CEO of Charity Bids and celeb-favorite Israel "Yummy" Schachter FULL interview with Nachum Segal

yummy Shafter you've heard his name before in holy in squares and of course referencing uh some of the people behind the scenes who are responsible for the great programming he is the producer of this great event uh the leader of Charity bids yummy Shafter a pleasure to welcome you to unite to heal great to be here thank you very much first time in three years it's pretty amazing to have you here live and in person we appreciate it you have been coordinating everything behind the scenes uh each and every year until now it's the third year and you know what that means it means a Jewish tradition that we are we are set to do this please God as often as is needed so that move them to keep on going absolutely um the last 33 hours some of the best and most incredible programming original ideas great panel discussions wonderful celebrities and well-known people people like to see and hear what's it like as you go through these months and wonder what's going to be the final product for these 33 hours or 36 hours total of the live stream it's always very exciting very invigorating and uh it it really you know we have over a hundred personalities that are part of this program and each one of these people have very busy schedules even more busy now that covet's over you know maybe when we start no maybe when we started it was easier to get it done because a lot of people are at home and not traveling as much it was easier but now people are back to their daily lives and to see that over a hundred personalities who are very busy and have plenty of things to do aside for this will donate their time and give of their time to participate in this program because of how important it is to them so it gives us the drive and the strength to keep going because when you get that sort of support and that sort of feedback it makes you want to do what we do can I assume you're much much more familiar with how mood them is work now than when you first had your initial meeting years ago with speaklock uh absolutely I mean the stories we've heard the feedback we've gotten both from events and from specific segments of the events um I would say that the biggest impact as we all know was probably the Ellie schwabel song from last year which I think we'll talk about more later on um but literally you know this started as you know let's see what we could do for an organization that needs the funds uh badly and have to cancel their in-person event and we got six weeks to come up with something which this is what we came up with Year One you know went from that to uh you know to really becoming a passion project and the more stories you hear and the more feedback you get the more you realize that this is very real I think for for too long you know too many of our communities we're brushing these issues under the rug and making pretend they don't exist but we made it our mission to talk about these things and to make people feel uncomfortable because that's our job if people were comfortable we're not doing our job we want people to think we want people to react we want people to understand what's happening under their noses and to support those who are most vulnerable in our community and I think we've effectively done that through this campaign five million is a big number but for the reasons you just mentioned I think there's a reason why we're approaching that goal because people out there understand there's the important the work of the organization is and we've both been involved in a lot of fundraising efforts over the years this is pretty significant that we're at 77 and we're just really starting the home stretch of this campaign yeah over 3 000 donations and as of this morning over what what I heard this morning was five six hundred thousand unique IP addresses that's a very very big statement that's the community saying whether you hear us or not whether you see us or not we stand with a mood and we support our mood and we stand with the victims we stand next to shoulder shoulder with the people who need the help and that's what this is all about and I think you can't get a statement louder than this right this 5 million we're going to hit 5 million hopefully we get over that looks that way and uh those those are big numbers for a campaign especially when covet's over and this is one of the few remaining virtual events that is still going and like you said it's now I think something like this will continue to go because of the content and how important it is and how much people are thirsty for it there's other impressive data people are staying on this site for quite a while it's obvious that their their gripped by the type of programming you've arranged the panel discussions and all the different entertainers Etc uh and in addition to that the average donation is pretty significant we don't have to say exactly what it is but it's pretty impressive when you see you know the average number of dollars or whatever currency people are using that they're contributing to the campaign we've uh charity bids we've produced over 200 events fundraising events in the past two and a half years this is by far head and shoulders in terms of traffic in terms of response in terms of donation size in in every single metric this event just every year has far surpassed every other great to speak to you like this much better than zoom and thank you so much for all your hard work behind the scenes and in front of the scenes thank you I just want to thank we have an unbelievable team behind us obviously Gabby Scholl who did this together with me and Bill Friedman this is the third year that we're both doing it together we obviously have the people who run all the zoom sessions and record them Vadim and weapon who works tirelessly to edit them all obviously all the video video videographers and editors and and everybody and a special shout out to Tippy from amudim as well as the entire team of from mudim but especially Tippy who ran the website and all the marketing she's been working 24 7 well hopefully now 24 7. uh Around the Clock yeah around the clock for the past few months to make sure this is a success it is so thank you everyone shastner who of course is producing tonight's event our friends at charity bids do an amazing job every single year we've pointed out this is the third year very significant of course in Jewish tradition that's now three years running Kane Year Boo as we like to say I'm sure you're impressed we asked you a couple hours go about being impressed by these numbers I'm sure you're impressed by this tote board now as well