Power of Word of Mouth: Ari Boiangiu, Owner of Blue Melody Group #wordofmouth #marketing

As far as service and the servicing clients, I find that word of mouth and name the branding within community are super super powerful. The Orthodox community is a tight-knit community and that comes with maybe many in some cases challenges but in the business case it comes with a lot of perks and word of mouth is a very strong power is a very strong force in lead generation. A wedding is an experience that people want to make sure they're doing things well and they ask each other, "Oh, you just made a wedding. who did you use for this? How did you do this? What were your thoughts about that? So, I cannot understate how important the direct word of mouth is. And that's even without seeing you at the wedding the night before. People, you know, take a chance on any business. They want to go into wedding with people that they trust. You go into construction unit, you want a contractor you trust. It's a process. It's an expensive, lengthy process. And you want to make sure that you trust the person you're going into that, you know, into that experience with.