Transcript
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From Boca Raton, Florida, this is behind
the Bema. In this episode, Rabbi
Goldberg is joined by co-host Rabbi
Philip Moskowitz and Rabbi Josh Brody.
The rabbis speak to Meir Rubin, to Alex
Kats of Eretz Chemda, and to Menachem
Traxler, director of Pantry Packers, who
take a look into the Israeli community's
unity and dedication during these
challenging times. The rabbis and their
guests explore the incredible work done
by various groups who share the
experiences about the partnerships
formed, the volunteer initiatives, and
the resource assistance they provide.
Plus, a report from a soldier on the
front lines sharing a heart-wrenching
experience losing his commander in
battle.
Also, hear the inspiring story of a
founder of a philanthropic organization
giving insights into his journey from
his Texan roots to establishing an
inclusive charity in Israel. He sheds
light on their mission, methods of
operation, use of donations, and
empowers people to join their cause. All
this and more behind the Bema.
Welcome to the newest episode of Behind
the Bema. Honored, pleased, privileged
to be joined by my dear brothers, Rabbi
Moskowitz and Rabbi Brody. And tonight
we want to talk to you and share with
you a little bit from our trips to
Israel and upcoming trips to Israel,
some of the partners that we've formed.
Not only to tell you about our trips,
but also hopefully so you can plan
yours, cuz these are incredible partners
that can empower you to make a
difference, whether you can't go to
Israel yet, but you can help them with
resources, or you can go, they can help
coordinate an incredible incredible
visit. So, here are the people we're
going to talk to tonight. First was Alex
Kats,
Kehilat Eretz Chemda. He's a layperson.
He's a complete volunteer. And and yet,
since October 7th, he's taken this
fledgling community that's less than 1
year old, the shul, and he's transformed
it to be this conduit and vehicle of
making a huge difference. And Alex
connected with us and took us to
incredible places, introduced us to
incredible people, and most of all, let
us take our community's resources and
get the things that people need into
their hands without question, with
credibility, and without overhead. Alex
is a great partner, and we're really
excited that you get to meet him.
And I'll tell you why I think that's
such an important conversation, because
as we've spoken about,
you know, that's I think one of the
biggest challenges we've had as the
rabbis in America since this all
started, is how do you direct people's
passion? How do you direct their giving?
Right. You probably get, Rabbi, what?
20, 30 texts a day, certainly at the
beginning, if not more than that, of
people saying, "Either I want to give,
where do I give it?" or my cousin's,
uncle's, dog's unit needs, you know,
flashlights.
This is the most biggest priority. We
have to make sure it happens right away.
And you, as the steward of our
community, wants to make sure you're
being responsible in directing that
passion. And that's why Alex has been
such an important partner with us. Yes,
and I remember Rabbi Brody, maybe you
could comment on this. I know that we an
article came out recently. Somebody did
a I don't know why I need to study or
how it was uh
discovered, but in the first month after
the war, after October 7th, the Jewish
community of North America donated a
billion with a B, billion dollars, 1
billion. It's incredible. What a
testimony, what a testament. It's a It's
a small drop in the bucket for what
Israel likely needs and our brothers and
sisters likely need. The part that I
haven't seen and I'm curious about, no
accusation, no criticism, no judgment,
no suspicion, I just I would love to see
some transparency or some report. Where
is that billion dollars spent? Yeah.
Why do we still hear from individual
people, "I need gloves, I need warmer
shoes, we need a scope, we need a drone,
we need a case, we need that billions of
dollar How was it Again, it's a drop in
the bucket. I'm I'm sure that we could
give out 50 billion, all would go to a
good causes right now. But is there any
reporting? Has anybody seen any
transparency? That billion dollars, how
was it distributed? Where did it go? Did
it get where it was intended? Did it get
where it needs? Why are there still some
gaping holes? Yeah, so of the billion
dollars, about 700 million dollars
plus was raised by the Jewish
Federations of North America,
but they've only allocated about 200
million. So, it has not yet been
distributed and the 200 million dollar
allocation is transparent, it's clear,
it's going to all of those trusted
partners.
Many of those partners are also raising
their own money. So, the other 300
million dollars, more than 300 million
dollars, is going to all of those great
trusted partners like United at Solo,
like FIDF and
Yeah, for sure. And and again, this is
not the purpose of our episode, we don't
have to belabor this, but so so when
someone reaches out to us and says my
unit needs and here's the average
they're getting
can we send them then to the place that
still has 500 million in the reserves? I
guess they can you can.
Okay, good to know. Go ahead. That's how
I got the number right now. I was
thinking about our conversation with
with Menachem Traxler, which is going to
come up. I think one of the most
extraordinary things that he does is
he's so detailed in the accounting of
Oh, yeah.
what money came in and where it's going
and there is that accountability for it
and I know as a for us that gives us the
confidence that it's being used wisely
and properly. And to be clear again, we
love, we support, we are incredibly to
the organizations and the established
organizations that have done an amazing
job of raising enormous money. It's not
a doubt or criticism suspicion. It's I
think collectively, if you're listening,
you're watching this, you probably feel
this way, too, is we're all kind of
curious, who's in charge? Who's the
adult in the room? Who's looking at the
total picture of what we need, what's
been collected, how is it best
distributed, how does it get where it
needs to go? And as I said, a billion is
a drop in the bucket. We need many
multiples of that. So, there's no
suspicion it's going to the wrong place,
it's just how can we do it most
efficiently? Which Menachem Traxler so
maybe maybe talk about what what our
listeners are going to hear from from
Menachem Traxler tonight. He's an
amazing person. So, you're going to hear
tonight some
uh professionals, you can hear some
volunteers. But even the professionals
are not doing this cuz it's a 9-to-5
job. I think they're doing it cuz it's
their passion.
It's they they've been given a mission
and whether you knew them from the
pantry packers days like we've all gone
and volunteered and hoped that no one
saw when we spilled over the beans and
like you know
we did our best. We tried our we tried
our hardest. But today they're they're
they're at the forefront with with with
their with their platform to distribute
money to the point where the Israeli
government is turning to them because
they have the only method of getting
money to the people that need it.
Absolutely. And Reb Moskowitz, what can
people expect to meet from Near Rubin,
those who have not heard of him yet from
us?
Near Rubin is an extraordinary human
being. He's a an extraordinary Jew, and
you are going to hear a real,
raw, passionate, genuine, sincere
conversation. Near, we spoke about last
week, is a dear friend of our
communities. We were with him together
in Israel.
Um he was playing, singing, davening for
the soldiers of the IDF. And as we
alluded to last week, he went straight
from there into Gaza, suffered a an an a
devastating loss of a dear friend while
in Gaza. And Near is going to talk about
that. And if you've If if if you want to
connect emotionally,
and I think spiritually, to what's going
on on the front lines, direct from a
soldier who is there, who's got a heart
of gold, you're going to hear that in
the extraordinary conversation with Near
Rubin. Our episodes tend to go on for a
little more than an hour, a lot more
than an hour. First of all, we don't
feel bad. We won't apologize. Nobody's
making anybody watch or listen. We also
are rabbis. We tend to to talk. But also
because these people have amazing
stories. And we hope that you, whether
you listen to it in in one sitting or
while doing one thing, or you break it
up and press pause and keep coming back
each episode. Near Near's words will
change your life. And and Alex is an
example of a person who's not doing this
professionally, what a volunteer can do
in a time of crisis. And Menachem, that
passion, that calling Reb Brody spoke
about. So, however many increments you
listen, each of them are worth listening
to what they have to say. They will
change you and inspire you. And we're
honored to bring them to you.
