to be relevant in a space and when they did that it resulted in them getting sales so keep that in mind when you have your business and you want to put yourself out there on social media don't do it about for the sales do it so so that big order that you might get and that person that wants to look you up and see if you're legit they will find your profile and see oh this is a company oh look this is what they created or if they're not even sure what to order from you they can go to your Instagram page and see what they want to order this is not about sales this is a lot larger than sales somebody's that that's focused on having social media for sales you should know that they are small-minded because they're they're only here for the short-term game they're only here for the um how can I put out something so that I get something how how does that work Focus your social media on giving giving information giving knowledge giving entertainment automatically you will also get back but if all you're focusing on is how can I get from social media how can I make more sales and how can I make more orders and all these things not only the energy is off but in actual Essence the the whole thing really truly doesn't make sense so that's a very important thing to to to notice um okay let's address more questions that came in um does advertising just a poster on big status bring business okay so this doesn't relate exactly to social media but obviously a lot of people watching will will be curious with this question because they have businesses and they want to know if putting their poster on a big status Network whether that person posts uh news or whatever it is if it helps so the question is the answer there there is no one answer to it obviously this is just my opinion based on research and what people shared with me there are certain platforms that work very well certain industries that work very well but all I can say is that it's definitely not a long-term solution you can't keep on posting putting your ad up to somebody's status and expect sales out of it and that's one of the benefits that you can do with utilizing your own social media is that it's it it becomes your own profile like it's it's your your account your content you can post whatever you want whenever you want especially if you have a loyal audience I think you'll make a lot more sales potentially than when you post it on status status is a hit or miss it can either work and you can get some sales out of it and when you pay somebody to post it on status even though they have 20,000 viewers it can either work or it might not work there is I would say if if you want you can try it out if you have a few extra dollars and you're willing to take the risk and gamble the money put it in you might see some sales especially if you have a link where people can order right away it might work for you it might not um I remember when I did it back in the days for clients um they usually would get a few orders and the thing is that it didn't really cover it was a this was a mebo company they were selling meat boards and every time they would post the link they would get two three orders so they were paying for the for the ad they were paying $500 and each meat board used to cost around 250 so they were basically covering their ad uh maybe it's good for Branding but it it really depends then again if you're selling real estate and you put a ad and if one person sees it and chooses to do a deal with you or buy a building and then you make a million dollar profit then it's probably worth it so my my suggestion is choose for yourself and and maybe try it out once or twice and see if it works and then you will know if it does work then continue doing it um my personal opinion now do you think it's right that people should post ads and status on daily basis for money I'm not talking of people like who get requests to be added I'm talking regular people so this is a very interesting question that I would just share friendly advice from from you to me okay from me to you um which is that you're status WhatsApp status and most of you have WhatsApp status is the most valuable real estate that you have and I can't explain to you how important that space is and for people to go and abuse WhatsApp status I'm okay with it because I don't watch a lot of status I only watch it when I'm bored but you're the one losing out if your status becomes a place where you all you're doing is you're posting ads from your your own business or from friends businesses it's very nice to do it once in a while I know I know people that do it let's say every month of shabas they post status if you're abusing your status when it comes to you wanting to to share something or selling something nobody's even going to be looking at your status I always say every person that mutes your status you just lost millions of dollars in Opportunities because you never know who's going to be the next client or customer for your business through WhatsApp status but you killed it by putting up random ads so be careful with your with your WhatsApp status and and how you use it um another uh people ask me a lot if I use Instagram ads they want to know for themselves if they should use it in my opinion we've tried it we've tried it with different accounts um it hasn't work that effectively there are certain companies that that have figured it out certain industries that it's a lot easier to do whether let's say they're selling watches or they're selling items that are very trendy on Instagram and then people see it and they choose to buy it but generally speaking um Instagram ads for a for a business and especially in our community you're doing catering I don't think that by doing a Instagram ad you're going to get catering um it's also important to notice that there's two types of paying ads there's boosting a post