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Redefining Feminine Power | Rochi Pinson
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"What does it really mean to be a powerful woman? In this episode, Rochi Pinson shares how challah, food, and Shabbos reveal a deeper kind of feminine power rooted in presence, nourishment, and purpose. She also speaks about priorities and how real clarity comes from choosing what matters most. This conversation challenges the idea of “doing it all” and offers a more meaningful path forward."
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Auto-generated transcript. Not time-synced to the video.
This
is the Birds' Eye View podcast. I'm Sara
Blau. And I'm Feigy Blumingstein. And
together, we're on a search [music] for
real answers to real questions, so that
you can feel your own Yiddishkeit. It's
yours. It's your [music] inheritance.
Hello everyone, and welcome to another
episode of the Birds' Eye View. I'm so
excited to be here with Feigy and our
incredible guest, Rochie Pinson.
Welcome, Rochie. So happy to be here
with you, Feigy, and with you, Sara.
What a treat. And Rochie is a shlucha, a
designer, and a challah master. She's
the author of two incredible cookbooks,
Made of Challah. Yes. And they are
gorgeous, gorgeous, gorgeous, gorgeous.
>> table books. That's what I like.
>> Right. Coffee table books. Yeah, even if
you When people bring me a dirty copy, I
am, you know, that does make me happy.
>> [laughter]
>> They come with their like crumbs all
over and they want me to sign it. It's
been used. Yeah. So, the first cookbook
is called Rising. It's an international
bestseller, already in its fifth
printing since publication. And really,
you like inspired women to make challah.
Like people who didn't make challah
before see this gorgeous colored
cookbook and they're making challah. And
it's this multi-generational thing cuz
it's not just Rising, you also have this
amazing cookbook called The Kids' Book
of Challah,
which
>> [laughter]
>> all age kids like It doesn't have an
expiration date. Right. And I know we're
talking to like older kids here,
teenagers, not kids anymore, but it's
also for you. I promise.
And and it really just like brings this
love of Yiddishkeit through all, you
know, through every part of the family.
It's like, you know, the strands of
inspiration, of love. And Rochie's a
pretty cool person. She travels around
the country and the globe. She inspires
Jewish women to embrace their uniquely
feminine power through the wisdom of
Torah, through the deep teachings of
Torah as well. And Rochie has made
challah bakes, not just with
communities, but also with pretty cool
people.
Everybody I make challah with is cool.
>> [laughter]
>> That's true. That's true. Yes. And she
teaches tips, tricks, techniques of
making challah, and she's really sharing
like not just challah, but like what
does it mean? What is the true feminine
power of a woman? And it's so, you know,
it's so one with the challah. So, I'm
really excited for this episode. Okay,
so Rochie, I'm so excited to hear like
how did you get into all this? Where did
it all begin?
I always say like, um, you know, there
wasn't like this um, what do they call
it? The guidance counselor who sat down
and said to me, you know, you really
should consider a career in challah.
There was not a five-year plan. Not part
of my plan. And really, I never really
have a plan, to be honest. Um,
so, you know, sometimes we connect
differently to different characters in
the Torah and I I always say that I
connect very strongly to Yosef
HaTzaddik. Um, and I really what I love
about Yosef is kind of he he's this big
dreamer and he has,
you know, big ideas for himself, but no
plan. And he kind of just falls into
every situation and then
once he's put into a situation, he just
rises to the occasion. And I kind of
feel like that's the story of my life.
Um, I tend to say yes
when, um, when I'm asked to do something
or to show up for something. And it's
led to a lot of things.
>> to come here. I said yes to come here
and it's kind of put me into really
unexpected and
crazy situations and it's brought me to
where I am today, so it's really it's
served me well. And a lot of happy
accidents. Totally. I feel like in the
world that we live in, like sometimes
there are people like, "Oh, you're so
delusional." And I'm like, "I'm
delusional like Yosef." Like, Yeah. I
know. You know, there's like a song like
Gam Ani Cholem K'mo Yosef. Like one of
my favorite songs. But also like that's
how Hashem is communicating to us which
direction we should be going to. Like
these opportunities are indicators. Like
follow that arrow. Right. Right. And I
feel like there's so often Hashem is
giving us messages
and we're just not picking up on it
because we're so hung up on what we
think we should be doing or we're So,
you know, for people who do have a good
plan, that's great. And I feel like
everyone has a different path to get to
their place. But my path has always been
just show up and things will happen. So,
how did you fall into this? Is it like a
type B personality? I think sometimes it
is.
>> not type A.
>> [laughter]
>> I could be like type Z. I don't know.
Right. Not type A.
Uh, so, yeah, so the challah thing was
another happy accident, really.
Um, so I'm newly married, you know, said
yes to my husband, right? Um, so it
starts there.
And, uh, my husband and I are Chabad, so
you know,
be Chabad, see the world, that's the way
it goes.
And we are newly married and we get a
phone call from Chabad headquarters.
And they tell us that there is this
community in Kobe, Japan,
and they don't have a rabbi right now,
and it's almost Tishrei.
Uh, it's getting urgent, you know, Rosh
Hashanah's coming. They need a rabbi.
Would we go out there and lead the
community? And of course you said yes.
Of course I said yes. I mean, I want to
say yes to anything, you know. I was
never in Japan. So, my husband had spent
a lot of time on Merkos Shluchus, like
the shluchus that people do when they're
single. Um, he had spent a lot of time
in the Far East, so they kind of knew he
was connected to the different
communities.
So, that's kind of how we fell into
that, but I had never been and this was
a great adventure. Said yes, you know,
packed a lot of tuna,
figured I was set.
>> [laughter]
>> It was before they had the packets, so
it was like the
>> no, no. There was really it was tuna and
matzah was like what you took when you
went off to the wild. Not like string
cheese? I feel like string No, I I I
don't know. This was a long time ago.
>> [laughter]
>> Um, [gasps]
but yeah, I figured we have everything
we need, you know, suitcase full of
tuna, we're good. So, we get there and
it's right before Rosh Hashanah and we
sit down with the community leaders and
uh, so they they, you know, we start
talking about what's, you know, going to
be and menus and
and of course, I'm so naive and I turn
to the president of the shul and
say, "So, um,
where does one buy the challah in Kobe?"
Yeah. [laughter]
And, um, yeah, and his face like just
literally fell. He looked at me like,
"Uh-oh.
>> [laughter]
>> Who did they send us?" Um,
and just to backtrack a little bit, I
actually did not know you can make
challah.
I I thought bakeries made challah only.
So, I grew up in Vancouver, British
Columbia. Uh, my parents are the Chabad
shluchim there,
and
we had nothing kosher in the entire
city. There was We were like the first
people keeping kosher there. And, um,
there was one thing you could buy kosher
in Vancouver, British Columbia back
then.
It was a little tiny hole-in-the-wall
bakery that sold one kind of bread and
it was challah. And this was really,
really lucky for my mother. I guess I
get my luck from somewhere.
>> [laughter]
>> So, she tried making challah like early
in her marriage and it was an epic fail.
