CEO of Charity Bids and celeb-favorite Israel "Yummy" Schachter interview with Nachum Segal

yummy Shafter you've heard his name before in holy in squares and of course referencing uh some of the people behind the scenes who are responsible for the great programming he is the producer of this great event uh the leader of Charity bids yummy Shafter a pleasure to welcome you to unite to heal great to be here thank you very much first time in three years it's pretty amazing to have you here live and in person we appreciate it you have been coordinating everything behind the scenes uh each and every year until now it's the third year and you know what that means it means a Jewish tradition that we are we are set to do this please God as often as is needed so that move them to keep on going absolutely um the last 33 hours some of the best and most incredible programming original ideas great panel discussions wonderful celebrities and well-known people people like to see and hear what's it like as you go through these months and wonder what's going to be the final product for these 33 hours or 36 hours total of the live stream it's always very exciting very invigorating and uh it it really you know we have over a hundred personalities that are part of this program and each one of these people have very busy schedules even more busy now that covet's over you know maybe when we start no maybe when we started it was easier to get it done because a lot of people are at home and not traveling as much it was easier but now people are back to their daily lives and to see that over a hundred personalities who are very busy and have plenty of things to do aside for this will donate their time and give of their time to participate in this program because of how important it is to them so it gives us the drive and the strength to keep going because when you get that sort of support and that sort of feedback it makes you want to do what we do can I assume you're much much more familiar with how mood them is work now than when you first had your initial meeting years ago with speaklock uh absolutely I mean the stories we've heard the feedback we've gotten both from events and from specific segments of the events um I would say that the biggest impact as we all know was probably the Ellie schwabel song from last year which I think we'll talk about more later on um but literally you know this started as you know let's see what we could do for an organization that needs the funds uh badly and have to cancel their in-person event and we got six weeks to come up with something which this is what we came up with Year One you know went from that to uh you know to really becoming a passion project and the more stories you hear and the more feedback you get the more you realize that this is very real I think for for too long you know too many of our communities we're brushing these issues under the rug and making pretend they don't exist but we made it our mission to talk about these things and to make people feel uncomfortable because that's our job if people were comfortable we're not doing our job we want people to think we want people to react we want people to understand what's happening under their noses and to support those who are most vulnerable in our community and I think we've effectively done that through this campaign five million is a big number but for the reasons you just mentioned I think there's a reason why we're approaching that goal because people out there understand there's the important the work of the organization is and we've both been involved in a lot of fundraising efforts over the years this is pretty significant that we're at 77 and we're just really starting the home stretch of this campaign yeah over 3 000 donations and as of this morning over what what I heard this morning was five six hundred thousand unique IP addresses that's a very very big statement that's the community saying whether you hear us or not whether you see us or not we stand with a mood and we support our mood and we stand with the victims we stand next to shoulder shoulder with the people who need the help and that's what this is all about and I think you can't get a statement louder than this right this 5 million we're going to hit 5 million hopefully we get over that looks that way and uh those those are big numbers for a campaign especially when covet's over and this is one of the few remaining virtual events that is still going and like you said it's now I think something like this will continue to go because of the content and how important it is and how much people are thirsty for it there's other impressive data people are staying on this site for quite a while it's obvious that their their gripped by the type of programming you've arranged the panel discussions and all the different entertainers Etc uh and in addition to that the average donation is pretty significant we don't have to say exactly what it is but it's pretty impressive when you see you know the average number of dollars or whatever currency people are using that they're contributing to the campaign we've uh charity bids we've produced over 200 events fundraising events in the past two and a half years this is by far head and shoulders in terms of traffic in terms of response in terms of donation size in in every single metric this event just every year has far surpassed every other great to speak to you like this much better than zoom and thank you so much for all your hard work behind the scenes and in front of the scenes thank you I just want to thank we have an unbelievable team behind us obviously Gabby Scholl who did this together with me and Bill Friedman this is the third year that we're both doing it together we obviously have the people who run all the zoom sessions and record them Vadim and weapon who works tirelessly to edit them all obviously all the video video videographers and editors and and everybody and a special shout out to Tippy from amudim as well as the entire team of from mudim but especially Tippy who ran the website and all the marketing she's been working 24 7 well hopefully now 24 7. uh Around the Clock yeah around the clock for the past few months to make sure this is a success it is so thank you everyone a pleasure yummy Shafter everybody else foreign [Music]