It is a mamash. It's mamash a great
zchut and a joy for us to be with our
dear friend near near Reuben and we've
known him now for
for several years and feel incredibly
close to maybe now more than ever near
you should know last week on this
podcast behind the Bema we talked about
our trip to Israel and we spoke about
the history thanks to our by Moscow it's
peace of mind the connection Danny and
others and then how we saw you on this
trip and how you sang for us and then
how you went right from there into a
mission
and how tragically that was such a
difficult and painful mission
unfortunately who you did not come home
with so our audience knows who you are
already but the opportunity to speak to
you directly is very special. We know
it's cold outside we can't say where you
are exactly but somewhere near Gaza
let's just say still in service fighting
for the Jewish people as a reservist
this is not your life but you have a
beautiful family and you're leading your
life and you're singing for Am Israel
and Israel and bringing your talents in
so many other ways. First of all tell us
how you are doing.
I'm well thank you very much and hi to
everyone.
First of all I want to say that I'm it's
not my story it's not only me you know
I'm just only a small
part piece of
huge puzzle with all my team and all the
unit and all the people that left
their life
uh
I don't know wife children work whatever
you you have in your life and just put
it aside
and now we have only the country between
our eyes
uh
and
this night that you spoke about it that
we met
um it was
it was like
how I would say it in English it's like
it's like you know huge light that you
see the people under the sea and the and
the end of the world
and they hug us and they and they said
us thank you for what we did
and when I cross the board at this
night, I said to myself, it's not only
for me, it's not it's not only for my
unit and my
family, it's it's for our like as a Jew
people around the world. We are all one.
So, it was pleasure to see you.
Um I don't know how much people know
what happened at this night.
Actually, we just met and laugh and sing
and play together. You remember this
night. It was
unbelievable night together. And then I
crossed the board uh to my team
um at uh
2:00 2:30 a.m.
uh morning very early and dark outside
uh came to our little base
um terrorist
and we killed him and we did what we
need to do.
So, we we had at this time like kind of
hero. You know, we killed a terrorist.
Everybody came and say
well done. You do it exactly what you
what you need to do in this moment.
And we went to sleep at 5:00 5:15 a.m.
We get to sleep. When I said to get to
sleep, it's mean that I just
take my body to and lie on the ground,
yeah.
Um
at 5:00
it was something like 20 25 minutes
after I went to sleep
I came up when
hundreds of bullets
fly
behind my head.
Um so, I got up and took all my stuff.
And then I heard someone shout
we have wounded wounded but so I in
Hebrew.
Um
And when I get him to help him because
I'm kind of medical
Um I saw my friend from my team.
Um
amazing people
amazing family
His name is
his name is Abishai.
He have three girls little child
and amazing wife.
He was
the I don't know how to say it. He run
on
triathlon. How do you say it in English?
triathlon with a bicycle and all Yeah,
triathlon. triathlon
tough guy, you know, tough guy. Very
tough guy.
And I saw him and he and he was so
um
white I don't know what that means. So I
understood
uh at the start that
that he
he needed blood. He don't have blood.
So I thought to myself if he's so white
So he get the bullet. So if we have the
the entry of the bullets, we just need
to find the where we
get out.
So I just pulled all the clothes and try
to figure out where was the
the
the I don't know how to say it in
English actually. The bullet hole, the
the exit hole. Yeah.
And we didn't find it.
Um then we understood that the bullets
never get out.
It just did what it did inside the body.
And
we will try with doctors.
And after 15 minutes,
um the doctor told me,
uh
it's not me. We cannot save him.
So, I give him a big kiss
on the head.
And I ask him
forgiveness.
And I said that I'm sorry.
In my name and my all my friend name.
And then I cover him.
So, at
uh
2:30
at this night, I think before at
at it was I think 9:00, maybe 8:00 p.m.
day before,
I I felt that
that I met with with angels. It was
was you.
You guys.
People that come came
just to be with us, just to say that we
are together. I feel like it angels.
That was at 8:00,
just 6 hours after
I Everyone said that we
are hero.
And 3 hours after,
we lost one of us.
This is our people story. This is our
nation story, I think.
And uh
At this time,
um we know
after 2 weeks
that we have to
put our all focus
to win
this war against this
people that don't want us is
they don't want us here.
And the only reason they don't want us
is here
it's that we are Jew.
This is the only reason.
And I feel that like all the world
all the the people even our our
enemy say us
we all don't care that that you fight in
between you that you are small and many
that they kill only
you are Jew
that's it.
This is the reason.
I really hope
that
we learn
from this lesson because we get huge
lesson
uh for for everyone.
We need to take this lesson for for me.
I need to take it. You need to take it.
She need to take it.
And just do what we what we know to do.
But we know to do it
by the history only in the bad times. I
hope that we can do it in the good times
that will come and that will and they
will come.
Amen. Amen. Nerya, is it hard for you
when when the commander was killed? Does
the unit now go fight with more
motivation or is it hard for a unit? You
know, we first met you through Peace of
Mind, a unit that was trying to heal and
recover from having been in combat. And
it's like Hashem sent the refuah before
the makah to meet you and have that
connection.
None of us dreamt that your unit would
be back in war and maybe maybe even
harder and and more difficult
circumstances. What's it like for your
unit after losing a commander, someone
you admired, looked up to, and loved,
who you kissed and said goodbye to, to
have to continue to fight? Give us some
some sense in the mindset of of the
soldiers who have to continue to fight
even after suffering a loss.
First of all, we we have to to remember
that it's not our first time.
You know, because we've been together
and spoke about it
that that we
we got what we had in in Lebanon in
2006.
Then we lost our best friends.
I lost my
my matchmaker a week before my wedding.
Uh you all remember
you know that.
So, it's not our first time.
Every soldier that you going to meet and
ask him if he is afraid,
he said to you that he is not afraid,
he's lying.
Because he is afraid to be in in war
area.
But,
when you remember and at this time we
don't even remember because it's it's
it's only all the time it's in our head.
Remember that what happened in October
7,
remember the reason,
and remember
the the the emunah, the faith, right?
Why? Why we do it?
And when somebody know the why,
the how it's so easy. So, yes, we are
afraid.
Yes, we lost our best people on the
earth. I promise you, the best
people. I promise you.
But, we know the why.
And I'll tell you something more.
If Adi been
If if I if I get only five five words
to speak with Adi.
I know for 100% that Adi would told me
go and do what you need to do.
He know that
we know that
when this war
completed in huge win
we have a lot of time to sit together,
to hug
to to cry
to cry. We need to cry.
But not now.
Mhm. Not now.
We didn't finish it.
Mhm.
Nir, I've I've a lot of questions for
you, but I don't want to dominate the
conversation, but for you those who
don't know you
I'll tell them Nir is a an extremely
gifted musician. Um you play all across
Israel and as part of your experience in
2006 was you actually made like a
musical almost um
play show about your friend and about
your experience which is very powerful.
You played it here in Boca a few times.
Um in the night at 8:00 at night you
were on the stage, you were singing and
it was you were using your musical
abilities. Um
after
the 5:15 and the 5:45 a.m. and and
losing Adi and and uh being through
those horrors is music still a part of
it for you? Will you be able to sing
again? Will you be able to find that
inner strength to get up on stage and
bring simcha to other people or is or is
the world too dark for you right now?
Very good question.
Very hard question.
Because you know that the music is part
of me.
And I feel
all these days
from it happened
I cannot
make happiness for people
because
I don't have nothing
of
something of happiness inside me right
now.
So, I cannot bring
to other people what I
have no it.
And I And I have no
happiness. I'm not happy.
I'm not happy.
The music is like
medical
I will say to what Medicine. Medicine.
It's
It's It's a medicine. It's
I feel that uh the time came I come back
to to play. I did it only once.
Uh from it's happened
It wasn't Hanukkah.
And it was
at the moment that I came from the army.
I know that
um behind this door I have four
children.
I have wife.
And all of them wait only for me
to light Hanukkah.