And she was fully traumatized and, um,
she gets to Vancouver and there's
literally nothing that you can buy,
um, except challah. So, that was really
lucky for her. But for me, you know,
they say everyone needs a good origin
story. So, I said that was also lucky
for me that I never had homemade
challah, otherwise I wouldn't have this
story to tell you. Um, but I didn't even
know that you can make challah by hand.
I thought it grows in a bakery. Um, so,
this was my, uh, big aha moment and I
was going to have to make challah not
just for my family, but now like for an
entire community, for all of the yamim
tovim, and this was a challenge. So, I
don't back down from a challenge and I
head into that kitchen and every single
thing was in Japanese and nothing looked
like what I knew it should look like.
And this was before you could, um, you
know, Google or go on YouTube and like
watch a tutorial.
Or ask ChatGPT to make the challah for
you.
>> [laughter]
>> Um, and I had to really just figure this
thing out. And I did and it was a great
challenge and at the end of the day I
had this like
50 challahs. Wow.
>> And beginners' luck, you know, they
rose, they smelled amazing, and it was
really an incredible experience. You
know, you think about it for like a
21-year-old girl, like what had I even
cooked in my life before this? Like I I
didn't yet have a family or home. I was
just starting out. We were a few months
into our marriage.
And
here I am being called on to like feed
this whole community. And it was such an
amazing experience feeding them this
challah.
It didn't feel like the other stuff that
I made, you know, whether it was the
chicken or the salads or the other stuff
that I was making and helping out in the
kitchen with throughout that whole
season. It was really the challah that I
felt like I was sharing a part of
myself.
And it felt really powerful.
And I I made a pledge then that I want a
home
that smells like challah before Shabbos.
Like I want my kids to come home Erev
Shabbos and and feel that. And so,
that's that's where it all began.
>> Wow.
>> [laughter]
>> You know, I know also you don't just
talk about challah when you're going to
challah bakes. You talk a lot about what
it means to be a Jewish woman and what
does it mean feminine power? And I'm
curious like what's that connection?
Like what's the connection between
challah, between being a Jewish woman,
between true feminine power? Yeah. Yeah,
that's really that was my journey,
really, you know, going back
into the kitchen every week and feeling
like I was connecting with this mitzvah
and connecting with the process and
um, there was so much information and so
much wisdom in this, really, in the
wisdom of how we feed our families and
how we feed ourselves that really helped
me in my
sort of journey to figuring out what is
what does it mean to be a powerful
woman? And So what happened next?
>> [laughter]
>> So I'll take you back. I will I'll take
you back um growing up
as a uh
a girl of the '80s and '90s
>> Even though like
>> I thought so. I thought it was pretty
great. Um the big hair, the big
everything, and the big shoulder pads.
Um so to me like this image in my mind
of a powerful woman was like you know
the
the the the the power suit with like the
the enormous shoulder pads which I'll
come back
>> totally visualize that. I know what
you're [laughter] talking about.
>> And a little briefcase on the side.
>> Yes, the briefcase. Remember when we had
briefcases and And the heels.
>> And the heels. But not thin
heels like the thick practical ones.
>> the practical ones that the flight
attendants used to wear.
>> Yes, yes. You remember the flight
attendant purses. And pantyhose and like
you had you wore and it was like the
pencil skirt and the big shoulder pads.
>> And yes, we were like serious cuz we
were in a man's world and we were
crushing it. Like we could do whatever
they do, but we could do it in a pink
suit. So it was different.
>> [laughter]
>> But we had the huge shoulder pads. It
was like that sort of represented I
think back like that represented like we
were in a masculine world. Like like the
difference between a man and a woman
like the big shoulders and our little
delicate shoulders. No, we were going to
be like the big powerful woman.
Um we can do everything that a man can,
but we can do it in heels and we can do
it in a pink suit. And I kind of had
this picture in my mind. I knew I wanted
to do something in this world and I
wanted to be powerful in some way. Um
and that was sort of the the image that
I carried with me was this like pink
>> [laughter]
>> massive shoulder pads, you know,
purposefully getting on a train and
going to the city and going to work. And
I had this image in my mind, but I've
always been an artist and um I kind of
wanted to figure out how do I combine
these
two?
>> Um so I kind of got into um
to commercial art like graphic design um
and advertising and I love words and
writing, so that was like a great way of
combining the image with the words and
concepts and ideas and it was perfect.
And so um yes, I went to school for
that. And I went after I got married,
went to school.
Um and just a little tangent like on my
process to becoming, you know, the the
woman in the big pink suit. Um I was
going to school and I was newly married,
so I was still self-conscious about
wearing my sheitel and I was covering my
hair with a wig and um
so I was like very conscious because
everyone was my age, but like nobody was
married. You know, this wasn't like
Torah women.
Art school. There weren't So I was
really the only Frum one, the only one
married and then I'm wearing a wig. So
at this point in my life I was
self-conscious about it. Um
and
I I was always worried that people were
going to realize that it was a wig. And
then like as like time wore on and I and
I and I got pregnant and it was the
winter and and I was like lazy about
like fussing with it. It was before lace
sheitels, by the way. So it's like I was
fussing with my hairline, so I started
>> it. Right.
>> Yeah. So I just started sticking on a
beanie every day and it was winter, so
it was perfect. And then a girl in my
class like once called me aside and
she's like, "Can I ask you a really
personal question?" And I'm like,
"Okay." She's like, "I know that you're
Jewish and I see that you're pregnant."
She's like, "Is there something about
covering your hair
when you get pregnant?"
>> She thought you were putting on the
beanie cuz you were pregnant.
>> Right, exactly. And I like I'm like I
thought she like discovered that I was
wearing a wig. I was like, "Oh my god,
is like my hairline showing?" And I was
like, "Why do you ask?" And she said,
"Well, you started wearing a hat every
day and I'm now I notice you're
pregnant." And I was like, "Oh." So then
I told her. I was like, "Actually this
is covering my real head covering." And
we And like I kind of pledged from then
that I'm going to be really proud of my
sheitel. And I've it's really been part
of my shlichus like and I do I I I work
with a lot of celebrities and I teach
people who are you know, the image is
really important and I feel like part of
my shlichus is wearing a really good wig
and telling people, "By the way, this is
a wig."
>> And I feel like it is gorgeous. You look
fantastic and and it totally could be
your hair.
>> it's it's really important I feel like
that people should know that you can
cover your hair and still look good and
it could look you know, you can look
like a woman who cares about her
appearance. Anyways, so tangent. But
>> [snorts]
>> going on my journey to get to the pink
uh suit and um It was like a fuchsia,
not a not a light pink.
>> No, it was a hot pink.
>> [laughter]
>> It was like nobody could nobody would
miss you. Right, right. In all the black
suits, you were the one in the pink
suit. You were still [snorts] making a
statement, "I'm a woman and I'm here."
And that was a big deal then. And I
think like girls like I I feel like I'm
talking to a generation that is
post-feminist, so for you guys this is
like kind of like almost
it's funny to think about it cuz like
you already know
>> about the generation that my girls are
growing up in and it's like the Pilates
generation.
>> Yeah. It's like the opposite of that.
It's because we're able to lean into our
femininity more.
>> I think that we don't have to feel like
we need to like be like them.