on Instagram which that never works it's just about getting more likes and views on your post and then there is doing it through uh uh meta uh through Facebook and that that is that is usually more effective because you could uh Target somewhat area or a community or a zip code so you could push out your post to people that are in the area but the question is when you're a a clothing store and you're spending ,000 for ads and you're only getting back five leads you're either breaking even or not even making back enough money so this is one of the areas where you have to be super careful and it's super tricky because these things keep on changing keep on updating the algor keeps on changing that's one of the reasons why we continue to focus on organic growth and we don't uh do ads for our clients as of now okay [Music] um what should a small company do for social media so I I in part I already addressed this company but I this question but I want to get into it so that people can hear it again a small company on social media is about positioning yourself it's about about putting out content and being being relevant in your space if somebody hears about you if somebody is looking you up they can go to your Instagram page and see exactly what you're doing that's why that's what you should do you should be on Instagram to have a platform now just so it happens to be that somebody can bump into your page and choose to actually make a sale and and buy your product so it's very beneficial but you be on social media document the process of how you make your product of how you do your your your service it's extremely valuable and interesting to to people especially if you can be there and share information for them if you're cooking share recipes if you provide a service of of uh of cleaning or Plumbing or electric teach people give them safety tips teach them how they can do it themselves and then eventually when they need something big they will come to you because they'll remember that you are the friendly and familiar face that is relevant so just be there on social media that's the answer and if you can make better content that that's very valuable if you're not so good at at content just be yourself um do you post on their page and on your page when we have clients generally speaking obviously we post only on their page we keep them the highlight of the of the show um LinkedIn versus Instagram I feel like for some companies it's beneficial to have both for some companies is beneficial to have just uh LinkedIn and for some companies it's beneficial to have just Instagram again as I explained in the beginning of the conversation it really depends is there B2B B Toc some companies are both so that will really determine the difference um so somebody asked a good question how strong I feel our communities on social media engaging with content which platforms age groups and his different group sets on different channels um it's a very good question where where is our community where does our community stand with social media um in and in my opinion I can explain it with with with age groups and platforms I can tell you that LinkedIn has a lot ofing a lot versus Instagram has a lot of yish and mothers and I think that um um there's a lot of bam that have uh uh Tik toac and and Instagram probably not so much LinkedIn so they definitely it's definitely different platforms have different uh uh groups of people but the the common denominator is that people are now joining social media more than ever people have social media more than ever if they don't have social media they have WhatsApp status where a lot of videos that are posted on social media goes on to Whatsapp status even though WhatsApp is not a social media platform yet it's a messaging a platform but people use it as their social media so a lot of these videos get posted over there so it's important to to note that I think that I I would say strong 80% of our community is on social media somewhat or another either they have access or they're on social media or they're on WhatsApp so I think that that's a huge amount and that's where our industry I think is moving into that's that is part of the future it's very nice to have old and existing successful companies but if they're not going to learn to to change and be with The Times They in my opinion they will go out of business this taking advantage of a of the Jewish community in the sense that that uh people are just buying and shopping in the stores um so therefore they don't have to do any kind of marketing or or social media I think is something that's going to be part of the past that might last for another few years but uh once that generation that doesn't have social media um stops going shopping in the grocery and their kids and grandchildren are the ones doing the shopping they're going to buy from the shelves whatever is familiar whatever looks colorful whatever is trendy whatever they've seen that their um you know Young Generation or influencer goes on buys or whatever they've seen trending on social media whatever they've watched in their pocket looks good whatever donut or or product or pretzel or whatever it is they're going to buy that product so be aware of this shift um I do think that in the next five or five years I would say I think that a lot more people are going to be influences a lot more people young people will be entrepreneurs so just enjoy and and watch the the show but it's it's definitely happening and some companies will will go with it and some companies will simply just fall behind um okay how can I use social media to get the word out for a basic business like to make it interesting and ey catch so this is a great question but the answer is simple it's not about what you're putting out to make it interesting or eye catching it's about it's about you being out there you're