And I said to myself
you're going to open this door
and put
the biggest smile that you can have.
You're going to hug them.
And I said to me
myself I can do it
the best if I don't bring the guitar.
So, I get to the car again.
Go to my went to my studio, took the
guitar.
And then I get inside to house to my
house.
And we did it like at Hanukkah with the
guitar with songs.
I don't know.
Only time. Rabbi Philip, you know that
better than everybody. Only the time.
I I have to and I'm sorry for going
personal here a little bit. I apologize
to the other rabbis, but I think it's
important for people to know.
A number of years ago, so as we as we
spoke about, you came to our community
peace of mind. You were a unit that had
suffered serious losses in 2006 and and
we hosted you and obviously there was an
immediate kashrus nafshi. There was a
real connection that we felt to you and
to your entire unit. Um you know, and
then life goes on and you know,
obviously you're still in touch with
many members of our community and we're
still in touch periodically.
But um
last year when when I was in Israel and
we were
there for for Esti
and we showed up at Eretz Chaim and I I
I need our listeners to realize the
connection that could be created between
Americans and Israelis through programs
like this and the impact that they have.
This was many years after we hosted you
in our community. And Rabbi Goldberg was
there with me and we got out of the van
and immediately I got surrounded by
about 20 men. And at first I I I didn't
recognize you all cuz it was dark and
you were wearing winter clothes and you
were wearing hats and you all gave me
the biggest hug and then I realized it
was you and your unit and people came
from all over the country simply to be
there together with me. And I want our
listeners to know that that in my
darkest moment you were there for me and
we were there and continue to be there
with you during your difficulties and
will continue to be there every step of
the way for you and for your unit. And
you know, people hear about programs and
they hear about oh yeah, we hosted some
soldiers and you know, but then they
went back to Israel. No one should ever
underestimate the power that can be
created between Jews on our side of the
ocean and in Israel. And I want to thank
you for that and you You it's
unfortunate that we keep on meeting
under these circumstances, but I give us
both a bracha
that we should at some point be zoche to
celebrate and to play music together
and to bring joy into the lives of other
people as well.
Amen.
Amen. Mashiach. When Mashiach
Amen. Amen.
Now then, Rabbi Brody, you want to bring
us home with one last question
Yeah, just one last question.
I think everyone is so impressed with
with everything that the IDF is doing
right now.
But at the same time, we're so nervous
and so concerned this is going to be
dragged on, it looks like for for who
knows how long, weeks, months.
Hopefully not that long, but but it just
There's there's no end in sight right
now.
Is there a fatigue that sets in, and how
do you overcome that?
I get losing
Yeah.
I think I think that the I said to
someone it's it's my opinion, yeah? I
don't know if it's my opinion.
I think that this war
um who want this war? The woman.
The woman that stay in house with the
children all the time.
At the time that we are all fighting,
right.
But we have together, we are one for
everybody, you know?
And they're
over there far far away, alone.
And only the time that they going to be
strong, we are here strong. I said to
you I see the the the soldier eyes.
They know why and they go to win. We
don't have any other choices. Only win.
That's it. That's That's exactly what
going to happen.
But
we need the woman and
for our lucky, you know, we have the the
the aliyot.
The the woman of Israel, the best of the
best.
You cannot find better.
So, I think that this is a great
opportunity for me
to say for all the women that see us and
listen for us now,
uh thank you.
Thank you very much. We so appreciate
here.
Uh
and this war, it's not our war, only the
soldiers.
The this war, it's our
the nation of Israel war, everyone.
Um you guys in America, we in Israel,
the the women, the the men's, the
soldiers,
everybody.
Near, from the bottom of our hearts, we
love you. We say thank you. Thank you
for making this time. We know you need
to get some sleep and get something to
eat. And the like Rabbi Moscowitz would
say,
Actually, we just we have 1 hour from
now and we're getting inside, but don't
tell anything for the Hamas, okay?
1 hour from now. Go go in safely, come
out safely. Take care of what you need
to do.
tell you why, because if you say
something and we know that they're
really afraid from us. So, they go
inside to the tunnels like like rabbits,
you know?
So, don't tell them because we want that
they're going to be in outside
and then you know what we're going to
do.
100% 100% Hashem Yishmor. We love you.
Thank you. We can't wait in the victory
to celebrate the victory with you, to
cry with you, and when Beze rat Hashem
Moshiach comes to welcome back the
people who we miss so dearly and to be
able to have that reunion together with
you. Thank you, Near. We love you. Amen.
Thank you. We so love you. You don't
know how much we speak about you, all of
you.
We want to say thank you very much. We
so appreciate
Rabbi Goldberg, Rabbi Moscowitz, Rabbi
Brody. Thank you
so much. We love you.
Love you, you
It's a great pleasure to be behind the
Bima with our dear friend. It's It's
amazing, Alex, to know someone for such
a short period of time and feel like
you've known them forever and consider
them a dear friend, but that's how
that's how we feel about you, Alex Cat,
a leader founder of Kehilat Eretz
Chemdah in Yerushalayim Ir Hakodesh,
made his way via Memphis and elsewhere
and we'll hear more about that in a
moment. Alex, you're doing amazing
things. You really enabled us to have so
far two amazing trips and we have more
planned ahead and feel that we were in a
tiny way making our own impact and for
that we'll forever be grateful to you.
And we're excited to to talk to you and
share with the world what you've been
doing really as a volunteer and as an
example and a model of the spirit right
now in Israel, not only those who have
been called up to fight on the front
lines, but the spirit of those who are
called up in life and put their lives on
hold and and you are a incredible
example of that. So, thank you so much.
Thank you for having me. I appreciate
it. You know, in many ways I actually
feel like I'm on the front lines cuz
there's really a front line for the ones
who are wearing the weapons every day in
uniform, but there's really the front
lines who are right behind them
supplying everything that they need and
I really feel very much like a a form of
captain in this in that in that ship.
So, I pre-
I'll give you the background of
the background of how we met. Um was we
planned this trip with really not a
clear picture of what we were going to
do when we got there the first time that
we went knowing that we're bringing 102
duffels, but beyond that not knowing
much more after that and and coming out
of minion or a sheer one morning, a
mutual friend of ours who belongs to
Kehilat Eretz Chemdah when he's in
Israel said this is guy, he's
incredible. You got to meet him. Ari
Kehilat's doing really special things.
You have to connect with him. You'll be
able to do great stuff. And and he's a
wonderful person. It's not a statement
about him, but we were basically like,
okay, you know, we'll we'll meet we'll
meet this person and see where that goes
and and that introduction was was a game
changer for us, of course. And so we're
grateful we we did make that connection.
But maybe share with everybody a little
bit about your background. Well,
actually, forget your background. We'll
come back to that. Let's start with fast
forward to today. What is Kehilat Eretz
Chemdah, and how does a small fledgling
new shul in Yerushalayim be at the
forefront of supplying soldiers, running
the tzitzit campaign, and so much more?
So, I think it does pay to go back
slightly because that mutual friend that
we're talking about, really what makes
us so unique is that you have someone
who is a member of your shul and a
member of our shul. I can think of
others like former ambassador David
Friedman, a member of your guys' shul,
your community, a member of our shul.
There's many, many others like that. And
I think that what has been the success
that we've built in such a very short
time is that people in the diaspora feel
like they can have a home. Like, many
people have second homes. They have in
Yerushalayim or elsewhere in Israel or
around the world. And we are that
spiritual home for them outside of the
United States or outside of other places
so that everyone can have libi mizrach,
you know, their their heart facing uh
east. So, so that really is it sort of
became uh one of our our goals uh as we
realized such a great need for it.
Um we're 11 months old as a kehilah.
It's kind of hard to believe that we're
not even at our 1-year anniversary.