>> be like a man. But this is like and this
is part of the Mashiach's journey and
we'll talk about that I think that it's
like part of our journey is that like we
don't have to show up in a suit with big
shoulder pads. Like that's not where our
strength is. But I was still in that
mode. Like I still thought that was
power. And um so I graduated and got an
amazing job right out of college in the
city with an ad agency and um I felt
like I was just crushing this thing, you
know?
>> You made it.
>> Um I made it. I bought the suit. Uh
[snorts] showed up to my first week of
work and it was so much fun. I was
living the dream.
Um
and it was the first Friday that I was
at work and of course I had spoken to my
bosses and told them I'm religious and
got to go home at noon on Friday and
they were so understanding and
everything was working out so well.
Um [snorts]
and
it's noon on Friday and um sitting at my
desk and I am nowhere near ready to go
home. And clients are calling and
there's a deadline and there's an urgent
meeting I have to go into and there's
and the stuff is piling up and I'm
watching the clock and I have all my
ingredients in my kitchen, you know, I
laid them out in the morning all nicely
like I was going to make my challah cuz
remember I was making challah every week
and this was like part of my plan. Um
this was like what I was going to do.
And the clock is ticking and the clock
is ticking and it ends up like I'm
finally running out of the office on my
way back to the train and I call my
husband and like I was so devastated and
I was like, "I think you're going to
have to go and buy challah in the
bakery.
I am not going to manage challah." And
like that Shabbos was like the first
time since I started making Shabbos and
I started that we didn't have homemade
challah. And as I sat at the Friday
night table, I sat at the Shabbos meal
eating this
bakery challah.
>> [laughter]
>> No offense. I mean
>> was it egg challah? WAS IT WATER
CHALLAH?
>> It was just it's not the same. It's not
the same. And
I felt really crushed because I guess
until then I kind of had this illusion
that we could do it all.
>> that we could do it all. I was a girl of
the '80s and the '90s and we grew up
with that you can do it all. And like I
thought that meant
that we can be a man and a woman.
I thought that's what it meant. And I
think that's what the world was trying
to tell us.
>> the world was telling us. And I should
have known better. Um but I didn't yet
and it was that that was a huge aha
moment for me. Um and I sat at my
Shabbos table and felt like ooh, I think
I have to rethink this. Like
this is not going to work. Like my house
didn't feel like Shabbos.
I like literally jumped in the shower,
put on something, sat down at the and I
didn't feel like it was Shabbos. I'm
like, "Oh, is this how my kids are going
to grow up?
Is this the home? Like no, I want music
blasting in the kitchen and a happy
mother making challah. I want the house
to smell like challah and
I want that.
Yeah, and I also want to be super
creative and I want to be able to like
use my talents and use my abilities, but
not at the expense of that. And it was a
really hard Shabbos
and I cried a lot. Um
and at the end of Shabbos I made a
decision and Sunday morning I called my
boss and I quit my job. Just like that.
Just like that. I was like, "This is not
going to work. This is not going to
work. I You're so lucky though that you
like realized it so fast.
>> I don't know.
>> Like it was like it was like your
feminine instinct to be like, "No. No,
no, no. I need something else."
>> Yeah. Yeah, I I feel so lucky and I feel
so blessed and I know that it's also a
function of growing up you know, as a
Chabad chassid and being surrounded by
women who were powerful. Like you know,
my mother was a shlicha and she was
teaching classes and people were calling
her and asking her advice and I knew
there was power there, but you know,
they they say in Yiddish there's a word
fukishift. You can get like um
you can get like sort of talked into or
like sort of sucked into the secular
vision of what success is or what any,
you know, definition is.
>> Or what femininity is, right?
>> right, sets as a woman.
>> interesting because you learn and you
make challah bakes with a lot of these
executives. Yeah. Right? You're You're
working with celebrities and you know, I
think I saw a post of you making challah
with Ivanka.
Yes, [laughter]
we did. Which sounds so So I'm curious,
like clearly they're resonating with
your message of what it means to be a
woman. And I'd love if you can talk a
little bit more, you know, to to the to
the girls that are listening. Yeah. What
So what does it mean to be a woman? What
is femininity according to Tyra?
Beautiful. Yeah. So yes,
um elephant in the room, I do I make I
make challah with celebrities. I don't
name drop and I don't put them on my
Instagram feed generally.
>> Sorry. Uh no, no, no. It's No, I think
it's actually important. Um and girls,
if you're listening, I actually do think
it's important to know because we do
live in a society and a a culture that
um
that creates sort of a a mystical aura
around these people
and um we can get fakeshift we can get
sucked into that and think like that
they are actually in some way uh more
successful or more powerful than we are.
Um [snorts] and some of them do, they
have a tremendous platform and they have
a capacity. And by the way, my making
challah with a lot of these celebrities
has segued into my learning with them
and I have amazing chaburas and
chaverusas with
incredible women and I will not name
drop, but Ivanka's one of them. Um we
learn parsha every week. And um
and I feel like it's it's such a gift um
to be able to give them this awareness
of their feminine power and show them
how the Tyra really is ours, how we can
own it. But it starts with food. Like my
journey started with food and it still
is very much about that. And um
if you really think about it
everything starts with food. You know,
we we tend to think
I mean, I happen to love food, by the
way. Um
>> [laughter]
>> Wouldn't have guessed.
>> People People actually tell me like they
see me coming, they wash.
>> [laughter]
>> They're like the carbs are coming.
Um but I I I I bring challah with me a
lot, you know, it happens. Um I've sort
of it's it's I you know, I fell into it,
Yosef. My reality. Um
but if you think about it, we we we tend
to think the food issues are really very
21st century
um and they're really modern, whether
it's keto or gluten-free or I don't
know, what's the what's the newest trend
everyone is
>> Intermittent fasting.
>> Intermittent fasting. Not eating at all.
That's the newest thing.
>> [laughter]
>> We went from not eating this to just
like not eating Just don't eat.
>> [laughter]
>> Um but yeah, and and we really like we
we tend to think that it's such a modern
thing. Actually
when I was speaking to a group of of um
girls once and um
and
there was a there was one of the people
who were speaking was a Holocaust
survivor and she was talking about her
story and
she she said something about like there
was one time like they didn't eat for
like 3 days
and a girl that was a high school girl
and she was like, "Wow, I admire your
self-control."
>> [laughter]
>> Oh my goodness.
Yeah. Yeah. Yeah. No. So
>> [laughter]
>> They say they say our eating issues are
hereditary.
>> [snorts]
>> We get them, you know, from our from you
know, my my mother starved herself, my
grandmother starved herself. [laughter]
You should know that like I feel like my
grandparents who were survivors, they
would just like stuff us with food.
>> Yes, exactly. Exactly. And so much of
the way we relate to food has so much to
do with with our story of, you know,
survival and and and all of that. But if
you go if you want to really think about
food issues, they go back to like
literally the dawn of creation. We were
all of how many hours old in Gan Eden.
We were just created and
what is like there are so many ways we
could have sabotaged ourselves, really.
I mean
but how do we sabotage ourselves with
food? The first thing we do is we eat
the wrong food when we're not supposed
to eat it and everything fractures after
that. Like that's like the beginning of
like the breaking and we're working
towards healing that since that moment.