the interesting person you're the eye-catching situation and by putting yourself out there you're going to connect get people connected with you and then they're going to want to buy from you it's not that they get connected to your service or product they they want to connect a human being and then they want to solve a problem that they have and the best way to do that is by putting yourself out so don't Focus as much on on your your product or on the content that you're putting out and and focus on yourself focus on on giving on you being and putting yourself out there um that being said a lot of people that call me for social media I I sometimes feel like they're not a fit at all for social media I think that sales is what's most important for them and sales you usually do by talking to people calling people um sometimes advertising which is advertising is is different social media social media is a is a form of marketing is a form of advertising sometimes advertising is yes going directly to either Google ads or sometimes even paper ads can be very beneficial for businesses so not every businesses is uh meant for social media um I'm going to try to give an example because technically every business can be on social media and should be on social media but an example of a business that I can't help is um I'm trying to think um I just had this morning I had a call from let's say a company that's selling fish boards and the guy just started out of his kitchen and he has Beautiful Boards but I recommended this person to not do social media with us not to spend the money not to focus on this first I told them call your friends tell them that you're selling fish boards uh maybe even put a a local ad in the in the paper where people can call the number and right away place the order social media is more of a long-term game because you have to accumulate followers you have to accumulate uh uh you have to accumulate views so it is definitely a long a longterm game so not every business is meant for social media not every business is even a good idea in general like you have to be aware of of what type of business you have okay let's see if we have more questions um okay so I I want to talk about the process of of how you can set up your social media which is to Simply open up an Instagram account account and put up your your logo or put up your face and share stuff that your business is doing try to take videos that are interesting that are cool behind the scenes is a very is very popular and follow people that are like-minded in your industry talk to them engage with them ask them what they're doing ask them how you can help them and slowly build up a community and you you'll have a very powerful Community with with time it could take up to a few years it could take a few months generally speaking it takes a few months months to get something started on social media but when you're doing it yourself you're investing your time you're investing your energy and you're doing what's right for your business and I think that the results of that will be very beneficial and on LinkedIn I think LinkedIn is even easier because LinkedIn you're just putting up a profile of yourself and you're sharing your business experience whatever experience you do have or you don't have you're just writing your experience and you can see other people write about their experience a common thing that I tell my clients is that there's no reason to reinvent the wheel when you're starting in an industry see what other people are doing and simply follow that there's no reason to to try to be it's nice to be unique and different but if somebody is doing something and it's working feel free to do the same there's no reason why to be overly smart and and work a lot harder to come up with ideas to create cool content um when somebody signs up with Weber media the way we do it is because many people want to know the process and how works and if it's the right thing for their company to have social media and the process is very simple we create the content for you whether it's a writer through Linkedin that talks to you once a month and then we create articles uh and posts for LinkedIn um as well as we reach out to people and we talk to them we engage because not every business owner has the the time to to engage with other people um and for Instagram is the same thing we create the content usually once a month we go down to your to your uh uh uh store or Warehouse or whatever it is or or we just get your product in our studio and we'll take video content and cool pictures from your product posted on social media sometimes we'll do giveaways or involve bloggers in in in your with your account so that it reaches a wider audience and we post every single day I believe people should post every single day on their platforms because most businesses are open for business every single day so you want to keep people engaged especially the way the algorithm works right now that it doesn't necessarily only show the content to your followers but it shows the content to anyone and everyone when you're scrolling your page on Instagram you're going to see content that Instagram once you to see so the more content I I put out the more the more I have a chance for people to see my content and to do business with me so I think that um the more content the better um I think that three posts a day is a healthy amount that that's what I heard and learned from from Gary ve U and if you want more social media tips I would say definitely check out Gary ve g a r y ve I think he's a legend on what he does and I think he's great um yeah I think that's pretty much for now if you have any questions feel free to comment in the comment section and I will answer mem every single question um good luck and have a wonderful day and good luck luck with your business and social media