Parshat Shmot, it's like it's around the
corner. Um and and one might ask, how do
you have um a shul that is in the heart
of Yerushalayim that is based um I would
say 70% of olim over the in the last 10
years, and then another 30% of
English-speaking Israeli-born uh
natives. Um and then we're an Ashkenazic
shul, but we happen to have hired a
Moroccan Sephardic Hebrew-speaking rav
um who who I know that we've all spent
time with and that you guys I know he
loves you guys, and you guys love him.
It it's what we really set out to do
about 11 months ago was to take the best
aspects of um what we what we all felt
and experienced in America kind of
change it a little bit in the post COVID
era and combine it with everything
that's amazing
with the spirituality and the and the
connection to Eretz Yisrael and we took
about 20 initially
very very serious growth oriented
families were extremely serious about
our firm kite and our hashkafa
and we don't want to be put into a box.
Israel's famous for having boxes your
Haredi your Tzioni like to to to try and
be both is is is a major contradiction
here and we said we're going to turn
that on its head and we're going to do
something unique and
you know we set up 80 chairs I believe
it was in our first job as almost a year
ago and 250 people showed up that first
Friday night
hanging from the rafters.
I know you guys have spent a lot of time
here recently with me and I guess the
next question is when you guys are all
coming for Shabbos but that's another
question
but but so we we created this at first a
a shul and then a community and and then
October 7th happened and it really just
put the entire thing on steroids and and
we just became
we just said hinenei here I am like it's
it's a team effort it's myself other
board members Tuvia Elbaum as you
remember with all of the bags as well
Moshe Raz a lawyer with connections in
the Merkaz office he spent hours hours
upon hours trying to help with that it's
really an effort that so many people
Richard Norman and Benji Levy and and
there's so many others where we we all
came together and and just said we want
to create a kehilla because one thing
Yerushalayim was not known for at least
before I moved here was having a
community was more like Manhattan you
know you go to shul you go home and and
you see people you greet them but that's
the extent of it and we wanted a way and
a community that that could take care of
one another and I think that's what
we've that's what we've created and
because of the war and because we
stepped into
needs that needed to be met,
I think it's really put us on the map
in terms of
people from all over the country and all
over the world looking for ways to get
involved. We should mention you're in
the heart of Katamon, that's where this
Kehila is in Jerusalem. But Alex, what
would you say that there are
communities, some of them American and
fledgling, some more well-established,
some large, some small. And I don't
know, maybe they exist in certain I'm
not critical of anybody. I don't know
anyone who stepped up and stepped
forward and became this address to help
and created the war room that I'm sure
you'll describe. What was the what was
the catalyst of it? And what do you
think if people want to get involved
themselves, whether they're in Israel or
outside of Israel, and they're not part
of an organization, they don't have a
title, they're not doing it
professionally, they're just regular
people who want to get involved. What
what's the secret sauce? What was the
magic that made Kehilat Eretz Chemda gel
together to become making this
difference?
I I just think that you had a lot of
people that were motivated to that were
not motivated by kavod, were not
motivated by Instagram. I mean, before
October 7th, none of us had any social
media presence. The Kehila didn't have a
social media presence. We were just
looking sort of inward to take care of
our own and it started that way. As you
know, that on October 7th, Motzei
Shabbos, I gave one of my cars to our
Rav and he left, you know, ran to the
north to go manage his over 1,000
soldiers. And then we had five other
members of our Kehila go south and to
all other places. Starting Sunday
morning, they called us. They had needs
and I was just like, I don't really know
how to do any of this, but let's start
making phone calls. And so did Tuvia and
so did Richard and so did so many
others, Azman and Benji. Everyone
everyone was sort of like, what can we
do to help? Right, some guy needed his
everyone of Some guy needed his tzitzit,
right? Like just left and they didn't
bring their tzitzit. No, and and and
other and and other yeah, one guy one
guy says to me, I need a watch. I said,
why do you need a watch? He goes, cuz I
left in the middle of a kapparos, I have
my watch on. I mean, it's a very basic
thing these guys. Everyone ran out. So
suddenly, we found ourselves first
taking care of our own Kehila's needs,
and then we were taking care of our
Kehila's families of those soldiers who
left. And then from there it went to,
"Hey, this other person in my unit needs
X, Y, and Z. Hey, I happen to know of a
hundred units that are in tanks that are
sitting on the borders that haven't been
fed and they've been waiting for further
orders." So all of a sudden, we found
ourselves calling up pizza stores. "Hey,
you're in Sfat. Can you run up to, you
know, to to Lebanon basically and and go
take pizzas." Then the guy gets there
and he's like, "Hey, we we brought
pizzas for a hundred people, but there's
a thousand soldiers." So we started
going tank by tank by tank by tank
giving bottles of water and pizza. And I
said, "Okay, no problem. Go back and
just continue, continue, continue." And
so really it's just been this thing
where we wake up every single day and
Hashem directs us in in what's needed
and we're trying to fill the need the
best we can. I think everyone in
Katamon, I think you mentioned we're in
the heart of Katamon.
Most of the residents here at this point
have my credit card number.
Because in the early days there it
really wasn't There was no time. There
was no time to figure out, "How are you
going to fundraise for it? How are you
going to do it?" People were zelling me
money and and Paybox and Bid and all
these other forms of transferring money
if they wanted to get involved early on
and and we were just doing. And it was
really a lot of doing and and gradually
we built an apparatus. I mean, this is
the the This is the largest startup that
I've ever been involved in that I hope
we can shut down. I mean, we have over a
thousand volunteers. We have an entire
inventory system. We've got drivers.
We've got more WhatsApp groups than I
ever want to be a part of. And we hope
that we can shut it all down frankly. So
so let me just pick up on that cuz I
think one of the most confusing parts
for at least, you know, our community
and I know the other rabbis feel this
way is is you get inundated with
requests. I mean, all day long. I know
Rabbi Goldberg, Rabbi Brody, you know,
my my son's unit, my uncle's, aunt's,
cousin's son's unit needs this. And
you're just so overwhelmed by the
requests. You don't know what's
legitimate. You don't know how to vet
those things. How did you navigate that?
You know, you said you were getting
requests all over the place and you just
went into motion and you did. How were
you able to navigate what's legit,
what's, you know, maybe just a it would
be a nice thing, but it's not necessary.
And what advice and guidance could you
as part of this, you know, apparatus
give to American Jewry of how to direct
their giving?
So, I think that's a wonderful question.
Um one of the secret powers that we have
is a guy named Tovia Albam. Tovia Albam
was himself a special forces fighter who
had been injured and so was not able to
be active as a fighter in this war. Um
but I can tell you right now that he has
spent more hours of the day
uh with us working on behalf of K'lal
Yisrael than he would have ever been in
the field even if he were fully armed up
the way he used to be. And Tovia
basically said, you know, look, at the
end of the day, the army is going to
supply the most critical gear to the
most critical soldiers that are going to
need it at the most critical time,
right? But then you have on top of that
something called tziud hekefi, which is
peripheral gear. Things that are going
to make it more comfortable and
palatable for our soldiers to win and to
be comfortable and be able to come home.
So, so that's where we sort of stepped
up and and said, we want to focus not on
replacing Tzahal. That's not our job,
okay? We're we're civilians. We're not
arms dealers. That's not really where we
are. But what we did say is, look, in
the early days we said, here's what the
Tzahal's going to provide,
right? Number How long's it going to
take for them to deploy it? And so we
immediately stepped in and filled a
timing need. As I said, everyone was
just charging things on my credit card
to get it as fast as we can because it's
quicker for us to purchase the stuff
that was already based in within the
borders of this country, go physically
pick it up ourselves, bring it don't we
only got involved in stuff that we could
touch and see and and know that it's
real and then actually distribute it to
those who need it. Now, soldiers were
calling all over the place. I need this,
this, this, this and this. I said, "No
problem. As soon as you speak to Tuvia
and Tuvia will speak to your commander
to ensure that we're not duplicating
efforts because it's so simple. Everyone
felt so bad. You have this one guy, I'm
I'm I'm out here and I don't have a
flashlight and I don't have a sleeping
bag and I don't have a a vest and a
helmet and everything else. You there's
so much duplication of efforts because
if a unit has, let's say even the
smallest unit has, let's say 40 guys in
it, each one of them is being told by
the one who runs logistics for that
unit, "Everybody run out and go try to
find these things that are missing."