And it really all began with food and if
you think about it if it was food that
was the doorway out of Gan Eden then it
will be food that brings us back into
that state of wholeness and integration
and feeling at one. And that brings us
to the woman.
Because we are the feeders, we are the
nurturers of this world. We're so lucky.
We [snorts]
are. I wouldn't have it any other way.
And
it's like that's where the healing
begins. So
you know, I might be talking to an
audience now, girls, you might be at a
stage where you're not thinking about
feeding other people but you're thinking
about how you feed yourself. And
that's so important right now in these
years before you start building a home,
before you're the one who's in charge of
the kitchen and in charge of what you're
putting into your
families'
lunch boxes.
What are you putting into your own body
and how are you connecting with that
food and what's your relationship to
eating and to food? And that's something
we have to figure out because it's where
it begins, how we nourish ourselves and
how integrated we feel internally. So
interesting. I remember going to
nutrition as you told me, like just like
a baby needs to nurse every few hours,
you have to feed the baby, like you have
to feed yourself every few hours like a
baby. And I was like, I didn't think of
that. Like I didn't think of this idea
of you know, nourishing myself as as a
responsibility, as an obligation, as a
nurturing thing, you know. I was like,
"Oh." Right.
Right. And so many times like we start
our journey as wives and mothers um
before we ever really thought about
this. And now we're responsible for
feeding other people, but we don't even
know how to feed ourselves. So and it's
like a full-time job.
>> [laughter]
>> It's like a full-time from like the
thinking about what you're going to make
to the shopping to the buying to the and
all the intentions that go into it. Like
I feel like there's so much to meal
planning. Like there's such a spiritual
side to it. Like how am I going to feed
everybody
in the healthiest way? What are my
intentions when I cook the food? What am
I giving over to my family when I do it?
And like so much carried over. It's so
interesting. I just remembered
something. Yeah.
The Lubavitcher Rebbe had 12 Torah
passages that he taught that all
children should learn. Right.
>> And one of them
which is the foundation of chinuch, one
of them is v'shinantam l'vanecha. Right?
It's the pasuk that says v'shinantam
l'vanecha that you should be teaching
your children d'var Right? In every
aspect of your life.
That wherever you are, there's no scope
of your life that's outside of Tyra near
the sky. What's the example that the
Rebbe gives? Like the the the practical,
I guess how the expression of
v'shinantam l'vanecha? It's in a sicha.
The Rebbe says healthy eating. Mm. Wow.
>> Wow. Healthy eating from the perspective
of not like you know, you know, like a
selfish perspective, not from like a
modern culture perspective, but even
there we can have the Tyra perspective.
Even there you could you know, you used
the word integrated before. Yeah. Can
you take Can you expand what that means
a little bit? Like, you know, based on
what we're saying here about the
intention and the spiritual and the and
this being every aspect of our life,
what does it mean integration? That a
woman integrates. Yeah.
I mean, first of all, it's not an
accident that we have to feed ourselves
constantly, that we are created Hashem
created us this way on purpose. That we
get hungry.
>> can't just like take a pill. Like
>> Right. That we get breakfast The month
wasn't even satisfying.
You know, it's it's yeah, we we want to
feed ourselves. It's It's really how we
were created. So we need to
really figure it out. It's the first, if
you think about it, it's the first
intentional act we do after we're born
is
eat. We nurse. It's like the first act
>> And it's instinctual. It's like this is
what I need.
>> but it's it's something you have to
actually
almost draw yourself towards. So you're
breathing first, right? But that's like
a almost an involuntary.
So the first voluntary way that we
nourish ourselves is food. It's our
first experience of want
of desire of need in this world. So food
is really primal and how we're fed and
how we feed our children is going to is
like going to inform how they
what they expect of the world. Do they
trust the world that when they're hungry
that there's food for them. That when
they need something that And that's
you know, we talk about Hashem
and it can be like a foreign concept.
You know, all these words that you're
learning in school and and and they're
and your teacher's saying, you know,
kedusha and tahara and Hashem and and
they sound
>> They We almost make it sound cliche.
Yeah. And they sound like words that
really
they Do they really have to do so much
with our human experience? Like like,
you know, the day-to-day Tyra
>> Because like sometimes it's not
tangible. So it's like, "Oh, that's
something that's a little bit more
foreign." But I think the integration
will help once you teach it to us. Yeah.
>> [laughter]
>> Yeah. Well, I'm I'm working on teaching
it to myself. I think it's a lifelong
it's a lifelong learning. I think it's
like the
>> So how do you bridge that? How do you
bridge the Hashem from cliche to being
something, you know, that is integrated
into your food? Right.
Okay, we'll make the leap. Um
so
what we're talking about feeding
ourselves and feeding our family, right?
Um
and by the way, the
the food
that was in
the
in Gan Eden, the food that they ate that
caused all the problems to begin with.
That was not an apple.
I think the artist who painted that they
they just thought an apple was pretty.
I think it was probably considered like
the like the prized fruit at that time.
Like it was probably really hard to get
an apple, you know? It was like apples
were something special, but the
Meforshim have many different
explanations, and the one that really I
connect to is that it was wheat.
How's wheat a fruit? Right. How how
could you eat wheat? But like then I
guess that I'm thinking that like it was
right what originally when Hashem said
was like ates pre osa pre that you
should ates Yeah. pre osa pre, right?
That like you should be able to eat
anything that just comes straight from
the ground. So, like in a world where
everything is nourishing and everything
is one and there's no
like sifting and there's no processing
like the world is just in an integrated
state, then everything nourishes us
perfectly, and wheat was like that. Like
you could pick it off the tree. It was
edible. No chaff, no nothing. And you
know bread is the perfect form of
sustenance, right? So, when you eat
bread, like you could live on bread and
water.
You can actually survive. It has every
nutrient that you need. We You know,
it's gotten a bad rap with the whole
gluten-free thing. And
I try to talk people out of that in my
cookbook, [sighs]
but it's it originally the chita, the
wheat is like this perfect form of
nourishment. It is like the first of
like this shivas aminim. So, like it's
has like such importance. And and and
you know, we're told that a person
doesn't have da'as or awareness until
they eat wheat. Like wheat is this fruit
of it's the grain of awareness. So, it's
this idea that they were eating this
wheat, but they weren't ready yet. They
weren't yet they didn't work through
what had to be worked through. They
wasn't ready for that moment in creation
for them to have that da'as. They were
eating this wheat, but they weren't
ready yet. They weren't yet they didn't
work through what had to be worked
through. They wasn't ready for that
moment in creation for them to have that
da'as. They were eating this wheat, but
they weren't ready yet. They weren't yet
they didn't work through what had to be
worked through. They wasn't ready for
that moment in creation for them to have
that da'as. And so,
you know, this idea that now we have to
go through a whole process to get to a
place where it nourishes us. We have to
you know, and the process of getting
from wheat to bread is an enormous
process that takes forever. We think
it's a process to make the challah. Like
that's not getting to the flour. Right.
Just to get
it to state where it's flour. Like
that's such an avodah. So, really for us
like
being connecting to that idea that we
are you know, that there is this
masculine idea of going through the
process, the six days of the week, the
the the making things happen. Um
you know, the power suit with the big
shoulder pads. It's like that masculine
reality of like I'm going to go to work.
