Nachum Segal | Interview with Gabi Shull

[music] Gabby Schul is with us. Gabby and Yami Shasta are the producers of Unite to Heal and they've been doing this for a very very long time. I think whenever we've done the 36 hours uh of all this brilliant content, I believe they've always been behind it over at Charity Bids and we have an opportunity here talk about what goes into producing this event. Gabby, welcome to the show. >> Thank you. >> How unusual to see you on this end of things. >> It's a little bit overwhelming to sit on this side. >> Now you see the guest on the screens over there. >> Uh and you have no gobby giving you instructions, so it's even more interesting. >> We got our deer. He's uh >> yeah she's doing a good job. So um when you when you sit down and it's determined between you and uh Guck and everybody at Amudim that you're going for it again. You're going to produce 36 amazing hours. It takes an effort to come up with combinations and with features that are going to be really appealing to people and the last 35 hours proves that you guys were able to do it. Tell us about that behind thescenes process. Well, before we get the go ahead from Yummy and I look, we live in Toronto. There's really not much going on in Canada these days. So, what we do all year is what are we going to do for Unite to heal next year? We get together every day to do that. Um, but on a serious note, we we start talking about it probably May, April, May. We start shooting ideas and then beginning of the summer, we'll have a call with Sv and his team to say we're going ahead with it. And then it's brainstorming sessions uh you know to to come up with uh not only new content but um you know we want to appeal to all our audiences. So sports and entertainment and obviously mental health which is the forefront and and and you know the main part of it >> sports it's politics it's the latest news. I mean today today we're going through you know the whole topic of anti-semitism constantly. you made sure to address it. And there's comedy involved as well because there are a lot of funny people in our community who have a comedic take on what's happening in our community and that's fun to watch. So you're really >> giving a tremendous poperie if you will of content and I think the last 35 hours proves it and the benefit of course these are going to last forever. I mean people will be able to access it throughite to heal uh whenever they want. And I mean, if people have seen what the website looks like this year compared to other years, Tippy and her team have really made it look state-of-the-art, incredible, where the inc this content will obviously, as you said, live on here for people to come back and watch and obviously be inspired to give not only today until we reach our 3.5, but continue giving to support him. and you've gone ahead and you've um uh produced a lot of great spots um with a lot of uh returning panelists, but you also have to give a fresh perspective. You need to know who the hot new people are out there around the globe. And that, by the way, could be a few sessions with the the team at Charity Biz just to determine, hey, what are people talking about? What do they want to hear more about? >> Great point. And and you know when Yummy and I were sitting down and we're like what are we going to do for anti-semitism as so important as it is to talk about and to be aware of there's also a fatigue that we have to be careful of. So for that part and a lot more we rely on Yummy with his great connections to get a Deborah Messing and a Hill Neuer who have probably never well I know had never spoken before and definitely not in public about these kind of things and your Shabas Castam who although is really popular but him and Nate Buzz were so it was really cool to be able to put those combinations and that's how we you know try and come up with new fresh content even if it's a topic that >> you know might seem overspoken about or I don't want to say overspoken about but spoken about a lot >> right in production which one did you really pay attention to like which one blew your socks off as it was going on I know there's you know many of them >> such an unfair question there's got to be something where you said wow this is like you know >> look uh the shabas cast nate buzz was wow just because they're not easy people to reach Deborah Messing Hill I mean you know that's obvious and then obviously your your content your mental health stuff so you know Dr. Hindi Klein and Dr. the Schlam of Y they every single year we have them but the stuff that comes out of their mouths and obviously you know the Duo panel we didn't do a one during the 35 hours but you had the whole team here >> um not to mention Rab aer his therapy session and his classroom I mean the the we really love everything that we produce because we uh we take a lot of pride >> and we shouldn't forget by the way you have a lot of very prominent rabbis involved I mean people who are community leaders people who have a lot to say about specific specific topics and you invite them on to participate in these panels as well. >> Y >> a lot of good stuff out there and as we said it's going to last for a long time. Now uh it's time for you to thank everybody at Ammudim all the people that make all this possible because it's it's not just you and Yummy. It's really teams of people that make all this happen. >> It is. So, you know, they say it takes a village and uh it takes a few cities because, you know, from the start we've got and his team and you know, and Andy, welcome Andy to Amidim and D'vorah and Miriam and that team. Um, you know, here's a shout out specifically to Miriam because what what people see, you know, this great content, what they don't realize is that every single piece of content we have to run by Miriam and her team because you never know who's watching and you need to be sensitive to people that might get upset, offended, triggered by something that might bring something up. So, Miriam, thanks for everything that you do over there. Um, Tippy, Trish, and their team, MVPs as always, what they've done with the marketing and getting this out is is unbelievable. Um, on our charity bid side, obviously Adira, who's been with us here every step of the way. Um, Schlommo Weapon, who is a superstar who's now living in Israel and he has kept us and Israel hours. So, he's been awake 24 hours and it's time for him to get a good nap. >> Love running into him, but it's been so long since I run into >> No, he's back and forth. And then and then obviously our team leader and our you know Yummy who uh thanks Yummy for bringing us all together again for this and really the the work that he does and watching right now. You better be watching Yet. Um and then not to mention you know not directly with our you know doing the campaign but our families. I mean my wife and my honey Kaye and JJ who have given up nights of us having to travel for recordings and hours and hours of call. So we appreciate that. Uh you're very very >> by the way Gabby uh are we going to give a special shout out to Shami Jacob and the Breaking Bad crew out there out there? >> Who's Shami Jacob? >> We're not giving him a shout. >> Of course we got to >> What are we What are we do? I mean, you're aware of the fact that we're at 2.71 right now. >> Yeah. I think Breaking the Breaking Bad 100% >> get us to 3 million >> 100%. And and here's the great part. One of our big members, Fry Fishbane, his daughter D'vorah is a works at Amuim. >> So, the Breaking Bad Kabra, just go to her page, donate, and let's get to three and a half million. I mean, I don't know if if they told you, we're not leaving here tonight until we get to three and a half million. >> So, I've been told. Yeah, exactly. So, >> good boy. >> Exactly. And just one other, you know, thank you because what we don't realize is even though during the production there's a lot that goes into >> the people that are on the panels >> give of their time and it's not just an hour. It's it's hours and hours. So, we thank them very much >> for for for giving of their time and everything they do. >> Uh Gabby, I thank you. Pleasure working with you again. >> Always great to see you and uh thank you so much. >> Gabby Schul, everybody, he joins me in begging everyone. There's 22 minutes left. So now we're begging, begging everyone. If you haven't given yet, now's the time. 3,50 people have given. Now it's time to join that list and make your voice heard on behalf of Ammud. And remember, everything is doubled. >> Literally 180 is 360. Forget about the small numbers now. We're at the home stretch. If you wait till now, >> you got you you got to give and really give. 180 is 360. 1,000 is 2,000. 10,000 is 20,000. We need you to give and get us to our goal. the um the total right now 2.71 million help us get to three and a half >> at the moment Gabby >> Yankee and his team from Flamotion how I did not forget but a really special shout out because the past 36 hours and leading up to these 36 hours Yankee that was not an oversight there was just so much to say there thank you to you and your team who make this whole thing happen >> we give a nice round of applause of applause everybody slow motion crowd Town Heights, Brooklyn, New York. If you figure out how to get in here, the experience is amazing. It >> sure is. Thank you. >> Simple as that. [music] >> [music] [music]