That's how it works. So, everyone's
calling their connections, their family,
everybody else and they're coming back
and whoever brings it in is the hero.
And so, they're all trying to do this.
So, when you have all of that happening
at the same time that Zahal is also
working to supply what it's need what it
what the needs are. It just becomes very
it's unfortunate but
there you know, pallets upon pallets of
undergarments and things like this in
what they call a shetach kinus, which is
a gathering area and basically it's just
stuff that's going to end up getting
thrown out or rained on and garbage and
in the early days there wasn't much of a
choice but to just put stuff out as fast
as you can. But but we very very very
quickly realized that there was some
duplication of efforts was taking place
and we said we are going to have a
single gatekeeper. When Tuvia says that
it's ready to go out, then we know it's
ready to go out and it's been vetted and
that the need is actually there. So, it
started on the
thing with the ritual with with tzitzis
as well, right?
I recently vetted, you know, with you
and through Rabbi Atlas directly and
this beautiful I don't even want to say
what it was cuz I don't want to I don't
want to even suggest I'm being critical
of anybody. There are people running
efforts that say that army bases need
that or Zahal needs this religiously but
but if you don't have the address to vet
it through to know what who Tzehal's
really cooperating with and what the
real needs are and what the priorities
are. So, how did K L A Tzehal end up
being at the forefront of the Tzehal
project? Right. So, so we realized that
there was a need. Um I think we've we've
talked about this a couple of times is
that in the last wars, there was an
average of about 45,000 reservists
called up. And here, within the first
day, they had over 300,000 called up.
And many of them, especially after some
of the stories of these heroic stories
that you may have heard through on the
first day on October 7th, where there
was a guy wearing tzit tzit and it was
the only way in which he was almost uh
killed by by friendly fire, but they saw
his tzit tzit and they said, "Wait,
wait, wait. He's one of us." Because
Hamas was taking our own uniforms and
using it against us to try to disguise
themselves and then go after us and kill
us. And they saw the tzit tzit and it's
what saved him. Suddenly, everyone,
tattoos, long ponytails, whoever,
everybody had to have a pair of tzit
tzit. So, now you have over 300,000
people that were called up in
reservists. And almost every one of them
wants a pair of tzit tzit. Half the
Druze community wants tzit tzit.
Everybody wants tzit tzit. And so, there
was such a great need that Tzehal, in
its normal non-wartimes,
they actually, believe it or not, like
in America, you have the prison system
to make license plates. In Israel, the
prison system is actually used and they
pay people to tie tzit tzit in the
prison system. And in some of the um
outlining uh Hasidic communities, they
they hire them to do it. But they could
not manufacture them quickly enough and
they needed both money and they really
needed a lot of man and subsequently
women power in order to tie these tzit
tzit. And that's really where we came in
is they saw us as, "Holy cow, these guys
are being an address for all of these
requests that are coming in for gear.
They may actually know what they're
doing logistically." And when we
connected with them, we said, "Listen,
there are so many people running around
the world raising money for all
different things. Let us help you by
raising the money, sourcing the
materials, tying the tzitzis and the it
started with tzitzis then became
sidurim, chumashim, all these other
things, but let us be that one address
so that you don't have to worry about
quality control and other issues that
are taking place. As a matter of fact, I
think I sent you there was an article
that came out just yesterday that Tzahal
said, "Please, please, please do not
donate. We appreciate everything, but do
not donate directly to Tzahal without it
running through the army because we have
no way to ensure the kashrus of the
k'nira for tzitzis or for the or for the
writing in the t'fillin or mezuzahs or
anything else, and they really wanted it
to be streamlined, and that's why they
came to us, and that's why we said, "We
are happy to do this and partner with
you and become that sort of
one-stop shop." And we've dealt with all
of the chanukiah for for Chanukah,
whatever was needed. We've dealt with
sidurim, chumashim, mobile batei
midrash, and and it just expanded, and
obviously That was That was one of the
most Sorry to cut you off. That was one
of the most
amazing sights that we saw when we went
to the war room, and you were deploying
literally a mobile batei midrash. It was
filled with s'farim, and it was in this
like little carry-on that you could
bring into the field. I actually took a
picture cuz I found it so inspiring, the
notion of "v'lechtecha vaderech," that
no matter where Jews are, we bring the
s'farim to them. And I thought that was
like a great example of using this
almost like entrepreneurship and
applying it to the war and applying it
to our Judaism as well.
Yeah, I mean, that's that's how it came
up is that, you know, soldiers were
saying that that between shifts or
wherever they had time, in the very very
beginning, first few days, no one had
time to think, let alone breathe, learn,
eat, or any of those things. But after
people got settled in and we realized
we're here for the long haul, then it's
like, "Okay, now let's figure out how to
get some sense of normalcy to the extent
that we can, even though these soldiers
can't come home." So, whatever we could
possibly do to nourish them physically
or spiritually, that's really where we
stepped in, and they made the request to
us of how can we achieve this? How can
we start learning about Kabbalah Brusa?
And that's when we together with the
army said, let's do this. And and when
they came to us and they said, again,
how do we get this thing funded? I said,
it's not even a question. This is like
not even a question that we cannot
provide, you know, a $600, really
ultimately what it was, it was about a
2,000 to 2,500 shekel investment per
unit. We We rolled out 200 of them and
they were just eaten up like
requested all over the country. And to
me
what what keeps me going is we we've
got, you know, when I get to see a
full-on minion and and sheerim taking
place using these items in Gaza, like
that that charges me up because that
says that even when they are away from
home in the most dark and dangerous and
and uncomfortable of places, that we're
bringing them a little bit of light.
Like that's amazing. If we can be a
small part of that, that that inspires
me. And that's what is moving the needle
and and hopefully will after the war is
over. Is there Is there something you
could suggest to people that are still
saying, well, we need to collect and we
want to collect and we have all these
collections going on. We just got a
phone call just yesterday. Someone needs
a helmet, so they they have the helmet
in Miami and they want to give it to us
so we could bring it next week. But
we're told that maybe it'll be
confiscated. Maybe these things are
going to be taxed. What should we be
suggesting
for collections and what should we tell
people don't do it? It's not going to
work. So so here's the here's here's an
unfortunate, I don't know if it's
unfortunate, but let but let me tell you
what my experience was. In the first 2
weeks of the war, while we were heads
down running straight to ensure that
everyone had what they needed,
um many of the larger professional
fundraising organizations were out
filling the coffers, which is a smart
thing, I guess that's what they needed
to do. And and and and I'm so inspired
by the fact that North American jewelry
raised I think a billion dollars in the
first month. That that is a staggering
amount of support and I'm so proud to be
among the that nation that could that
can mobilize support like that. Um,
unfortunately, some of that will not
reach some of the people that's let's
say that that for instance that we went
to go see or some of the soldiers that
that that do need some of this stuff.
And and but but something else I think
you started with a helmet, right?
Someone said, "I want to bring a
helmet."
There are issues pertaining to need.