I'm going to go to a place, and I'm
going to get things done, and I'm that's
success. And in the six days of the week
in a masculine reality, that is success.
But then there's there's there's that
whole other side. There's the nurturing
and the nourishing that is the Shabbos.
That is this space of everything is as
it needs to be, and you just show up.
And um that really in terms of eating,
these two awarenesses are so
important to be connected to.
Or
the state that we're in when we eat the
food.
Like are we in that go go go go go um
like you know, the rat race of the world
of like I need to get this done, and I
need to finish this, and I need to get
good marks on my test, and I need to I
need to finish the report, and I need to
show up at this time, and I need to and
yeah, that's like our six days a week,
but that's survival.
And survival mode is not a mode which
encourages digestion.
So, it's a really powerful idea that um
that our brains,
you know, they have different functions,
and when we're in survival mode and when
we're worried about we can't process our
food. Like we can't even properly digest
it. No, our body won't. Our body won't.
It won't use the resources to digest the
food if it needs them for survival. So,
that really explains like why Ashkenazis
have all these like
>> [laughter]
>> we love a good gastro issues, right?
Because like
that we've been surviving for so many
years. So, you're paralleling that to
the six days of the week as opposed to
Shabbos, right? Which is not go go go
go. Right. And Shabbos is the woman.
Right. Yeah. So, when you're like eating
from this place of survival, I like you
could be eating the healthiest thing.
You can be eating an apple back to the
apple, but with so much guilt and shame
and feeling so bad about yourself and do
I really I don't need this and like I'm
just hacking and I'm like I'm I'm fat
and
it actually doesn't allow you to digest.
And then you could sit down Friday night
and it's peaceful, and you've prepared
this challah or your mother's prepared
the challah and the house smells like
all the food, and your body just knows
it's Shabbos. You know that feeling?
When you just know, your whole body
relaxes. Like that tiredness of Friday
night. It doesn't matter like it's
doesn't matter what time. It could be
4:00 in the afternoon, right? So funny.
I joke that like during the week like I
eat it out of my car, which is like the
worst thing because I'm always in that
stress running running running. So, like
I have pictures of myself like sitting
in the car, and I'm like my Shabbos
homework is to like sit at the table and
be present with the food and make the
bracha for the food. And like when
Friday night before we eat the challah,
when everybody's like quiet sitting
around the table, there's like this hush
around the table, and everybody's like
waiting, and then like the bracha comes,
and there's like intention. And we're
big like first course yidden. Like our
first course [laughter] is like how many
dips do you serve? Challah and dips with
all the dips. Right. We really kind of
stop there. We do like a little soup and
whatever, and then we go.
But it's the challah. It's like we're
all waiting for that challah because it
comes with the intention. It comes with
like knowing that I'm not rushing
anywhere, and I could sit there, and I
could eat it, and I can enjoy it, and it
properly digests. And then we always
have a good sleep right night usually.
But we always say that you don't gain
weight on Shabbos, right? And
>> [laughter]
>> I mean it also helps that you can't
weigh yourself on Shabbos. But I think
it really comes from that this is
integration, right? Like when you're
when you're eating that first bite of
challah, and it means Shabbos to you,
and it means that you are
that that this is the taste of Shabbos,
and you and you you've waited for this,
and and you you like earned this Shabbos
challah, you know? And you
it's like that that is being absorbed.
Your body knows what to do with that
challah. Your body's going to process
that challah. So interesting because
that's also probably the idea of like
ainik Shabbos. Yeah. That because you
have this access to this higher level of
your neshama, there's something special
about Shabbos. And what does that mean?
See, we say these words you have high
access to What does that even mean? What
does that mean that I have higher
access? What does it mean I have an
access to we have like an access to
yeseira.
>> [laughter]
>> Shama yeseira, yechida, but yechida
literally means unity, one, integration.
That means on Shabbos we have this
ability that all these physical
pleasures can be united, can be one with
with spirituality. Right. We're like
during the week it's like scattered,
right? Like we discussed that idea of
like avodah she beurim. Like being able
to like sift through whatever needs to
be done. And it's funny because like
challah actually like flour has to be
sifted. Actually, the first time I
sifted challah was when I lived in
Israel. They're like there's bugs. Yeah.
Only in Israel.
>> [laughter]
>> But yeah. It's probably here. We
Everything's faster in America. Do you
sift your own or not? I don't sift my
flour. I buy in those those like the
plastic you know, like the plasticky
um
you know, like those they're they're
sealed. You don't have to sift it.
I think American flour in general. But
it maybe if you live in like humid
climates,
whatever. So, how does everything we're
talking about here with Shabbos and the
integration, how does it connect back to
the mistake that Chava made?
Right.
Um
so,
there was like this
disconnect between um the food they were
eating and the intention, right? They
they they wanted to eat the food to like
Oh, wait. It's da'as. Yeah. It's da'as.
Yeah.
It's a da'as.
So, it was the food that would bring
them knowledge. But why did they want
that knowledge? What was that knowledge
for? It's the nachash, right? Who
convinces Chava that
this is going to make her like she they
know they're in the image of God. But
this is going to make you godlike. This
is going to make you godlike. Um this is
going to make you all powerful, but they
were embracing the wrong kind of power.
Right? And it was the power.
Yeah. It was the pink suit they were
going for. Um not an integrated power.
And that's like they ate it too early.
They would have been able to when they
had matured to the point that their
da'as was online. And you know, when we
say da'as, when we talk about this word,
um it's really
you know, there's different parts of our
brain. Um we always talk in in chassidus
we talk about moach shalit al a lev,
that the the mind rules over the heart,
right? Um which is really that
integration between mind and body.
Um but we're not talking about like the
parts of our brain which are like the
amygdala, which is like that part of our
brain which is about survival and um
instinct and like the stuff that I just
like need to do to like the fears or the
blockages or the part where I feel like
I'm not enough and like those parts that
sort of sometimes hijack our higher
awareness. The das that we're talking
about is that prefrontal cortex. I was
just going to say the prefrontal cortex.
>> cortex, which if I'm talking to
teenagers here Girls definitely memorize
this. you are in the process of building
your prefrontal cortex right now. I
think they've now realized that a person
doesn't really develop their prefrontal
cortex entirely till about 23.
So it's not even like
>> It's in development stage.
>> It's in development stage, which is so
important cuz right now all the
information that you're getting
is
is like you're absorbing it and then
it's going to be it's becoming
integrated. To come into a state of
maturity is that when that information
takes hold in such a way that it changes
you. Um that your body responds
differently to that information cuz we
we can know that this thing is really
bad for us
but we're still doing it.
>> going to do it. Like because somehow,
you know, there's a great story of the
the Friediker Rebbe, the previous
Lubavitcher Rebbe. And um he went to the
doctor.
And in those days like everyone smoked.
It was like the doctor was smoking.
>> Right. Everyone smoked. It was like and
there were just early studies coming out
that were saying that So the Friediker
Rebbe smoking and this doctor smoking
and the Friediker Rebbe was a very heavy
smoker.
And the doctor said to him, "You know,
there's studies coming out now that
they're thinking that it might not be so
good for your health."
