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A Visit to Freund's Famous Fish Store - The Perlowitz Show
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fish store the iconic FS fish in B
Park wow so L this store how old is this
store it's about 75 years 75 years 1949
1949 established wow day location all 75
years yes same location wow wow wow
this 153d corner 15 43rd Corner 15
75 years FRS fish the iconic FRS fish
yes
wow
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store let's hear a little about FRS fish
the iconic FRS fish when people think of
FR
fresh earned that when you think
ofs fresh
this is 75 years of relationships close
relationships with Partners suppliers
with constant um constant communication
with them visiting the boats
um salmon C from Norway
in the Showcase 24 hours no way 24
hours 24 hours gets flown
in the Norway the pH Island Scotland all
over the world how do you ensure the
fresh 2
the shipment and the boxes connect this
computer the full the full
temperature camee and we always have the
right to to um to refuse the product
really so do you ensure that it's fresh
a whole time nice the temperature under
38° the whole journey Wow Wow
[Music]
Wow have rain trout fresh tuna fresh
turbo fresh bronzini fresh sez fresh
halib fresh flounder about the cup for
the fish cup for wow so this is ready to
bake this for this is for suppers for
shabas delicious ready to
Bak you just like this sit in the oven
you pop it 18 minutes and cook it
marinated dressings and all these
different type of dips and dressings all
your own recipe your store's recipe yes
everything is crafted here with our own
chefs and the ey is in some of this
F A lot of repeat customers on it
so wow wow so in
house Anor recipes I mean we all know
the famous spicy May the famous tunami
the pesto Mayo these are all famous out
there Sushi Maven Sushi Maven is
Sushi is basically find sushi
ingredients that we
have ginger
Wasabi just popping in into the
oven done hi hi Hi how are you ni seeing
you is who is this so he's he's happens
to be bed he's a supplier from Norway
visiting wow so he's one of your
suppliers one of our major suppliers
visiting making sure that always spoke
that everything is here within the day
and we're happy we have the freshness my
name is Simon from nor you are from
Norway correct so you oversee the whole
production of the salmon fish yeah K it
comes here and everything ensure the
freshness and make sure everything's
yeah wow wow wow I speak with MH and Mr
and so you're in touch with Mr fr on a
daily basis making sure that everything
is okay and everything is good fantastic
fantastic it's amazing products down
here what do you say to the fish over
here it looks amazing and it's uh like
the freshest you can get in the market
so it's uh straight out of freshw you
you are on top of the whole production
from when it comes out till it arrives
here I actually have an office just on
top of the harvesting station so it's uh
really yeah I can supervise everything
from when the fish comes down from the
out from the water and um yeah all the
way out to the customers over here and
you come to New York just to make sure
everything is good and everything's yeah
correct
fil
fish
right Supermarket out of town the does
it have the same freshness like it has
in this store
yes all the ingredient is fresh that's
our number one we're close to of
ours temperature
log any type of filter fish regil carot
filed the famous SE roll all sizes um
this is cocktail rolls dinner rolls uh
no sweetener mens and dietetic two-tone
no pepper three tone alumin rolls Al
anybody in any Supermarket wherever it
is if it has a label it's all over the
world you can be in Israel and and
Australia whatever you see our PRS in
Florida California wowow wherever you
are wow
but let's say he doesn't see the product
in this St and he wants a certain
fluence product could he order it and
I'll get shipped there y yes we'll ship
it
overnight straight to there wherever he
is wherever he is we'll ship it how do
you make sure it stays fresh over the
shipment we pack it and special we have
special sty for boxes with dry
ice the back the production with so
here's where the orders go out from
right this is where the orders for the
retail basically Al Alice is always
refrigerated at all the time uh
wow
wow the wow device ruins the
speed
[Music]
FR wow wow
the white fish the pike the
car and is
unbelievable exactly shipment from the
white
fish
suppers fish
and white fish for because the fish is
good and
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unbeliev the cup from the fish the the
cup from the fish the cup from the fish
okay and
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100%
fresh what's it do in the back basically
once
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the and in in the zones
and speed and the drivers
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fast what do you estimate the speed of
delivery when somebody calls till he
gets the order what's the range how fast
does it get delivered into gold is
within an hour within an hour the size
bar flat Bush canar SE kimun we order
the famous FRS fish you have get order
from out of New York we have orders we
have orders a Yen took for Park flb
vburg Lakewood Pals River M Monroe we're
all over what's going F your furthest um
customer from Florida Australia
Australia and you ship it there
Australia um all over the
world the products uh B by container
Frozen containers
unbelievable and you have how many I see
I mean whever you go on the street you
see a fr's bike a fr's van a fr's truck
how many vehicles they have out there in
the street have about 30 Vehicles 30
vehicles at any given time of their day
any given time wow I'm unbelievable
unbelievable and what's the screen over
here screen over
here the next
driver of the order K so you have an ETA
and every single driver with a GPS we's
up to the order come somebody calls in
want just dial the phone number I dial
number three and on wow wow wow I think
the
fish H this is unbelievable the
production of the food the freshness the
speed the quality the
service how are you good how are you
okay so you're going to take us into the
production and you're going to show us
how they fillet the fish how they cut
the fish and they prepar the fish let's
go inside so first we got to put on our
lab coat to make sure we keep all our
exterior bacteria out of our production
facility that means every person in here
has to wear lab coats everybody that's
in here has to have a lab coat and a
heet and a beard net so our facility
stays clean of bacteria and obviously no
here in our fish that's the most most
important so come
inside
say this is our one of our production
facilities here we have a whole yellow
fin fresh tuna wow that is massive it's
about 189 lb 189
lb we're going to start off with
checking the grade and the quality of