There's issues pertaining to want, so
wants versus needs. And then there's
also issues pertaining to safety. There
is an entire and and I've had to become
an
subject matter expert in what is called
IDF Tecken, which is the standards upon
which, you know, let's say a police
officer in Chicago that wears a
bulletproof vest for, let's say, a 9 mm
or or some some form of ammunition uh
that is very low level is not
necessarily going to protect a soldier
against shrapnel from an RPG or from or
from missile attacks. And and so what
happens is, whether it's a helmet or a
vest,
number one is people that are very good
intention that want to go and give those
directly to the soldiers, they don't
realize that they might actually be
risking their lives and it's so it
really pains me to see that because
everybody means well and when someone
says vest, they assume vest means the
same thing to everyone, but it really
doesn't. And same with helmet. And same
actually with tactical uniforms. That's
that's been one that everyone's been
talking about recently, these tactical
uniforms. Well, guess what? The tactical
uniforms, if someone goes and gets that
for people that sit inside of a tank and
if it is not flammable like if it's not
fireproof, then it is actually an
accelerant and can end up causing major
damage to the people that are in there.
No one knows that. I don't know if you
know this cuz I didn't know this that
you can't wear dry-fit. So the So the
soldiers that are in the tanks cannot
wear dry-fit tzitzis because it
is flammable. And and if you don't know
some of these things and you're you're
running and and and good intention and
want to just provide provide provide,
then then it becomes not only
duplicitous, but it also becomes
wasteful and it could even become
dangerous. So I think that it's very
very important. I I I would tell all of
your viewers that before you go and buy
anything that is going to Tzahal, number
one is why don't you make sure that you
know verifiably that it's needed right
now because what was needed week one,
two, three, four of the war, this is
changing constantly. Like for instance,
Tuvia, who I said is our gatekeeper on
the actual tactical gear side of it, he
maintains a list that is updated at
least every two weeks based on what
we're hearing from the people in the
field. As the season changes, so does
the temperature. As the temperature
changes, so do the needs in terms of the
type of gear that we need.
So I can tell you that for instance,
rain suits has been something that we
wanted to provide. So a lot of people
ran out in America, let's say, "We're
going to go provide rain suits." Here's
a problem. The rain suits that they were
sending had reflectors right here. And
those reflectors, as as wonderful as it
is to go and donate those, that's going
to just endanger our soldiers and the
IDF won't let them wear them in combat.
So it'll be fine for someone on a base
somewhere, but so we went and sourced in
in Holland, we ended up sourcing almost
20,000 of these rain suits and
distributed them that didn't have
reflector on them. It's such an
important point Alex you're making
because, you know, the reality is as
Rabbi Brody was alluding to in Moscow,
it's also there's so many needs, there's
so many requests and it's so critically
important to have a partner on the other
side that you trust, that you have an
agent, that you know that whatever is
being given is getting right into the
hands of those who need it and will be
used in the way that it's intended. And
all these people with the best of
intentions, of the billions of dollars a
billion dollars that was given, we hope
that a billion dollars went to the
destination it was intended. And that's
part of why we're so grateful to have
you in Tovia and the whole Eretz Chemdah
apparatus and Rav Biton who is just a
privilege to know and is such an
inspiration. We're so grateful to have
that partnership. So if people who are
listening, watching, if they want to
financially get involved, they can't
come to Israel right now, but they want
to help. And and each of our visits, you
know, you showed up with 10 12 ceramic
vests that met IDF approval and were
vetted and ready to go and enabled us
when we were meeting soldiers and and we
got an incredible picture. One of the
soldiers we happened to meet we happened
to meet in a gas station who who sent us
a picture on Hanukkah wearing that vest
with the menorah saying happy Hanukkah
and thank you and the the confidence it
gives his family to have that
protection. That was all thanks to you.
So if people want to uh send money to
enable more of your work or when they're
going to be in Israel anytime over the
next we're trying to run missions and
groups regularly. Rabbi Brody is going
back or at Moskowitz and I know we'll be
there in January issue a week. We're
going to try to create a women's we're
trying to create just a lot a lot of
missions. And people say, "Well, when I
land, where do I go? What do I do?" And
that's not all on you. Of course, there
are a lot of addresses. But how how can
people be in touch with Eretz Chemdah to
give and to learn more about how they
can show up and volunteer?
So first of all, we have our website of
our shul keh.org.il.
Um but also in terms of uh KEH gives,
which is really our our it's really an
organization that sprung out of
necessity. And thank God we've uh been
able to raise over a million and a half
dollars and and really distribute a very
very critical amount of Tashmishei
Kedusha gear. We've done chizuk events
together with you. Last week actually on
Hanukkah, I'll tell you, we rented out
Binyanei HaUma for over 5,000 uh evacuee
and miluim families for an entire fun
day of camp and and uh for fun and and
chizuk and and there was a special event
at night for women and stuff for
children. And I actually wasn't even
able to personally be there myself cuz I
had a conflict, but it was something
that I'm just so proud to have been
involved in that we're not just you
know, together we did for let's say the
Anglo English speaking community. Yet,
we also did something massive for for
the Mifunim and and the Miluim families
as well. And and even on the Hazbara
side as you know, when we went down to
to take some very influential people
down to Be'eri and to other places in
the south in order to galvanize support
from overseas. It's it's it's a it's
really those four avenues of
tiyud and Judaica and the hizuk and the
Hazbara. It's this four-pronged approach
that just built upon itself all from
shamayim that that's where to go.
Yeah, well, that's
I think that's the most important thing
to really point out is
whether we're we're the smart ones in
the room or or vice versa,
you know, there are a lot of people that
are making a lot of money off this war
effort. We don't feel that that this is
what is our shlichus here. We believe
that that we're just going to do what we
need to do, do the best that we can to
provide the most honest level of
support, and just let Hashem take care
of the rest. And that's that's really
what it is. Every dollar that comes in,
we try to treat it like Amazon Prime and
and try to get it out
the door as soon Well, there is no there
really is no overhead. There might be
overhead to buy a pie of pizza for 100
volunteers who are sitting tight till
11:00 at night. But beyond that, there
there is no overhead. None of us on the
vaad are being paid. We're just doing
what we can do.
Absolutely incredible. Well, we're we're
so grateful for the partnership and your
work and Hashem should continue give you
strength and the capacity to make this
difference together with the other
beloved members of Kehilat Eretz Hemdah.
And we look forward to not only spending
Shabbos, but
spending a lifetime together in
Yerushalayim, Ir Hakodesh. So I
appreciate it. If I can if I can if I
can just say one thing, the last thing
to finish off is again, I want everyone
who is watching here to feel that
Kehilat Eretz Yisrael is your home in
Israel, your spiritual home in Israel,
um because we welcome you all. And I
think that uh when you guys come, you'll
be able to see it, too. And obviously,
the people in your community who are
already members obviously had a reason
to connect us in the first place. So, we
look forward to seeing everyone at
Kehilat Eretz Yisrael in Jerusalem.
Amen. Thank you so much. Thank you.
Menachem, welcome behind the Bima. Thank
you Thank you for letting us go behind
the Bima with you. We've known you for a
long time, long before October 7th and
the extraordinary work you're doing now.
Menachem Traxler Menachem Traxler
Pantry Packers, if you've ever been to
Jerusalem, volunteered, you never
thought that you would be funneling, you
know, corn and wheat and spices and big
bags into little bags and sealing and
everything's so professional, so well
done, such an amazing ability to let
your family feel that they're
volunteering stickers and your name and
helping underprivileged. All that
changed radically on October 7th, at
least from my perspective. And since
then, we've come to know you and you've
enabled us to help in beautiful ways.
So, thank you for joining us, letting us
go behind the Bima, and sharing a little
bit of that with us.
My zchus. It's um
I'm here to serve. It's my passion, and
you've enabled me with your community to
do so much more. So, I'm really grateful
for you guys. So, tell tell us how
October 7th changed and pivoted what you
were doing or or at least made it expand
and scale up in such a bigger way. How
many meals are you making these days?