Anyways, at the end of the appointment,
the doctor offers the Friediker Rebbe a
cigarette. No way. I mean [laughter]
because this was such new informa-
And
the Friediker Rebbe said
"I don't smoke."
Wow.
And like that's das. Okay? It's not like
"I'm not going to smoke now."
No. He got it. He He got it. It's not
good for my body.
Why would I do it? Wow.
>> That's mind body integration. That's
when
>> This just reminds me of a story of my
father. Um
Levi Yitzchok Shmuel Yisrael Feibush
Aaron David. I lost my father like a
year and a half ago. But he grew up at
the same time. He's like got They got
married in like '69, my parents. And
also back then like everybody was
smoking. And my
my father was with my oldest brother.
They were sitting together and he was
eating the chick- he was eating like a
piece of chicken and he ate like the
skin of the chicken. And my father was
like, "You know, Shulem, like you
shouldn't really eat the skin of the
chicken. It's not so healthy. It's very
fat." And he's like, "Okay." And then he
looked at my father and he's like,
"Yeah, but smoking's not so healthy and
you do it." And at that moment my father
stopped smoking.
>> Wow. Like just like that.
>> Wow. That That That just like get it.
>> I'm also in the middle of reading
Undaunted, so Is that what it is? Yes,
Undaunted. On the Friediker Rebbe. I
didn't get to that story. About the
Friediker Rebbe. And and you see what
Oh, wow, it's amazing.
>> But that like integration like when it
hits like and I'll always think about
that with my father like how if you know
something and then you could stop it,
right? And we know so much stuff but
till it actually So it's very
interesting because we're talking about
integration being Shabbos. Mhm.
But and you know, as we're contrasting
it with the six days a week, but
shouldn't we be trying to have that
integration during the week also?
Absolutely. Absolutely.
>> like Moshiach-tic? That's Moshiach. Oh,
yeah. That's Moshiach. I think we are
we're living in this time. So this like
you know, I'm talking to you guys and I
think like you're thinking about the
pink suit and you're like we're past
that. Like we we know that's not it
>> power anymore. Like and I think it's
such a beautiful thing that you're
growing up in a generation that's really
so much more in touch with what it means
to be a woman.
And this really was my journey to
challah, to teaching challah was
working, you know, we're on shlichus in
in um
Park Slope, Brooklyn.
And um been there for 25 years and the
community there is very very liberal and
you have a lot of the you know, they
they they're not hot pink suit women
anymore. But you know, power the the
women who are living in men's worlds and
this was like
the early years of our shlichus and they
would come to us
and I would be making challah and they
would just be so overwhelmed by this
idea
that like they never cooked anything in
their lives. They didn't know how to
turn on their ovens.
And I would be like, "Come, I'll teach
you." And like I I realized that they
were like they needed to get back in
touch with that part of themselves that
knew how to nourish that knew how to
nurture and they had lost touch with
that in that desire to be in a men's
world.
>> Right, like the secular feminism was
like drawing them away from who they
truly wanted to be.
>> And it was kind of like
we almost had to prove to ourselves that
we could do what a man does
and we can do it in heels and with a
baby on our hip and faster. [laughter]
Um but then once we proved that to
ourselves
>> It shifted.
>> We're like, "Okay, but we know we can,
but
is this what we really want?" And now
we're really making choices that are so
much more um
informed and come from such a deeper
place of awareness and what is our power
to tap into that Shabbos reality. This
is why we're the Moshiach. We are the
harbingers of Moshiach
as the feeders, right? As the ones who
are going to bring us back into Gan
Eden.
We have to We are the ones who are going
to figure out this integration of mind
and body. Of what does it mean to be
really present?
Um and that's the role of the woman
in in her fullness of her power
is that awareness that when we really
show up
just being there.
Like in the fullness, like our minds and
bodies being connected, our hearts being
open
and just
being that container.
The vessel.
>> vessel for our people. Like just like
showing up with everything that we are.
Um it's and and I always say I'll never
ask a woman what she does.
Like you know, people will be like,
"What do you do?" Like don't ask a woman
what she does. And she could do amazing
things. And I'm the first one to say
I've done many things after that job
that I quit. I went on to be a creative
director at a small from ad agency that
I helped to found and I was there for
many years. I never worked on a Friday
ever again.
And I took off every summer so that I
could be with my kids. And I only worked
when they were And I figured out a way
to make it work so that I could be
creative. And then I went and wrote
challah cookbooks and I teach and I do
so much stuff. So it's not like we don't
do.
But you don't ask a woman what she does
because it's not about that.
It's about who she is. Um No, I recently
saw this quote. It was like somebody had
shared and it said like, "Stop measuring
days by degree of productivity and start
experiencing them by the degree of
presence." And like I think as like as
women it's like, "How can I How can I be
productive? How can I be productive?" As
girls we're like, "Ah, we're doers.
We're
We say yes to everything." Yes to
everything. We have ambition and we're
going and we're going. And then like it
comes at the expense of being present
and it's so hard. And like when you
think about the challah and about the
process and then how it's so slow and
you can't just like make challah in 1
minute. Like you realize that like the
day that Friday like you had this like
aha moment where like We're building
something. We're building something and
it takes time and the rising and all of
that is like making us be more and more
present. Right. It's so interesting
because it's not just this generation.
Like challah's like a generational
thing, which means that this wisdom
our mothers and they knew this. Yes. But
it's funny though cuz what you were
saying how like your mother didn't make
challah. Like anytime I had a
conversation with my grandmother, who's
a survivor and everything, we never made
challah. Because that served because
they were in survival mode, they weren't
making challah. So it right, it was a
lost art and like we're bringing it back
with this like Moshiach energy like with
this seventh millennia with being more
present and we're so lucky.
>> Do you have any stories of this lost
art? Like in all your trips around the
world? I have a great story for you. Um
really that illustrates what we're
building. You know, when we build a home
because you know, we we talk about a
woman is a kallah sabaya, she's the
foundation. And I always say it doesn't
mean you're the doormat or the floor.
Foundation holds everything up. And the
foundation never walks away. It's always
there and everything is built on that.
And the work we do and it's
if we're in that process male mode of
like um get things done and check them
off a list, like we can we're going to
be endlessly frustrated for the rest of
our lives because
the work of nurturing and the work of
the woman is constantly being undone and
we're redoing it.
>> It could be the same thing every single
day. Yes, exactly. You make the bed,
they sleep in it. You wash the dish,
they eat on it. Like everything gets cup
like food the most.
>> you cooked and you spent all day, 2
seconds later it's gone. So it really we
have to get in touch with what we're
building. What we're building that is
eternal. You know, we we say build a
bayis ne'eman b'Yisrael. Like build like
some like an eternal structure when you
build a home. So what are we doing? So I
have this actually incredible story um
when I was doing a challah bake in
Spain. So you know, have challah will
travel. My challah talks have taken me
all over the world. It's been such an
awesome journey. Always looking for
Yeah, you need us.