I'll be a lot more impressed than uh 55 minutes from now um when when the 5 million numbers up there hopefully please better be more than that okay it's moving it's moving okay good I like seeing that how it continues to roll forward uh marching onto the goal of five million dollars so great we're our guests tonight I feel like I'm interviewing you oh what'd you think of tonight's guess I thought so far everybody's done a very good job I must say uh we have an interesting video coming up next which we'll talk about in a moment uh But first you know you're somebody who who does not spend the bulk of their time in the New York area we know that I moved them's Capital so to speak is in New York do you feel their reach even if you're living hundreds or thousands of miles away yes um for well number one I feel it because they have been expanding and in recent years they've expanded to Toronto and to Canada and they have quite a big case load there so that's number one but number two is since I became aware of these kinds of issues that amudim helps people with I realized you know once it's in your Consciousness you can't get away from the fact that mental health addiction and abuse are international so it doesn't matter where moodum's office is the issues are everywhere in all of our communities and they're servicing us all wherever we are earlier we featured the song which again is one of those songs that's going to have a major impact on people coming forward understanding the struggle they're going through music has an unbelievable way of touching one's heart an incredible way to inspire to entertain and isn't it remarkable how when it comes to such a serious issue a three four minute song can make such a difference absolutely I think um you know I was pushed into as a producer at the beginning of covet I kind of stumbled into this virtual event production space um I didn't exactly know what I was doing but I must tell you that the biggest impact we've made for a bunch of Charities even though we've had amazing programming and amazing speakers has always been the musical there's there's some musical number that we come up with there's some musical angle there's some artists exactly and that's what people connect with it's unbelievable the power of music is real that's why aside from the big messages that are involved in some of the songs that are being presented uh just the interesting Concepts that you've come up with uh the Partnerships the collaborations the UniQue Ideas we're going to talk about the return home one in a moment because we're going to introduce that to our audience it's it feels like every time there's a musical presentation here it's a world debut of something yeah you know what it what I found is like we have amazing the content on this program as it has been the last two years has been incredible very original putting a lot of people together who otherwise you might not see together talk talking about a lot of you know having a lot of tough conversations that aren't really had out in the open the way we're doing it here but I I find that specifically for victims themselves or people within the community who are kind of peripherally involved um it's much easier to listen to a song and interpret it in the way in which it speaks to you as opposed to listening to panel discussion if I listen to a panel discussion and there's a therapist talking about how to raise a teen or how to discipline your child or how to deal with sexual abuse whatever they're saying is what it's like I'm sitting in a classroom so it's great content but it's like you you either agree with it or you don't either identify with it or you don't if I tell you let's again going back to Ellie schwable song from last year stand for you if I tell you how many people gave what they thought the song meant or what they thought the lyrics meant no one spoke to Ellie but everyone had it touched them in a certain way it touched them personally they thought they understood what it is based on their own life experiences and that's the beauty of these musical segments and so many of them and that's why once we saw the power of Ellie's video last year that's why we worked on a few more like that this year whether it be Simco leiner or kogan or uh or or some of the other ones that we're going to see phenomenal all right speaking of music and the original musical presentations you pointed out to me before we went on the air tonight that yishai Rebo is not known for uh singing in English or for English lyrics in fact he likely doesn't know English well based on what I've heard it has a good number of people who listened to his music and enjoy his music don't know Hebrew will so you came up with an idea tell us about it yeah so you know when when Gabi and I Gabby and I and I spend a lot of time putting this event together creating you know what kinds of collaborations we want to see what kind of content we want to see comparing it to the year before what can we do differently what can we do new and one of the things looking back over the past two years was how popular yishai rivo was and what's funny to me is that so many of the people who are obsessed with yishai repo can't even order a slice of pizza in Hebrew or ask a taxi to take them to the hotel so I'm wondering I guess they're connecting to the music because you certainly feel his nashama in it sure there's no question about it if there's something you said but he's a python right if you don't understand his lyrics then what are you loving other than the Melodies In His voice and kind of the idea was born we called nachman Salman from the Solomon Brothers and we did this collaboration between Nisha Rebo and the Salman Brothers we had someone very talented write some English lyrics and basically it's not a literal literal translation of yishai ribos song which everybody knows we wanted to find the song of is that kind of connects to the amuda messaging theme of returning home of second chances of forgiveness and we thought this would be a very appropriate song to start with where at least although it's not a literal translation let's at least give people the English lyrics to the song that they should at least try to connect to the song in a different way much as we've seen people do over the past you know couple years phenomenal garbage soul and yummy chefs there are responsible for reducing this piece the English lyrics David Olsteen is the gentleman right David Olsen's gentleman responsible for their English lyrics and the concept is as yummy just described yishai rerun the Solomon Brothers take Aisha iribo hit and first time yishai does a song in English [Music] foreign [Music]