How many people are you feeding? How
many toys and displaced families are you
providing for? Beyond Pantry Packers,
what Tell us about what you're doing
now.
So, it's um there's a few aspects. Um
I like to call it the miracle of the
cards.
Uh we'll get to that shortly, but um
we've been here for quite a bit of time.
Pantry Packers is a part of Kolel Chabad
established by the first Kolel Chabad
Rebbe in 1788. The Alter Rebbe sent
Hasidim to Israel. They didn't have a
way to support themselves, and so he set
up a fund to support them. It's been
going on since. We have
documents of donors since then, and
documented who received help. What year?
Um 1788. Wow.
Um
it's 236.
I don't know, it's such a long time. I
can't keep track. I think 236 years.
Wow. But um
obviously with the establishment of the
state of Israel, the need changed
drastically.
And um
literally everybody and anybody
in Eretz Israel
is receiving assistance.
All across. Um
makes no difference to
uh
percentage-wise
5% maybe are Hasidim. Maybe.
Mhm.
Um
but October 7th
interestingly not much has changed, and
I'll explain.
We've been having about 100,000
Hatzalah food cards in distribution at
any given time.
So when the need came, and we had to
roll out more cards
we were the platform was there, was
available. We had to just speak to our
welfare representatives in each city,
which we're in contact with all the
time,
and who needs what?
So there were a few tweaks, but it
wasn't like creating an infrastructure
to how we're going to find the families,
how are we going to help them? It was
there.
And um that's the miracle number one.
Uh and then food. A lot of people had to
run away, leave. They needed food right
away. So then again, we've been feeding
Am Yisrael for
centuries, literally.
23 soup kitchens, most of you have seen
during uh Friday night, you turn around
Leil Shabbat, you see the Colel Chabad
soup kitchen opposite the Kotel. So
that's our flagship location, but it's
one of 23.
Along with that is Meals on Wheels.
About 2,000 elderly receive meals every
single day throughout the country.
So, to call the guy and say
"Tomorrow we're going to do 5,000."
Okay, it was a challenge. A lot of his
employees weren't available.
But the infrastructure was there and
within a week we were giving out 5,000
additional meals every single day.
Wow. So, um those are the two core
changes.
Uh you mentioned toys. So, a big project
that we have
actually to help widows and orphans
throughout the year and including with
that is giving them toys. So, we had the
suppliers there. When I called Moshi, he
said, "Oh my goodness, you have no idea
how much you're helping me." I'm like,
"Seriously? You're helping me. Can I
have the toys in 3 days?" "Whatever you
need. No one's ordering anything." Mhm.
And so, you know, it's like Win-win.
People were like asking me, "What could
we send?" I was like, "Honestly, I know
you're not going to like to hear it,
but if you send money, I can order toys
from a local
store, a local distributor. They need
the parnassa."
Um so, and that comes up a lot. A lot of
people want to send stuff, send stuff. I
know you brought, I think it was 100
duffel bags. 102. Um
102? You still have the tags? Yeah,
still have the tags. Yeah, right here.
I got them right here.
There's the tags.
Yeah. Yeah, so I'm I'm constantly
Wow.
You got a frame those. Yep.
So, uh but I'm always telling people
it's nice to send stuff and I would love
a Leatherman, but we need to support the
locals um
throughout the country. Even in your
shul, I'm you know, relatively
the the streets are sort of regular,
but none of the tourists are there. So,
anybody that's tourist reliant, they're
not making money, they're not supporting
themselves. They're having to claim
um some sort of disability or lost
income and it's
it's really any kind of money you send
to Israel for things to be bought here
is a huge help. And yes, it is more
expensive here.
But, you know, I'm Israel, that's the
way it is. Yeah.
Um
So,
I mentioned the
cards. Yeah, no. Yeah, cuz I was going
to say when we were in Israel, um we saw
you in our visit to Be'eri.
And uh at first, I don't think any of us
kind of realized what you were doing
there, but can you explain why you were
there with us that day in Be'eri, and
why that's so special and significant
for you?
Okay. So, Be'eri, we've had a had a
relationship with them for 12 years.
Um we have what's called the the Ashal
card.
It's a platform we've developed over the
past 12 years, and it keeps on getting
developed.
Um
if you might say like food stamps, it's
a credit card
issued by like um
Isracard, like the the MasterCard of
Israel, and
they they actually print the cards, but
we have a platform and agreements with
almost every single supermarket in
Israel. All the major chains in every
city has at least two stores that accept
the cards, give a discount on the cards
to enable us to make sure that whoever
needs a food card could get food in
their local town.
So, it took a while till we built up to
this network. It's about 4 years now, I
think, that we have every city on board.
Um and the cards are actually printed in
Kibbutz Be'eri. Wow. Um so,
this is like the the Ashal card is our
core card,
but we have the national food security
program that we do with the with Israel.
30,000 families throughout 236 cities,
and they get 500 shekel worth of food a
month.
150 shekel fruits and vegetables, which
we actually deliver, despite the cost
and the logistic nightmare,
because it's one of the things that you
know the needy will not buy. You know
they get 500 check will they buy food of
course that's all they could buy but
fruits and vegetables are relatively
more expensive here than other items. So
we felt that we must continue delivering
it so they have the nutrition that they
need.
Um so with these in distribution
the government has reached out to us
multiple times during COVID many many
rounds of cards. They paid for it of
course but this was a platform available
to them to make sure the money goes to
food instead of just depositing money in
citizens accounts they wanted to make
sure it goes to food.
Um the next thing on the list was uh
baby food cards. I don't know if you can
see this.
So 3 and 1/2 thousand families mothers
get formula for their babies again using
the same platform every month.
Um and then we saw that mean uh the
Ministry of Interior wanted to help
families in addition.
And again they reached out to us to use
our platform. And that's where the first
challenge came up on October 7th. There
were
100,000 cards that were printed.
But each card needs its you're in the
factory you saw all those machines. So
the printing is one part of it but you
actually have to put the magnetic
information and the codes and all that
stuff.
And
October 7th and like what are we going
to do?
We had a big challenge.
Of course the area Amishav had a big
challenge and so you heard in our story
and they were contemplating what do they
do? He was two people of the board
against six.
The six said no like we're entitled to
sit shiva we're entitled to bury
uh family members and like what does it
mean to open the cards? Like we're not
opening the print shop. This was before
the discussion of the cards. This is
within their own
And um he told me that they decided that
it's not about us. Number one, the area
is the
the Boca Raton of America, I don't know,
or the Hamptons of New York. It's It's a
very prestigious kibbutz, and if they're
not going to get themselves back
together, what about everybody else?
You know, they
they looked at themselves as a leader.
And even more so, what does Army Strong
need? No credit cards in Israel. That's
a little problem. Um all the the food
cards, like
the for the welfare, like what we're
giving out. That's a big challenge, and
then checks.
So, the first thing they decided is
let's get the credit card system open.
And so, for Amex, Visa, all those cards,
and our food cards. So, the following
Sunday, he brought in four staff members
to start coding the cards.
And then they checked
following Sunday, that was the Sunday
right after October 7th?
Not the next day, a full week later. A
week later, yeah. Yeah. That was so
Um actually, President Herzog went to
help them reopen. Like, you a few days
before, like it was it was a it's a big
deal, you know, and and you saw the
miracle. It doesn't make any sense. Six
bullets. So, they have a crying TV, but
like
the rest of the place was utterly
destroyed. You know, what can you
explain You can't explain it. There's no
words.
Um
Just to Just to interrupt you one
second. What Menachem is describing,
because the the three of us, you know,
the four of us together, but the three
of us had a chance to to walk Be'eri.