the fish to see if it's good for our
customer so how do you check the
freshness and the grade how do you make
sure so we're going to start off by
cutting open apart from the tail and we
going to check the color and see how it
looks and we're going to take it from
there so this this this fish weighs 180
lb you're saying yeah how do you guys
pick it up so it's it's a Twan team it's
it's a very heavy fish we need one guy
on the head one guy by the tail where
we're going to cut open to check the
quality and then we're going to start to
fet it if it's good quality and if it's
not good quality we have to send it
right back to the vendor so we make sure
we only have good quality fish in our
facility wow wow wow so if it's not good
you send it right back to theend good we
don't accept it we send the right back
to the vendor so what's the test for the
freshness like so there's a few things
we do the first thing we check is we cut
open by the tail we take out a piece we
check the color we check the the smell
obviously that's very important to make
sure that it smells fresh it looks fresh
and it feels as well it feels like it's
a good texture um and then we start to
Fay it open and we take it from there
and we we see the rest of the quality
from there from which oceans do these uh
Tunas come from so we get Tuna from all
over obviously we always look for the
best quality first and based off of that
we'll take from different uh suppliers
and vendors we get either from Barbados
CM Costa Rica uh we get from all over as
long as the quality is fresh and good
that's what we base it off of wow so
they come off the boat they come to FRS
and you guys cut them open and start the
production check it right away as soon
as we get it in we check the quality if
it's good we start production if not it
goes right back how many tuna staks can
you make over here uh tuna this size
about 189 lb after we fet it we can get
about 80 to 100 tuna
80 to 100 tuna steaks wow um now we're
going to start our cutter is going to
open up the tuna we're going to check
the quality and then we're going to see
if it's good for
production
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quality yeah we're going to cut open
from the tail we're going to check the
quality on the color and see if it's
good for our customers if it's good
we're going to start production it's a
very nice color of the tuna this is only
the tail part but we know from here that
the rest of the loin of the tuna is
going to be the same so what do you see
in the tail let me see so we see here
that it's a nice red
color and it's a good texture it's a
very good texture there's no smell to it
doesn't have any weird smells to it and
so we know that for the goad we're ready
for the go ahead we're going to start
let's go let's start open the tuna they
said the tuna was they use some fish I
guess it's a lot bigger that a little
bit bigger right this this a massive wow
so this is the process of of cutting
open a the tuna uh we have to take off
the head first so that's the collar bone
the neck bone um he's going to take that
off first and once he takes that off we
I see the head is off already before
that yeah it doesn't come with the head
doesn't come with the head you're saying
when they ship it to you they ship it
without the head exactly without the
head and comes just the the neckbone
from so that's the first thing that he's
going to take off and then we're going
to see a nice I thought I'll be able to
have the head of the fish he's saying
it's not possible no it's too big for
your table too big for my table take up
the whole table wow so this is the neck
bone is taken off yeah
the knives have to be super sharp our
knives are super sharp um our knives get
sharpened every week we get brand new
knives really um there's no Nick on our
knives our knives are as same as our
fish great a quality wow wow wow look at
this look at this so you see has fins
right there the fins and scales those
are the fins and the scales are on the
fish that's Sous yep C you found you
ever found any diamonds in there we
never found diamonds yet we're still
waiting but the the day it comes I'm
make sure not to tell anybody so you cut
them open you never know never know
exactly might be some stuff in there
some diamonds so the Tunas actually do
come already gutted so if you saw before
here the the belly is gutted it comes
open comes open so the vendor they cut
it open they take out all the intestines
all the kishkas that comes out and we
get it cleaned basically wow so this is
how it comes already from the vendors
it's already clean from all int test
have the real only the Tunas left that's
it wow look at this red this this a
beautiful this loin itself itself weighs
about 30 lb how many Stakes could this
produce like a good here we're going to
get the maybe 20 25 30 maybe more you
know you know you see all these cured
platters a lot of them have tuna on
it majority of it must probably does
come from a sushi grade tuna because
it's the best quality tuna grade you can
get wow wow beautiful okay slicing that
fish
open okay next so so the whole middle
the whole spine comes off over here the
whole spine comes off the whole spine
comes off he's left with the other side
of the fish he's left with two sides
exactly so we have we have the belly we
have the spine right
um this would be the belly part where we
have the turo here would be the spine
each fish has two spines two bellies and
from there after we f clean it trim it
down we cut it open to steaks and send
it out to all our uh sushi restaurants
so there has to be sushi grade on to be
able to eat be eaten raw right yes that
means this is Sushi gray AAA um ready to
be eat the best the best quality you can
find in tuna the best quality you find
only that quality you could eat raw all
the qualties if it wasn't a grade Triple
A Grade number one tuna we would not we
would not accept it here we would send
it back to the vendor so we guarantee
our customers always get the best
quality tuna so you're going to you
actually taste them to make sure sure
that their quality is good as well
correct so we we go to all steps
possible to make sure that we always
have the freshest quality we going
through checking the coloring the
texture I taste it also sure wow fish
fish wow we not get there we're not
gets Nice Slice over there coming over
so here he's going to cut open a piece
we're going to track the we're going to
test it we're going to taste it and uh
let's make we're going to we're going to
make and and improve the quality
amen no how is it delicious this is
ready to go this is ready to
go
the fish Ming
White Salmon and a filter
delicious nobody beats
wow man Tails white and rolls
gave him n slices
salmon
unbelievable the deliver is so the
service the quality wow the the fresh
nobody bu nobody bu
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