>> So for this one I actually took my
husband along cuz I was like, you know,
Spain and and he's a history buff, he
knows everything and we had over a
thousand years of history in Spain. Like
How long have we been in America? Like a
minute. Um and a thousand years of
Jewish life in Spain. Can you imagine
how like deeply embedded we were into
that culture. Um but the the Inquisition
came along and
and that they were very thorough. And
you go to Spain now and you really don't
see signs like you have to dig, but it's
all there if you know where to look. Um,
so I was doing this holiday bake in um
Marbella, Spain in the south of Spain.
And I was on my way to Cordoba. And
everybody knows Cordoba, right? Cord- or
Cordoba as they say there. And Cordoba
we have this this statue of of Rambam
the Rambam studied in the university
there this this this history you can
actually see things there. So we were on
our way to Cordoba and on the highway
there was this sign and my husband says,
"Oh my gosh, pull over."
>> [laughter]
>> Great thing to tell your wife when she's
driving at 60 miles on the highway. Um,
but you know, I I do I pull over and I
said, "What?" He said, "Did you see the
sign?" It was Lucena and I said, "Yeah,
I saw what? Yeah, so what?" Um, and he's
like Lucena is a famous city. Well, I
did not know and so you guys if you're
listening to this and you're like,
"Well, what's Lucena? I never heard of
anything there."
Guys, this was my education and um we
pull in and he starts telling me this
Lucena was
once a whole Jewish city.
Like there was Jews everywhere in Spain
and they affected every part of the
culture. They were up at the top of the
you know, government and with the kings
and the but there was this one town that
was entirely
Jewish and it actually had the biggest
yeshiva in the whole world at the time.
Um, they had like over a thousand
students in this yeshiva and they came
from all over the world. So this was
like a very very famous town but of
course I never heard of it. Um, but my
husband was all excited and he's like,
"Ooh, let's go in and see what we can
find there." And we're driving in this
charming town and we're driving through
the roads and there's nothing. There are
so many churches. Oh my. Nothing
that can indicate that there was once
Jewish life. And um we're really
disappointed and we're about to head out
and um we're like, "Okay, we'll stop and
say some tohilim, you know, for all the
people who were here." And then we see a
sign. This little sign we could have
missed it on the side and it says Jewish
cemetery.
And there was an arrow and we start we
hop back in the car we start driving up
this winding hill. We get to the top of
the hill and there is this gated
cemetery this little tiny cemetery.
And we're peeking through the gates and
it's amazing like you could see it was
like beautifully kept. We couldn't get
in. It was locked and we're like shaking
the gates and we're like, "No."
And suddenly we hear this woman calling
from the bottom of the hill and she's
screaming, "Jews! Jews!"
So it's Spanish?
And we're like, "What did she just say?"
And we're like, "Jews! Jews!" And um
we're like, you know, we're froze.
[laughter]
And then we see this like lovely blonde
woman she's running up and it's like
110°. She's running up the hill and she
has this big ring of keys and she opens
the gate for us and she lets us in.
>> [sighs]
>> And she starts like excitedly and her
and my husband are both geeking out over
like, "Do you know who this is? The
Ritham this is like and like the these
names
these names of like these huge Tommy the
Hahamim that like we still study till
today the Rishonim and um she's like so
excited and I'm looking at her and
you know, I don't know what to say. She
doesn't look at Jewish, you know, and
she's speaking Spanish. Um and she
introduced herself to us her name is
Anna and I'm like,
"Anna like what's your connection with
this like you're so excited." And she
was so happy to see us. It was like you
could think we were the king and the
queen that came like she was
so excited we were there. And I'm like,
"Anna why what's it you and the Jewish
cemetery and what's your connection?" Um
so she shared her story with us.
And Anna grew up in Lucena and her
mother did her grandmother did her great
great grandmother like literally as far
back as their records go which is really
far back.
And she tells us that they had a lot of
weird customs in Lucena and she just
kind of
never questioned because like she didn't
know anything else until she went away
from home for her first year of college.
It was the first time she had really
been away from home
and it was her first weekend away from
home and she was feeling really homesick
and she um she turned to her roommate
she said, "You know, at home I bake
bread with my mom."
And she's like, "Can we bake bread
together and I'll feel Wait, it gets
even better I promise. She's like, "I
feel like it's home." And her roommate
was like, "Fun, homemade bread yes." So
they they start putting together this
dough and after the dough comes together
um Anna reaches into the bowl and she
pulls off a piece of dough
and she throws it into the little
toaster oven and she burns it.
>> She's doing a frasha. She had no idea
and her her roommate says to her she's
like, "Anna, what did you just do?"
She's like, "I don't know. Doesn't
everyone do this when they make bread?"
[laughter]
>> She's like, "You know, I really don't
think anyone does this."
>> [gasps]
>> So she calls her mom and she's like,
"You know, what is that thing we do when
we bake bread?" And her mom says, "You
know, I do it because grandma did it but
I have no idea." So she calls her
grandmother and she's like, "What that
thing we do?"
And her grandmother says, "You know, I
don't know." She says, "But when I was a
little girl I used to bake bread with my
grandmother and we always did that and
one day I asked her. I was like,
"Grandma, why do we rip off this piece
of dough?"
And her grandmother said,
"It's just something the women in our
family have always done. Hush.
We don't speak about it."
And that was that.
But of course for Anna that was not that
and she went straight to Google
and she got chabad.org. She discovered
that this weird little custom Wow.
>> was an ancient Jewish practice and it's
called the
>> Marranos? Like is that They were
conversos. Yeah.
They were keeping Judaism secretly. You
know, she told me then and like I'll
never forget her face like she had tears
running down her face like telling me
the story. She said I I she's like I
understood then that like
my mother's my grandmother's my great
grandmother's they were willing to risk
everything. Like they were willing to
risk everything to pass this secretly
down to their daughters. Like why? Like
this is not just some weird little
superstitious thing that they were doing
in the kitchen. Like hey this is the way
we do it. They if they were found out
like everything would be gone.
Like my early great grandmother like
they would they they were risking their
lives. She's like, "I needed to
understand like what is this thing?"
What's challah?
>> What is challah? What is this thing that
Jewish women are doing? Why is it so
important that they pass it down to the
next generation? What what were they
keeping alive?
Why did they want to keep this alive? So
she started studying and she was in the
process of going through conversion.
She's since converted. Wow.
>> said, "I want I want to do this mitzvah
with my daughter. I want to say the
bracha with her like and I want to teach
her and I want to carry this forward
because we're building something that is
eternal.
And they kept it alive so that one day I
could in the 21st century I could build
something. Um and you know, it's not
building towers and architecture that
you know, it's building something
eternal in our home just by showing up
by doing that messy work that is undoes
itself but like by showing up by doing
it with like the fullness of our being
like the food is energy the energy we
put into it gets transformed into
energy.
>> Israel or maybe it's just like Europe
where like calories are energy. Yeah.
You know, like Which is what they are
kilojoules. It's energy it's it's
measures of energy that's what they
>> it is for the first time and they like
looked at the back of something they're
like, "It's energy?" I'm like, "Yeah."
Yeah.
Oh my gosh. I love that you're saying
that. I feel like we're so disconnected
from that idea that we're supposed to be
taking in
energy from the from the rest of the
world and integrating that into us. Like
this is this memoir that I'm in the
middle of reading right now I'm
literally learning which is literally
about the idea that why do we have to
why are we built this way that we need
to be constantly feeding ourselves
because we're supposed to be
taking all these lower life forms all
the materials of this earth and bringing
it into ourselves and elevating and this
is what we do as women. We take the raw
materials of creation and we like weave
it together.