They decimated the kibbutz. Houses
burned to the ground, destruction, the
percentage of the kibbutz who were
murdered, taken hostage. And yet this
magnificent state-of-the-art printing
press, the admiration of Israel and
others outside of Israel, is left
standing, barely touched, which is
evidence that these evil terrorists were
not trying to hurt the wallet of the
Jewish people, the economy of the Jewish
people. They weren't trying to hurt our
money or our assets. They just wanted
people. They wanted to kill people. And
that's that's evidence on this kibbutz,
where the financial infrastructure is
standing strong, um almost untouched,
and the homes and the people, there's
just destruction everywhere.
Right.
So, um
So, the the first So, we So, we got
those cards the next week, and we
started rolling that out. Um
but even before then, we've had It's a
sort of a generic card we have that we
use for private labels for other
organizations that want to give
for Yom Tov to Kehilla, or a rov wants
to give food cards or
help their community. So, we private
label, put a sticker, they use our
cards, we load it with every amount of
money they want. We help us
We help facilitate for them.
So, the first right away, I think
Friday, that first Friday, within a
week,
um they said, "We're starting a new
program called Otsar Ha'aretz Ha'aretz
Ha'aretz
to give to 3,440
families from the
uh kibbutzim that were
destroyed, and like Ofakim, Netivot,
that got direct hits,
um 5,000 shekel each.
Um and so, now or after, you're
wondering what I was doing there. So, we
were visiting for another couple hours
after,
and we're just talking and schmoozing,
and
he was like the first time in his life
he received anything from anybody. And
they're very So, they're very, you know,
they're
They're okay financially,
uh from a financial sense, not okay
Everything else is gone.
But, um
this is the first time he received a
card like this the week later
with 5,000 shekel. And he's like, "For
him, he's been printing these for 12
years, 15 years, plastic." Hm. All of a
sudden, there's
it's for him.
Hm. And
it was it was very pow- very powerful
moment for me, of course, out of that
conversation.
Um the next thing is for next card is
for um families with
someone that's enlisted
that are part of the welfare system.
So, they're getting 2,000 shekel a month
on this card.
And most recent, we just started rolling
this up now.
This is with the Jewish Federation North
America and a few other partners to give
families in the south
that
an extra boost. They're also not part of
the monthly food distribution. So,
So, I think that's really important for
our listeners because, you know,
obviously Pantry Packers is a a lot of
people know that a lot of people have
come on, you know, for Simchas or for
vacations, but they're not they don't
realize all of the background that
you're not just Pantry Packers. That's
like a front for an entire operation of
support all around the country. It's
important for people to realize that
when they contribute, it's not just as
Rabbi Goldberg said, you know, packing
the lentils or the beans or the spices,
but it's really this whole army of
people that are supporting in a welfare
sense around the country.
Right.
Um it's exact it's exactly that. It's
It's actually been a way to expose and
teach, let people know. It's um it's so
big,
but it's
um it's sometimes hard to explain.
Uh
I don't think one podcast would cover
all of it.
But uh but it's huge and it's actually
the story of Am Yisrael. Um it's the
achdus of Am Yisrael.
Because the people we help are from
every single background all across the
spectrum in Israel, and the people that
support us are the exact same from all
over the world, everybody and anybody.
And that coming together is just the
epic uh coilil you might say of Klal
Yisrael, just to be inclusive of
everybody from every single side, the
giving, the receiving.
And there's no better way of achdus in
the world
um than that. So, it's a it's a huge
zchus for me and a brocha for me, for my
family, and um for everybody that I meet
and encounter.
So,
I I That's That's the message that I
love to share.
So, uh
Is there Are an army of volunteers that
you work with throughout the country to
make to make this all happen or they
employees?
Actually not. No.
But there's over 700 employees. 700,
wow.
How did
How did you get into this? Obviously
you're a Chabad, right? We could But how
did you, you know, obviously you're
speaking with such authority about gift
cards and about printing presses and
about chips and about scanning numbers?
How did you get into this? How How is it
evolved?
Where did you grow up? Where are you
from? What's a little bit of your
background? I was born in Austin, Texas.
Um grew up in Houston. I still remember
in Austin going with my father to milk
cows for
Um I I have a 10-gallon here inside my
hat.
Um I came to Israel a week before 9/11
as a bocher shliach to Tzfat.
And I've been in Israel ever since.
I don't think I ever thought that Eretz
Yisrael would be my shlichus
at all. I don't think I ever
But um
August 2012, uh it came up for me to
leave Yerushalayim and create an
opportunity
for um
people to volunteer and get exposed to
Colel Chabad. And so I created
PantryPackers and uh I guess the rest is
history.
It's
extraordinary what you're doing. The
impact these numbers are staggering. You
know, we have local Tomchei Shabbos and
we have Chesed and we've launched a new
program, Florida Chesed Network and and
we have a lot of dreams and ambition,
but your numbers of the impact it's it's
absolutely staggering. Somebody who
wants to help support enable you to I
know in in my case, you know, you want
to talk about accountability, the first
time that we were there after October
7th, um
you helped us distribute directly money,
toys and the like, meals. Rabbi Brody
went to that fridge, was carrying all
these meals under his arm. But but we
also left you some money and you sent me
a detailed accounting of who got it,
what they got, why they were why they
needed it, and then you sent videos of
people saying thank you for each of the
things they got. You know, again, in
this world where people are sending but
not knowing it's getting to the right
place. So, how can people how can how
can you help people
get their money to the right place?
Where should they send it? How can they
find out more? Um so
like you said, it it's a proud it's a
proud part of what we do. There's not a
single person that we helped that isn't
documented. It just it doesn't exist.
It's not part of our policy. And it goes
back to the handwritten ledgers from
1788 till today. Now we're on
Salesforce, so it's a lot easier.
Um but
donation online, if you have some
specific project you want to give to
like you gave me some very specific
guidelines, and so that's exactly the
way it was filled.
But a $32 donation is matched with a
government program, like you mentioned
in the beginning, the 30,000 families.
So, the government gives 70%. So, $32
gives a family $500 check every month.
So, that's another another very very
core principle that we have is matching
or leverage. We don't we will not go
into a project unless there's another
significant anchor partner to the
project. Um not just financially, but to
ensure that it it succeeds. So, it it'll
be the a local municipality
or like Leket, for example, we have
a bunch of joint projects with them.
Um you have to to make it the biggest
impact, to make sure that the tzedakah
dollar is used to the maximum.
Um you have to have partners. And every
single thing that we do is with
partners. What's the website?
Uh pantrypackers.org, colelkoved.org.
Um
if you come, of course, to our tzedakah,
come volunteer.
Um you guys could vouch for it. It's a
lot of fun. It's sort of my personal
passion.
Um
the tzedakah is a family. The entire
family has to be involved with giving to
Dhaka and that's exactly the way I set
up pantry Packers. Wow. Um to make sure
the whole family's together, but
that's what we do.
We empower to Dhaka. We give to Dhaka
and we let people become partners with
us for the mix up and a dollar
has is the exact same mix up actually
as a
a thousand dollar check. Of course a
thousand dollar check helps us feed a
lot more people, but it's the same mix
up.
And it's important to give regularly all
the time.
Incredible. Menachem, thank you. Thank
you for your time. Thank you for going
behind the beamer and thank you for all
that you're doing to feed and take care
of cloud Israel. When when's your next
visit?
Um Rabbi Brody, when are you going? I'm
hopefully coming on the 26th. So I'll be
there on Tuesday.
And a quick three-day trip. Can't wait
to get back. Rabbi Brody is going again
next week? And Menachem is going in
January. Yeah. Okay. Fantastic. Yeah.
It's amazing.
It's good. See you soon. Thank you.
See you soon. That's right.
Thank you for watching Behind the
Beamer. Catch us next time for another
peek behind the Beamer.