>> We build it in our bodies
and then we give forth something. So
when we say that the woman is the
Mekabel the like the we're like the ones
who receive we're not like passive. Like
showing up and being present is not
passive.
It's like the most powerful
act you could do
is like really showing up like if you
ever
>> kind of do. Yeah. Yeah, exactly. It's a
doing that comes from me.
Wow.
>> That's like it's like doing and like
everything we do in life we could do
amazing things but it always comes from
that place of
showing up with the fullness of
ourselves of being really present and
aware.
That's our power.
>> [laughter]
>> I saw a rant recently where somebody was
ranting. Who decided to take warm fluffy
delicious challah and swap it for hard
sourdough that you need to cut with a
machete?
I'm curious what you think. Does challah
need to be challah or can challah be
sourdough? Okay, that's such a good
question.
>> I'm in the middle of battling this. Yes,
it's
I think it's a good I think it's a
question that's really important that
speaks to the core
>> sure if it was going to like offend you
cuz I'm like here's the challah queen
how can I talk about sourdough? No, no,
no, no, no, no, no, no, no, no, no, no,
no, no, no, no, no, no, no, challah with
like these braided loaves that and and
that's what challah's kind of become in
our in our mind. But challah looked very
different depending on where you were in
the world. I have a whole section of my
cookbook of challahs from around the
world. So, if you lived in
Iran, you know, in ancient Persia, if
you lived in in Morocco or Yemen
or Bukhara, your challah looked very
different. There's some really cool
challahs. But they didn't look like the
challah This is like Eastern European
like once flour started to be really
refined. So, first of all, that's what
the challah that we call challah. But
the word challah comes from the idea of
taking off a piece of dough. That gift
that we used to give to the cohen in the
Beit Hamikdash, incidentally, we are now
the cohanim.
Um and the work of the woman, the three
mitzvahs of the woman, including
challah, challah is the carbon.
And we are the last ones to do carbon.
We are the last ones, the last bastion
of Torah with a mikvah. We are the last
ones to do the work of the cohanim in
the Beit Hamikdash. The Shabbat candles
that we light is the menorah. It's the
way of bringing light and transforming
the ambience. The three things that we
do as women are literally
a translation of the work that the cohen
did in the Beit Hamikdash that we are
doing in our homes creating a place for
Hashem's presence to rest. So,
powerful work we're doing. This challah
that we take off, it's challah because
we take it off with a bracha and with
attention. That's what makes it challah.
If you do that with your sourdough,
then that's
>> That's challah.
>> Okay. But a little caveat. Okay.
>> [laughter]
>> Because there's there's a reason this is
bothering you. And there's a reason that
this is bothering like there's a reason
this
because it's the same bread you're
eating during the week.
And the thing with challah
that's so special
is that it's different. It is.
>> Is that it's special. It doesn't look
like your
>> toast. Right. And
>> that. And there has to be
there has to be a way You see, I get
very emotional when I talk about
challah. Um
>> [clears throat]
>> there has to be a way
to make that sourdough different
than ordinary bread. So, I'm very into
that. Like
and we went through a trend of like, you
know, people doing colorful tablecloths
or really cool table settings um or
serving food that wasn't traditional.
So, like
ditch the gefilte fish and serve tuna
tartare. Yeah. Okay. So, I'm all for
like the modern, but at the same time,
there's something that like the smell of
challah means Shabbat. And the white
tablecloth has so much meaning. Like
everything we put on the And by the way,
the braided six strands and six strands
is 12 strands. That's the 12 and we sing
this in Oh, the lechem mishneh. Lechem
hapenim. the lechem hapenim in the Beit
Hamikdash, the 12 strands is the 12
shvatim. We're bringing it all together.
So, there's so much
meaning and intention in everything we
put on the Shabbat table and in the
tradition that you don't want to throw
out the baby with the bathwater. So,
like yes, serve healthier challah. I'm
all for it. And by the way, I serve
spelt challah every week. My challah is
made with spelt flour every week because
my family just loves how they feel after
and it tastes delicious. You No one ever
knows. I love to just surprise the
guests like, "By the way." And
everyone's like, "No."
It is. It's spelt, but you wouldn't
know. It tastes just like challah.
And it you want it still to be special.
So, if you are doing sourdough for
Shabbat,
make it a little different. Like if
you're scoring it, if you're scoring it,
like if you're making it yourself and
you're scoring, you're like creating the
different cuts in the images,
I don't know, maybe make an image in it
that's like only for Shabbat. Like do a
spec like take a little extra time, make
it extra beautiful. Um I also will say
that you can braid sourdough. Not the
sourdough that you're So, what you're
talk When we talk about sourdough, we
just like we talk about challah, we talk
about a braided loaf. It's like when you
talk about you say Kleenex, you mean a
tissue, right? It's like we like we we
the brand becomes the thing. So,
um when we say sourdough, we're talking
about a rustic loaf, which is a very
weekday kind of bread. But the idea of
sourdough is wild yeast, which means
we're just giving it more time to
develop. We're not using commercial
yeast. You can make a braided challah
that looks exactly and tastes like
challah with using starter. with using
starter.
Um okay. I'm going to try that this
week.
>> Yeah. So, there are ways to have really,
really healthy challah that still feels
like challah. And even if you want to do
the rustic sourdough loaf,
like find a way to make it a little
extra special. Maybe do something about
the parsha when you score it. Or like,
[snorts] you know, write the word
Shabbat in like likavod Shabbat. Like
when people uncover like you know when
you uncover the braided loaf and
everyone's like
Right. So pretty. It like means
something special.
Try and find a way to do that with your
sourdough and and you'll inte Right.
That's the integration. I love it. This
is amazing. This has been an amazing
episode. Yes. Thank you for coming. If
you have to like sum this up in one
line, like what's your last message for
the girls?
Uh you are the front line.
Like you are the future.
The world the future I've seen the world
the future of the world and it's
feminine. I don't know, they have
t-shirts like that, right? But that is
the mekubalim have been telling us this
for years. The future is feminine.
Mashiach will come when the feminine
waters rise. And we are rising right
now. I called my book Rising for a We
are rising into the fullest awareness of
who we are as women. Embrace it. We're
not meant to be men. We do better when
we're women. Like those things that make
us feminine, that's where our power is.
Lean into it. That's the real leaning
in. Lean into your power as a girl.
Like those things like don't let anyone
tell you that a girl can't do it because
what we can do from that place of being
a girl, from showing up with the
femininity, with our awareness, with our
sensitivity, our that that that being
able to see another person, um that's so
powerful. That's so beautiful. And
lean into that. Embrace what it means to
be a woman. Figure out what it means to
be a woman if you don't know. Like
there's so much in Chassidus and
Kabbalah and there's so much to learn
today about what it means to be a woman
and embrace it, celebrate it, and
together we will bring Mashiach. Wow.
That was gorgeous. Thank you so, so
much.
>> Yay. Thank you for having me. This was
so much fun.